Accelerating Digital transformation in Manufacturing Vertical

Why?

▪ According to Gartner, IT spending by Manufacturing firms is expected to increase in 2021.

▪ While in the last fiscal IT investments were re-prioritized to ensure business continuity, thereby
delaying previously planned digitalization programs. This year the spending will be focused on
digital transformation especially with new emerging business models and reimagining of business
processes.
▪ Microsoft is well placed to address the entire spectrum of the MFG industry (Auto; Pharma; Agri;
Energy; CPG; Conglomerates etc.) with its broad solution offerings and Industry focused solutions
in partnership with leading ISV Partners. (Blue Yonder; PTC; Bosch etc.). Thematics for Consideration:
Industry 4.0 | Smart Factory | Connected Vehicles | Common Data Platform | Efficient Supply Chain
| Customer Engagement and Distribution Management | DC Transformation | First Line Worker |
Hybrid Workspace | Security | Workforce Productivity.

What?

▪ Understand the trends in the Manufacturing industry and areas of prioritization/focus by the
Boards/Management of customers in this industry.
▪ Understand the sub-industry and sub-areas of digital transformation investments that
manufacturing organizations would be prioritizing for highest impact.
▪ Map the emerging industry trends along with customer’s priorities with the areas for Microsoft and
its partner eco-system’s sphere of influence.
▪ Formulate strategy including programmatic approach for scale/ Marketing Activity for Microsoft
Manufacturing field sales team to maximize on the current opportunity to gain significant share in
the market Vs Competitors.

Who?

▪ Leading Manufacturing companies / conglomerates in India (Reliance, L&T Group, Tata Steel, Tata
Motors, Tata Power, M&M, Adani, Aditya Birla Group, ITC, Asian Paints, UPL, Pidilite, Godrej &
Boyce, Maruti, Bajaj Auto, Hero Motors, Lupin, Cipla, Vedanta Group, Havells etc.)
▪ Think of the priorities of CXO/BDM/ LOB Heads

Benefits?

▪ Given the large sub-industries in Manufacturing vertical, which sub-industries do we target? (Auto,
Pharma, Chemical and Process, Metals and Mining, Energy, Discrete)
▪ What are the emerging themes in these industries for us to programmatically solve to achieve a
higher share of wallet and growth?
▪ Which LOB areas would have highest impact for Microsoft Investment?

Ideas for candidates

▪ Understand real business challenges in the Manufacturing industry in India. Help deep dive on the
areas of digital transformation interest for these organizations
 ▪ Provide practical ideas for faster execution for sustained growth.
▪ Understand Microsoft Platform Strength and Industry POV for highest impact.

Final deliverables from the candidate

Build strategy document comprising of

▪ Market analysis of IT spends and emerging digital trends in Manufacturing

▪ Identify fast growing digitally dependent manufacturing businesses
▪ Identify current roadblocks to implement digital strategies
▪ Microsoft and Microsoft’s eco-systems approach and ideas on how we can partner with these
organizations to help them in their digital transformation effort and win share Vs Competition.
▪ What programmatic approach can Microsoft take for bringing in impact at Scale.