12-MONTH CONTENT STRATEGY

Checklist for Success

You’ve created your first category and filmed workouts, and understand the
content strategy plan that will help you succeed, but what comes next? We’ve got
you covered with our step-by-step content checklist that will carry you from pre-
launch all the way through your one-year app anniversary!

MONTH 1
Strategy
Communicate your posting cadence and start sticking to it!
Month 1 will be your biggest workload as you need to build your content base
Get feedback from your audience!

Content Recommendations
Create a "Workout of the Week" or "My Week" category for your first five workouts — and
update these workouts weekly!
Two categories — Create categories by repurposing exercises from your "Workout of the
Week" or "My Week" category and adding some new ones
One program — Start with a mini program (2-4 weeks)

MONTH 2

Strategy
Keep communicating your posting cadence!
Keep getting feedback

Content Recommendations
Update your "Workout of the Week" or "My Week" category workouts every week
Three categories — Add a third category to your channel
Two programs — Build your second program
MONTH 3

Strategy
This should be the last month of the heavy lifting to get your base content set
Keep getting feedback

Content Recommendations
Update your "Workout of the Week" or "My Week" category workouts every week
Three programs — Build your third program (this one can be longer at 4-6 weeks)

MONTH 4

Strategy
Now your base content is set — you’ve got an awesome library of content for your
subscribers to choose from (three programs, three categories, and weekly workouts).
It’s time to start running challenges!

Content Recommendations
Update your "Workout of the Week" or "My Week" category workouts every week
Run your first challenge!

MONTH 5-12+

Strategy
You should be at cruising altitude with your channel — sticking to your posting
schedule and engaging with your community
You can start thinking about lifestyle content

Content Recommendations
Continue with weekly workouts, monthly programs and categories, and quarterly
challenges
Post lifestyle/motivational content
Book time with our consulting team to explore advanced growth opportunities