Welcome to our presentation, today we will present about Digital Transformation of

FPT Digital, here are our members,.....

I.Introduction
• Name: FPT Digital
• Industry: FPT Digital Company operates in the field of information technology
industry. The company provides information technology services and solutions to
businesses in a variety of industries. FPT Digital's focused work applies new
technologies such as artificial intelligence (AI), Internet of Things (IoT) and data
analysis to help businesses optimize operations and improve product performance.
The company also supports businesses in their digital transformation and builds
digital solutions tailored to the needs of each industry.
II. Industry structure
Analyze FPT's 5 competitive pressures model:
• Bargaining power of customers: (strong)
Due to the specific characteristics of the products and services that FPT
provides, this company's customers are mainly large organizations and
businesses.
• Threat of substitution: (strong)
New businesses wishing to enter the market need to have a strong financial
foundation and high-quality human resources, which limits the number of
potential competitors that could threaten FPT's position. However, if large
domestic and international corporations decide to enter the field, it could
create significant pressure for FPT.
• Bargaining power of suppliers: (strong)
FPT offers high-level intelligent services that require modern technology for
large organizations with high requirements. They collaborate with leading
domestic and foreign equipment and solution suppliers to provide the most
advanced products and solutions to their customers while increasing their
partners' market share in Vietnam and the region.
• Threat of new entrants: (medium)
Technology products are FPT's main services, and due to the rapid
development of technology, product life cycles are getting shorter and new
technology is quickly replacing old technology. Therefore, companies must
make wise decisions before agreeing to distribute technology products from
partners.
• Rivalry ( Strong)
VNDirect predicts FPT's technology revenue will increase by 23% in 2021,
reaching 20,677 billion VND and exceeding 1 billion USD in 2022.
However, FPT faces challenges in business operations due to strong
competition from domestic and foreign competitors, as well as potential risks
such as labor costs and shortage of high-quality human resources. To
increase competitiveness, FPT needs to invest in upgrading infrastructure
and new solutions.