Press release – 7 january 2022

Renault E-Tech Hybrid Technology

Hard to explain, easy to understand

In 2020, Renault launched the E-Tech label, which brings together the brand's electric and
hybrid engines. Renault drew on its expertise in Formula 1 and its 12 years of experience in
electric motors to develop this cutting-edge technology, which offers unrivalled driving
pleasure.

In line with the first campaign for the E-Tech range, the film highlights the people who are at
the heart of the development of this technology: Renault engineers.

The campaign is based on the observation that it is not easy to explain in a clear and simple
way how a cutting-edge technology works. To try it is to immediately understand the benefits.

We follow the daily life of a Renault engineer in charge of developing E-Tech hybrid
technology.
Although he is passionate about his work, he finds it difficult to explain it to those around him.
And in the end, a demonstration is better than a long explanation.

"Hybrid technology is based on our knowledge and development of electrics combined with
the experience of Formula 1. The challenge was to illustrate a very complex technology in a
simple way. In the end, the best way to understand Renault E-Tech hybrid technology is not
to explain it, but to try it out," says Arnaud Belloni, Renault's Global Chief Marketing Officer.

The film is supported by the legendary Ray Charles song "What'd I say".
The campaign has been running since the 1st of January in France and internationally.

Watch the campaign here

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Press release – 7 january 2022

About Renault
Renault, the world's leading French brand, is sold in 134 countries in nearly 12,000 sales
outlets. For 120 years, Renault has been making life easier for its customers. From sensual,
warm design to the European leader in electric vehicles and its commitment to motorsport,
the brand is driven by passion every day. For more information, visit www.renault.fr.

About Publicis Conseil

Publicis Conseil, an international creative agency based in Paris, is headed by Agathe
Bousquet, Alexandra Evan and Marco Venturelli. The agency supports its clients from France
in their various international markets and includes AccorHotels, AXA, BNP Paribas, Carrefour,
Castorama, ENGIE, Fnac Darty, Groupe Seb, L'Oréal, Nestlé, Orange, Renault, Sanofi, Saint
Gobain and SNCF.

Technical Data:
Renault - Advertiser managers
Arnaud Belloni
Laurent Aliphat
Valerie Depince
Jonathan Blondet

Publicis Conseil
President: Agathe Bousquet
President in charge of creation: Marco Venturelli
Creative Director: Marcelo Vergara
Art Director: Raphael Halin
Copywriter: Benjamin Sanial
Agency Producer: Sarah Bouadjera
Strategic Planner: Didier Tavares
Sales managers: Hugues Reboul, Grégoire Verdet, Coralie Montersino, Charlotte Frangulian
Digital project managers: Laura Ceylan, Lorene Emprin, Emilie Assimakopoulos
Press contact: Héloïse Mathon

Production
Director : Nacho Gáyan
DOP: Daniel Fernández Abelló
DOP TAG: Pablo Clemente
Sey Designer: Pepijn Van Looy
Production: Stink Paris
Producer: Hélène Ségol
Line Producer: Clementine Tatin
Production exe: Agosto
Post Production: Firm / Prodigious
Editor : Marc Soria
Standardizer :
Sound Agency: Start-Rec

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Press release – 7 january 2022

Sound producers: Mathieu François / Valéry Pellegrini

Sound engineers: Benjamin Falsimagne / Cédric Vanderstraeten

Music: Ray Charles - What'd I Say

Songwriters : Ray Charles
Publishing: Warner Chappell / Sony Music Publishing
Master: Warner Music
1st air date: 1 January 2022 for France

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