Content Calendar

Planning document - that has all the details about the content that you post
Monthly basis -

Keeps the team organized

Dependency on other team members becomes easy to manage since they know what has to be
done and completed according to the timelines, well in advance

Scale the content production

Every member in the team can plan their work beforehand. It affects the quality of content since
your creative teams have more time in hand to work on projects.

Excellent for Brainstorming

Get all your team members in a room and brainstorm content ideas for the month.

Maintains Consistency
With a content calendar in place you will be able to consistently post quality content at the right
time which will eventually give you better results - engagement, follower growth, sales

Executes the Social Media Marketing Strategy

List down your goals and plan on the calendar and you won’t miss out on executing the strategy
+ you will be able to track performance consistently

Choose your channels

Last minute confusion on which platform to choose can be avoided if you have it all listed in the
calendar beforehand

Start with the calendar year

Ideal to start with a calendar year. But in case you can;t, have a quarterly plan and divide it on
a month on month basis

Add your own content

Emergency bank of content that you have, which can be used on days you don’t have anything
to post.

Keep evergreen content at hand

This type of content belongs to the category that the brand is in. This flies any time of the year
and it’s good to have a bank of this.
Make use of prior content
Totally okay to use past content as long as it has been at least 8-12 months since it went live.
Make some slight tweaks in the copy or the design and its good to go.

Decide on the publishing frequency and set time limits

Set a frequency and maintain it throughout the calendar period.

Update and review your plan

Dont wait for the calendar period to end, check your analytics at least on a weekly basis and
tweak as per what the data says (if required).

Monitor how your content is received

Check on follower-unfollower numbers, take a look at the tone of comments (are they positive,
are they negative?), check how your engaging stories are performing etc.
1. The channel in which the content will be published
2. The topic
3. The type of content
4. The date and time for publishing
5. The person in charge
6. Follow-through: has the content been published according to schedule?