BRIEFING DOCUMENT

PEPSI FRIENDSHIP DAY | INFLUENCER ACTIVITY

Post date: 3rd August

Tags- @pepsiIndia & @Zakirkhan_208

Hashtags-#riseupfromfriendzone #fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad

Deliverables
• Step 1
Comment: On Zakir Khan’s Pepsi Friendship Day video
- https://www.instagram.com/reel/CvZZXqONVz-/?igshid=MzRlODBiNWFlZA==

Comments on Zakir’s post SAMPLES:

1. Zakir bhai, aur nahi dekha jaa raha, meri friendzone mein phase buddy ko bacha lo
please.
2. How can one rise up from the friendzone…asking for a friend.

3. Mere bestie uske message ke chakkar mein raato jaga rehta hai. He looks like panda
from all the dark circles. Zakir bhai please help.

4. Commenting because I am getting freindzoned and just need someone to talk to me out
of it

5. Zakir bhai, I just need to get my bike back. My friend keeps borrowing it to drive
her around. Please usse baat karo.

6. Meri bestie ek aur sleepover miss nahi kar sakti. Please help us rise up from the
friendzone.
7. Our bro has been canceling all late-night gedis because he’s finishing her
assignments. Humare bhai ko bacha lo.

8. Kal matter ho gaya tha aur bhai ka phone busy tha because voh uski date ke liye
uska outfit decide karva raha tha. Iss friendzone ke chakkar se rise up karva do
please.

• Step 2

Reposting this Zakir Khan’s Pepsi Friendship Day video as a reel on your Instagram
profile tagging Zakir Khan and Pepsi India
- https://www.instagram.com/reel/CvZZXqONVz-/?igshid=MzRlODBiNWFlZA==

Captions for Brand TVC- Repost

1. Calling all true friends! Let's be the support system our buddies need with @ZakirKhan
and @PepsiIndia. Let's steer clear of the Friendzone together! #riseupfromfriendzone
#fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad
 2. My only takeaway this Friendship Day is the pro-tip † _ to conquer Friendzone by
.•n
@ZakirKhan and @PepsiIndia: Being there for your friends and asking them to Rise Up
from the ‘yes, No and ‘Maybe's!’ #riseupfromfriendzone #fizzitupwithpepsi #pepsiindia
#pepsifriendshipday #ad

3. @ZakirKhan and @PepsiIndia just dropped some truth bombs for Friendship Day!
Time to ditch the 'Friendzone' and 'Rise Up' with true friends! #fizzitupwithpepsi
riseupfromfriendzone #pepsiindia #pepsifriendshipday #ad •½
¸’/
7̇

4. @ZakirKhan's words hit me right in the feels! This Friendship Day, I'm committing to
◆
be there for my friends and help them 'Rise Up' from the 'Yes, No, and Maybe's!' ;M
#riseupfromfriendzone #fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad

• Step 3

Reposting the Personalized message from Zakir Khan as a POST on your Instagram
profile tagging Zakir Khan and Pepsi India

Captions for Zakir’s message - Post

1. Elated, Excited and Ecstatic – basically every feeling emotion possible right now after I
received an inspiring direct message in my inbox from @ZakirKhan himself, all thanks to
the voice of the generation, @PepsiIndia! His advice to escape the Friendzone is gold
and one for the books! #riseupfromfriendzone #fizzitupwithpepsi #pepsiindia
#pepsifriendshipday #ad

2. Feeling like I'm floating on cloud nine! V* Just received a heartwarming personalized
message from the legendary @ZakirKhan, all thanks to @PepsiIndia! This Friendship Day
just became unforgettable with his golden advice to escape the Friendzone!
#fizzitupwithpepsi #pepsiindia #pepsifriendshipday #riseupfromfriendzone #ad

3. Still trying to wrap my head around this epic moment!Just received a personal message
from the OG Sakht Launda @ZakirKhan himself, courtesy of @PepsiIndia! Friendship Day
just leveled up with this golden advice to escape the Friendzone! #riseupfromfriendzone
#fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad

4. OMG, I can't breathe! Just got a personal message from the Sakht Launda @ZakirKhan!
Thanks,@PepsiIndia, for making my day! 4 ○
Ç “break free from the Friendzone!
#riseupfromfriendzone #fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad

5. Mujhe yeh eye-opner ki zarurat thi. Thank you Zakir sir for this video. Go help your
friend or yourself by commenting on Zakir bhai’s video on @pepsiindia!
#riseupfromfriendzone #fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad

6. Thank you Zakir for helping my buds rise up from the friendzone. You can get your
personalized message to help you friend too. Just comment on Zakir bhai’s video on
@pepsiindia now! #riseupfromfriendzone #fizzitupwithpepsi #pepsiindia
#pepsifriendshipday #ad

7. Zakir bhai just rescued my friend with this video and now you can too. Just comment
on Zakir bhai’s video on @pepsiindia and get your personalised video from him today!
#riseupfromfriendzone #fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad
 8. If you’re sick of your friend getting friendzoned it’s time to help him. Comment on
@pepsiindia’s video of Zakir and get your personalized video from him today.
#riseupfromfriendzone #fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad

9. Zakir sir take a bow! This was too funny. You can get your personalized video too! Just
comment on Zakir sir’s video on @pepsiindia. #riseupfromfriendzone #fizzitupwithpepsi
#pepsiindia #pepsifriendshipday #ad

10. Zakir sir! The groupchat is going crazy! Thank you so much for the message. You can get
your personalized video too! Just comment on Zakir sir’s video on @pepsiindia.
#riseupfromfriendzone #fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad

11. Now this is how you tell your friend to get over that boy and rise up from the
friendzone. Thank you so much for this message Zakir! You can get your personalised
video too! Just comment on Zakir sir’s video on @pepsiindia. #riseupfromfriendzone
#fizzitupwithpepsi #pepsiindia #pepsifriendshipday #ad

• Step 4
Fill the campaign completion form given in the WhatsApp message

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