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Trimegah Equity Strategy 16 Nov 2023 Election Spending As An Important
Trimegah Equity Strategy 16 Nov 2023 Election Spending As An Important
Equity Strategy
Election Spending as an Important Theme; OW on
Consumer Staples
Refreshing the important timelines for the approaching election periods
The election campaign season will run from 28 Nov23, until 10 Feb24, three months before both
the presidential and legislative election day on 14 Feb24. According to polling data (figure 3), the
three impending presidential candidates have yet to secure a minimum of 50% of the vote
required to guarantee a one-round election. Consequently, under this current polling situation, the
occurrence of two rounds of presidential elections is the base-case. If no candidates receive 50%
of the vote in the first round, there will be a second round of election campaigning from 2-22 June
2024, prior to the election day on 26 June 2024. Yet, the polling dynamics are still fluid.
Following the presidential election, a simultaneous regional election (Pilkada Serentak) would be
held on 27 Nov24. However, the government has agreed to move the Pilkada Serentak to Sep24
(from Nov24), which is planned to be revised on government rules in lieu of law (Perppu). If the
Pilkada timetable is pushed forward to September 24, it will take place one month before the
President and Vice President's inauguration on 20 Oct24.
Assuming a single round of elections, our economist estimates that the prospective election
campaign fund could amount to Rp140trn (approximately 0.8% of GDP). We believe that, in the Willinoy Sitorus
case of a one-round or two-round scenario, the size differences of the campaign fund would be willinoy.sitorus@trimegah.com
inconsequential, given that the majority of the funds would circulate in the first round and Pilkada
Serentak. A campaign fund would have a lengthy lifespan (approximately ten months) until Heribertus Ariando
Pilkada Serentak concludes on September 24. Additionally, we observe that fiscal expenditures on Heribertus.ariando@trimegah.com
social assistance in 2023–24 are substantially greater than during the three preceding election
cycles, and additional upward adjustments are possible.
We monitored the growth of the M1 supply during election periods between 2004 and 2020. The
trend indicates that M1 has a tendency to increase prior to the presidential election period. We
believe that this period would have a strong social spending and would have a trickle-effect to the
economy. Based on our analysis of channel checks and a compilation of economic, industry, and
company data, we do not encounter many noteworthy growth figures until September 23 (figure
7). Nevertheless, we observe that M1 supply growth (excluding demand deposits) began to
accelerate on September 23 to +6.95% YoY (prev: +5.78% YoY). Coincidentally, this is the same
month when Govt provided a 10kg of rice/month social assistance for 22mn households.
The consumer staples under our coverage (UNVR, SIDO, HMSP, GGRM, ROTI, MYOR, CMRY, ICBP,
and ULTJ) reported a -2% YoY decline in aggregate 9M23 revenue, despite a +11% aggregate
increase in net profit due to higher selling price adjustments offsetting the weak sales volume and
low raw material prices. Some companies will book a strong 4Q due to seasonality factors. Yet we
have not seen much correlation in regards to the multiplier effect from election spending. We
believe this would be more apparent in the next several months ahead.
PP 51 2023 regarding provincial minimum wage hike was released recently on 10 Nov23. The
regulation displayed a minimum wage formula of UM (t+1) = (Inflasi + (PE X α)) X UM (t), which
according to our analysis, displays a less significant minimum wage hike compared to what labour
unions’ +15% wage hike proposes (based on various media sources). However, this is still subject
to changes as the final decision will be done on 20th Nov23 followed by regional minimum wage on
30th November. If the final UMP decision decides a somewhere in the middle (+8% to +10%),
then this would be attractive for consumer staple stocks. With heightened campaign
activities, increased social aid spending, and upward adjustments in minimum wages,
consumer players are poised to beneficiaries.
The average 4Q revenue and net profit seasonality over the period of 4Q14 to 4Q22 were 27%
and 30%, respectively. We anticipate this seasonality to persist with 4Q23f revenue and net profit
seasonality at 27% and 28%, respectively. In comparison to all other sectors covered by
Trimegah, the consumer + retail sector exhibited the most substantial 4Q23f QoQ momentum
growth. We estimate the 2024 consumer + retail net profit growth to book +11% YoY, which is
comparable to the growth of the big 4 banks.
Our consumer analyst’s top consumer picks are: MYOR, HMSP, GGRM, ICBP, MIDI. Should you
refer to figure 11, 12, 13 and 14, our top choices are determined by dividing the rankings across
our entire consumer and retail space into three categories: 1) Revenue multiplier effect from rise
in consumer wallet, 2) Room for higher margin, 3) Impact of rising wages. We analyze historical
minimum wage growth trends and their financial implications for the companies we cover in our
consumer coverage from 2008 to 9M23. Our sensitivity analysis (refer to figure 23) suggests that
a mere 4% minimum wage would still premise good growth for MYOR, ICBP, HMSP, GGRM and
MIDI. Hence, any higher than expected wage growth is considered as an upside risk.
Source: KPU
Figure 2. Our economist estimates ~Rp140trn of election campaign fund (0.8% of GDP) assuming only 1 election period
Q during election (+) Significant (-) Significant (+) Significant (-) Significant
(%)
60
40
30
20
10
0
Anies-Muhaimin Ganjar-Mahfud MD Prabowo-Gibran
Figure 4. Over the past 2 decades during election period, usually cash/liquid savings accelerate after presidential election. This time
could accelerate even faster as this is the first time Indonesia holds a simultaneous regional election within the same year with
presidential election.
(% YoY) (% YoY)
80.0
30.0
70.0
25.0 60.0
50.0
20.0 40.0
30.0
15.0
20.0
10.0
10.0
0.0
5.0 -10.0
-20.0
0.0 -30.0
Jul-22
Jul-23
Jul-22
Jul-23
Jun-22
Dec-22
Jun-23
Jun-22
Jun-23
Apr-22
May-22
Apr-23
May-23
Apr-22
May-22
Apr-23
May-23
Jan-22
Feb-22
Mar-22
Aug-22
Nov-22
Aug-23
Sep-22
Jan-23
Feb-23
Mar-23
Aug-23
Sep-23
Jan-22
Feb-22
Mar-22
Aug-22
Nov-22
Sep-22
Dec-22
Jan-23
Feb-23
Mar-23
Sep-23
Oct-22
Oct-22
Oct-23
M1 M2 CCI Retail sales index ACES SSSG
(% YoY) (% YoY)
Farmer terms of trade index
7.0 140.0
120.0
6.0
100.0
5.0
80.0
4.0 60.0
3.0 40.0
20.0
2.0
0.0
1.0
-20.0
0.0 -40.0
Jul-22
Aug-22
Jul-23
Jul-22
Aug-22
Jul-23
Nov-22
Aug-23
Aug-23
Feb-22
Apr-22
May-22
Jun-22
Apr-23
May-23
Jun-23
Apr-22
May-22
Jun-22
Nov-22
Mar-23
Apr-23
May-23
Jun-23
Jan-22
Mar-22
Sep-22
Dec-22
Jan-23
Feb-23
Mar-23
Sep-23
Jan-22
Feb-22
Mar-22
Sep-22
Dec-22
Jan-23
Feb-23
Sep-23
Oct-22
Oct-22
Oct-23
Data Points Units Latest data M-3 M-2 M-1 M-0 MoM YoY 3MMA
4W wholesale sales Units Sep-23 4,682.7 4,648.1 4,609.5 4,671.0 1.3% 4.1% 4,642.9
4W retail sales Units Sep-23 8,373.0 8,349.5 8,364.7 8,440.0 0.9% 6.0% 8,384.8
4W LCGC Units Sep-23 62.8% 62.8% 62.4% 62.5% 0.1% -0.2% 62.6%
4W non-LCGC Units Sep-23 73.8% 73.8% 73.1% 73.0% 0.0% 0.2% 73.3%
2W sales Units Aug-23 9.5% 7.8% 8.4% 8.9% 0.5% -1.4% 8.4%
UNTR heavy equipment sales Units Sep-23 8.4% 9.9% 11.0% 11.4% 0.4% 1.2% 10.8%
Consumer confidence index Index Aug-23 84.5% 85.1% 85.3% 85.7% 0.4% 2.0% 85.4%
Retail sales index Index Sep-23 81.8% 83.6% 84.0% 84.0% 0.1% 1.7% 83.9%
Farmers terms of trade Index Aug-23 4.9% 4.9% 4.9% 5.0% 0.0% 0.2% 4.9%
AMRT SSSG % Sep-23 5.8% 5.8% 5.8% 5.8% 0.0% 0.5% 5.8%
ACES SSSG % Sep-23 0.4% 1.0% 1.6% 1.4% -0.2% 0.0% 1.3%
Cement wholesale k tons Sep-23 4,682.7 4,648.1 4,609.5 4,671.0 1.3% 4.1% 4,642.9
Cement bag k tons Sep-23 8,373.0 8,349.5 8,364.7 8,440.0 0.9% 6.0% 8,384.8
Cement total k tons Sep-23 62.8% 62.8% 62.4% 62.5% 0.1% -0.2% 62.6%
Current Previous
Regulation PP No. 51/2023 PP No. 36/2021
Imposition November 10th, 2023 February 2nd, 2021
Formula
Variables
Figure 9. Household spending breakdown, Mar-23 vs. Mar- Figure 10. Social aid budget realization
22
We analyze the influence of improving purchasing power on sales by dividing the sales CAGR of a
company over a specific period by the average adjustments in minimum wage. Our observations
reveal that retailers like MIDI, ERAA, and MAPI tend to excel. Their high sales multipliers are
attributed to the elasticity of demand for their products. In contrast, staples generally have low
multipliers due to their inelastic nature. However, exceptions exist, with MYOR, ULTJ, and ICBP
demonstrating a relatively high multiplier.
Sales growth
Sales CAGR, Sales CAGR, Sales CAGR, Sales CAGR,
multiplier to min Multiplier*
2008-12 2013-16 2017-20 2021-9M23
wage adjustment
Average minimum
+10.1% +15.0% +8.8% +3.0%
wage adjustment
Staples
MYOR +20.8% +10.6% +9.2% +7.6% 1.6x
ICBP +14.8% +12.5% +4.9% +7.8% 1.1x
KLBF +9.3% +9.2% +4.5% +10.1% 0.8x
UNVR +13.3% +10.1% +1.8% -2.5% 0.4x
SIDO na +1.7% +6.8% +1.5% 0.5x
ULTJ +13.3% +13.6% +6.2% +11.4% 1.1x
Cigarettes
HMSP +17.5% +9.4% -0.8% +8.0% 1.2x
GGRM +11.7% +11.7% +10.7% -1.8% 1.0x
Retailers
MAPI +19.7% +16.9% +1.2% +31.9% 1.5x
ACES +29.5% +11.2% +10.7% +0.8% 1.0x
MIDI na +21.7% +10.5% +11.3% 1.4x
ERAA na +12.4% +13.5% +21.1% 1.5x
Staples
MYOR 26.7% 31.6% -4.9%
ICBP 36.3% 36.9% -0.7%
KLBF 39.5% 45.3% -5.8%
UNVR 50.1% 52.3% -2.2%
SIDO 53.7% 56.9% -3.2%
ULTJ 32.5% 37.6% -5.1%
Retailers
MAPI 45.6% 47.7% -2.0%
ACES 48.1% 49.4% -1.2%
ERAA 10.5% 11.1% -0.6%
Figure 14. KLBF, ULTJ, and MYOR have room for margin expansions
We anticipate that companies with a significant operating leverage effect will derive more
benefits in this scenario. Our operating leverage ratio calculation suggests that HMSP, GGRM,
and MYOR are poised to benefit more from this front.
Among all the sectors in our Trimegah coverage, the consumer + retail sector has the highest
QoQ growth momentum among other sectors. We estimate the 2024 consumer + retail net profit
growth to book +11% YoY growth, which is similar with the big 4 banks’ growth.
Figure 16. High 4Q historical seasonality in terms of revenue and net profit
Revenue 4Q seasonality
4Q14-4Q22 4Q17-4Q22
4Q14 4Q15 4Q16 4Q17 4Q18 4Q19 4Q20 4Q21 4Q22 4Q23f avg. seasonality avg. seasonality
UNVR 24% 24% 25% 24% 25% 25% 24% 24% 23% 24% 24% 24%
SIDO 27% 26% 26% 28% 30% 31% 32% 31% 32% 28% 29% 31%
HMSP 26% 26% 26% 27% 27% 27% 27% 27% 25% 26% 27% 27%
GGRM 26% 28% 26% 26% 27% 26% 27% 26% 25% 26% 26% 26%
ROTI 28% 28% 27% 27% 28% 26% 24% 26% 27% 28% 27% 26%
MYOR 25% 28% 27% 31% 28% 28% 28% 29% 28% 27% 28% 29%
ICBP 24% 24% 23% 23% 23% 22% 27% 25% 25% 24% 24% 24%
MAPI 27% 27% 27% 28% 27% 29% 32% 34% 30% 28% 29% 30%
ACES 26% 27% 28% 29% 29% 27% 26% 28% 28% 27% 28% 28%
ERAA 28% 36% 24% 31% 27% 28% 32% 28% 29% 26% 29% 29%
Average 26% 27% 26% 27% 27% 27% 28% 28% 27% 27% 27% 27%
4Q23f QoQ net profit growth 4Q23f YoY net profit growth
14% 40% 35%
12% 32%
12%
12% 30% 25%
10% 19%
20%
8%
8% 10%
6% 0%
Telco & tower Consumer + retail Others (exclude Banks Healthcare Commodities &
3% -3%
4% 3% -10% GOTO) energy
2% -20%
0% -30%
Consumer + retail Healthcare Telco & tower Commodities & Banks Others (exclude
-2% energy GOTO) -40%
-38%
-3%
-4% -50%
Figure 19. Our Trimegah universe suggests a +10% 2024 Figure 20. … while consumer + retail to book higher 2024
net profit growth (ex-GOTO, ex-commodities/energy), … net profit growth (similar to big banks’ growth) Vs. our total
coverages
Net profit growth (ex-GOTO, ex- Consumer + retail net profit growth, YoY
commodities/energy), YoY 50%
39%
35% 40%
29%
30% 27%
30%
25%
17% 20%
20% 11%
15% 10%
10%
10% 0%
5% 2021-9% 2022 -12% 2023f 2024f
-10%
0%
2021 2022 2023f 2024f -20%
Net profit growth (ex-GOTO, ex-commodities/energy), YoY Consumer + retail net profit growth, YoY
Source: Companies, Trimegah Research Coverages Source: Companies, Trimegah Research Coverages
Figure 21. Consumer + retail Vs. Big 4 banks have similar Figure 22. Market cap contribution of consumer + retail Vs.
2024 net profit growth banks to total JCI has shown a slight convergence over the
past ~2 years
45%
39%
40%
Sector contribution to JCI market cap
40.0%
35% 35.4%
35.0% 32.9% 33.5%
31.8% 32.0%
30% 28.7%
30.0% 27.5%
25% 24.6%
22.8% 23.2% 23.1%
25.0% 22.3% 21.5%
19.3% 20.0%
20% 20.0% 16.8%
15.6% 15.4% 14.5% 13.4%
15% 11% 15.0% 12.2%
13.4%
10% 10.0%
5% 5.0%
0.0%
0% End-13 End-14 End-15 End-16 End-17 End-18 End-19 End-20 End-21 End-22 Present
2023f 2024f Banks-related Consumer + retail
Consumer + retail net profit growth, YoY Big 4 banks net profit growth, YoY
Source: Companies, Trimegah Research Coverages Source: Companies, Trimegah Research Coverages
Figure 23. 2024F net profit growth sensitivity to adjustments in minimum wage
2024F net
MYOR ICBP HMSP MIDI GGRM
profit growth
+2% 11.1% 10.0% 7.0% 15.9% 3.7%
adjustments
Min. wage
Average minimum
+15% +9% +1%
wage adjustment
Staples 24.4 27.0 23.6 19.4 -20% -28% -18%
MYOR 24.4 27.0 27.9 18.7 -23% -31% -33%
ICBP 21.5 23.3 17.3 13.8 -36% -41% -20%
KLBF 31.0 28.9 23.6 33.3 7% 15% 41%
UNVR 39.5 46.3 37.9 27.7 -30% -40% -27%
SIDO 22.9 15.5 22.0 28.2 - 81% 28%
ULTJ 22.7 17.2 14.5 13.6 -40% -21% -6%
Cigarettes 23.4 25.2 17.1 10.2 -57% -60% -40%
HMSP 28.1 34.1 20.1 12.3 -56% -64% -39%
GGRM 18.8 16.3 14.0 8.1 -57% -50% -42%
Retailers 19.7 20.5 18.9 13.3 -32% -35% -30%
MAPI 76.6 37.2 20.7 13.0 -83% -65% -37%
ACES 21.9 24.3 31.5 13.7 -37% -44% -57%
MIDI 17.6 16.7 17.1 23.1 31% 38% 35%
ERAA 15.4 8.2 8.1 9.5 -38% 16% 18%
(x)
22.00
20.00
18.00
16.00
14.00
12.00
10.00
8.00
May-19
May-20
May-21
May-22
May-23
Nov-21
Feb-19
Feb-20
Feb-21
Feb-22
Feb-23
Nov-18
Nov-19
Nov-20
Nov-22
Aug-19
Aug-20
Aug-21
Aug-22
Aug-23
1 year-forward JCI P/E Average
Figure 27. Net profit growth (exclude commodity & tech) has decelerated from 2021’s +35% growth, to +24%/+17%/+10.5%
2022/23f/24f respectively
Revenue Growth ex-commod. & tech/digi. (%) Net Profit ex-commod. & tech/digi. Growth (%)
5.0%
-10.0%
-20.0%
0.0% -27.2%
-2.6%
-30.0%
-5.0% -40.0%
2019 2020 2021 2022 2023 2024 2019 2020 2021 2022 2023 2024
Corporate Access
Nur Marini Corporate Access marini@trimegah.com +62-21 2924 6323
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