To: David Wright

From: G4

Subject: Marketing Strategies for European Operations

Dear Mr. David,

After deliberating on various marketing strategies to penetrate the European market, we are of
the opinion that two strategies stand a high chance of success: leveraging e-commerce for sales
growth and expanding our product range.

Firstly, from my perspective, we should produce many items so that we can consider which
items will be the main product of the company. That will make our company more likely to
succeed

Secondly, we should use online sales because of the current influence of the epidemic, and the
demand for online shopping increases. And if combined with selling many items, we will create
more choices to attract more interested customers.

I think we have a lot to discuss on corporate matters, so can we meet at your company on
January 21 at 10:00 a.m to talk more about this? Looking forward to seeing you then.

Your sincerely,

G4

CEO of Hudson Corporation

Nhóm 5:

To: David Wright

From: Windy

Subject: Marketing Strategy option for entering Europe market

Dear Mr. David Wright,

I am Windy – the CEO of Hudson Corporation. I am writing this email to tell you
some Marketing strategies option for Europe market. As far as you know the problems
we are currently facing, I want to tell out company is able to change some policies to
widen our product.
Unfortunately, reviewing various marketing strategies, we think that using e-
commerce and hiring a top designer are the best options for company.

Firstly, most people use the internet and e-commerce is an excellent method to buy
many stuffs. The online store can be open 24/7, so customers can visit at any time and
from any location.

The second option is to hire a top designer. Great designers may create those unique
designs faster than you can with templates. On the other hand, are constantly on the
lookout for new ideas to combine and adapt into designs that will help your brand
develop.

Our selection and analysis are summarized above. Could we meet through MS
TEAMS on February 10 at 7 a.m to discuss this further?

We look forward to seeing you at the meeting

Yours sincerely

Windy

CEO of Hudson Corporation.