You are on page 1of 9

Classified advertising

Classified advertising is a form of advertising which is particularly common


in newspapers, online and other periodicals which may be sold or distributed free
of charge. Classified advertisements are much cheaper than larger display
advertisements used by businesses, although display advertising is more
widespread. They were also commonly called "want" ads, starting in 1763.

Newspaper classifieds
Advertisements in a newspaper are typically short, as they are charged for by the
line or word, and are one newspaper column wide.
Publications printing news or other information often have sections of classified
advertisements; there are also publications that contain only advertisements. The
advertisements are grouped into categories or classes such as "for sale—
telephones", "wanted—kitchen appliances", and "services—plumbing", hence the
term "classified". Classified ads generally fall into two types: individuals
advertising sales of their personal goods, and advertisements by local businesses.
Some businesses use classified ads to hire new employees.
One issue with newspaper classified advertising is that it doesn't allow
images, even though display ads, which do allow images, can be found in the
classified section.

Developments
In recent years the term "classified advertising" or "classified ads" has expanded
from merely the sense of print advertisements in periodicals to include similar
types of advertising on computer services, radio, and even television,
particularly cable television but occasionally broadcast television as well, with the
latter occurring typically very early in the morning hours.
Like most forms of printed media, the classified ad has found its way to the
Internet, as newspapers have taken their classified ads online and new groups have
discovered the benefits of classified advertising.
Internet classified ads do not typically use per-line pricing models, so they tend
to be longer. They are also searchable, unlike printed material, tend to be local,
and may foster a greater sense of urgency as a result of their daily structure and

1
wider scope for audiences. Because of their self-regulatory nature and low cost
structures, some companies offer free classifieds internationally. Other
companies focus mainly on their local hometown region, while others blanket
urban areas by using postal codes. www.Craigslist.org was one of
the first online classified sites, and has grown to become the largest classified
source, bringing in over 14 million unique visitors a month according
to Comscore Media Metrix.

What are the classified ads commonly about?


Services
Plumbing and heating services Electrical Services
JPL Expert Local Plumber: Fast & Reliable - No Call Out J Mather Electrical services
Charge
We cover Heysham, Kendal, Lancaster
We cover Heysham, Kendal, Lancaster and Morecambe and Morecambe areas.
areas.
 Property Rewiring
 Expert Emergency Plumber  Emergency Call Outs
 Boiler Repairs & Servicing  Fuse Board Upgrades
 Burst Pipes & Leaks  Security Systems
 Toilets & Taps  Landlord Safety Certificates
 Blocked Sinks, Toilets, Drains  Domestic & Commercial
 Domestic & Commercial
Local Electrician serving Heysham,
Telephone: +44 7856913186 Lancaster and Morecambe districts.

Telephone: +44 0759 527070


Roofing services

J & J: Roofing Services Specialists in all


roofing

We serve Heysham, Kendal, Lancaster and


Morecambe areas.

 All Roof Repairs


 Pointing
 Flat Roofs
 Storm Damage
 Chimney Repairs

Telephone: +44 7957457396 2


To Let

A Private landlord offers a 3 bedroom link detached house to let.

 Rent: £594 per month


 Deposit: £350
 Gas central heating
 Electric cooker
 washing machine
 Fridge Freezer
 Kitchen: Separate
 condition: Good
 Location: Bolton-le-Sands

We are private landlords. We have no showroom type fancy photos.


Please arrange a viewing.

Telephone: +44 7553615768

A Private landlord offers a 3 bedroom flat to let.

 Rent: £542 per month


 Deposit: £300
 Gas central heating
 Electric cooker
 washing machine
 Fridge Freezer
 Kitchen: Separate
 condition: average
 Location: Morecambe

We are private landlords. We have no showroom type fancy photos. Please arrange a
viewing.

Telephone: +44 7717475752

3
Cars

Car classified might contain any of the following abbreviations. To know what
they mean, try to match any of the abbreviations (1-15) to their meanings (a-o).

Abbreviation Meaning
1. A/C a) 13,000 miles on the clock
2. f/s/h b) Sunroof
3. J-reg c) Taxed and tested
4. Vgc d) Central locking
5. t & t e) Power assisted steering
6. E/W f) Full service history
7.e /s/r g) Air Conditioning
8. c/l h) Remote central locking
9. 13 k i) Electric windows
10.r/c/l j) Registration is ‘J’

11.P.A.S k) Electric mirrors

12.E/M l) or nearest offer

13.S/R m) Very Good Condition

14. immac n) Electric sunroof

15.ONO o) immaculate

4
To practice, please have a look at the following car classifieds to see if you can
find any of the abbreviations above!

1. AIXAM 500 2. BMW 318Ci 3. CITROEN C2


Hatchback, 2000 AC, 1 owner, HATCHBACK ,BLACK
(W Reg), Blue 45,000 miles
Alarm, Air bag,12 K,
6000 miles, R/C/L, £13,000 ono
EM
F/S/H, Alloy TEL
21323232 £10495.
Wheels, £5200
TEL 98987 434343 Tel 077765654543
After 6 p.m

4. Citroen xm 5. Vauxhall Cavalier 1.8 6.Nissan 300 Zx, new


2.1 diesel spares GL,1991 H shape, 1992, T top,
or repair, any registered, white, alloy wheels, 37,000 genuine miles,
reasonable offer 4 new tyres, not T & T, new mint, T&T till Jan.
battery, good. £400. Tel blacked out
considered,
North Street 967689675765 windows, £4,995 ono
6575657382 AEX.GREAT@GMAIL.COM

5
Jobs

6
7
Others

8
9

You might also like