Professional Documents
Culture Documents
(SJSSH)
ISSN: 2619-8894 (Online), 2619- 8851 (Print)
Received: December 28, 2019; Accepted: August 12, 2020; Published: June 30, 2021
________________________________________________________________________________________________________________
Abstract: Overtime, effectiveness of extension service has been the focus of many studies. However, most of these studies
have paid more attention on the service itself neglecting the service users’ attitude about that service. It is envisaged that a
positive attitude is a key requirement for service utilization. Therefore, this study assessed crop farmers’ attitudes towards
agricultural extension services (AESs) in Mpwapwa and Mvomero districts. The study was conducted from December 2017 to
February 2018 and used questionnaire and focus group discussions to collect data from 292 participants who were randomly
selected. Data were analyzed using descriptive statistics (frequency counts, mean, and percentages), and content analysis.
The study found that although AESs were provided in the study area 40.1% of farmers were never visited by extension agents
in a month before the study. It was further revealed that 73.5% of the respondents had a favourable attitude towards AESs
that are provided in the study area. It was concluded that overall farmers have positive attitude towards public extension
service although the service seems not to perform better in areas of marketing, value addition and access to loans and credits.
The study recommends that efforts should be made to make sure that all farmers are visited by extension agents. Additionally,
extension service should increase emphasis on linking farmers with markets, loans and credits, and capacity building on crop
value addition.
Keywords: Attitude, Agricultural extension services, Crop farmers, Tanzania, Extension programming
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According to Anderson (2007), “agricultural extension refers
to the entire set of organizations that support and facilitate
1.0 Introduction people engaged in agricultural production to solve problems
Agricultural extension services (AESs) have been recognized and to obtain information, skills, and technologies to
to contribute significantly to the promotion of agricultural improve their livelihoods” (p. 6). Davis (2008) adds that
development (Anderson, 2007). Working through frontline although agricultural extension was conceived to transfer
extension agents, the agricultural extension offers technical technology from research to rural farmers and teach them
advice on agriculture to farmers, and supplies them with the about agricultural production practices, today’s role of
necessary inputs and services to support their agricultural extension goes beyond technology transfer to facilitating
production (Swanson and Rajalahti, 2010; Swanson, 2009; integrated rural development and therefore assists farmers to
Birner et al., 2006). Agricultural extension is an important form groups, links them to markets, inputs and other sectors
tool for modernizing agriculture in developing countries of development. In support of that, Anderson (2007)
specifically in sub-saharan Africa (Mutimba, 2014). This is concludes that extension has a dual function of facilitating
because it is responsible for communicating agricultural both the adoption of technologies as well as the adaptation of
innovations to farmers, as it was said by Norman Borlaug, technologies to local conditions. Given these conceptions,
the late 1970 Noble laureate. the role of agricultural extension should no longer be viewed
Issahaku (2014) argues that agricultural extension as a as for educating farmers on how to grow crops but rather
philosophy defies one definition, and there are many facilitate the integrated rural development. Governments
approaches to agricultural extension the world over. For around in Africa, for example, have overtime put in place
example, the author defines agricultural extension as a policies and programs to ensure that AESs are relevant and
professional communication intervention deployed by efficient to contribute to facilitating agriculture and rural
organisations to disseminate agricultural knowledge and development. To this end, different institutional and
technologies to rural communities. Van den Ban and organizational changes have been made. Decentralization of
Hawkins (1996) add that agricultural extension is not only the services is one example for Tanzania (Komba et al.,
seen as a vehicle for spreading scientific technologies but is 2019).
also a broader concept that emphasizes the implementation Decentralization of agricultural extension services in
of projects, delivery of knowledge, and information. Tanzania put the administration of the services under the
three ministries: Ministry of Agriculture (MoA), Ministry of
Livestock Development and Fisheries (MLDF), and
President’s Office, Regional Administration and Local
The sub Saharan Journal of Social Sciences and Humanities 40
Volume 1, Issue 1, June 2021
Published by the College of Social Sciences and Humanities, Sokoine University of Agriculture (SUA), Morogoro-Tanzania
The sub Saharan Journal of Social Sciences and Humanities
(SJSSH)
ISSN: 2619-8894 (Online), 2619- 8851 (Print)
Government (PO-RALG). At the national level, the three studies have paid more attention on the service itself (supply
ministries share the responsibility for extension services. At side) neglecting the service users’ attitude about that service.
the regional level, there are Regional Agricultural Advisors It is envisaged that a positive attitude is a key requirement
(RAs) to the Regional Administrative Secretary (RAS) for service utilization (Kumar and Ratnakar, 2011). Attitudes
whereas under the District Council the District Executive are considered the main constraints to farmers’ adoption of
Director (DED) is in charge of all government programs technologies and, consequently, lowering agricultural
including agricultural extension services. The District production (Qtaishat and AL-Sharafat, 2012). Therefore, this
Agriculture, Irrigation and Cooperative Officer (DAICO) study assessed crop farmers’ attitudes towards agricultural
who is responsible for crops, and District Livestock and extension services (AESs) in Mpwapwa and Mvomero
Fisheries Officer (DLFO) who is responsible for livestock districts.
assist the DED. This organization continues down to the
local level (as shown in Figure 1) where there are Ward and 2.0 Theoretical and Conceptual Framework
Village agricultural extension officers (WAEOs and VAEOs) Attitudes have played a central role in the psychological
who work directly with farmers. In the year 2020, for literature on understanding human thought and behaviour.
example, according to Tanzania Ministry of Agriculture Attitude reflects a predisposition to behave in a certain
statistics, there are about 6,704 agricultural extension manner. Attitudes are usually defined as ‘general and
workers in Tanzania 80% of which are frontline extension enduring favourable or unfavourable feelings about,
workers meaning that they are deployed at ward and villages evaluative categorizations of, and action predispositions
level. toward stimuli’ (Cacioppo and Berntson, 1994 p.401).
According to Thurstone (1931), people’s feelings about an
object or an issue can range anywhere between two
Ministerial
Level
Ministry of
Agriculture
Ministry of
Livestock
Presidents’ Office – Regional
Administration and Local extremes: maximally positive and maximally negative.
(Permanent
Secretary)
Development and
Fisheries
Government (Agriculture
Development Section) Assuming that individuals control the reciprocity of the
positive and negative evaluation process, this allows attitudes
Research and Training Institutions,
to be measured along a positive-negative continuum.
Boards, Commissions, Agencies and
Projects
The strength with which an attitude is held is often a good
Regional Administrative predictor of behaviour. The stronger the attitude the more
Secretary (Economic Cluster –
Regional Level Agriculture Advisors – all likely it should affect behaviour (McLeod, 2014; Golrang et
agriculture sections)
al., 2012). In connection to that, Ajzen and Fishbein (1980)
stated that the attitude of an individual is critical in
Department of Agriculture,
Irrigation and Cooperatives (District
Department of Livestock and
Fisheries (District Livestock and determining his/her intention to us or not to use an item.
District Level
Agriculture, Irrigation and
Cooperatives Officer)
Fisheries Officer)
Kumar and Ratnakar (2011) make a point that a positive
attitude is an important requirement for agricultural
Agriculture and Livestock and Fisheries technology utilization. Tanzania crop farmers’ attitude
Cooperative Officers - Officers – SMSs
SMSs towards agricultural extension services will, therefore,
determine their acceptance and utilization of such services.
Ward Agricultural
Extension Officers
Ward Livestock Extension
Officers (WLEOs)
Measuring the attitudes of farmers towards extension and
Ward Level (WAEOs) advisory services is crucial in determining its effectiveness
and efficiency (Arifullah et al., 2014). This is because
Village Agricultural Village Livestock
Village Level
Extension Officers Extension Officers farmers’ attitude towards AESs is one of the indicators of the
(VAEOs) (VLEOs)
effectiveness of the extension services delivered by various
CROP FARMERS LIVESTOCK KEEPERS
stakeholders. Literature show that attempts have been made
to study the subject but attention has been more directed on
Figure 1: Organization of agricultural extension services in the farmers’ attitude towards the effectiveness of extension
Tanzania (Source: Authors' compilation) workers in Tanzania (Mcharo, 2013, Oladosu, 2006), others
on a certain technology or agricultural practice
However, serious reservations are being expressed about the (Ntawuruhunga, 2016, Oluwasusi, 2014, Ognsumi 2011).
performance and capability of the services by policymakers, Very few have targeted assessing farmers' attitudes toward
experts, and even the farmers, placing the future of the public AESs in totality. This study, therefore, which assessed crop
extension system in doubt. It is obvious that despite farmers’ attitudes towards AESs, was guided by the theory of
development in communication technologies, the planned behaviour.
effectiveness of AESs is highly dependent on the ability of
competent extension workers. This is because the entire
According to the Theory of Planned Behaviour, we can more
extension process is dependent on them to communicate
accurately predict peoples’ intention to perform a particular
information from extension organizations to the clients. But
behaviour from their attitudes toward that behaviour,
on the other hand, given the philosophy guiding the
subjective norms, and perceived behavioural control (Ajzen
provision of public extension services in Tanzania, how
and Fishbein, 1980). The intention, together with the
clients perceive the service provision is key to its
perceived behavioural control, account for considerable
effectiveness.
variance in actual behavior. Although farmers’ acceptance
and use of public AESs depend on their attitude, subjective
Overtime, effectiveness of extension service has been the norms and perceived behavioural control of such services,
focus of many studies (Msuya and Wambura, 2016; Komba, this study focused only on farmers’ attitudes towards public
2018; Girmachew, et al., 2020). However, most of these AESs.