11/6/23, 8:39 PM The Advantage of Graphic Design in Public Relations

The Advantage of Graphic Design in Public

Relations
Roberta Grudeva + Follow
I help businesses save time, resources, increase efficiency & customer
engagement through automation & digitalization.
Published Jun 25, 2019

Most people forget or simply don’t understand that design can make or break a PR
campaign. They may put their whole concentration on the campaign than the visuals,
branding, and design aspects that go with it. The goal in Public Relations is to make a
brand that is visible, easily accessible for the public, and eye catching. It is about
managing reputation and conveying the message to the target audience with the right
design visuals though the right ad channels. All of these things go hand in hand with
the design of the product or company because that is what the public will see and
recognise as part of a campaign.

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11/6/23, 8:39 PM The Advantage of Graphic Design in Public Relations

Consistency in branding is fundamental, because it makes it easier for the public to

recognise a brand and helps them see how extensive a brand can be. When you have
the same logo on every website, social media page, and advertisement, more people
will see it and recognise it. It’s crucial how a company portrays itself, the more the brand
is exposed, the more the public will take notice of it and remember it.

The more straightforward a company is about their goals and other important
information, the more likely the public will be to trust the campaign. Accessibility like
this is only possible with a strong and consistent design at its core. Have you had the
experience, going on a website and whatever you do you can’t seem to find the
information you are looking for? A messy or confusing website can cause the most
important information to become difficult to find. It can get very frustrating, and it can
turn people off a brand because it makes the brand seem less trustworthy. In PR and
Communications, you want to make it as easy as possible for people to navigate the
company and find what they need to know in seconds.

Design can speak lauder than words, not that words are not important, but they do have
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to go hand in hand together. A designer’s goal is to translate the campaign and
communication strategies of the company into a beautiful system that works in all
forms. Design’s purpose is to get the information across clearly and effectively, in an
interesting and engaging way to draw in customers.

Therefor remember that a good PR campaign is when it’s incorporated with the right
design and visuals. Take the advantage of design and make your campaign, brand or
company even stronger and more memorable to the public.

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