Intro to

UX Design
S C O T T D U N AY

© 2019 Scott Dunay

UX Design

DESCRIBE AN EXPERIENCE YOU LOVE

What is it?

Why do you love it?

What is your favorite part?

What left the biggest impression?

© 2019 Scott Dunay

UX Design

W H AT I S U X D E S I G N

The focus of UX is on the enhancement of a

user’s experience with a product.

Human engagement is an explicit goal.

© 2019 Scott Dunay

Elements of UX Design

W H AT I S U X D E S I G N

“User experience encompasses all

aspects of the end-user’s interaction
with the company, its services, and
its products.”

DONALD NORMAN

© 2019 Scott Dunay

UX Design

W H AT I S U X D E S I G N

“The best art makes your head spin

with questions. This is the
fundamental distinction between
pure art and pure design. While
great art makes you wonder, great
design makes things clear”

JOHN MAEDA

© 2019 Scott Dunay

UX Design

GOOD OR BAD UX?

© 2019 Scott Dunay

UX Design

GOOD OR BAD UX?

© 2019 Scott Dunay

UX Design

GOOD OR BAD UX?

© 2019 Scott Dunay

UX Design

GOOD OR BAD UX?

© 2019 Scott Dunay

UX Design

Double Diamond

© 2019 Scott Dunay

Elements of UX Design

UX DESIGNERS DO…

Visual design Information Architecture

Interface design Usability

Field research Prototyping

Face to face interviewing Interface layout

Creating and administering tests Taxonomy creation

Gathering, organizing , and presenting statistics Terminology creation

Documenting personas and ndings Copy writing

Product design Presenting and speaking

Feature writing Working tightly with programmers

Requirements writing Brainstorm coordination

Graphic arts Company culture evangelism

Interaction design Communication to stakeholders

© 2019 Scott Dunay

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Roles and Responsibilities

THE DESIGN TEAM

User Researcher
Information Architect
Interaction Designer
Visual Designer
Front-end Developer
Content Strategist
Product Designer
Product Manager

© 2019 Scott Dunay

Roles and Responsibilities

USER RESEARCHER

Focuses on understanding user

behaviors, needs, and
motivations through research
methodologies

© 2019 Scott Dunay

Roles and Responsibilities

I N F O R M AT I O N A R C H I T E C T

Primary job is to categorize

data for the purposes of
usability and nd-ability.

© 2019 Scott Dunay

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Roles and Responsibilities

INTERACTION DESIGNER

Focus on creating engaging

web, keeping in mind a user’s
behaviors and actions.

© 2019 Scott Dunay

Roles and Responsibilities

VISUAL DESIGNER

Focus on the look and feel of a

product. Comes up with a
holistic aesthetic that travels
across all platforms.

© 2019 Scott Dunay

Roles and Responsibilities

FRONT END DEVELOPER

Responsible for implementing

visual and interactive elements
that users engage with online.

© 2019 Scott Dunay

Roles and Responsibilities

C O N T E N T S T R AT E G I S T

Works to understand business

and user objectives and helps
plan, develop and deliver clear,
relevant content that brings the
two together.

© 2019 Scott Dunay

 Roles and Responsibilities

PRODUCT DESIGNER

Oversees the design process

of a product from start to
nish, or the improvement of
an existing product.

© 2019 Scott Dunay

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Roles and Responsibilities

THE UNICORN

Capable of doing everything.

© 2019 Scott Dunay

Roles and Responsibilities

User Researcher

Information Architect

Interaction Designer

Visual Designer

Front-end Developer

Content Strategist

Product Manager

© 2019 Scott Dunay

UX HIERARCHY OF NEEDS

MASLOW’S HIERARCHY OF NEEDS

A person’s fundamental
needs, such as food and
safety have to be satis ed
before focusing on higher
needs, like love and esteem.

© 2019 Scott Dunay

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UX HIERARCHY OF NEEDS

JEFF HOKIT UX HIERARCHY OF NEEDS

© 2019 Scott Dunay

Design

Color Selection

© 2019 Scott Dunay

Design

Color Selection

© 2019 Scott Dunay

Ty p o g r a p h y

To d a y ’s W o r d

Meme

1.An element of culture, idea, behavior, etc., that’s

transmitted from person to person.

2.An image, video clip, etc. often with amusing caption,

that’s transmitted virally on the Internet.

© 2019 Scott Dunay

Ty p o g r a p h y

Font Style

Meme Arial Rounded MT Bold

Meme M a r k Fe l t

Meme Bodoni 72 Oldstyle

Meme Phosphate

© 2019 Scott Dunay

 QA

© 2019 Scott Dunay

 MY INFO:

Scott.Dunay@gmail.com
Name

Email

917-971-9444
F I N D M E O N T W I T T E R , I N S TA G R A M , L I N K E D I N

I am happy to answer your questions, so reach out to me

© 2019 Scott Dunay