Professional Documents
Culture Documents
Lesson 3. Communication Through Verbal & Non-Verbal Messages - 114634
Lesson 3. Communication Through Verbal & Non-Verbal Messages - 114634
Messages
FEATURES OF LANGUAGE:
1. LANGUAGE IS A SYSTEM.
It is a vehicle by which the individual is able to send and receive messages from the inside
and the outside.
2. LANGUAGE IS SYMBOLIC.
Language is a collection of symbols that possess certain properties (Adler and Rodman).
3. LANGUAGE IS CONVENTIONAL.
4. LANGUAGE IS LEARNED.
Each culture creates its own language to modify the general language to meet its own
needs.
5. LANGUAGE CHANGES.
CHARACTERISTICS OF LANGUAGE
1. LANGUAGE HAS SYMBOLS.
Each language contains elements that can create meaning when put together in certain
ways.
2. LANGUAGE IS RULE-GOVERNED.
A. PHONOLOGICAL RULES
Govern the information of sounds into words.
(eg. in Filipino ng- can occur in initial, medial and final like ngipin, pangako, kung but
only medially in English - think and thinking.
B. SYNTACTIC RULES
Govern the arrangement of words into sentences.
C. SEMANTIC RULES
Governs how the speakers of a language interpret or attach meaning to a particular
symbol.
D. REGULATIVE RULES
Govern the appropriate interpretation of the message in a given context.
When words are transmitted between communicators, only sound and light waves reach
them, not the exact meaning intended.
Words do not have meanings but are capable of conveying meanings of the same culture
- who can perceive, identify and interpret them.
A.
6. LANGUAGE DEVELOPS ATTITUDE.
The words we use actualize the way we look at things around us, hence they affect the way
we behave (Marcus).
Personal Names:
Cardo Dalisay, Rhian Bonifacio, Tecla, Vice Ganda, Liza Soberano, Kulasa, Inggeng, Quely,
Darling, Gandara, Negi.
The way we use words shows our feelings of control, attraction, responsibility and the like.
Our language is clear when it is grammatically correct and when it uses exact, simple and
easy-to-understand words.
STRATEGIES FOR USING APPROPRIATE LANGUAGE
2. Avoid technical jargon or slang with those who may not understand it.
5. Use ethical language. (avoid using nigger, fag, old fogeys, whore.)
“IT AIN’T RIGHT, INNIT?” ABOUT LANGUAGE REGISTER IN ENGLISH BY SHIAR
YOUSEFF
Language Register
Refers to the level and style of spoken and written discourse depending on the
context you are in. It determines the vocabulary, tone and structure of your language. There
are three types of language registers: formal, informal and neutral. These types can be
applied to both spoken and written language.
2. INFORMAL – Informal language is casual, personal, and more intimate in its tone,
sentence structure, and choice of words. The informal register is used during
informal gatherings such as family dinners, parties and other informal encounters.
3. NEUTRAL – This is a more factual and non-emotional type of language register. This
is most highly used in business-oriented and technical contexts.
CHARACTERISTICS:
1. Complementing.
2. Contradicting.
3. Accenting.
4. Substituting.
5. Regulating
6. Repeating
1. KINESICS
It is the study of body movements which includes a large repertoire of physical
actions such as eye contact, facial expressions, gestures and posture.
Researchers contend that human beings are capable of making approximately
20,000 facial expressions, 700, 000 physical signs, 1,000 postures and 7, 777
gestures in the classroom and 5, 000 hand gestures in clinical situations.
- is the way we meet someone else's glance during the communication process.
-the presence of eye contact is proof that we are paying attention and the way we look at the
person reveals our feelings such as affection, anger, or fear (Pearson, West and Turner)
*Research shows that while talking, the speaker holds eye contact shorter than the listener-
about 40% and 70% respectively.
*refers to the way our facial muscles are set to indicate emotions or feelings of happiness,
sadness, fear, anger, surprise, excitement, indifference, and disgust.
Gesture
*is a purposive movement of our fingers, hands, arms, head, or shoulders to describe or
suggest or to emphasize something.
Posture
*means our manner of bearing the body, while we are in standing or sitting position. Posture
indicates self-confidence, status, friendliness and mood.
CULTURAL DIFFERENCES
EYE CONTACT
• In the United States, and other Western cultures, people expect those with whom
they are communicating "to look them in the eye", but women tend to hold eye
contact more than men (Wood) and they tend to have frequent eye contact during
conversation than men. (Cegala and Sillars).
• In the Philippines, people are also expected to direct their gaze into other's eyes,
otherwise, they are thought to be dishonest and trustworthy.
• In Arab countries, they look others in the eye too to manifest keen interest.
• In Japan, people look in the area around the Adam's apple, not into the other's eye.
• In Indonesia, China and rural areas of Mexico, too much eye contact means bad
manners so people there lower their eyes to show deference.
FACIAL EXPRESSION/DISPLAY
In the US, there are unwritten rules for facial display at certain functions.
e.g.
"The runner-up in a beauty contest must smile to show that she is a gracious loser, but the
winner has to cry and act surprised to show that she didn't expect to win and she is humble."
GESTURE
In the Philippines, affection between and among friends of the same sex is shown through
gestures.
e.g. men usually rest their arms around the shoulders of their buddies and playfully draw
them closer while walking; women wrap their arms around the waist of their friends or hold
hands with them.
In Europe, members of the same sex who hold hands are mistaken as lovers.
2. PARALANGUAGE
refers to the nonverbal sound accompanying our oral language such as the tone of voice,
speed of speech, pitch and volume.
MARY is beautiful.
Mary IS beautiful.
Mary is BEAUtiful.
TONE
is the distinct sound of the voice. No two people have the same sound or quality of voice.
3. FULL VOICE - used in public speaking; also used to create solemnity and reverence.
4. CHESTY VOICE- described as a hollow or deep voice as if coming from a deep and empty
cave.
is the rate of how we speak. We speak faster when we are happy, excited, afraid, or nervous
and slower when we are emphasizing something or when we are trying to solve a problem.
Increased tempo or speed can also emphasize energy and intelligence.
PITCH
VOLUME
HAPTICS
the study of how touch is used to convey meaning through the hands, arms and other body
parts. Touch is culture-bound and age-bound.
1. FUNCTIONAL/PROFESSIONAL TOUCHES
2. SOCIAL/POLITE TOUCHES
3. FRIENDSHIP/WARMTH TOUCHES
4. LOVE/INTIMATE TOUCHES
- permitted and enjoyed among people who are intimate with one another.
5. SEXUAL TOUCHES
CULTURAL DIFFERENCES
Some culture regards a lot of touching as normal behavior because they believe that being
close is positive and good while far away is negative and bad while others discourage
frequent touching to respect individual space.
3. PROXEMICS
refers to the way people use space to convey meanings such as permanent structures,
movable objects within space, and informal space. (Verderber)
PERMANENT STRUCTURES
are those which we live or work that cannot be moved - an apartment, condominium,
duplex, or individual home.
MOVABLE OBJECTS
Their arrangements in a room in our homes or places of work depend on the effect
we want to achieve. In most parts of Europe, the presence of an assortment of shoes
as you enter the door means that you leave your shoes there.
INFORMAL SPACE
DISTANCE OR SPACE-TYPES
According to Edward Hall in his book "The Hidden Dimension," there are four space types
namely:
- appropriate for keeping someone "at arm’s length" like in casual conversations.
CULTURAL DIFFERENCES
Americans consider their personal space as their "comfort zone" and they expect others to
respect it.
In contrast, Filipinos and Arabs are used to sitting and standing close to one another while
conversing.
People in US, Canada and Australia feel comfortable living in individual homes or big
apartments.
On the other hand, those from Hongkong, Singapore, Tahiti, and Haiti will become lonely
and isolated in larger spaces.
CHRONEMICS
is the study of how people use and structure time (Adler & Rodman)
The use of time for communication purposes is associated with duration, activity and
punctuality.
DURATION
When the duration of the activity or event differs significantly from our expectations, we
attach certain meanings to the difference.
ACTIVITY
*refers to the specific action that people generally regard as appropriate to be taking place
at a given time. Most people sleep at night, work during the day or rest from work during a
break.
PUNCTUALITY
CULTURAL DIFFERENCES
*In the United States, the majority considers time as a commodity that must be saved, spent
and budgeted and hence be measured carefully.
*They divide their days into 24 hours, hours into 60 seconds and minutes and minutes into
60 seconds. They even break their seconds into tenths of seconds during competitions and
use the nanoseconds in scientific experiments (Walhstrom)
*Americans and Europeans are aware of the clear unwritten rules that regulate time in social
activities.
*Being 10 to 15 minutes late requires them to make an apology and being 30 minutes late
can be interpreted by the hosts as an insult requiring them to give a great deal of explanation
(Verderber)
*In American countries, a person must do only one thing at a time and when he/she gives
you that time, you are expected to follow the rule. (Walhstrom)
*Americans believe that "until a certain age, one's time is not one's own.
*In contrast, people from Latin America, the Middle East and some parts of Asia as well as
the Jews, Hawaiians, East Indians and African Americans do several things at the same time
and follow a more flexible schedule so that they expect social occasions to start late.
To avoid misunderstandings, Jews, Hawaiians, East Indians and African Americans in the US
use 2 sets of time - their time and the regular time of the dominant culture.
PERSONAL APPEARANCE
The way we dress, adorn and fix ourselves communicates a message about us - our social
and cultural roles and our personal qualities.
1. economic level
2. educational level
3. trustworthiness
4. social position
5. level of sophistication
6. economic background
7. social background
8. educational background
9. level of success
*However, we view ourselves and our right to express our individuality using how we look,
we have to bear in mind that society observes standards and conventions.
CULTURAL DIFFERENCES
The business suit is used by the corporate world and sports clothes are donned by sports
enthusiasts.
▪ In Malaysia, Indonesia and the Philippines, women with flat noses are considered
attractive.
15 DEFINITIONS OF BEAUTY ACROSS THE WORLD
1. Face Tattoos:
Tattooing the chin and lips of Māori
women of New Zealand is considered
beautiful. This tradition has been around
for centuries and consists of patterns
called Ta-Mako in black or dark blue ink on
the woman’s face. Ta-Mako tattoos
are also a public declaration of
one’s membership in the Māori tribe.
2. Henna:
While Henna has become popular in the United States, it
originated in India and is a form of temporary body art. Indian
women wear Henna on their wedding day and during certain
religious festivals as a form of decoration and beauty. Henna also
indicates a higher social standing for Indian women.
3. Foot Binding:
Despite being banned in the 1940’s, foot
binding was a huge part of Chinese culture. The
process of foot binding included breaking all of
the toes and bending them backward against
the sole, and then binding them in place with a
tight fabric wrapping. The result was petite feet
which is considered highly attractive in China.
4. Lip Plates:
Lip plates are common accessories for women of the
Mursi tribe in Ethiopia. Usually, the woman’s top or
bottom two front teeth are removed to accommodate
the lip plate, which is out in during the teenage years
and gradually gets larger. The larger the lip plate, the
more attractive the woman is considered.
5. Heart-Shaped Faces:
In South Korea, the current rage is
undergoing plastic surgery to make one’s
face appear more heart-shaped. This
procedure involves breaking the jawbone
into three parts, removing the middle part,
and fusing the other two to create a pointed
chin. This face shape is seen as the most
beautiful facial structure of South Korean
women.
6. Yaeba:
In recent years, Japanese women have been hit
with a craze for crooked teeth, called Yaeba,
which translates to “Double Tooth.” Women will
go to orthodontists to have extensive work
done to make one’s teeth look more crooked
and uneven. This is supposed to make women
appear more approachable, and thus more
attractive.
7. Scarification:
Scarification is popular in parts of Africa,
predominantly Ethiopia and South Sudan, and can
also be found in Papua New Guinea. In these
cultures, scarification is done with a knife to leave
permanent designs on the skin and is done to both
boys and girls as a rite of passage into adulthood.
8. Skull Binding:
Skull binding was popular
in ancient culture all over
the world, from the Middle
East to South America, and
began as early as 7,000
BC. Skull binding was a
method of shaping one’s
skull to grow longer rather
than wider, and included
wrapping an infant’s head in tight fabric, or using a wooden brace to help shape the
infant’s head. Shaped skulls were a symbol of beauty and social standing.
9. Skin Whitening:
Since Western women tend to
have lighter skin, women of other
cultures have recently picked up
the look. In an effort to have
extremely pale skin, women of
Thailand, Japan, and China have
taken to avoiding the sun at all
costs, and even using skin white in
products to achieve the pale skin
tones that some Western women
possess.
11.
Neck Stretching:
Women of the Kayan tribe in Burma, and
women in Thailand have participated in neck
stretching for centuries. As young as five years
old, brass rings are out around the girl's neck,
and every year, more are added. These rings
can weigh up to 22 pounds, and the more
rings a woman has, the more elegant and
beautiful she is considered.
12. Monobrows:
While the United States appears to be
obsessed with waxing and shaping
eyebrows, the women of Tajikistan
embrace their natural eyebrows, and
will even draw on them to make it
appear that they have a monobrow. I
guess monobrows are in style in
Tajikistan.
________________1. The usual form of greeting is a long and long bow, not a handshake.
________________2. A country where people are extremely hospitable.
________________3. Never touch a person’s head as the head is considered sacred and
highest part of the body.
________________4. A county which regards machismo (men are superior than women) as a
form of social behavior.
________________5. A country which implements harsh punishment in terms of littering and
chewing of gum.
________________6. Women of this country cover their mouths when laughing.
________________7. People of this country do not eat beef, for cow is considered sacred for
them.
________________8. Punctuality is not especially important in this country.
________________9. A country where family’s togetherness is manifested through siesta (a
break in the middle of the day)
________________10. People in this country have a different age-counting system than in
international one.
________________11. The elderly is respected, served first, and have much authority.
________________12. A nod means “no” and a shake of the head from side to side means
“yes”.
________________13. A country where the “okay” sign is a symbol of vulgar sexual
invitation.
________________14. Business people tend to be rather formal and conservative.
________________15. It is a serious crime for visitors to export art objects or to change
money with private citizens.
II. TRUE OR FALSE. Write ALLRIGHT! if the statement is true and HELL NO! If it is otherwise.
***Nothing Follows***
REFERENCES:
▪ Barrot, Jessie S., PhD., Sipacio, Philippe John. PhD., Purposive Communication in the
21st Century (2018), C & E Publishing.
▪ Ambida, Roger S., Galicha, Josephine P., Oandasan Richard L., Purposive
Communication (2019), C & E Publishing.
▪ Madrunio, Marilou R., Martin, Isabel P., Purposive Communication Using English in
Multilingual Contexts (2018), C & E Publishing.
▪ Suarez, Cecilia A., et.al., Purposive Communication in English (2018) Ateneo De
Manila University Press.