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 2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)
The Relationship between Cloud Computing and
Deep Learning towards Organizational Commitment
P. Shanmugha Priya
2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM) | 978-1-6654-6643-1/22/$31.00 ©2022 IEEE | DOI: 10.1109/ICIPTM54933.2022.9754046
Associate professor
School of Management
SRI Krishna College OfTechnology
Vivekanandapuram
Kovaipudur, Tamil Nadu, India
shanmughapriya.p@skct.edu.in
Vijesh Chaudhary
Assistant Professor
Gian Jyoti College of Education,
(Affiliated to Himachal Pradesh
University)
Rajol, Himachal Pradesh, India.
Vijeshchaudhary@yahoo.com
Abstract--This article provides an integrative research model
that integrates environmental, organizational, and technical
capacity components to analyze theinfluence of cloud computing
and deep learning adoption on company commitment. This
study examines firms at various business factors to identify
critical organizational characteristics that positively drive
influence cloud computing appraisal and deep learning. In this
context, a literature review on technological innovation features
is conducted to recognize potential gaps in ongoing research.
Cloud computing is altering the way goods are developed,
allowing for greater collaboration between corporate IT and
other business divisions such as sales, finance, and forecasting,
and encouraging increased customer involvement, even to the
point of collaboratively designing products with customers. The
unique insights provided by the findings can aid businesses in
improving their cloud computing usage and deeplearning. Big
data and machine-learning capabilities are becoming more
available from cloud computing, in addition to primary
processing and storage.
Due to the relationship between deep learning and the cloud, the
firm gains competitive advantages that speed up processes and
procedures, placing it on par with the market's key competitors
and making it more strategically competitive and
technologically well- organized. However, deep learning with
the cloud cantransform business in productivity and efficiency
to fulfil its commitment. This collaboration increases the
company's ability to identify commercial opportunities by
offering a comprehensive, well-defined, aggressive, and
limitless (thanks to the cloud) database to manage and use
strategically. Furthermore, the relationship between deep
learning and cloud computing has acommercial impact since
it enables automatic transaction identification and allocation,
anomalydetection, and the ongoing development of predictive
solutions. A cloud environment learns from the data itgathers,
makes predictions, and fixes possible issuesbefore the user even
realises they exist. These developments lead the company to
recognise that cloudcomputing and deep learning are becoming
increasinglyentwined.
Keywords: Cloud computing; Deep learning; Technology;
Organizational commitment, Data.
978-1-6654-6643-1/22/$31.00 ©2022 IEEE
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Poonam Malik Abolfazl Mehbodniya
Research Scholar Kuwait College of Science and
Baba Mastnath University Technology (KCST),
Rohtak, Haryana, Doha Area, 7th Ring Road,
India. Kuwait
poonam140216@gmail.com a.niya@kcst.wdu.kw
Aarti Sharma Samrat Ray
Assistant Professor PhD. Student
Faculty of Management Peter The Great Saint Petersburg
SRM University, Polytechnic University,
Delhi-NCR, Sonepat, India. Russia
Haryana, India samratray@rocketmail.com
aarti.sharma626@gmail.com
I. INTRODUCTION
Cloud computing can be referred to as one of the most
potential and influential IT technologies in the present
modern technological world and industry. The technology
appeals to companies and various businesses due to its
advantages of cost-effectiveness and efficiency. This
signifies a noteworthy change in the manner that computing
resources are accessible tobusinesses. Cloud computing is the
most excellent approach to handle data and successfully
compete in today's increasingly automated world. Cloud
computing helps trade’s lower workloads and costs, enables
flexibility, collaboration, and increases security [1].
Altogether, they help companies to accomplish their
commitment. However, this technology is rapidly emerging
and expanding. Various information technology
corporations, including Microsoft, Google, Amazon, and
several others, are indulged in the formation, development,
and selling of such cloud services.
This cloud computing technology has created a significant
impact on the way of doing working within organizations.
The change has impacted data storage as well as data
utilization. Instead of PC and desktop, now the data is getting
stored in the clouds. When operators are connected to the
Internet, it provides them access to their information, official
papers, and applications. In this way, deep learning plays an
integral part in managing the data of the business. Cloud
computing or service is a function concerned with AI or
artificial intelligence that imitates the processing of a human
brain and thus contributes to decision-making.
Within the concept of data science, Deeplearning is a critical
constituent that comprises predictive modelling and statistics.
The deep learning algorithms are incrusted in order of
increasing difficulty and abstraction, contrasting standard
machine learning algorithms, linear. This phenomenon is
21
2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)
beneficial to businesses charged with accumulating,
evaluating, and deducing vast data volume. Further, it enables
process simplification andspeed. At the most basic level, it is
considered a crucial technique to automate predictive
analytics.
In addition, cloud computing allows businesses to cut
expenses even further by increasing usage, lowering
infrastructure and administrative costs, and shortening
deployment cycles [2]. It offers high availability,
virtualization, and dynamic resourcepools to customers. This
facilitates the businesses to carry out efficient use of software
and hardware investments. As a result, there is ambiguity
about the potential advantages for businesses.
In order to recognize and understand the influence of deep
learning and cloud computing on organizations, firstly, it
needs to understand what cloud computing and deep learning
is? Thus, thisresearch is conducted to provide an in-depth
and complete understanding of deep learning and cloud
computing towards organizational commitment.
The main problem statement is to apprehend the role of cloud
computing and deep learning in enhancing organizational
development. Business enterprises are now focusing in using
different digital tools and technologies so as to gather data,
analyse the pattern and create critical reports for making
quick decisions. The application of these tools supporting the
organization in in staying competitive in staying competitive
in the dynamic environment. Hence the study is focused to
analyse the role of cloud computing and related tools for
better development of the business.
Based on the paper by Uğur Tevfik, it is noted that the
organizations want to reduce their IT costs. Almost 80% of
the companies surveyed started this by integrating their IT
functions and using virtualization technology that optimizes
their servers’ data storage and processing resources by
locating services on site. With cloud computing,
organizations can further reduce their cost by improving
usage, reducing infrastructure and administration costs, and
accelerating growth cycles. It provides high availability,
virtualization and a dynamic set of features. Cloud
computing has four development models, public, private
community and hybrid. Their destination is based on the
location of the cloud infrastructure and how and by whom it
is managed and owned. This means that the user controls data
and its security in different ways. Public cloud is a model
where the cloud infrastructure belongs to the organization
that sells cloud services and is accessible to the public.
II. LITERATURE REVIEW
[3] Reports that the primary motivation for implementing
cloud computing is to save money. Theflexibility of cloud
services plays a significant role in cost savings inside
companies. The central share of cost declines presently come
22
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from decreasing the workforce, contrasting as it used to be in
the past when it used to arise from the software and hardware.
Companies benefit greatly from cloud computing since they
are no longer required to invest vast amounts on powerful
servers to do calculations. As a result, it saves money by
decreasing the number of people necessary for support and
monitoring. In addition, cloud computing increased stability,
accountability, and predictability boost an organization's
cost-effectiveness, making it more competitive.
[4] Suggest that Cloud computing is a popular technology
that businesses have chosen touse in order to expand their
market and reach new commercial heights. Due to the
extreme advancement of technology, every business
enterprise must be aware of the tidal wave reshaping the
entire sector. Thus, the concept of Cloud computing has a
significant influence on businesses. This has an impact not
only on the company's worldwide performance but also on its
internal operations, particularly in the IT sector. Cloud
computing fulfils the issues of the traditional data backup
approach. It has brought new and various ways and tools for
the companies.
[5] States that Deep learning is the fastest- growing AI field,
enabling significant advances across all industries. Deep
learning is influencing innovation in a variety of areas. For
example, some of the world's top corporations use AI
applications for efficiency in fraud detection and supply
chain. For instance, large financial investment firms like
JPMorgan Chase are employing deep learning-based text
analytics to identify insider trading and comply with federal
regulations.
Deep learning provides several advantages over conventional
techniques, one of which is data accuracy. Many sectors,
including healthcare, energy, fintech, transportation, and
others, quickly use deep learning to reimagine old business
processes with digital intelligence. In addition, Deep learning
applications can promptly and efficiently handle large
amounts of unstructured data. This gives businesses a
complete picture of their whole businessstrategy and allows
them to evaluate its efficiency. Deep learning extracts
valuable insights from rawdata to solve complex, data-rich
business problems rapidly. Thus, Deep learning in business
helps organisations worldwide increase their scalability and
improve their operations.
Organizations enthusiasm for cloud computing stems
primarily from the cost it offers. For this reason, researchers
tend to focus on cost-effectiveness while examining the
economic effects of cloud computing on organizations.
Therefore, the cost benefits of cloud computing and its
various aspects are discussed in the next section. However,
as cloud computing is a relatively new technology, despite
developments in this area, there are a number of untested
scenarios that involve significant cost risks to support or even
outsource certain cloud services. Current research, however,
2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)
is still problematic because it cannot address organizations'
cost risks.
In the survey conducted by Uğur Tevfik [6] it has been stated
that the companies which adopted cloud computing and deep
learning tools has enabled in enhancing the performance. The
study was conducted with many respondents and the
responses was analyzed using ANOVA analysis which has
stated that the implementation of these technologies
supported in enhancing the performance of the organization
effectively.
Figure 1: Benefits of Cloud computing in business(Source:
Hilarispublisher.com. 2021)
III. METHODOLOGY
The research design is a descriptive association study that
aims to find a link between organizational commitment,
cloud computing, and deep learning. In addition, the reason
is that this research seeks to provide relevant insights into
deep learning and cloud computing towards organizational
commitment. For this research, a collection of secondary data
was collected. This study aims to create a complete and
comprehensive picture of the effect of cloud computing and
deep learning on businesses rather than to offer exact
enumerations or measurements for specific advantages and
risks.
The researchers intends to use qualitative approach in
performing the study, the researcher uses secondary data
sources in order to collect the data related to the topic and
provide extensive discussion based on the previous work. The
researcher uses different sources like EBSCO, Google
Scholar, published journals and dissertation.
The study is mostly confined in providing a specific influence
of cloud computing and deep learning techniques towards
organizational commitment. Hence this study is needed to
investigate the impact of cloud computing and deep learning
on businesses from a provider's perspective.
TABLE I. DIFFERENT CLOUD SERVICE PROVIDERS (SOURCE: SELF MADE)
Standards Amazon Google
Infrastructure as a service,
For ms of clou d These are PaaS, IaaS, Database software as aservice,
servi ces Stora ge, Data base PaaS, Mobile Storage, Big
Data
Mai n features It is providing a variety The available
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The study is intended to make a critical comparison based on
the previous literatures which has been carried out in the area
of cloud computing and deep learning with regard to
organizational commitment. The major determinants
considered are the security risks, Forms of cloud services,
Main features and critical IT strategy.
IV. CRITICAL DISCUSSION
Cloud computing has a beneficial influence on businesses
since it boosts income and assists them in achieving their
objectives. Rather than developing their own infrastructure,
companies opt to leverage the cloud's services. It has been
found that Cloud computing appeals to businesses because of
data protection, more effective security management, and
lower security expenses [6]. In addition, cloud computing
lowers a company's costs since resources are only obtained
when needed and only paid for when used because the billing
model is based on use, and there's no up-front fee. Further,
Unlimited subtility is a crucial advantage of cloud technology
since it allows businesses to scale up or down according to
their needs. Therefore, it has been observed that Cloud
computing can better meet changing company expectations
by offering various services that assist businesses in meeting
theircommitments.
Moreover, having access to immediate messaging,discussion,
and video conferencing alternatives with the help of cloud
computing rises workforce communication and
collaboration. They can co- operate on papers and projects
together, consequential in better teamwork and cohesiveness.
This is feasible due to data centralization and real- time cloud
server updates. It has been found that Companies who use
cloud services do not need to create elaborate failure recovery
or adversity plans since the service providers handle these
issues andget their clients out of difficulties quickly. Cloud
service providers supply clients with cloud services such as
networking, databases, storage, servers through the Internet
and software [7]. These providers charge their clients for the
services they useon a per-user basis. Numerous cloud service
suppliers participate in the marketplace, each proposing
diverse services and letting customers changing degrees of
control over their resources, on the basis of the agreement
type. There are a number of cloud service suppliers on the
marketplace nowadays, comprising Google Platform, AWS,
Microsoft, HP, AT&T, and several others.
Microsoft HP AT & T
IaaS, Platform as a IaaS, platform as a
Network IaaS, PaaS,
service, Mobile, service, Data base, DNS
Storage,
Database, Big Data Storage
cloud Media and Mobile Open stack software, Offering a secure
23
2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)

of services that assist computing solutions are development Stora ge and cloud load network for
businesses in operating BigData, Google Apps, balancer, businesses
more efficiently. Google Compute Engine,
Google Cloud Storage, and
Mobile Development Platform
Pay per use or PPU, PPU/Usage-or Consumption- Pay per use, monthly, Usage-or Consumption-
IT strat egy Pay per use
monthly Based yearly Based
Cost benefitanalysis
Uses digital technology Creating new and innovative
Secu rity risk Deep learning Advanced tools through various
Es measures
modes

Cloud computing enables constant access to data and
analytics. This allows companies to speed up the introduction
of new belongings and services and the execution of
amendments. Being competitive in uninterruptedly
fluctuating segments compels this.
Deep learning is one of the most exciting new technologies
accessible to organisations, and it has the potential to
transform many industries [8]. This will influence businesses,
allowing them to refine and improve all parts of their
operations. It's a form of machine learning in which software
algorithms absorb vast volumes of data and then extract
insights from the patterns found within. Customer behaviour,
pictures, music files, video, maps, and sales numbers are all
examples of data that may be appropriately organized. In a
cloud-based system, all documents arestored in a single place
and a similar format. Businesses can maintain data
uniformity, remove human inaccuracy, and have a strong
record of any alterations or updates in the case when
everybody hasaccess to the same information. In this way, a
business can fulfil its goals and its commitments.

TABLE II. PREVIOUS LITERATURES

Authors Context Methodology Findings

The study stated that the implementation of these technologies support in
Attaran (2019) Literature analysis Survey method
reducing overall cost and enhanced security
Gangwar (2017) Theoretical framework Survey based Enhaced operational performance and better stakeholder management
Supports top management in making quick decisions, preparation of
Kathuria (2018) Literature review Case study analysis
reports effectively.
Kraus. (2020) Conceptual analysis Survey method Cost reduction is the key in implementing digital technologies
Multi-layer perception is applied which enable in easier replacement of
Kratzwald et.al., (2019) Quantitative e analysis Interview method
traditional models and achieve greater efficiency
Bertsimas et.al., (2019) Sequential data Face to face interview Text mining and time series for better gated recurrent unit

Deep learning algorithms are already having a significant
influence in a variety of sectors [9]. For example, Marketing
departments often have substantial data sets and are
positioned to profit from deep learning since contemporary
marketing controls consumer interactions at every step in the
purchase funnel. As a result, deep learning may yield
substantial results over a wide range of data points specific to
marketing requirements. In addition, Deep learning
algorithms may also be used by sales teams to make client
predictions. For example, sales executives may not only
discover a good-fit potential customer but also anticipate
transaction size, deal cycles, and other insights thanks to the
ability to leverage unstructured data from several sources.
Deep learning assists businesses in capitalizing on the vast
and quickly expanding quantity of data they generate [10].
Deep learning is a collection of methods that allow the
software to train itself, allowing computers to find insightful
or complicated correlations from large quantities of data
when standard techniques fail. Deep learning assists
businesses in making reliable decisions making. It allows for
real-time monitoring of environmental data, which might
lead to proactive or preventative decision-making. The most
important aspect of it all is that deep learning technology will
enable businesses to naturally unleash the full potential and
hidden patterns inherent in data without forcing their
employees to become computational experts.
In a word, Power AI eliminates the time, effort, and
complexity associated with deploying and optimizing a deep
learning environment. Deep learning can produce meaningful
findings thanks to better dataprocessing algorithms and vast
pools of data [11]. Deep Learning assists in a wide range of
purposes, from enhancing search results to simplifying
corporate operations. Deep learning gives organisations
limitless potential to grow and improve their operations.
Significant improvements in everyday living activities can be
bought via clever automation and deep learning. However,
because of the numerous benefits of Deep learning,
organisations are increasingly depending on sophisticated
technology as a vital resource for survival. Deep learning is
opening the path for businesses to develop quicker and
perform better in the face of increasing competition. In a deep
learning method, an algorithm scans the data to discover
features that correlate and then combines them toencourage
rapid learning [12]. Moreover, deep learning makes use of

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2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)
algorithms that can develop without the need for continual
human intervention.
It has been noticed that one of the most beneficial things deep
learning can do for a business is to help itgrow its sales. Deep
learning, for example, may be used to generate leads. Deep
learning can filter through all of the data and offer businesses
the most probable leads to convert into paying customers at
the appropriate moment. As a result, increasing efficiency
can boost the efficacy of the sales leads. Due to the computer
processing capacity involved, it is likely to generate
considerably more compelling choices than a human can
since it can integrate all facts in the decision-making process.
The primary factors impacting the company's growth are
cyber security and network attacks. Organisations must
maintain network security and must takenecessary actions to
do so. As a self-teaching algorithm, deep learning adapts to
changes and eliminates the need for manual study and
analysis.
In this approach, security-related insights are revealed, which
aids in cyber security enhancement. As a result, businesses
are turning to machine learning solutions for improved
outcomes and growth.
Furthermore, Deep learning is being used by businesses to
uncover valuable insights and patterns buried in data.
Predictive maintenance is another name for this procedure
[13]. It aids in the reduction of needless expenditures. It also
deals with the risksof unanticipated failures.
V. RESULT / FINDINGS
The study's findings show that deep learning and cloud
computing are vital and add considerably to organizational
commitment. This study represents original research of these
mediating effects. The unique insights provided by the
findings can aid businesses in their business success,
improving their cloud computing usage and Deep learning. It
is found that all-important company activities require deep
learning to succeed. The opportunities created by the
combination of deep learning and cloud computing are vast –
but the key is bringing them together in a way that makes
sense both technologically and practically for business. The
findings of the study suggest that there are numerous reasons,
such as deep learning pulls valuable information from large
amounts of data and produces precise results— however, this
knowledge aids in the resolution ofcomplicated and data-rich
situations. Cloud computing environments allow
organisations to scale up and down their computation and
storage demands as needed, lowering expenses. Cloud
computing will enable organisations to provide employees
withremote access to data and apps, allowing them to be more
productive.
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Figure 2: Benefits of Deep learning in Organization (Source: Self-made)
Deep learning is advancing at a breakneck pace, fuelled by
new technology. It also aids businesses in increasing
scalability and commercial operations on aworldwide scale.
It is authentic Deep learning is critical to the company's
success. Data is essential to the business workflow.
However, Deep learning is the finest tool for dealing with
data-related issues. Deep learning apps also assist
entrepreneurs in successfully running their businesses. Deep
learning consumes data quickly and quickly identifies
essential facts. It helps companies in making the appropriate
decision at the right moment. Deep learning, for instance, will
optimize the best offer for the consumer. For better outcomes,
deep learning consumes a large amount of data. In addition,
thedata that has been ingested is evaluated and adjusted in
order to improve sales and marketing tactics. It generates
results based on patterns of client behaviour. As a result, by
lessening extensive integration, the company will receive
reliable dataflows. Hence, from the findings, it can say that
the relationship of cloud computing and deep learning
towards organizational commitment is very effecting;they are
together helping businesses in many ways.
VI. CONCLUSION
The study's findings indicate that deep learning and cloud
computing play a vital part as a mediator on organizational
commitment. Cloud computing is a modern technological
development and trend that facilitates companies to increase
market share. This is a forward-looking technology that
support companiesin functioning trade more professionally.
The majority of businesses nowadays use cloud-based
programmes including communication, accounting, custom
development, productivity, and application development.
Client’s gets advantages from cloud providers' as more
protected, trustworthy, and accessible services. Cloud
suppliers improve their services frequently to provide higher
quality services to their customers and effectively meet their
business requirements.
Cloud computing is a simple technique for companies to
2022 2nd International Conference on Innovative Practices in Technology and Management (ICIPTM)
decrease expenses while increasing income. Consequently,
the company's decision-making skill has improved, and its
productivity has increased. The many problems posed by
implementing this technology may be mitigated by
employing various encryption mechanisms, regular backups,
and correct cloud provider selection, among other things.
Almost every company may benefit from moving to a cloud-
based solution. Not only will essential data be more secure,
but the cost reductions, cooperation, and flexibility it offers
will give the company a competitive advantage in the
technological future. This allows business to complete their
commitments and goals.
The companies are working to reduce IT costs and as a result
have begun to integrate their IT functions and use
virtualization techniques. New cloud computing technologies
have helped companies overcome this situation. Cloud
computing brings a new level of information technology (IT)
to companies and enables further reductions in IT
infrastructure and management costs and faster growth
cycles. It turned out that the overall business performance of
the companies surveyed was different in terms of the use of
the cloud computing system. Consequently, the overall
performance of companies using cloud computing was
superior to that of non-users. Furthermore, it was found that
companies' performance after the cloud system changed in
line with the cloud system, and a lower performance change
was observed for systems other than Dropbox, Google Drive
and IBM Smart Cloud.
VII. FUTURE WORK
The current study's is more focused on the qualitative aspect
of the implementation of cloud computing and deep learning
towards organizational performance. However, more scope is
available to enhance the topic in the future work. The future
researchers can consider in using various determinants of the
digital technologies and measure its impact on organization
performance. More study is needed to investigate the impact
of cloud computing and deep learning on businesses from a
provider's perspective. This is particularly true of the security
problem, both in terms of legal and technological elements.
The future study can also involve in understanding the overall
employee performance, organizational productivity and
efficiency etc. this will enable in measuring the potential
impact of using the new digital technologies for sustainable
growth and advantage, furthermore the future study can
involve in using these digital technologies to achieve
sustainable development.
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