MEDIA - BASED

ARTS AND DESIGN IN THE PHILIPPINES

PHOTOGRAPHY

 During the late 90th century, photography was viewed solely as a technical process of recording
visible images by light - sensitive materials.
 It was derived from the Greek “photos” (meaning light) and “graph” (meaning writing)

TYPICAL CHARACTERISTICS OF PHOTOGRAPHY

1. IMMEDIANCY
Seen in true to life”and of the moment”.
2. DETAILS
The camera takes in every detail of an images it has a sense of completeness.
3. FILM
Early name (motion pictures)
It become a powerful social and economic force, and legacy of the 20th century to the world.
 CINEMA - another term for film
 LIVE THEATRE - the only form of acting before.

ALLIED ARTS

 FILM DIRECTOR
He/she conceptualizes the scenes and directs the acting.
 FILM ACTORS/ACTING
Had to learn to express themselves without the exaggerated facial expressions and gestures
used on stage.
 CINEMATOGRAPHY
The art of film camera work. This captures the director’s vision of each scene through camera
placement and movement, lighting, and other special techniques.
 EDITING
The art of selecting the pressure section of films, then sequencing and joining them to achieve
the director’s desired visual and emotional effect.
 PRODUCTION/SET DESIGN
This recreated in physical terms through locations, scenery sets, lightning, costume and props.

FILM GENRES
 Silent films and slaptick comedy films
 Gangter movies
 Animated features films
 Horror and fantasy films
 Art films
 Western or ‘Cowboy movies”
 Movie musical
 Disaster films
 Thrillers or suspense films
 Historical films
 Biographical films
 Film epics
 Films adaption of literary classics
 Futuristic or science fiction films
 Special effect movies
 Documentary films

IMPORTANCE OF PHOTOGRAPH
 A means of conveying information and ideas, expressing, emotions, even championing causes.
 A vital tools in communication fields such as journalism, advertising, education and even in the
courts of law.
 It is used to eloquently apeak or against social and political issues.

NOTEWORTHY PHILIPPINE PHOTOGRAPHY

GEORGE TAPAN
He is an award-winning travel photographer best known for winning two “Pacific Asia tourism
Association”(PATA) Gold awards, an ASEAN Tourism Association award and first place in the 2011
Nation Geographic Photo Contest (into the Green Zone)

JOHN K. CHUA
He is well - known advertising and commercial photographer with over 40 yrs of experience in this
field and numerous local and international awards and recognition for his work.