PROGRAM CODE

पगाम ड PAPER-II ( -II)

(Question cum Answer Booklet / पशन ह उतर ुसिका)
1 6
DO NOT OPEN THIS QUESTION-CUM-ANSWER BOOKLET UNTIL ASKED TO DO SO

Important: Please refer to your admit card while filling in details in this Question-cum-Answer Booklet.
d`i;k vius izos'k i= dks ns[kdj iz'u&lg&mÙkj iqfLrdk esa fooj.k HkjsaA
The written test structure is as given below /
Test Components Question No. of Questions to be
Answers to be marked/
Nos. Questions attempted (Marks)
written on

Subjective Type 1 1 1 (20 marks/vad) Question-cum-Answer Booklet

आ् ाइ 2-7 6 3 (30 marks/vad) iz'u&lg&mÙkj iqfLrdk

Please read instructions on the back cover carefully.

Use Blue/Black Ball Point pen to fill in the following particulars.
Ñi;k fuEufyf[kr tkudkfj;ksa dks Hkjus ds fy, uhys@dkys ckWy ikWbaV isu dk iz;ksx djsAa

Roll No /

NOTE : Confirm that the 1st and 2nd digits of your Roll No. are If not, bring it to the notice of the invigilator.
ु इ  थ ए  अ 1 6 है।  ह,    ी इइ  इए।
टण: ु ि   आ अक

Name of Candidate / रका ा नाम : ……………………………………………………………………

Signature of Candidate Signature of Invigilator
रका  हसाकर टनरक  हसाकर

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 
FOR OFFICE USE ONLY
FOR EVALUATOR’S USE

Q.No. Max. Marks Secured Signature of Q.No. Max. Marks Secured Signature of Evaluator
Marks Evaluator Marks
1. 20 . ……………….. 5. 10 . ………………..
2. 10 . ……………….. 6. 10 . ………………..
3. 10 . ……………….. 7. 10 . ………………..
4. 10 . ………………..

Total Marks Secured / dqy izkIrkad : . .

In Words / 'kCnksa esa : ………………………………………………….……….………….……………..

This Question-cum-Answer Booklet is to be returned on completion of the test.

16/P2/XXIII/III 1
16/P2/XXIII/III 2
 Paper-II : Subjective Type / र II आतमटन् ा
Directions (Questions 1-7): This is a Specific Area Aptitude Test. It consists of total 7 questions.
Question No 1 is compulsory. This question carries 20 marks. Attempt any three questions from the
remaining 6 questions. These questions carry 10 mark each.

Answers are to be written in the space provided. All questions are to be attempted in one language only,
i.e., either in English or in Hindi. Mixing of language is not permitted.

टने (पश 1-7): ह ए  त इ इ ह।  ु 7 श है। श खइ 1 अइय ह। ह श 20 अ इ ह।  6 श 
, नह  श  ह ीए।   श 10 अ  है।
उ, ए ए सथइ   है। भ श इ इ   ए भइइ  इ इइ ह, अथइय इ  अग , इ ह  । भइइ  ण
ी अु  ह ह।

Directions (Question 1) : Answer the following question. (Marks/vad 20)

1 : म  इ उ ए ।

1. Devise a digital marketing strategy for an OTT series with details of the following :
Word limit is 100 words for each sub question.
(1) Synopsis of the story
(2) The outreach plan
(3) Digital marketing tool that will be needed
(4) Target audience profile of the series
म इइ  इथ ए ओाा ज  ए ए ा इे ा ण इ  :
 उ   ए ब इ 100 ब ह। उ  प औ ु    ।
(1) हइ इ इइ
(2) आउाच इ
(3) ा इे ा ाू ी आइ ह
(4)    य ी फइ

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16/P2/XXIII/III 7
Directions (Questions 2-7) : Answer any three of the following questions. (Marks/vad 10×3=30)
2-7) : fuEufyf[kr esa ls fdUgha iz'uksa ds mÙkj nsAa

2. Generate a business model of a newly formed digital new media organization. Elaborate the
strategies that need to be deployed to maximize the reach of the content. (Answer should be brief
and to the point)
ए  ा नू इ  इ वइ ॉ इ  । ॉाना ी अ हच  ए इू ी इ इ
ण इ सइ  णय ीए । (उ प औ ु  हइ चइहए)
(Marks/vad 10)

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16/P2/XXIII/III 8
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16/P2/XXIII/III 9
3. Write the audiovisual treatment of a sequence of a fiction depicting of a man and a woman meeting
accidentally in a train after a gap of five years' of their divorce. (Answer should be brief and to the
point)
अ ह  इच इ  अ इ  इ ट  अचइ ए इु इ ु  औ ए हइ 
ु इइ  इय हए ए थइ 
द-व इय  ए । (उ  प औ ु   हइ चइहए)
(Marks/vad 10)

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16/P2/XXIII/III 10
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16/P2/XXIII/III 11
4. "All electronic and digital media should be subject to mandatory censorship". Discuss the rationale
behind your agreement or disagreement with this statement. (within 200 words)
"भ टॉ औ ा इ अइय र    अ ह चइहए"।  थ  अ ह इ अह
 छ  य  आइ  चचइय ीए। (200 ब  भ)
(Marks/vad 10)

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16/P2/XXIII/III 12
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5. Write character sketches for the two major protagonists or antagonists of a web series that you have
watched. Word limit : 200 words.
आ इइ  ई     
ु इ इ इ चत  इचत ए । ब इ : 200 ब।
(Marks/vad 10)

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16/P2/XXIII/III 15
6. Which OTT series is your favorite, and why? Word limit : 200 words.
ौ  ओाा  आी  ह औ ? ब इ : 200 ब।
(Marks/vad 10)

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7. Write the story outline for a television fiction daily series that might be the slot leader in your
language's evening prime time. Word limit : 200 words
ए ाज     ए हइ ी र इ ए,  आी भइइ  इ  इ ाइ  सॉा  ह
 ह। ब इ : 200 ब

(Marks/vad 10)

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 Space for Rough Work
रफ ाय  टिए जह

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 Space for Rough Work
रफ ाय  टिए जह

16/P2/XXIII/III 21
 Space for Rough Work
रफ ाय  टिए जह

16/P2/XXIII/III 22
 Space for Rough Work
रफ ाय  टिए जह

16/P2/XXIII/III 23
 INSTRUCTIONS TO CANDIDATE / रकाी े लिए अनद
ु े

1. Fill up the necessary information in the space provided on the cover page of the Question-cum-
Answer Booklet before commencement of the test.
2. The duration of the test is 120 minutes.
3. Please check for completeness of the Question-cum-Answer Booklet immediately after opening.
4. Answers are to be written in the space provided. All questions are to be attempted in only one
language i.e., either in English or in Hindi.
5. In case of any ambiguity in translation, the English version will be deemed authentic.
6. Use only Blue/Black Ball Point Pen to write the answers. However, sketches and drawings are to
be drawn using pencil only.
7. Rough work, if any, is to be done on the Question-cum-Answer Booklet only. No separate sheet
will be provided /used for rough work.
8. Calculators, Mobiles, etc., are not permitted inside the examination hall.
9. Candidates seeking, receiving and/or giving assistance during the test will be disqualified.
10. In addition to cancellation of candidature, appropriate civil/criminal proceedings will also be
instituted against the candidate taking or attempting to take this Question-cum-Answer Booklet or
part of it outside the examination hall.
11. The right to exclude any question(s) from final evaluation rests with the testing authority.
12. Do not seek clarification on any item in the Question-cum-Answer Booklet from the test invigilator.
Use your best judgment.

1. इ र ु ह  ह श-ह-उ ु सइ  

ु ृष  ए ए सथइ  आ इइ भ ।
2. रका ी अवट 120 टमन है।
3. ृ इ श-ह-उ ु सइ   ु इ उी णू य इ ी इच  ।
4. उर टए ए सान म टिख। भ पशो   वि ए ह भाषा म रन ा पा टा जाना है , अाय ा  अंगज म ा
टहं म।
5. अु इ   असइ ी सथ , अग सण  इइण इइ इएइ।
6. उ   ए   नि/ाि बॉि ॉं न इ ह   । हइइ,  इचत औ चत    इ उ 
इए।
7.  इय,  ई ह, श-ह-उ ु सइ  ह इ ह।  इय  ए अ  ई ा उब ह इई इए/
सइ ह ी इए।
8. रका हॉि  अंर ै िुिर, मबाि आट ी अनुमट नह है।
9. इ  ौइ हइइ इप , इप  औ/इ  इ उमइ  अ घ इ इएइ।
10.  श-ह-उ ु सइ इ   भइ  इ हॉ  इह  इ इ  इ इ इ  इ उमइ  इ
उमइ    अइइ, उच /आइ इयइह भ ी इए।
11.  श(ओ)  अ  लू इ    इह  इ अइ इ इइ  इ ह।
12. श-ह-उ ु सइ   भ   इ   सण  इ। अ ो णय इ   ।

This Question-cum-Answer Booklet is to be returned on completion of the test.

रका रू  होने र यह पशन-ह-उतर सु ा िौटा द जान है ।

16/P2/XXIII/III 24