Professional Documents
Culture Documents
BUSINESS SCHOOL
BUSINESS RESEARCH
EAB 41703
AC20
PREPARED BY
1.
AHMAD ASYRAF BIN AHMAD AZAM 62213121642
2.
MUHAMMAD IZZ FARHAN BIN MOHD AZIZI 62213121632
3.
AHMAD DHIYAUDDIN BIN MOHAMAD ROSLI 62213121557
PREPARED FOR
3
CHAPTER 1
INTRODUCTION
4
1.2 Problem Statement
The main problem with this study is previous study on entrepreneurial culture has
various gaps and limitations because of the concept's recent emergence (van Ewijk, 2018;
Ratten, 2019). Firstly, research on entrepreneurial culture remains mostly descriptive and
theoretical (Wennberg & Anderson, 2020). According to Fritsch and Wyrwich's (2018)
literature assessment, scholars tend to write conceptual essays rather than empirical research.
Secondly, the majority of previous empirical research on entrepreneurial culture lacked
rigorous techniques (Fritsch & Wyrwich, 2018; Spigel, 2018). Thirdly, research on encouraging
entrepreneurial culture relies on multiple definitions and perspectives, which makes it difficult
to compare previous findings (Letaifa & Goglio-Primard, 2016). Furthermore, much study on
entrepreneurial culture focuses on the public and governmental sectors (Demircioglu &
Chowdhury, 2020). To address this issue, we will undertake a survey among Malaysian students
studying at private higher education institutions (PHEIs) to assess their view of academic
institutions' promotion of entrepreneurial culture, rather than simply offering an entrepreneurial
curriculum.
5
1.3 Research Objectives
i. To examine the effect of promoting risk-taking behaviour in fostering entrepreneurial
culture among students.
ii. To examine the effect of encouraging creativity in fostering entrepreneurial culture
among students.
iii. To examine the effect of encouraging empowerment in fostering entrepreneurial culture
among students.
6
1.7 Definition of concept
1.8 Summary
The first chapter of this study has clarified on the background of the study, statement of the
problem, research questions, research objectives and hypothesis together with the scope and
significance of the study. This chapter also highlights the definition of concepts of risk-taking
behaviour, empowerment encouragement, creativity encouragement and entrepreneurial
culture.
7
CHAPTER 2
LITERATURE REVIEW
2.1 Introduction
The best area for improving and developing societies is entrepreneurship education,
which also serves as a catalyst for social cohesion, organizational success, economic progress,
and personal fulfilment. The first entrepreneurship course, Management of New Enterprises,
was taught at Harvard Business School by Myles Mace in 1947. A year later, the Research
Centre in Entrepreneurial History was established as a center for entrepreneurship research.
Furthermore, entrepreneurial culture is seen as an element of national culture that facilitates
the success of economic growth (Valliere, 2019). Additionally, it is believed that an aspect of
national culture that supports successful economic growth is the entrepreneurial culture. The
goal of an entrepreneurial culture is to promote risk-taking behaviour, innovation and
creativity. According to the literature, an entrepreneurial culture is linked to several
advantageous organisational outcomes, including bringing in new business and enhancing
corporate performance.
8
Culture in communities or educational institutions has been connected to
entrepreneurship education in addition to encouraging an entrepreneurial mindset. Education
serves as a public platform for achieving the goal of integrating entrepreneurial education into
the curriculum at all educational levels. A measure of this cultural impact is the quantity of
universities offering courses on entrepreneurship. A careful examination of the trial hegemony
of launching a new business is necessary. The heroic entrepreneurial mentality that permeates
the entrepreneurial culture ensures the preservation of contemporary, industrial-based business
structures.
The way that education has approached entrepreneurship has changed to allow for the
inclusion of students from all levels of education and all higher education courses who require
the development of these abilities. In order to prepare and enable them to face professional
challenges, create their own jobs, and develop innovative and valuable solutions to various
emerging social and economic problems, such as the environment, poverty, social exclusion,
and sustainability, entrepreneurial programmes have been developed and implemented on all
continents. Furthermore, with the competencies mentioned earlier serving as a framework,
entrepreneurship education was thought to have the goal of fostering an entrepreneurial culture.
9
2.3.1 Risk-Taking Behaviour
There is a high correlation between risk tolerance and an entrepreneurial spirit. Risk is
the perceived likelihood of a systemic breakdown, potential loss, or any unfavourable natural
occurrence of an unfavourable event during a task or job experience. Attitudes towards
entrepreneurship are influenced by risk as a personality feature. The inherent danger of
operating in the entrepreneurial sector of the economy is one of the many reasons why many
people are reluctant to become successful entrepreneurs.
Nevertheless, despite their awareness of the potential hazards, the majority of students
lack the courage to pursue entrepreneurship at this time. Many students do not currently intend
to become entrepreneurs, despite the fact that numerous efforts have been made to cultivate an
entrepreneurial spirit in them. Higher education seems to deter people from pursuing
entrepreneurship, according to Yuwono and Partini (2008).
The researchers concluded that taking risks is something that people must do when
confronted with circumstances that have unknown outcomes based on the exposure of multiple
experts on the subject. Researchers are urged to carry out studies on the impact of risk-taking
students' entrepreneurial intention because of the intention or desire of students to become
entrepreneurs, their desire to pursue entrepreneurship, and the numerous programmes offered
by the government to support and channel their interest.
10
2.3.2 Empowerment Encouragement
However, according to some researchers, there is a favourable correlation between
teacher empowerment, entrepreneurial leadership, and school efficiency. Additionally, they
discover that the association between school success and entrepreneurial leadership is
moderated by teachers' empowerment. Empowerment appears to promote people to engage in
entrepreneurial activities, such as launching or running a small or medium-sized business,
according to research conducted at the national level. According to a different study,
empowering people—especially the weaker members of society is essential to fostering an
entrepreneurial ecosystem. In a similar vein, some contend that fostering an entrepreneurial
culture within a company requires empowerment. Studies in the Malaysian context reveal that
student and youth empowerment promotes entrepreneurial development and fosters an
entrepreneurial culture.
In contrast to traditional academic work, where students merely gather knowledge that
may not be applicable to best practices in the wider world, it aims to prepare people, especially
youths, to be responsible, young, and enterprising individuals who become entrepreneurs or
entrepreneurial thinkers. It does this by bringing knowledge of the opportunities to take risks,
manage the results, and learn from the outcomes into the classroom.
11
2.3.3 Creativity Encouragement
It takes creativity from team members and employees to promote an entrepreneurial
culture in an organisation. The inventiveness of a leader inspires groups and workers to act
creatively and develop an entrepreneurial mindset. In a similar vein, teachers' inventiveness
encourages students to take part in entrepreneurial activities, which helps PHEIs foster an
entrepreneurial culture.
Being creative involves coming up with new and useful ways to combine and reorganise
existing knowledge. Human creativity is the capacity for thought, modification, discovery, and
creation. Finding and making the most of the new opportunities mostly depends on one's
capacity to identify and comprehend the connections between concepts. The same is true of the
entrepreneurial process, in which a person seeking to launch a new business must exercise
creativity in locating and seizing possibilities. The research on creativity indicates that the
process of entrepreneurship heavily relies on creativity. Those with more creative dispositions
are able to persevere through the entrepreneurial process with greater self-assurance and
optimism.
12
2.4 Hypothesis Development
2.4.1 Risk-taking behaviour and entrepreneurial culture
This study examined numerous articles published in the field to develop their own
hypotheses, which were based on the review of the concept and associated theories or
techniques. Researchers discover that students at Malaysian PHEIs who take risks are more
likely to become entrepreneurs. According to a different study, students' willingness to take
risks encourages their desire to start their own business and develop an entrepreneurial culture
in Malaysia. Based on the definition of risk-taking propensity as an individual's innate
inclination to either take or avoid risks, it would seem that PHEIs might instruct their students
on how to manage an entrepreneurial mindset and behaviour through group projects and
assessments. Furthermore, boosting risk-taking behaviour in students makes them more likely
to launch new businesses after graduation or, at the very least, increases their ambition to do
so.
H1: There is an effect between risk-taking behaviour among students and the cultivation of
entrepreneurial culture.
13
According to a different study, empowering people—especially the weaker members of
society—is essential to fostering an entrepreneurial ecosystem. Others contend that fostering
an entrepreneurial culture within organisations requires empowerment. According to a different
study conducted in the Malaysian setting, empowering students fosters the development of an
entrepreneurial culture, which in turn fosters entrepreneurial intention. Thus, we propose the
following hypothesis:
14
2.5 Theory of entrepreneurial – Economic Approach
A variety of theories endeavour to delineate and formulate the notion of entrepreneurial
culture. One method that is becoming more and more popular for teaching entrepreneurial traits
is the entrepreneurship competence model. There are issues with the competency improvement
process despite a significant number of studies on entrepreneurial competencies. crucial
elements like the drive for success, internal locus of control, inventiveness, risk-taking
inclination, and tolerance for ambiguity are typically disregarded, as is cultivating an
entrepreneurial culture. However, psychological theories of entrepreneurship highlight the
positive and significant control that risk-taking, inventiveness, the urge for achievement, and
ambiguity tolerance have been demonstrated to have on entrepreneurial tendencies.
15
Independent Variable
Dependent Variable
Risk-taking
H1
Behaviour
H2
Empowerment Entrepreneurial
Encouragement Culture
H3
Creativity
Encouragement
2.7 Conclusion
As a conclusion, this chapter has discussed the literature review on the concept of
entrepreneurial, theory and the factors that influence entrepreneurial culture. Lastly, this
chapter has highlighted the theoretical framework and hypotheses of this study. Following
chapter, the research design, methods, and data collection instruments will be discussed.
16
CHAPTER 3
METHODOLOGY
3.1 Introduction
In our research, we established that our population consists of university students across
Malaysia. The main purpose of this survey is to conduct research entitled “Cultivating
Entrepreneurial Culture Among Student in Malaysia”. Nurturing a vibrant entrepreneurial
culture among university students is crucial for propelling Malaysia’s economic and social
progress. However, although several universities in Malaysia does provide learning
environments for student to flourish themselves with entrepreneurial mindset, we are still far
behind than other developing countries where they much more entrepreneur. In an article made
by Sengul Enginsoy (2023), Singapore have been ranked No.17 for being the top countries by
Total Startup Outputs, which over 53,571 entrepreneur that just start their own business in year
2023. Hence, in the making of the survey, we asked the respondent what are the factors that
influence them to be an entrepreneur in Malaysia.
17
3.3 Population
The population of this study is the students that are currently taking their studies at university
in Malaysia.
3.4 Sampling
The sampling used in this study are the large number of universities student in Malaysia.
We selected 36 students as our respondent and the respondents consist of 28 male students and
8 female students. Most of the respondents come from bachelor students, which amounts to 32
students, while the total number for the diploma student is two, one for the master student and
also one for the PhD student. Another interesting thing that can be taken note of is that the
majority of our respondents are in their third year of study and are around the age of 22 to 25
years old.
18
3.6 Data Collection Procedure
For the data collection procedure, we create a draft of questionnaire and then send it to
our lecturer at University Kuala Lumpur Business School, Kuala Lumpur, Malaysia who were
the person in charge of this study to seek permission to release the questionnaire. After the draft
on questionnaire have been approved, we distributed the questionnaire to all the future
respondents which consist of university students around Malaysia.
This research proposal was analyzed by using an online survey which is called the
Google Form. The survey was spread among university student in Malaysia, using social media
platform such as WhatsApp, sending the survey to multiple groups, personal message to our
friend in other universities, and through WhatsApp status post. Other than that, we also post it
in our Instagram story to spread the survey further for our potential respondent.
3.7 Measure
Four measures have been used in this study to test the proposal hypothesis. This
includes measures of risk-taking behavior, empowerment encouragement, creativity
encouragement, and entrepreneurial culture among students in Malaysia.
19
Risk-Taking Behaviour
Risk-taking behaviour was measured with three items as table 1. The Likert scale used are from
1 - Strongly disagree to 5 - Strongly agree.
Risk-Taking Behaviour
Students are encouraged to complain about their dissatisfaction towards teachers and
RTB1
other issues.
Students receive a guarantee that marks and other grading will not be affected
RTB2
when they complain about teachers or management issues.
Institution provides rooms for students to develop decision-making skills and
RTB3
capabilities.
Table 1: Risk-Taking Behavior
Empowerment Encouragement
Empowerment Encouragement was measured with three items as table 2. The Likert scale used
are from 1 - Strongly disagree to 5 - Strongly agree.
Empowerment Encouragement
My lecturer and the management of the institution give me freedom to make my
EE1
own decisions on how to complete my tasks.
My lecturer and the management of the institution encourage me to study and
EE2
complete assessments independently with minimal supervision or guidance.
My lecturers and the management of the institution attempt to build trust among
EE3
students and teachers.
Table 2: Empowerment Encouragement
20
Creativity Encouragement
Creativity Encouragement was measured with three items as table 3. The Likert scale used are
from 1 - Strongly disagree to 5 - Strongly agree.
Creativity Encouragement
My lecturer promotes self-evaluation among the student during class presentation
CE1 and other related assessments to promote individual creativity.
Entrepreneurial Culture
Entrepreneurial Culture was measured with three items as table 4. The Likert scale used are
from 1 - Strongly disagree to 5 - Strongly agree.
Entrepreneurial Culture
The study environment of the institution promotes aggressive competition among
EC1
students to receive high marks.
The current study environment of the institution promotes proactiveness among
EC2
students’ club / organization.
The current study environment of the institution promotes innovation among
EC3
student through innovative idea generation.
Table 4: Entrepreneurial Culture
21
3.8 Data Analysis Procedure
Data analysis plays a crucial role in this study since it helps to distinguish between
quantitative and qualitative research approaches. In this study, we employed IBM SPSS
Statistic 25 to analyze our data. We utilized both descriptive and inferential statistic procedures
using this software. Specifically, we explored how the characteristic between risk-taking
behavior, empowerment encouragement, and creativity encouragement can influenced the
entrepreneurial culture among student in Malaysia. This correlation analysis helps determine
the strength and direction of associations between variables. By employing IBM SPSS Statistic
25 for both descriptive and inferential analysis, we were able to gain valuable insight into their
data and understand the factors that potentially influence entrepreneurial culture.
3.10 Conclusion
Methodology laid out the comprehensive framework for research conducted on
“Cultivating Entrepreneurial Culture Among Student in Malaysia”. We used a quantitative
approach with surveys to explore how risk-taking, empowerment, and creativity
encouragement relate to student entrepreneurial culture in Malaysia. While our sample wasn't
huge, we analyzed it using IBM SPSS Statistic 25, allowing us to explore the relationships
between variables and gain valuable insights into factors influencing entrepreneurial culture.
Additionally, we analyzed the demographic profiles of respondents to understand their
characteristics and potential biases. We also gain valuable insights and understand what factors
might boost the entrepreneurial spirit among students.
22
CHAPTER 4
FINDINGS
4.1 Introduction
In this chapter, we will look at the research findings based on our data collected in the
previous chapter. From all the data collected, we will present the demographic analysis to
showcase the difference demographic of our respondent and will be presented with the relation
to our study’s specified research objectives using the correlation analysis. The technique used
to analyze the data has already been discussed in chapter 3 ‘Methodology’.
Age
Frequency (f) Percent (%)
18 - 21 9 25.0
22 - 25 19 52.8
Valid 26 - 29 1 2.8
>30 and above 7 19.4
Total 36 100.0
Table 5: Distribution of Respondents based on Age.
23
Table 5 shows the demographic data based on the age distribution of respondents that answer
our survey. From the table above, we found that respondents from the group age of 22 – 25 had
the highest percentage of respondents (19 respondents / 52.8%). It is then followed by
respondents from the group age of 18 – 21 (9 respondents / 25%) making them the second
highest percentage of respondents. Unexpectedly, we found that respondents from the group of
age 30 and above are the third highest percentage of respondents (7 respondents / 19.4%),
making the group age of 26 – 29 the fourth of this list, or the lowest percentage of respondents
answering our survey (1 respondents / 2.8%)
Gender
Male 28 77.8
Valid Female 8 22.2
Total 36 100.0
Table 6: Distribution of Respondents based on Gender
Table 6 shows 36 of the respondents who have differences based on gender. The highest
distribution on gender is male (28 respondents or 77.8%), followed by the second highest which
is female (8 respondents or 22.2%).
Qualification
Diploma 2 5.6
Bachelor 32 88.9
Valid Master 1 2.8
PhD 1 2.8
Total 36 100.0
Table 7: Distribution of Respondents based on Qualification
24
Table 7 shows the various qualifications of our respondents. Most of our respondents are taking
their bachelor’s degree, as having the highest percentage over the qualification table (23
respondents / 88.9%). The second highest percentage would be respondents that are
undertaking their diploma (2 respondents / 5.6%). Coincidentally, respondents that are
undertaking master and PhD have the same percentage (1 respondents each / 2.8%).
Years of Study
Table 8 shows the current years of study of our respondent. Most of our respondents are in their
third year (14 respondents / 38.9%). The second highest percentage would be respondents that
are in their second year (11 respondents / 30.6%). It is then followed by respondents who are
in their fourth year (8 respondents / 22.2%) and lastly, the respondents that are currently in their
first year (3 respondents / 8.3%).
Marial Status
Single 15 41.7
In relationship 13 36.1
Valid Married 6 16.7
Divorce 2 5.6
Total 36 100.0
Table 9: Distribution of Respondents based on Years of Study
25
Table 9 shows the current marital status of our respondent. Most of our respondents are still
single (15 respondents / 41.7%), while the second highest percentage would be respondents
that are in relationship (13 respondents / 36.1%). It is then followed by respondents who are
already married (6 respondents / 16.7%) and lastly, the respondents that have divorced take the
fourth place in the ranking (2 respondents / 5.6%).
26
Institution provides Pearson
.534** .589** 1
rooms for students to Correlation
develop decision-making
skills and capabilities. Sig. (2-tailed) .001 .000
(RTB3)
The finding in table 10 indicates that (RTB1) and (RTB2) have a very small positive
correlation, but not statistically significant (r = 0.274, p = 0.106). This means that institutions
that encourage students to complain are likely to guarantee that their student grades will not be
affected by their complaints. However, the slight positive association between four of the
variables are might due to chance rather than a true relationship.
Another finding that is in the table indicates that (RTB1) and (RTB3), they have a medium
positive correlation, with a high statistically significant (r = 0.534, p = 0.001), meaning that
institutions that encourage students to complain are more likely to provide rooms for students
to develop their decision-making skills, and both variables are very dependent to each other.
For the last correlation, (RTB2) and (RTB3) also have a medium positive correlation, with an
extremely high statistically significant (r = 0.589, p = 0.000). It shows that institutions that
guarantee their student grades will not be affected by their complaints, will provide a room for
students to develop decision-making skills. This is the strongest correlation in the table,
suggesting that they may be a common factor that is influencing both of these variables.
Although the first variable correlation (RTB1 & RTB2) is not statistically significance to each
other, the other correlation still shows a heavy, if not small significant to each other. Therefore,
the hypothesis is supported.
27
4.3.2 Research Objectives Two
H2: There is an effect between empowerment encouragement among students and the
cultivation of entrepreneurial culture.
My lecturer
and the My lecturer and My lecturers
management the management of and the
of the the institution management
institution encourage me to of the
give me study and institution
freedom to complete attempt to
make my own assessments build trust
decisions on independently with among
how to minimal students and
complete my supervision or teachers.
tasks. (EE1) guidance. (EE2) (EE3)
28
My lecturers and the Pearson .661** .386* 1
management of the Correlation
institution attempt to
Sig. (2-tailed) .000 .020
build trust among
students and teachers.
(EE3)
The finding in table 11 indicates that (EE1) and (EE2) have a strong small positive correlation,
and is very statistically significant (r = 0.628, p = 0.000). This means that students who are
given freedom to make their own decision on how to complete their task are more likely to
study and complete assessments independently. Both variables are also very dependent on each
other as this practice is often implemented together to promote student autonomy and self-
learning.
Moreover, (EE1) and (EE3) have the strongest positive correlation, with a high statistically
significant (r = 0.661, p = 0.000), meaning that students who are given freedom to make their
own decision on how to complete their task are likely to feel that their lecturers and the
management of the institution are trying to build trust among them. This suggests that giving
student autonomy may contribute to a more positive and trusting learning environment.
Lastly, (EE2) and (EE3) have a medium positive correlation, but with a weaker but still
statistically significant (r = 0.386, p = 0.020). It shows that students that study and complete
their assessment independently also feel that their lecturer and the management of the
institution are trying to build trust among students and teachers. From that, we can see that
encouraging student independence may also contribute to a more trusting environment.
Therefore, the hypothesis is supported.
29
4.3.3 Research Objectives Three
H3: There is an effect between creativity encouragement among students and the cultivation of
entrepreneurial culture.
My lecturer
My lecturer
promotes self- My lecturer
encourages
evaluation among promote
the generation
the student during creativity
of new ideas
class presentation through
through
and other related problem-
rewards and
assessments to solving.
appreciation.
promote individual (CE2)
(CE3)
creativity. (CE1)
My lecturer Pearson
1 .492** .581**
promotes self- Correlation
evaluation among
the student during
class presentation
and other related Sig. (2-tailed) .002 .000
assessments to
promote individual
creativity. (CE1)
My lecturer promote Pearson
.492** 1 .569**
creativity through Correlation
problem-solving.
Sig. (2-tailed) .002 .000
(CE2)
My lecturer Pearson
.581** .569** 1
encourages the Correlation
generation of new
ideas through
Sig. (2-tailed) .000 .000
rewards and
appreciation. (CE3)
**. Correlation is significant at the 0.01 level (2-tailed).
Table 12: Correlation Table for Creativity Encouragement
30
The finding in table 12 indicates that (CE1) and (CE2) have a strong small positive
correlation and have a very high statistically significant (r = 0.492, p = 0.002). This means that
lecturers that promote self-evaluation for creativity also tend to promote creativity through
problem-solving.
After that, (CE1) and (CE3) have the strongest positive correlation, with a high
statistically significant (r = 0.581, p = 0.000), meaning that lecturer who promote self-
evaluation for creativity also tend to encourage the generation of new ideas through rewards
and appreciation. This suggests that giving student autonomy may contribute to a more positive
and trusting learning environment.
For the last correlation, (CE2) and (CE3) have a second strongest positive correlation,
with a high statistically significant (r = 0.569, p = 0.000). It shows that lecturers who promote
creativity through problem-solving also tend to encourage the generation of new ideas through
reward and appreciation. Since all the correlation are highly statistically significance, the
hypothesis is very much supported.
31
4.5 Summary
In summary, with the survey, we able to gather data from 36 university student in Malaysia,
answering our questionnaire to be represented in this study. All those 36 respondents have
different demographics from each other in gender, age, qualification, years of study and marital
status. Based on the correlation analysis. We can conclude that by promoting risk-taking
behavior, empowerment encouragement and creativity encouragement both among student
does have an effect towards fostering entrepreneurial culture among students.
32
CHAPTER 5
5.1 Introduction
This chapter discusses the results of the analysis presented in Chapter 4. The chapter
presents with a brief background review before moving on to an integrated explanation of the
analysis results. The chapter also discusses the theoretical implications of this study in relation
to the body of knowledge, as well as the practical consequences for organizational
management. Finally, the chapter discusses the study's limitations as well as potential future
research directions. The chapter ends with a summary of the thesis.
The above review highlights the gaps that were identified in the literature. These gaps
have been addressed by developing a conceptual framework that includes factors (student’s
risk-taking behaviour, student’s empowerment encouragement, student’s creativity
encouragement and student’s entrepreneurial culture) that were identified to influence
collaborative learning among Malaysia’s students.
33
5.3 Discussion of Findings
The study's findings indicate that there is a slight positive link between encouraging
students to complain about their displeasure with lecturers and other issues (RTB1) and
ensuring that their complaints will not affect their grades or other grading (RTB2). This means
that university that value student feedback are more likely to have rules in place to safeguard
students from retaliation for their concerns. However, the association is not statistically
significant, suggesting that this relationship could be due to chance rather than a causal
influence.
The table shows the strongest association between ensuring that students' grades are not
affected by their complaints (RTB2) and offering areas for students to build decision-making
abilities (RTB3). This shows that institutions that are more concerned with safeguarding
students from reprisal for their complaints are more likely to invest in programs and resources
to assist students develop the skills required to become successful entrepreneurs. This is also a
statistically significant correlation, which suggests that there is a causal relationship between
the two variables.
In summary, the research objective seeks to explore the relationship between student’s
risk-taking behaviour and fostering entrepreneurial culture among students. The presented
findings suggest a significant relationship between these variables, the initial hypothesis is
supported.
34
5.3.2 Research Objective Two
To examine the effect of encouraging creativity in fostering entrepreneurial culture
among students.
The second research objective of this study is to examine the impact of teaching and
learning methodologies on students' satisfaction with interpersonal interactions. The findings
in the table indicate that there is a positive association between empowerment encouragement
and student satisfaction with interpersonal interactions. Students who are allowed greater
flexibility to choose how to finish their duties report higher levels of satisfaction with their
interactions with both lecturers and peers. This shows that providing students more control over
their learning can help to create a more positive and trustworthy learning environment.
The research also shows a link between encouraging students to study and complete
examinations on their own and student satisfaction with interpersonal interactions. This shows
that students who are encouraged to take responsibility for their learning are more likely to be
content with their interactions with others. It's possible that this is because students who can
learn on their own feel more confident and capable, which can lead to deeper connections.
In summary, the research objective seeks to explore the relationship between student’s
creativity encouragement and fostering entrepreneurial culture among students. The presented
findings suggest a significant relationship between these variables, the hypothesis is reported
as supported.
35
5.3.3 Research Objective Three
To examine the effect of encouraging empowerment in fostering entrepreneurial culture
among students.
The statistics show the highest association between CE1 and CE3 (r = 0.581, p = 0.000).
This shows that giving students control over their learning and assessment may be especially
helpful in encouraging them to produce new ideas. This is consistent with previous studies,
which revealed that autonomy is an important component in creativity. For example, Amabile
(1996) discovered that workers who were given more autonomy in their work were more likely
to come up with innovative solutions to challenges.
The results of the research have consequences for educators as well as lawmakers.
Educators should explore how to establish learning settings that encourage creativity and
innovation. This could involve giving students more control over their learning, giving them
opportunities to tackle issues in novel ways and rewarding them for their ingenuity.
Policymakers should also investigate methods to help universities and lecturers boost student
creativity and innovation. This might involve sponsoring professional development programs
for lecturers in creativity education, as well as providing resources for universities to construct
more innovative learning environments.
In summary, the research objective aims to explore the relationship between student’s
empowerment encouragement and fostering entrepreneurial culture among students. The
presented findings indicate a significant relationship between collaborative learning and
student satisfaction, the initial hypothesis is supported.
36
5.4 Theoretical Implications of the Research
Malaysian PHEIs prioritize innovation through technology transfer and collaborative
research, fostering an entrepreneurial culture (Villani, Rasmussen, & Grimaldi, 2017).
According to Raagmaa and Keerberg (2017, p. 270), some PHEIs serve as both educators and
institutional entrepreneurs, actively networking and establishing regional strategies to
influence local and national policies. Participating in government and community-organized
entrepreneurial activities motivates students to pursue entrepreneurship. Some PHEIs have
invested much in implementing an entrepreneurial curriculum into their curricula and
established entrepreneurial clubs to organize related weekly events. This has encouraged
students to network, generate ideas, and take risks by investing in university initiatives and
companies. Successful projects promote risk-taking, empowerment, creativity, and an
entrepreneurial culture.
37
5.6 Limitations and Suggestions for Future Research
Our study has the following limitations. The study only examined a small number of
Malaysian PHEIs, so it may not be applicable to all institutions in the country. Second, sample
selection from the target population was not done in a systematic manner. Respondents should
have unique social statuses and exposure. Respondents' perspectives on PHEIs' techniques for
developing entrepreneurial culture may differ according on their level of education (diploma,
degree, Master's, or PHD). Finally, no consideration was given to the academic institution's
environment or program when developing the items.
To improve this study, consider using a systematic sampling strategy that targets mature
postgraduate students. In the first research, it is vital to pick students from similar financial or
social categories, rather than vulnerable populations. Furthermore, this study could be
improved by considering the study environment, institutional issues and curriculum. To fully
understand the impact of institutional environment and regulations on entrepreneurial culture,
elements must be considered.
5.7 Conclusion
This study disseminates essential knowledge to enhance our understanding of the
relationship between student’s risk-taking behaviour, student’s empowerment encouragement,
student’s creativity encouragement and student’s entrepreneurial culture, towards Malaysia’s
student. Specifically, this study has provided empirical evidence on the impact of student’s
risk-taking behaviour, student’s empowerment encouragement, student’s creativity
encouragement and student’s entrepreneurial culture on cultivating entrepreneurial culture
among students in Malaysia. Although the findings are limited to the context of Malaysia’s
student.
38
REFERENCES
Anjum, T., Farrukh, M., Heidler, P., & Díaz Tautiva, J. A. (2021). Entrepreneurial intention:
Creativity, entrepreneurship, and University Support. Journal of Open Innovation:
Technology, Market, and Complexity, 7(1), 11. https://doi.org/10.3390/joitmc7010011
Cui, J., Sun, J., & Bell, R. (2021). The impact of entrepreneurship education on the
entrepreneurial mindset of college students in China: The mediating role of Inspiration
and the role of educational attributes. The International Journal of Management
Education, 19(1), 100296. https://doi.org/10.1016/j.ijme.2019.04.001
Enginsoy, S. (2023, November 6). Top 20 countries by total startup output in 2023.
StartupBlink Blog. https://www.startupblink.com/blog/top-20-countries-by-total-
startup-output-in-2023/
Hassan, Z., Lashari, M. K., & Basit, A. (2021). Cultivating Entrepreneurial Culture among
Students in Malaysia, 9. https://www.researchgate.net/profile/Zubair-
Hassan/publication/350710552_Cultivating_entrepreneurial_culture_among_students_i
n_Malaysia/links/606e41524585150fe98fe7d4/Cultivating-entrepreneurial-culture-
among-students-in-Malaysia.pdf
Jardim, J., Bártolo, A., & Pinho, A. (2021). Towards a global entrepreneurial culture: A
systematic review of the effectiveness of entrepreneurship education programs.
Education Sciences, 11(8), 398. https://doi.org/10.3390/educsci11080398
Mathisen, J.-E., & Arnulf, J. K. (2013). Competing mindsets in entrepreneurship: The cost of
doubt. The International Journal of Management Education, 11(3), 132–141.
https://doi.org/10.1016/j.ijme.2013.03.003
Mukhtar, S., Wardana, L. W., Wibowo, A., & Narmaditya, B. S. (2021). Does
entrepreneurship education and culture promote students’ entrepreneurial intention? the
mediating role of Entrepreneurial Mindset. Cogent Education, 8(1).
https://doi.org/10.1080/2331186x.2021.1918849
Onweh, V. E., Akpan, N., & Caleb, E. E. (2013). Youth empowerment and the integration of
entrepreneurship education into Technical Vocational Education and training (TVET)
in Nigeria. Academic Journal of Interdisciplinary Studies.
https://doi.org/10.5901/ajis.2013.v2n2p211
Said Ahmad, Muh. I., Idrus, M. I., & Rijal, S. (2023). The role of education in fostering
entrepreneurial spirit in the young generation. Journal of Contemporary Administration
and Management (ADMAN), 1(2), 93–100. https://doi.org/10.61100/adman.v1i2.28
39