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Welcome to the Sixth Canadian Edition of Basic Statistics for Business and Economics! As the
name implies, the objective of this textbook is to provide Canadian business students majoring in
economics, finance, marketing, accounting, management, and other fields of business adminis-
tration with an introductory survey of the many business applications of descriptive and inferen-
tial statistics.
Today’s business environment requires people with skills to deal with numerical information
from an increasingly wide variety of sources. We need to be critical consumers of the information
presented by others, and we need to be able to reduce large amounts of data into meaningful
formats, so that we can make effective interpretations, judgments, and decisions. Basic Statistics
for Business and Economics introduces students to these business applications, while maintain-
ing a student-oriented learning environment. Examples and problems are designed to teach the
basics while remaining relevant to the real world.
• Updated Practice Tests at the end of each chapter to give students an idea of content that
might appear on a test and how the test might be structured.
• Updated statistics throughout.
• Chapter-opening exercises in each chapter demonstrate how chapter content can be applied
to a real-world situation.
• Updated multi-step questions.
• Chapter Exercises arranged in order of difficulty in each chapter.
• Excel 2013 software used for all Excel screenshots and computer commands.
vii
viii Preface
Self-Review
Self-Reviews are interspersed throughout the chapter and are closely patterned after the preced-
ing examples. These reviews help students monitor their progress, and provide immediate rein-
forcement for the particular techniques illustrated in the examples. The worked-out solutions are
provided at the end of each chapter.
Statistics in Action
Statistics in Action boxes are scattered throughout the text. These boxes provide unique and in-
teresting applications and historical insights into the field of statistics.
Key Ideas
Key ideas are boldfaced within the text to emphasize important concepts.
Formulas
Formulas used for the first time are boxed and numbered for reference. In addition, a formula
card is available online, which lists these key formulas.
Exercises
Exercises can be found within the chapter and in the end-of-chapter material. Generally, the end-
of-chapter exercises are the most challenging and integrative of the chapter concepts. The an-
swers for most odd-numbered exercises appear at the end of the text.
Chapter Summary
Each chapter concludes with a Chapter Summary. This learning aid provides the opportunity to
review material, and summarizes the learning objectives.
Computer Commands
Computer examples using Excel and MegaStat can be found throughout the text. But the explana-
tions of the computer input commands for each program are placed at the end of the chapter. This
allows students to focus on the statistical techniques rather than ways to input data.
Answers to Self-Reviews
The worked-out solutions to the Self-Reviews are provided at the end of each chapter.
Practice Test
The Practice Test that appears at the end of each chapter is intended to give students an idea of
content that might appear on a test and how the test might be structured. The Practice Test in-
cludes both objective questions and problems covering the material studied in the chapter.
online, the McGraw-Hill Education team is here to help you do it. Contact your Learning Solutions
Consultant today to learn how to maximize all of McGraw-Hill Education’s resources.
For more information, please visit us online: http://www.mheducation.ca/he/solutions
ACKNOWLEDGEMENTS
Comments and suggestions that have been invaluable to the development of the Sixth Canadian
Edition were provided by a variety of reviewers, and a debt of gratitude is owed to the following
educators:
Carolina Di Santo Niagara College
Torben Drewes Trent University
Bruno Fullone George Brown College
Hayedeh Mottaghi Trent University
Julie Orsini Durham College
James Reimer Lethbridge College
Glen Stirling Western University
Kevin Willoughby Red Deer College
I also wish to thank the staff at McGraw-Hill Education. This includes: Sara Braithwaite, Portfolio
Manager; Amy Rydzanicz, Content Developer; J eanette McCurdy, Supervising Editor; Cathie
Lefebvre, Senior Marketing Manager; Valerie Adams, Copy Editor; and others who I do not know
personally, but who made important contributions.
Carol Ann Waite
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LEARNING OBJECTIVES
When you have completed this chapter, you
will be able to:
LO1-1 Explain why knowledge of statistics is
important.
1.1 INTRODUCTION
More than 100 years ago, H. G. Wells, an English author and historian, suggested that one day
quantitative reasoning will be as necessary for effective citizenship as the ability to read. He
made no mention of business because the Industrial Revolution was just beginning. Mr. Wells
could not have been more correct. Although “business experience,” some “thoughtful guess-
work,” and “intuition” are key attributes of successful managers, today’s business problems tend
to be too complex for this type of decision making alone.
One of the tools used to make decisions is statistics. Statistics is used not only by business
people, but we also apply statistical concepts in our lives. For example, to start the day, you
turn on the shower and let it run for a few moments. Then you put your hand in the shower to
sample the temperature and decide if you need to add more hot or cold water before you enter
the shower. Then, later in the day, you are at Costco and wish to buy a frozen pizza. One of the
pizza makers has a stand and offers you a sample. After sampling the pizza, you decide whether
or not to purchase the pizza. In both the shower and the pizza examples, you make a decision
and select a course of action based on a sample.
Businesses face similar situations. The Kellogg Company must ensure that the average
amount of Raisin Bran in the 375 gram (g) box meets label specifications. To do so, it sets a “tar-
get” weight somewhat higher than the amount specified on the label. Each box is then weighed
after it is filled. The weighing machine reports a distribution of the content weights for each hour
as well as the number “kicked out” for being under the label specification during the hour. The
Quality Control Department also randomly selects samples from the production line and checks
the quality of the product and the weight of the contents in the box. If the average (mean) prod-
uct weight differs significantly from the target weight or the percentage of kick-outs is too high,
the process is adjusted.
As a student of business or economics, you will need basic knowledge and skills to organize,
analyze, and transform data and to present the information. The purpose of this text is to develop
1
2 Chapter 1
your knowledge of basic statistical techniques and methods and how to apply them in order to
develop your ability to make effective business and personal decisions.
One recent estimate indicates that Google processes 20 000 terabytes of information per day.
Big-box retailers like Costco, Walmart, Target, and others scan every purchase and use the
data to manage the distribution of products, to make decisions about marketing and sales, and
to track daily and even hourly sales. Police departments collect and use data to provide city
residents with maps that communicate information about crimes committed and their location.
Every organization is collecting and using data to develop knowledge and intelligence that will
help people make informed decisions, and to track the implementation of their decisions. The
graphic below shows the amount of data generated every minute (www.domo.com). A good
working knowledge of statistics is useful for summarizing and organizing data to provide
information that is useful and supportive of decision making. Statistics is used to make valid
comparisons and to predict the outcomes of decisions.
In summary, there are at least three reasons for studying statistics: (1) data are collected
everywhere and require statistical knowledge to make the information useful, (2) statistical tech-
niques are used to make professional and personal decisions, and (3) no matter what your ca-
reer, you will need a knowledge of statistics to understand the world and to be conversant in
your career. An understanding of statistics and statistical methods will help you make more ef-
fective personal and professional decisions.
We call your attention to a feature called Statistics in Action. Read each one carefully to get
an appreciation of the wide application of statistics in management, economics, nursing, law
enforcement, sports, and other disciplines.
How are we to determine if the conclusions reported are reasonable? Was the sample large
enough? How were the sampled units selected? To be an educated consumer of this information,
we need to be able to read the charts and graphs and understand the discussion of the numerical
information. An understanding of the concepts of basic statistics will be a big help.
A second reason for taking a statistics course is that statistical techniques are used to
Statistics in Action make decisions that affect our daily lives. That is, they affect our personal welfare. Here are
• C anadian Business pub- two examples:
lishes an annual list of
• Insurance companies use statistical analysis to set rates for home, automobile, life, and
the richest Canadians. As
of July 2016, the Thom- health insurance. Tables are available showing estimates that a 20-year-old female has about
son family tops the list 61 years of life remaining, a 44-year-old man has about 25 years remaining, and a 50-year-old
with a net worth of $36.8 woman has about 26 years remaining. Life insurance premiums are established on the basis
billion, and Galen Weston
of these estimates of life expectancy. Tables can be found at statcan.gc.ca/tables-tableaux/
is second, with a net
worth of $13.7 billion sum-som/l01/cst01/health26-eng.htm.
(canadianbusiness.com). • Medical researchers study the cure rates for diseases based on the use of different drugs and
• The estimated population different forms of treatment. For example, what is the effect of treating a certain type of
in Canada is 36 286 400 knee injury surgically or with physical therapy? If you take an aspirin each day, does that
as of July 1, 2016 (www.
reduce your risk of a heart attack?
statcan.gc.ca/tables-tab-
leaux/sum-som/l01/ A third reason for taking a statistics course is that the knowledge of statistical methods will
cst01/demo02a-eng.
htm). The National House-
help you understand why decisions are made and give you a better understanding of how they
hold Survey (2011) affect you.
shows that 1 400 685 No matter what line of work you select, you will find yourself faced with decisions where an
people had an Aboriginal understanding of data analysis is helpful. To make an informed decision, you will need to be able to:
identity (www12.statcan.
gc.ca/nhs-enm/2011/as-
sa/99-011-x/99-011-
1. Determine whether the existing information is adequate or additional information is
x2011001-eng.cfm). required.
• The Canadian Real Estate 2. Gather additional information, if it is needed, in such a way that it does not provide mislead-
Association reports the ing results.
average house prices na-
3. Summarize the information in a useful and informative manner.
tionally and in several ur-
ban centres across 4. Analyze the available information.
Canada. For example, the 5. Draw conclusions and make inferences while assessing the risk of an incorrect conclusion.
national average house
price in April 2017 was The statistical methods presented in the text will provide you with a framework for the
estimated to be $559
decision-making process.
317, which represents an
increase of 10.4% from In summary, there are at least three reasons for studying statistics: (1) data are everywhere;
$506 596 in April 2016 (2) statistical techniques are used to make many decisions that affect our lives; and (3) no matter
(crea.ca). what your career, you will make decisions that involve data. An understanding of statistical
methods will help you make these decisions more effectively.
4 Chapter 1
Halifax
Saskatoon
Calgary
Vancouver
National
average
$0 $200 000 $400 000 $600 000 $800 000 $1 000 000 $1 200 000
the average house prices in four Canadian cities in June 2016, compared with the national aver-
age (The Canadian Real Estate Association; crea.ca). It requires only a quick glance to see that
Vancouver has the highest average house price in Canada.
These examples show that statistics is more than the presentation of numerical information.
As the definition suggests, the first step in using statistics is to collect relevant data. After the
data has been organized and presented, as in Chart 1–1, we can start to analyze and interpret
them. Statistics is about collecting and processing information to create a conversation, to stimu-
late additional questions, and to provide a basis for making decisions.
In this book, you will learn the basic techniques and applications of statistics that you can
use to support your decisions, both personal and professional. To start, we will differentiate be-
tween descriptive and inferential statistics.
Descriptive Statistics
Masses of unorganized data—such as the census of population, the weekly earnings of thou-
sands of computer programmers, and the individual responses of 2000 registered voters regard-
ing their choice for prime minister—are of little value as is. However, descriptive statistics can be
used to organize data into a meaningful form. The definition of statistics given earlier referred to
“organizing, presenting, analyzing . . . data.” This facet of statistics is usually referred to as
Descriptive statistics descriptive statistics.
Methods of organizing, sum- The following are examples that apply descriptive statistics to summarize a large amount of
marizing, and presenting
data and provide information that is easy to understand.
data in an informative way.
The Canadian government reports that the population of Canada was 18 238 000 in 1961;
21 568 000 in 1971; 24 820 000 in 1981; 28 031 000 in 1991; 31 050 700 in 2001; 31 612 895 in 2006;
35 158 300 in 2013; and 36 286 400 as of July 1, 2016. This information is descriptive statistics. It is
descriptive statistics if we calculate the percentage growth from one year to the next or from one
decade to the next. However, it would not be descriptive statistics if we used the data to estimate
the population of Canada in the year 2020 or the percentage growth from 2015 to 2025. Why?
Because these statistics are not being used to summarize past populations but to estimate future
populations.
The following are some other examples of descriptive statistics:
• The average hourly wage for employees in business, finance, and administrative occupa-
tions in Canada increased by 2.5% from June 2015 ($24.87) to June 2016 ($25.48) (statcan
.gc.ca/tables-tableaux/sum-som/l01/cst01/labr69a-eng.htm).
• The class average of the first test in statistics over the last ten years has been between 63%
and 72%.
Statistical methods and techniques to generate descriptive statistics are presented in
Chapters 2 and 3. These include organizing and summarizing data with frequency distribu-
tions and presenting frequency distributions with charts and graphs. (These procedures are
Inferential statistics The discussed in Chapter 2.) In addition, a number of statistical measures to summarize the char-
methods used to estimate acteristics of a set of data—such as the mean and standard deviation—are discussed in
a property of a population, Chapter 3.
based on a sample.
individuals—such as all persons living in Canada, or all students in Accounting 201, or all the
chief executive officers (CEOs) from the Fortune 500 companies. But a population may also
consist of objects, such as all SUVs (sport utility vehicles), or the accounts receivable at the end
of the second quarter or all insurance claims filed by residents of Fort McMurray after the May
2016 wildfires. The measurement of concern might be population numbers by province, the
grades on the first test of students in Accounting 201, or the dollar amount of the fire insurance
claims as a result of the wildfires. Thus, a population in the statistical sense, does not always re-
fer to people.
As there are times when we must make decisions based on a limited set of data, our in-
terest regarding inferential statistics is in finding something about a population from results
Sample A portion, or part, taken from a sample of that population. For example, a recent survey showed that only 46%
of the population of of high school students can solve problems involving fractions, decimals, and percentages,
interest. and that only 77% of high school students can correctly total the cost of a salad, a burger,
fries, and a cola on a restaurant menu. Since these are inferences about the population (all
high school students) based on sample data, we refer to them as inferential statistics. You
might think of inferential statistics as a “best guess” of a population value based on sample
information.
Why take a sample instead of studying every member of the population? Samples are
often used to obtain reliable estimates of population parameters. In the process, we make
trade-offs between the time, money, and effort to collect the data and the error of estimat-
ing a population parameter. For example, the process of sampling SUVs is illustrated in the
following graphic. We would like to know the mean or average fuel efficiency of all SUVs.
To estimate the mean of the population, six SUVs are sampled and their mean fuel efficiency
is tested. The mean fuel efficiency of the six is used to estimate fuel efficiency for the
population.
Population Sample
All items Items selected
from the population
Note that inferential statistics is widely applied learn something about a population in busi-
ness, agriculture, politics, and government, as shown in the following examples:
• Television networks constantly monitor the popularity of their programs by hiring Nielsen
and other organizations to sample the preferences of TV viewers. For example, in a sample
of 800 prime-time viewers, 320 or 40.0%, indicated that they watched The Big Bang The-
ory last week. These program ratings are used to set advertising rates or to continue or
cancel programs (www.nielsen.com).
• An accounting firm is conducting an audit of M Studios. To begin, the accounting firm
selects a random sample of 100 invoices (from a population of 2000 invoices) and
What Is Statistics? 7
checks each for accuracy. There is at least one error on five of the invoices; hence the
accounting firm estimates that 5% of the population of invoices contains at least one
error.
• A random sample of 1260 marketing graduates showed their mean starting salary was
$45 694. We therefore estimate the mean starting salary for all marketing graduates to be
$45 694.
A feature of our text is self-review problems. There are a number of them interspersed
throughout each chapter. The first self-review follows. Each tests your comprehension of the
preceding material. The answer and method of solution are given at the end of the chapter. We
recommend that you solve each one and then check your answer.
8 Chapter 1
When the variable can be reported numerically, the variable is called a quantitative
variable. Examples of quantitative variables are the balance in your chequing account, the
ages of company CEOs, the life of a battery (such as 42 months), and the number of children
in a family.
Quantitative variables are either discrete or continuous. Discrete variables can assume
only certain values, and there are “gaps” between the values. Examples of discrete variables
are the number of bedrooms in a house (1, 2, 3, 4, etc.), the number of cars arriving at a shop-
ping centre in an hour (326, 421, etc.), and the number of students in each section of a statis-
tics course (25 in section A, 42 in section B, and 18 in section C). We count, for example, the
number of cars arriving at a shopping centre, and we count the number of statistics students
in each section. Note that a home can have 3 or 4 bedrooms, but it cannot have 3.56 bed-
rooms. Thus, there is a “gap” between possible values. Typically, discrete variables result
from counting.
Observations of a continuous variable can assume any value within a specific range.
Examples of continuous variables are the air pressure in a tire, and the weight of a shipment of
tomatoes. Other examples are the amount of raisin bran in a box and the duration of flights
from Vancouver to Calgary. Grade point average (GPA) is also a continuous variable. We could
report the GPA of a student as 3.2576952. The usual practice is to round up to two or three deci-
mal places, such as 3.26 or 3.258 in this example. Typically, continuous variables result from
measuring.
To process the data for a variable measured at the nominal level, we often numerically code
the names or labels. That is, we assign students in the accounting major a code of 1, students in
the marketing major a code of 2, students in the finance major a code of 3, and so on. This coding
facilitates counting by a computer, but realize that the number assigned to each program major
is still a name or label. Assigning these numbers to the various categories this does not give us
licence to manipulate the numbers. To explain, 1 + 2 does not equal 3; that is, the students in the
accounting major plus the students in the marketing major does not equal the students in the fi-
nance major.
To summarize, the nominal level has the following properties:
1. The variable of interest is represented as names or labels.
2. There is no order. They can only be classified and counted.
Rating Frequency
Superior 6
Good 28
Average 25
Poor 12
Inferior 3
Ordinal level data are also used to rank items in a list. An example can be found in Table 1–3,
Provinces and Territories in Canada Listed by Total Area.
The rankings are an example of an ordinal scale because we know the order or ranks of the
provinces and territories according to total area. For example, Nunavut is ranked first as Nuna-
vut has the largest total area. Prince Edward Island—with the smallest total area—is ranked last
at thirteenth. Nova Scotia is ranked lower than New Brunswick as the total area in Nova Scotia
is less than the total area in New Brunswick. Note that British Columbia is ranked fifth, but we
10 Chapter 1
Total Area
Rank Provinces and Territories Province or Territory (km2)
1 Nunavut Territory 2 093 190
2 Quebec Province 1 542 056
3 Northwest Territories Territory 1 346 106
4 Ontario Province 1 076 395
5 British Columbia Province 944 735
6 Alberta Province 661 848
7 Saskatchewan Province 651 900
8 Manitoba Province 647 797
9 Yukon Territory 482 443
10 Newfoundland & Labrador Province 405 212
11 New Brunswick Province 72 908
12 Nova Scotia Province 55 284
13 Prince Edward Island Province 5 660
cannot say that the total area in Nunavut is five times larger than the total area in British Colum-
bia because the magnitude of the differences between total area is not the same.
In summary, the properties of an ordinal level of measurement are as follows:
1. Data recorded is based on a relative ranking or rating of items based on a defined attribute
or qualitative variable.
2. Variables based on this level of measurement are only ranked or counted.
have no money, and a wage of $50 per hour is two times that of $25 per hour. Weight is another
example. If there is nothing on a scale, then the weight will be zero since there is a complete ab-
sence of weight. As well, a 1 kilogram (kg) bag of oranges is half as heavy as a bag of oranges
that weighs 2 kg.
Table 1–4 illustrates the ratio scale of measurement for the variable income for four father-
and-son combinations.
Observe that the senior Lahey earns twice as much as his son does. In the Rho family, the
son makes twice as much as the father does.
The difference between interval and ratio measurements can be confusing. The fundamental
difference involves the definition of a true zero and the ratio between two values. If you have $50
and your friend has $100, then your friend has twice as much money as you do. If you spend your
$50, then you have no money. This is an example of a true zero. As another example, a sales rep-
resentative travels 150 kilometres (km) on Monday and 300 km on Tuesday. The ratio of the dis-
tances travelled on the two days is 2/1; converting the distances to metres or miles will not
change the ratio. It is still 2/1. Suppose that on Wednesday, the sales representative works at
home and does not travel. The distance travelled on Wednesday is zero, and this is a meaningful
value. Hence, the variable distance has a true zero point.
In summary, the properties of ratio level data are as follows:
1. Data classifications are ordered according to the amount of the characteristics they possess.
2. Equal differences in the characteristic are represented by equal differences in the numbers
assigned to the classifications.
3. The zero point is the absence of the characteristic and the ratio between two numbers is
meaningful.
Chart 1–3 summarizes the major characteristics of the various levels of measurement.
Levels of Data
Data may only be Data are ranked Meaningful difference Meaningful 0 point and
classified between values ratio between values
12 Chapter 1
self-review 1–2 What is the level of measurement reflected by the following data?
(a) The ages of the persons in a sample of 50 adults who listen to one of the Oldies radio sta-
tions in Canada are as follows:
35 29 41 34 44 46 42 42 37 47
30 36 41 39 44 39 43 43 44 40
47 37 41 27 33 33 39 38 43 22
44 39 35 35 41 42 37 42 38 43
35 37 38 43 40 48 42 31 51 34
(b) In a survey of 200 luxury-car owners, 100 were from Victoria, 50 from Halifax, 30 from
Calgary, and 20 from Winnipeg.
EXERCISES
The answers to the odd-numbered exercises are in Appendix A.1.
1. What is the level of measurement for each of the following variables?
a. Student IQ (intelligence quotient) ratings.
b. Distances students travel to class.
c. Student scores on the first statistics test.
d. A classification of students by province of birth.
e. A ranking of students by letter grades.
f. Number of hours students study per week.
g. The political parties in Canada.
h. Team standings in the National Hockey League (NHL).
i. Jersey numbers in basketball.
j. The number of car sales in the last six months.
2. What is the level of measurement for these items related to the newspaper business?
a. The number of papers sold each Sunday during 2016.
b. The number of employees in each of the departments, such as editorial, advertising, sports,
and so on.
c. A summary of the number of papers sold by county.
d. The number of years with the paper for each employee.
e. The number of male and female employees.
f. The height of each employee.
3. Look in the latest edition of your local newspaper and find examples of each level of measure-
ment. Write a brief memo summarizing your findings.
4. For each of the following, determine whether the group is a sample or a population:
a. The participants in a study of a new diabetes drug.
b. The drivers who received a speeding ticket in Halifax last month.
c. Those on welfare in Victoria, B.C.
d. The 30 stocks reported as a part of the Toronto Stock Exchange (TSX).
financial information was reported, the companies were worth much less than advertised. The
result was that many investors lost all or nearly all of the money they put into these companies.
The article “Statistics and Ethics: Some Advice for Young Statisticians,” in The American
Statistician 57, no. 1 (2003), offers some guidance. The authors advise us to practise statistics
with integrity and honesty and urge us to “do the right thing” when collecting, organizing, sum-
marizing, analyzing, and interpreting numerical information. The real contribution of statistics to
society is a moral one. Financial analysts need to provide information that truly reflects a com-
pany’s performance so as to not mislead individual investors. Information regarding product de-
fects that may be harmful to people must be analyzed and reported with integrity and honesty.
As you progress through this text, we will highlight ethical issues in the collection, analysis,
presentation, and interpretation of statistical information. We also hope that as you learn about
using statistics, you will become a more informed consumer of information. For example, you
will question a report based on data that do not fairly represent the population, a report that does
not include all relevant statistics, one that includes an incorrect choice of statistical measures, or
a presentation that introduces the writer’s bias in a deliberate attempt to mislead or misrepresent.
Had we used a calculator to arrive at these measures and others needed to fully analyze the
list prices, hours of calculations would have been required. The likelihood of an error in arithme-
tic is high when a large number of values are concerned. However, statistical software packages
and spreadsheets can provide accurate information in seconds. We will see more such data in
subsequent chapter exercises.
14 Chapter 1
Chapter Summary
I. Statistics is the science of collecting, organizing, presenting, analyzing, and interpreting data to assist
in making more effective decisions.
II. There are two types of statistics.
A. Descriptive statistics are procedures used to organize and summarize data.
B. Inferential statistics involve taking a sample from a population and making estimates about a popula-
tion based on the sample results.
1. A population is an entire set of individuals or objects of interest or the measurements obtained
from all individuals or objects of interest.
2. A sample is a part of the population.
III. There are two types of variables.
A. A qualitative variable is non-numeric.
1. Usually, we are interested in the number or percentage of the observations in each category.
2. Qualitative data are usually summarized in graphs and bar charts.
B. There are two types of quantitative variables and they are usually reported numerically.
1. Discrete variables can assume only certain values, and there are usually gaps between values.
2. A continuous variable can assume any value within a specified range.
IV. There are four levels of measurement.
A. With the nominal level of measurement, the data are sorted into categories with no particular order to
the categories.
B. The ordinal level of measurement presumes that one classification is ranked higher than another.
C. The interval level of measurement has the ranking characteristic of the ordinal level of measurement
plus the characteristic that the distance between values is a constant size.
D. The ratio level of measurement has all the characteristics of the interval level, plus there is a meaning-
ful zero point, and the ratio of two values is meaningful.
Chapter Exercises
5. Explain the difference between qualitative and quantitative data. Give an example of qualitative and
quantitative data.
6. Explain the difference between a sample and a population.
7. Explain the difference between a discrete variable and a continuous variable. Give an example of each
not included in the text.
8. A company conducts a survey of a large number of college undergraduates for information on the follow-
ing variables: the name of their cell phone provider (e.g., Rogers, Bell), the numbers of minutes used last
month (e.g., 200, 400), and their satisfaction with the service (e.g., Terrible, Adequate, Excellent). What is
the level of measurement for each of these three variables?
9. Electronic book readers allow users to browse, shop, download, and read e-books, blogs, newspapers,
and magazines, all displayed in full colour. Assume that you know the number of units sold each day
for the last month at the West Edmonton Mall. Describe a condition in which this information could be
considered a sample. Illustrate a second situation in which the same data would be regarded as a
population.
10. Using data from magazines or your local newspaper, give examples of nominal, ordinal, interval, and ra-
tio levels of measurement.
11. A random sample of 300 executives out of 2500 employed by a large firm showed that 270 would move to
another location if it meant a substantial promotion. On the basis of these findings, write a brief note to
management regarding all executives in the firm.
12. A random sample of 500 customers is asked to comment on the take-out service at The Chicken Hut. Of
the 500 customers surveyed, 400 said it was excellent, 32 thought it was fair, and the remaining customers
had no opinion. On the basis of these sample findings, make an inference about the reaction of all custom-
ers to the take-out service.
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sacrifice to myself.”
Frances turned, and banged down the lid of her trunk. Then she
banged it again, to get the hasp to fit. Then she picked up a pair of
discarded boots and threw them across the room, hitting Freddy,
who entered at that moment.
“Why, sweetness!” gasped Freddy, who did not see Champney.
“Oh, go away,” cried Frances, blushing. “Don’t bother me! Can’t
you see I’m too busy to waste time now?”
And to illustrate the callousness of man to true love, it is
regrettable to state that Champney slipped out of the door at this
point, with an expression of great muscular tension about his mouth,
and no sooner was he in the hall than the brute reeled up against the
wall and, leaning there, laughed to a sinful degree.
Then he walked to the end of the hall, and entering a room, also
cluttered with trunks, he sat upon one of them and retold the scene
to the woman packing. “I never saw anything so delicious in its way,”
he laughed. “I really believe the medicine’s begun to work already.
But do you know, Frances promises to be a tremendous beauty. Just
now, when her cheeks and eyes were blazing so, she was simply
glorious to look at.” Which shows that Champney’s cool, disregarding
manner was not more than skin deep, and that unlimited
possibilities lay underneath. Perhaps, too, another potion was
beginning to work.
“I’m sorry she is so childish with you, Champney,” said Mrs. De
Witt.
“Don’t trouble yourself about that. I really don’t mind it; indeed, I
am afraid I rather enjoy it. It’s much rougher on her than on me, for
she really feels it, and it’s the person who loses his or her temper who
suffers the most.”
“I hope the dear child will try to be more amiable, for naturally
she’s sweetness itself, and it’s bad enough to be saddled with us
without making your trip worse than need be. It’s so good of you to
take us!”
“Dear lady,” answered Champney, tenderly, “it’s nothing but a
little set-off against your years of goodness to me. You have really
given me a second home; nothing I can ever do will make me other
than your debtor.”
“It’s nice to hear you say so, Champney,” said Mrs. De Witt,
affectionately. “I have always felt as if you were a son of mine.”
“Then don’t talk to me about my goodness in taking you.”
“But it is good of you.”
“I don’t think Freddy and Frances think so.”
“Oh, Champney! Tell me, how did you find out their foolishness?”
“That is a secret,” chuckled Champney, “that goes with me to the
grave.”
⁂
Nor was it any better for Cupid the next day at the steamer. The
evil genius of the little god, in the shape of Potter, persisted in
following Frances about, and not a moment did she or Freddy find to
swear constancy or anything else to each other. Only a hand squeeze,
while the whistle was blowing “all ashore,” did they get to feed their
hearts upon during the separation.
Freddy went home, and, going to his room, flung himself on his
bed, and moaned, and bit the pillow, and felt he was feeling great
thoughts, and thought he was having great feelings.
And the little lady?
“No,” she declared, “I don’t want to walk with you; I don’t want a
steamer chair; I don’t want anything; I only want to be left al-o-o-o-
o-ne,” and—running to her stateroom, she flung herself upon the
lounge and wept over her unhappiness. “Oh, Freddy, Freddy,” she
sobbed, “only be true to me, that’s all I ask.”
But, alas, how is humanity constituted! The next morning, Freddy,
after a final look at himself in a tall mirror, remarked to the vision:
“Yes, that’s very tony. Now, I’ll take a walk on the Avenue, so as to
give the girls a treat.” As for Frances, after an hour’s rapid walk with
Champney in the crisp, sunny air, she came down to the breakfast-
table, and said: “Yes, steward, I’ll begin with fruit and oatmeal, and
then I’ll have chocolate, and beefsteak, and an omelette, and fried
potatoes, and hot rolls, and marmalade. Oh! And, steward, do you
have griddle cakes?”
Thus, despite their mutual intentions, the thought of each other
lessened daily, till even the inevitable correspondence lost interest
and flagged. Frances discovered that London, Paris, and the Riviera
offered greater attractions than Freddy’s witless and vapid “chronicle
of small beer;” while Freddy found that listening to the conversation
of a girl, present, was a far better way of spending time than reading
the letters of a girl, absent. Finally, Frances found a letter at the
bankers at Berne which ended the correspondence,—a letter over
which she laughed so heartily that Champney looked up from his
own bundle of mail and asked, “What is it that’s so funny?”
“Freddy’s engaged to Kitty Maxwell,” replied Frances.
“I don’t think you ought to be so gleeful at other people’s
misfortunes,” reproved Champney, laughing himself, however, while
speaking, as if he, too, saw something humorous in the
announcement.
“I—I wasn’t—I was laughing at something else,” Frances told him.
“What?” asked Champney.
“A secret,” replied Frances, blushing a little, even while laughing.
“Not from me?” urged Champney.
“Yes; I sha’n’t even tell you. Not a person in the world will ever
know it, and I’m very glad,” asserted Frances.
“I suspect I know it already,” suggested Champney. “I am a great
hand at finding out secrets. I have a patent method.”
“What is that?” asked Frances.
“That, too, is a secret,” laughed Champney.
⁂
When next we meet any of our characters, they—or at least two of
them—are toiling up a steep mountain path in the Bavarian Tyrol.
Frances leads, for the way is narrow, and Champney follows.
Conversation is at a marked discount; but whether this is due to the
natural incompatibility of the two, or merely to the exertion of the
climb, is unknown to history.
“She gets lovelier every day,” finally remarked Champney.
Frances stopped, and turned. “What did you say?” she asked.
“I didn’t speak,” answered Champney.
“I’m sure you did,” said Frances.
“No,” denied Champney, “I was merely thinking.”
“You did say something, I’m sure,” responded Frances, turning,
and resuming the climb.
Another five minutes brought them to the top of a little plateau set
in between two ranges of mountains, and dividing two lakes, famous
the world over. Even after the couple reached their destination,
however, they stood silent for a minute. Then Frances exclaimed,—
“Isn’t it glorious?”
“Lovely,” assented Champney, emphatically, but staring all the
time at Frances, making it doubtful of what he was speaking.
Frances, being quite conscious of this gaze, looked all the harder at
the view. “The mountains shut in so grandly!” she remarked, after a
pause.
“Such perfect solitude!” said Champney, enthusiastically.
“Yes,” assented Frances, with apparent reluctance in admitting the
fact. “But I suppose we must be going down again; mama will be
lonely.”
Champney calmly seated himself on a stone, unstrung his field-
glass, and surveyed through it the edge of the lake, far below them.
“Your mother,” he announced, “is sitting on the rug, just where we
left her. Her back is against the tree, and she is pretending to read.
But she’s doing nothing of the kind. She is taking a nap on the sly.
Surely you don’t want to disturb her?”
“It must be nearly luncheon time.”
“The boatmen haven’t even begun to unpack yet. Johann is just
taking the Vöslauer out of the boat, to cool it in the lake. They won’t
be ready for half an hour.”
Frances began to look a little worried. There was a dangerous
persistence in this evident desire to remain on the alp. “I think I’ll go
down, anyway,” she said.
“You mustn’t do that,” begged Champney, laying the field-glass on
the rock.
“Why not?” demanded Frances.
“Because I have something to say to you,” said Champney.
Silence and apparent interest in the view on the part of Frances.
“Do you know,” asked Champney, “that I planned to be away for
only two months?”
“Yes.”
“And that I have been over here more than eight?”
“Oh, not so long as that,” denied Frances.
“Eight months and four days.”
“How quickly the time has gone!”
“But it has gone, and that’s the trouble. I have decided that I must
go back in September.”
Frances hesitated, and then said bravely, “We shall be very sorry to
have you go.”
“That makes it all the harder,” groaned Champney, rising and
joining Frances. “In fact, I hate so to leave you” (“you” can be plural
or singular) “over here that—that I want you to go back with me. Will
you?”
“Why, that is for mama and papa to settle,” remarked Frances,
artfully dodging the question, though perfectly understanding it.
“This isn’t to be settled by fathers and mothers. My dar—my—I
want you to go—because you have become so dear to me. I want to
tell you—to tell you how I have grown to love you in these months.
How happy you can make me by a single word. I—you—once you told
me you were not ‘my dear child.’ Oh, Frances, won’t you be my
dearest love?”
“If you want me to be,” acceded Frances.
⁂
One of the simplest laws of natural philosophy is that a thing
descends more easily than it ascends. Yet it took those two over four
times longer to come down than it had taken them to go up,—which
proves that love is superior to all the laws of gravity; though it is not
meant to suggest by this that it has aught to do with levity. From
among a variety of topics with which they beguiled this slow descent
the following sentences are selected:
“I can’t believe it yet,” marvelled Champney. “It doesn’t seem as if
our happiness could have depended on such a small chance.”
“What chance?”
“Why—on that evening. When I found your mother wasn’t in, I
half turned away, but after hesitating, decided to wait. And then,
when I found you two in the morning room, I decided that I would
leave you, and go and read in the library. I was just about to say so,
when you told me to sit down by you on the sofa. That led to our
coming off here together, and really finding out about each other. Of
course that was equivalent to my falling desperately in love.”
“But you could have done that at home,” laughed Frances, merrily.
“No, I should have come off here, and some other man would have
won you.”
“Champney! I never could love any one but you.”
Champney swallowed the absurd statement rapturously. “That’s
just like the angel that you are,” he declared.
“But I knew you had something to do with our coming,” asserted
Frances, “though you did deny it.”
“No; like a consummate donkey, I didn’t want to be bothered with
you. Conceive of it, dear one, that I could ever think you a bother!”
“You didn’t know me,” laughed Frances happily, and with no
intention of vanity.
“No, I should think not. I wanted your father to take you. But I
shall never want any one else to do that in the future.”
“But why did you want me to go to Europe, if it wasn’t to be with
me?”
“Why—um—because, dear one, I saw a little girl that night who
was longing so for love that she was accepting a cheap and flashy
counterfeit in its stead. I didn’t want her to waste a real heart on such
an apology for a man, and so I interfered.”
“But how did you know?” cried Frances, looking bewildered. “We
had only just—you couldn’t have known it then?”
“Yes.”
“How?”
Champney laughed as he replied: “That’s telling.”
⁂
And now, another leap, please, back to that fireplace, and sofa,
again occupied by two—but not the same two—or, at least, only half
the same.
“Well,” groaned Champney, “I suppose I ought to be going, for you
must look your prettiest to-morrow, otherwise malicious people will
say it’s a match arranged for the business.”
“Let them,” laughed Frances. “By the way, how have you arranged
about that? You are such a good business man, and papa and mama
are so delighted, that I know you have the best of it.”
“Of course I have. And she’s sitting beside me now. But nothing
mercenary to-night, Madam,” ordered Champney. “Cupid, not
cupidity.”
“Well, Champney, dear, at least do tell me how you found out
about—about—” Frances stopped there.
“Never,” persisted Champney, nestling back on the sofa and
laughing.
“I don’t think it’s nice for a man to have secrets from his wife,”
reproved Frances, taking an eminently feminine view of man’s
knowledge.
“That is to be,” corrected Champney.
“Will you tell me—after to-morrow?”
“No.”
“Why not?”
“It’s too good to be told.”
“Ah, Champney!” And a small hand strayed round his neck, and
rested lightly against his cheek. Champney looked very contented.
“Please, dear.” And a pair of lips came dangerously close to his
own.
Champney groaned a satisfied groan. “Well,” he began, “do you
remember when I came in the evening before we sailed, how Freddy
was sitting over there, and you were sitting just where you are?”
“Yes.”
“And how you let me sit down here, just where I am?”
“Yes.”
“And how I chatted for a moment and then suddenly became
silent?”
“Yes.”
“That was when I discovered it.”
“How?”
“I found that the seat I was sitting in was warm!”
“SAUCE FOR THE GOOSE IS SAUCE FOR THE
GANDER”