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COMPANY PROFILE

Crawford & Co

REFERENCE CODE: 9FB449FD-3FEF-4B30-AF43-B84BAD1757B0

PUBLICATION DATE: 05 Dec 2023

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TABLE OF CONTENTS

Tickers ............................................................................................................................. 3
Key Facts ......................................................................................................................... 4
Company Overview ........................................................................................................5
Business Description .....................................................................................................6
Business Segments........................................................................................................7
History ........................................................................................................................... 10
Key Employee Biographies .........................................................................................23
Company View ..............................................................................................................30
Locations And Subsidaries .........................................................................................31
Swot Analysis ...............................................................................................................34
Top Competitors ...........................................................................................................37
Major Products & Services ..........................................................................................38
Financial Ratios - Capital Market Ratios ....................................................................39
Financial Ratios - Annual Ratios .................................................................................40
Financial Ratios - Interim Ratios .................................................................................42

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Crawford & Co

Tickers

TICKERS

Company Name Crawford & Co


Ticker Symbol CRD.A
Stock Exchange New York Stock Exchange

Crawford & Co Page 3


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Crawford & Co

Key Facts

KEY FACTS

Head Office Crawford & Co


5335 Triangle Parkway
Atlanta
Georgia
Atlanta
Georgia
United States
Phone 1 404 3001000
Fax 1 404 8474028
Web Address www.crawco.com
Revenue / turnover (USD Mn) 1,231.2
Financial Year End December
Employees 10,400
New York Stock Exchange Ticker CRD.B

Crawford & Co Page 4


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Crawford & Co

Company Overview

COMPANY OVERVIEW
Crawford & Co (Crawford) is a provider of claims management solutions to risk management and
insurance industry and self-insured companies. The company offers business process outsourcing,
claims, and consulting services for key product lines such as workers’ compensation claims, legal
settlement administration, property and casualty claims management, and medical management.
Crawford also provides risk management information systems software and services to corporate risk
managers to consolidate workers’ compensation, property, and liability claims data to analyze and
manage their losses and risk to exposures. Crawford serves the leading multinational insurance carriers,
brokers, local insurance firms, government entities, and Fortune companies. The company has a
presence in North America, Asia-Pacific and Europe regions. Crawford is headquartered in Atlanta,
Georgia, the US.

The company reported revenues of (US Dollars) US$1,231.2 million for the fiscal year ended December
2022 (FY2022), an increase of 8.1% over FY2021. In FY2022, the company’s operating margin was
1.2%, compared to an operating margin of 4.4% in FY2021. The net loss of the company was US$18.3
million in FY2022, compared to a net profit of US$30.7 million in FY2021.
The company reported revenues of US$337.7 million for the third quarter ended September 2023, an
increase of 1.2% over the previous quarter.

Crawford & Co Page 5


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Crawford & Co

Business Description

BUSINESS DESCRIPTION
Crawford & Co (Crawford) is a provider of claims management solutions to insurance and risk
management, and self-insured entities. It offers claims management solutions, business process
outsourcing, and consulting services for workers’ compensation claims and medical management,
property and casualty claims management, and legal settlement administration. It serves the leading
multinational insurance carriers, brokers, local insurance firms, and Fortune companies worldwide.
Crawford operates in about 70 countries.

The company classifies its operations into four reportable segments: North America Loss Adjusting,
International Operations, Broadspire, and Platform Solutions.

Crawford & Co Page 6


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Business Segments

BUSINESS SEGMENTS

Business

North America Loss Adjusting

Overview

Served property and casualty market in North America. Includes edjuster and Global Technical Services
in the US and Canada. Covers all services which were previously included in Crawford TPA Solutions
and Platform Solutions segments.

Performance

Reported revenue of US$274.8 million for FY2022, which grew 12.7% YoY, and reported a CAGR of
12.4% during 2020-22. Accounted for 23.1% of the company's revenue excluding reimbursements in
FY2022. Reported operating earnings of US$19.4 million in FY2022, which grew 29.4% YoY.

The increase in revenue was due to increase in client growth in US and Canada.

Key Stats

As of December 31, 2022:

Reported total assets of US$109.5 million.

International Operations

Overview

Serves property and casualty market outside North America. Includes Crawford Legal Services, Global
Technical Services and edjuster. Covers all international services which were previously included in
Crawford TPA Solutions and Platform Solutions segments.

Performance

Reported revenue of USD357.5 million for FY2022, which decreased 0.1% YoY, and reported a CAGR of
5.3% during 2020-22. Accounted for 30.1% of the company's revenue, excluding reimbursements, in
FY2022. Reported operating loss of USD13.3 million in FY2022, compared to operating earnings of
USD4.9 million in the previous year.

The slight decrease in revenue was due to foreign exchange impacts.

Key Stats

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Crawford & Co

As of December 31, 2022:

Reported total assets of US$149.7 million.

Broadspire

Overview

Offers third-party administration for employee compensation, disability absence management, auto and
liability, medical management, brokers and insurers, accident and health to brokers, insurers and
corporations in the US.

Performance

Reported revenue of US$313.6 million for FY2022, which grew 4.2% YoY, and reported a CAGR of 3.4%
during 2020-22. Accounted for 26.4% of the company's revenue, excluding reimbursements, in FY2022.
Reported operating earnings of US$27 million in FY2022, which grew 9% YoY.

The increase in revenue was due to increase in both new and old clients in more case activity.

Key Stats

As of December 31, 2022:

Reported total assets of US$72.2 million.

Platform Solutions

Overview

Covers networks, contractor connection and subrogation service lines in the US. Includes network service
line of WeGoLook and Catastrophe operations.

Performance

Reported revenue of US$243.7 million for FY2022, which grew 22.3% YoY, and reported a CAGR of
27.9% during 2020-22. Accounted for 20.5% of the company's revenue excluding reimbursements in
FY2022. Reported operating earnings of US$35.7 million in FY2022, which grew 11.5% YoY.

The increase in revenue to rise in Networks and acquisition of Praxis Consulting.

Key Stats

As of December 31, 2022:

Reported total assets of US$100.7 million.

Crawford & Co Page 8


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Crawford & Co

Geography

All Other International

Performance

Reported revenue of US$235.6 million for FY2022, which grew 5.4% YoY, and reported a CAGR of
10.3% during 2020-22. Accounted for 19.8% of the company's revenue excluding reimbursements in
FY2022.

Canada

Performance

Reported revenue of US$97.8 million for FY2022, which grew 15.1% YoY, and reported a CAGR of 4.7%
during 2020-22. Accounted for 8.2% of the company's revenue excluding reimbursements in FY2022.

U.K.

Performance

Reported revenue of US$121.8 million for FY2022, which decreased 9.5% YoY, and reported a negative
CAGR of 2.7% during 2020-22. Accounted for 10.2% of the company's revenue excluding
reimbursements in FY2022.

U.S.

Performance

Reported revenue of US$734.3 million for FY2022, which grew 11.5% YoY, and reported a CAGR of
13.4% during 2020-22. Accounted for 61.7% of the company's revenue excluding reimbursements in
FY2022.

Crawford & Co Page 9


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Crawford & Co

History

HISTORY

Contracts/Agreements

Year: 2023

In February, the company entered into a partnership with Hosta a.i. to deliver timely, dependable
information.

Contracts/Agreements

Year: 2022

In November, the company entered into an agreement with Assicurazioni Generali S.p.A. to provide
specialist cyber incident response and loss adjusting services globally.

Contracts/Agreements

Year: 2022

In May, the company entered into an agreement with British insurtech Automated Insurance Solutions to
help the country's automobile claims procedure go more quickly.

Corporate Changes/Expansions

Year: 2022

In January, the company established a new financial institutions team in the Middle East.

Asset Purchase

Year: 2022

In April, the company acquired the assets of Schaderegelingsburo R.P. van Dijk B.V.

Acquisitions/Mergers/Takeovers

Year: 2022

In July, the company acquired G. Risk, an investment firm.

Contracts/Agreements

Year: 2022

Crawford & Co Page 10


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Crawford & Co

In April, the company entered into a partnership with Airkit to improve digital client experience and up to
20X speed up digital time to market

Contracts/Agreements

Year: 2022

In June, the company expanded its partnership with Hover Inc, which add on WeGoLook app to optimise
their workflow in one location.

Contracts/Agreements

Year: 2022

In May, the company entered into a partnership with Assicurazioni Generali S.p.A. to provide services
globally.

Contracts/Agreements

Year: 2022

In November, Crawford Contractor Connection entered into a partnership with Encircle to increase the
effectiveness of moisture data analytics.

New Products/Services

Year: 2021

In June, the company launched Crawford Forensic Accounting Services in Malaysia.

Corporate Changes/Expansions

Year: 2021

In June, the company launched a Japanese desk in Bangkok, Thailand.

Contracts/Agreements

Year: 2021

In May, the company announced Godfrey and Company as its network partner in New Zealand.

Corporate Awards

Year: 2021

Crawford & Co Page 11


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Crawford & Co

In April, the company’s division Contractor Connection was awarded J.D. Power Certification for fifth
consecutive year.

New Products/Services

Year: 2021

In February, the company launched Asservio, a digital estimate review tool.

New Products/Services

Year: 2021

In February, the company launched Crawford Inspection Services.

Acquisitions/Mergers/Takeovers

Year: 2021

In August, the company acquired edjuster, a technology-driven field and desktop contents claims
handling solutions company.

Acquisitions/Mergers/Takeovers

Year: 2021

In October, the company announced the acquisition of BosBoon Expertise Group B.V.

Acquisitions/Mergers/Takeovers

Year: 2021

In October, the company acquired Praxis Consulting Inc., a provider of outsourced subrogation claims
management and recovery services.

New Products/Services

Year: 2021

In October, the company launched the SaaS offering of Asservio, a digital platform for estimate
management and claims processing.

New Products/Services

Year: 2021

Crawford & Co Page 12


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Crawford & Co

In December, the company announced the launch of Crawford Intelligent Fraud Detection.

Corporate Changes/Expansions

Year: 2020

In November, the company established a cyber incident hub for the Central and Eastern Europe region.

Corporate Changes/Expansions

Year: 2020

In October, the company launched Digital Assist, an online marketplace.

Corporate Changes/Expansions

Year: 2020

In June, the company announced establishment of Crawford & Company Japan KK.

Contracts/Agreements

Year: 2020

In July, the company entered into an agreement with HOVER Inc.

Asset Disposal

Year: 2020

In June, the company announced its plans to sell 51% stake in Lloyd Warwick International, a specialist
loss consulting company based in London, the UK.

Acquisitions/Mergers/Takeovers

Year: 2020

In October, the company acquired Crawford Carvallo, an insurance company.

Acquisitions/Mergers/Takeovers

Year: 2020

In November, the company acquired HBA Group.

Crawford & Co Page 13


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Crawford & Co

Acquisitions/Mergers/Takeovers

Year: 2019

In July, the company acquired Penta Expertise & Consult NV in Antwerp, Belgium.

Acquisitions/Mergers/Takeovers

Year: 2019

The company acquired a Global Technical Services business worth, US$2.4 million.

Contracts/Agreements

Year: 2018

In October, the company subsidiary, WeGoLook signed a partnership with Guidewire Software to
announce WeGoLook’s first Ready for Guidewire accelerator.

Acquisitions/Mergers/Takeovers

Year: 2018

The company acquired two Global Technical Services businesses, worth US$3.4 million.

Acquisitions/Mergers/Takeovers

Year: 2017

In January, the company acquired 85% stake in WeGoLook LLC, a provider of on-demand field
inspection and verification services, for about US$36.1 million.

Corporate Changes/Expansions

Year: 2017

In May, the company announced to relocate its headquarters to Peachtree Corners, Georgia, the US.

Contracts/Agreements

Year: 2016

In March, the company partnered with Chubb to provide cyber enterprise response management
capabilities.

Corporate Awards

Crawford & Co Page 14


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Crawford & Co

Year: 2015

Crawford & Company UK was awarded with two industry awards: Training Excellence & Impact –
Business Partner award, and Business Partner of the Year award at the 2014 Insurance Times
Awards.

Corporate Changes/Expansions

Year: 2015

The company established a Global Business Services Center in Manila, Philippines.

Corporate Awards

Year: 2015

The company was recognized as a Top Employer in the Waterloo Region in Canada’s Top 100 Employer
competition for the exceptional workplaces in the Kitchener-Waterloo and Guelph area.

New Products/Services

Year: 2015

The company introduced e-learning Tool to Promote Financial Risks Expertise in Australia.

Corporate Awards

Year: 2015

The company was recognized as an honoree for IDG’s CIO magazine’s 28th annual CIO 100 Awards.

New Products/Services

Year: 2015

The company launched MyContractor, a free app for both Apple iOS and Android devices, which helps
the customers to request a qualified contractor and track the progress of project from their Smartphone

New Products/Services

Year: 2015

The company introduced a new Financial Lines Claims Service for its European customers.

New Products/Services

Crawford & Co Page 15


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Crawford & Co

Year: 2015

The company introduced Crawford iQ, an information and communication technology (ICT) tool.

Corporate Awards

Year: 2014

In July, the company won Loss Adjuster of the Year 2013 award for its anti-fraud services.

New Product Approvals

Year: 2014

In July, the company launched Contractor Connection for management of building repair in the UK.

Corporate Awards

Year: 2014

The company was awarded with BPM Excellence Award for North America 2014 by Gartner.

Corporate Awards

Year: 2014

The company was awarded with the Annual Legal Department of the Year Award by Daily Report.

Others

Year: 2014

The company was listed among Georgia’s Top 50 Public Companies by Atlanta Business Chronicle.

Regulatory Approval

Year: 2014

The company was accredited to provide Lloyd’s volume claims service.

Plans/Strategy

Year: 2014

The company announced to acquire management and adjusting team of Horizon Adjusters Ltd.

Crawford & Co Page 16


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Crawford & Co

Acquisitions/Mergers/Takeovers

Year: 2014

The company completed the acquisition of Buckley Scott, a UK�based international construction and
engineering adjuster.

Corporate Changes/Expansions

Year: 2014

The company opened a office in Qatar.

Acquisitions/Mergers/Takeovers

Year: 2014

The company acquired GAB Robins Holdings UK Limited, a loss adjusting and claims management
provider.

Acquisitions/Mergers/Takeovers

Year: 2014

The company has acquired BCK, Inc.

Acquisitions/Mergers/Takeovers

Year: 2014

The company merged its Specialty Markets and Global Technical Services units into an expanded GTS
division.

Corporate Changes/Expansions

Year: 2014

The company established third party administration hubs in Australia, Singapore, Hong Kong and
Canada.

Others

Year: 2013

The company deployed the latest innovative site assessment technology to efficiently manage claims for

Crawford & Co Page 17


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Crawford & Co

insurers and the insured.

Others

Year: 2013

The company implemented a Command Center, which will help to reduce employer’s loss costs by
streamlining the claims process more effective and efficient.

Contracts/Agreements

Year: 2013

The company announced to join hands with management and adjusting team of Horizon Adjusters Ltd.,
based in Grande Prairie, Alberta.

New Products/Services

Year: 2013

The company launched Crawford Specialty Markets, a new global offering to meet the unique needs of
clients requiring highly technical and specialized claims handling solutions.

New Products/Services

Year: 2013

The company’s Crawford Global Technical Services launched a new mobile application, Crawford GTS
Search to provide expanded access for clients to GTS’ global database of expert technical insurance
claims specialists.

Corporate Awards

Year: 2013

The company won a Forrester Groundswell Award in the category of Business�to�Employee Mobility for
its Crawford CAT Connection proprietary event resource management system.

Contracts/Agreements

Year: 2013

The company agreed to acquire a majority stake in Lloyd Warwick International Limited, a specialist loss
consulting company based in London, the UK.

Corporate Awards

Crawford & Co Page 18


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Crawford & Co

Year: 2012

The company’s subsidiary, Broadspire Services, Inc. was awarded with Case Management, Workers'
Compensation Utilization Management, Health Utilization Management, and Independent Review
Organization: Internal Review from URAC, a Washington based health care accrediting organization.

Corporate Awards

Year: 2012

The company won the Loss Adjuster of the Year and International Service Partner of the Year awards
during 2012 Insurance Times Awards.

Corporate Changes/Expansions

Year: 2012

Crawford & Company (Canada) Inc., the Canadian subsidiary of the company announced plans to launch
Crawford Contractor Connection (CCC) for its R J Kiln & Co Limited business.

Contracts/Agreements

Year: 2012

Crawford Contractor Connection expanded its partnership with USAA, a financial services provider to
introduce the Home Improvement Network, an online service that connects USAA members with
professional contractors.

Contracts/Agreements

Year: 2012

The company through Crawford Contractor Connection also partnered with RedVector, a provider of
continuing education for the construction industry to develop and provide online training.

New Products/Services

Year: 2012

The company introduced vehicle inspection application,, a self-service application for mobile devices
which offers customers a better experience with post-lease vehicle inspections.

Acquisitions/Mergers/Takeovers

Year: 2011

Crawford & Co Page 19


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Crawford & Co

Crawford & Company Italia s.r.l., a subsidiary of the company, acquired Studio Bolton & Associati s.r.l., a
liability adjusting company.

Acquisitions/Mergers/Takeovers

Year: 2011

The Garden City Group, Inc, a subsidiary of the company, acquired Settlement Services, Inc., which
focuses on administering labor and employment class action settlements.

Corporate Awards

Year: 2010

The company won the Loss Adjuster of the Year award.

Corporate Awards

Year: 2010

The company won the Best Claims Administrator award.

New Products/Services

Year: 2010

Crawford & Company Spain SA introduced two new brands, Broadspire and Crawford Global Technical
Services, in the Spanish market.

Acquisitions/Mergers/Takeovers

Year: 2006

The company acquired Broadspire, a third-party administrator to employers and insurance companies.

Acquisitions/Mergers/Takeovers

Year: 2005

The company merged with Godfrey & Company of New Zealand.

Acquisitions/Mergers/Takeovers

Year: 2002

The company acquired Robertson & Company Group, a claims adjusting company in Australia.

Crawford & Co Page 20


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Crawford & Co

Contracts/Agreements

Year: 2001

Crawford’s risk control services formed an alliance with TropicalStormRisk (TSR) to provide long-range
forecasting for tropical cyclone strike numbers in the US, Japan, the Caribbean and Australia.

Acquisitions/Mergers/Takeovers

Year: 1999

The company acquired The Garden City Group, Inc., a provider of legal administration services for class
action settlements, legal noticing programs and bankruptcy cases based in the US.

Acquisitions/Mergers/Takeovers

Year: 1990

The company acquired Graham Miller Group Ltd., a leading independent loss adjustor in the UK.

Acquisitions/Mergers/Takeovers

Year: 1981

The company acquired Risk Science Group, a provider of a web based risk management information
system and software service.

New Products/Services

Year: 1971

The company introduced a new 24/7 claims referral service, MAYDAY.

Stock Listings/IPO

Year: 1968

The company’s shares were floated on the New York Stock Exchange.

Corporate Changes/Expansions

Year: 1967

The company opened offices in Canada, Puerto Rico, England, and US.

Crawford & Co Page 21


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Crawford & Co

Corporate Changes/Expansions

Year: 1957

The company opened an office in London.

Others

Year: 1946

The company executed an internal training program for employees, now called Crawford Educational
Services.

Incorporation/Establishment

Year: 1941

Crawford & Company was established.

Corporate Changes/Expansions

Year: 1941

The company opened its first office in the Murrah Building, Columbus, Georgia, the US.

Crawford & Co Page 22


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Crawford & Co

Key Employee Biographies

KEY EMPLOYEE BIOGRAPHIES

Dalerick M. Carden

Board:Senior Management
Job Title: Chief Accounting Officer, Senior Vice President
Age:53

Mr. Dalerick M. Carden is a Senior Vice President and Chief Accounting Officer of the company.
Previously, he served as Vice President and International Controller at the company from 2008 to 2014.

Michael J. Hoberman

Board:Senior Management
Job Title: President-TPA, North America, Senior Vice President
Since:2022
Age:62

Veronica Grigg

Board:Senior Management
Job Title: President-Asia

Benedict Burke

Board:Senior Management
Job Title: Chief Client Officer-Global Client Development, Senior Vice President
Since:2016
Age:63

Mr. Benedict Burke has been a Vice President and Chief Client Officer for Global Client Development at
the company since 2016. Prior to this, he served in various positions at the company including Chief
Executive Officer for the UK and Ireland, Head of Crawford Global Markets, and Managing Director of the
UK General Insurance Business. Previously, he served as the Chief Operating Officer at GAB Robins UK.

Michelle Montgomery

Board:Senior Management
Job Title: Chief Marketing Officer

Ms. Michelle Montgomery is the Chief Marketing Officer of the company. She joined the company in 2018.
Previously, she served as Vice President for Marketing Communications at Serta-Simmons Bedding.
Earlier, she worked with various marketing agencies. Ms. Michelle has about 30 years of experience in
marketing.

Crawford & Co Page 23


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Crawford & Co

Tami E. Stevenson

Board:Senior Management
Job Title: General Counsel, Corporate Secretary, Senior Vice President
Since:2020
Age:56

Roberto McQuattie

Board:Senior Management
Job Title: President-Latin America

Ken Tolson

Board:Senior Management
Job Title: Global President-Network Solutions
Since:2021

Nidhi Verma

Board:Senior Management
Job Title: Chief-People and ESG Officer, Senior Vice President
Since:2022

Ms. Nidhi Verma has been the Chief of People and ESG Officer of the company since July 2022.
Previously, she worked as Consultant at various top fortune companies. She also served as Internal
Talent Practitioner at Aon Hewitt, LexisNexis, and Arthur Andersen.

Daniel Volk

Board:Senior Management
Job Title: Chief Information Officer, Senior Vice President
Since:2020

Mr. Daniel Volk has been the Chief Information Officer and Senior Vice President of the company in 2020.
Prior to this, he worked within the Information Technology team of the company in 2015.

K Royal

Board:Senior Management
Job Title: Chief Privacy Officer
Since:2023

Gabriel Garcia

Crawford & Co Page 24


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Crawford & Co

Board:Senior Management
Job Title: Country Manager – Peru
Since:2023

Jesse C. Crawford Jr.

Board:Non Executive Board


Job Title: Director
Since:2015
Age:33

Fernando Varas Ramos

Board:Senior Management
Job Title: Country Manager – Chile
Since:2022

Jonathan Hubbard

Board:Senior Management
Job Title: President - Australia
Since:2023

Charlotte Lau

Board:Senior Management
Job Title: Regional Head- Operations and People Asia
Since:2023

Niels de Kock

Board:Senior Management
Job Title: President-EMEA
Since:2023

Fred R. Donner

Board:Non Executive Board


Job Title: Director
Since:2023

Greg Smith

Board:Senior Management
Job Title: President-Canada

Crawford & Co Page 25


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Crawford & Co

Graham Tolentino

Board:Senior Management
Job Title: Country Manager-Philippines
Since:2022

Nathan Hannah

Board:Senior Management
Job Title: Managing Director-Malaysia
Since:2022

Awais Farooq

Board:Senior Management
Job Title: Senior Vice President-Strategy and Transformation, North America
Since:2022

Cameron Bready

Board:Non Executive Board


Job Title: Director
Since:2022

W. Bruce Swain Jr.

Board:Senior Management
Job Title: Chief Financial Officer, Executive Vice President
Since:2006
Age:59

Mr. W. Bruce Swain Jr has been the Chief Financial Officer and Executive Vice President of the company
since October 2006. He is also a Member of the American Institute of Certified Public Accountants,
Georgia Institute of Certified Public Accountants and Financial Executives International. Prior to this, he
served as a Senior Vice President and Controller of the company.

Charles H. Ogburn

Board:Non Executive Board


Job Title: Director
Since:2009
Age:67

Larry C Thomas

Board:Senior Management

Crawford & Co Page 26


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Crawford & Co

Job Title: Executive Vice President, Global President – Platform Solutions


Since:2021
Age:61

D. Richard Williams

Board:Non Executive Board


Job Title: Director
Since:2016
Age:66

Pat Van Bakel

Board:Senior Management
Job Title: President-Loss Adjusting, North America, Senior Vice President
Since:2021
Age:51

Andrew Bart

Board:Senior Management
Job Title: Chief Executive Officer-International Operations, Executive Vice President, Acting President-
Europe
Since:2022
Age:60

Mr. Andrew Bart has been the Executive Vice President and Chief Executive Officer, International
Operations of the company since March 2022. Previously, he served as the President and Chief
Executive Officer of Crawford Australia and as President of Crawford Asia Pacific.

Lisa Bartlett

Board:Senior Management
Job Title: President-the UK & Ireland

Dame Inga K. Beale

Board:Non Executive Board


Job Title: Director
Since:2020
Age:59

Jesse C. Crawford

Board:Non Executive Board


Job Title: Director
Age:74

Crawford & Co Page 27


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Crawford & Co

Lisa G. Hannusch

Board:Non Executive Board


Job Title: Director
Since:2019
Age:59

Michelle E. Jarrard

Board:Non Executive Board


Job Title: Chair
Since:2021
Age:55

Ms. Michelle E. Jarrard has been the Chair of the company since 2021 and its Director since 2018. Prior
to this, she served as Managing Director of GRA Venture Fund from 2016 to 2018. Previously, she
served as a Senior Partner at McKinsey & Company. Presently, she serves as Director of Lazard Ltd,
Inspire Brands, Gimme Inc, Axion Biosystems, and QUEST Renewables. She also serves as Chief
Executive Officer and President of BioCircuit Technologies, Inc.

Joseph O. Blanco

Board:Executive Board
Job Title: Director, President
Since:2020
Age:52

Rohit Verma

Board:Executive Board
Job Title: Chief Executive Officer, Director
Since:2020
Age:48

Mr. Rohit Verma has been the Chief Executive Officer and Director of the company since May 2020. Prior
to this, he served as the Global Chief Operating Officer of the company from 2017 to 2020. Previously, he
served as Regional Executive for south region of Zurich North America. He also served as Management
Consultant at McKinsey & Co and Deloitte Consulting in insurance and financial services.

Rahul Patel

Board:Non Executive Board


Job Title: Director
Since:2017

Crawford & Co Page 28


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Crawford & Co

Age:50

Crawford & Co Page 29


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Crawford & Co

Company View

COMPANY VIEW
A joint statement by Mr. Rohit Verma, the Chief Executive Officer and Director, and Mr. Joseph Blanco,
the President and Director of Crawford & Co, is provided below. The statement has been taken from the
company’s 2022 10-K Report.

To our shareholders:

Crawford ended 2022 with a year of recordbreaking revenues, validating the strength of our technology
and people-focused strategy. In Platform Solutions and North America Loss Adjusting, we achieved
double-digit revenue growth and expanded margins, driven by the strategic investments we have been
making in the business. We are especially thankful to our teams that worked against all odds to deliver for
our customers during Hurricane Ian, Winter Storm Elliott, the floods in Australia and the winter freeze in
the U.K. It is times like these that give meaning to our work. Broadspire delivered another year of solid
top-line growth with healthy new business wins and pricing momentum. Our international business
remains challenged; however, we have taken specific actions to turn the business around in 2022 and
expect to see meaningful improvement in the first half of 2023.

In 2022, we returned to some level of normalcy. We welcomed our colleagues back into offices, and we
instated an agile work policy which allows employees and their managers to develop work schedules that
prioritize a healthy work-life balance. Our 2022 Pulse Survey reinforced that this was well-received; an
overwhelming majority of employees said that they felt that their managers had a sincere interest in their
personal wellbeing. We promoted Nidhi Verma to chief people and environmental, social and governance
(ESG) officer, and she will lead us in the next phase of our ESG journey. As COVID-19 is not yet behind
us completely, we continue to prioritize the health and wellbeing of our people in this emerging new
reality. We also welcomed Cameron Bready, president and chief operating officer of Global Payments, to
our board of directors; his unique perspective will help guide us towards our envisioned future.

The cultural shift towards empowerment and a growth mindset that we began in 2021 further evolved in
2022. Our managers around the globe completed the Manager Acceleration Program, and we have
received very positive feedback. We are seeing progress towards creating the kind of culture that sets
Crawford apart, and we are positioned to be the premier employer in the insurance industry. More
information about our ESG and people-focused initiatives will be detailed in our 2022 Global Citizenship
Report.

Throughout the year, we continued to deliver top quality, promptly with a focus on client needs and our
envisioned future. Building on our momentum, we are making strides on our long-term growth strategy,
which is built around our three pillars of differentiation: quality that sets the industry benchmark, expertise
that is deep and eminent, and digital that simplifies. Overall, we are encouraged by the robust growth
momentum going into 2023 and remain focused on ensuring that we deliver on earnings growth and
return to healthy margins across the business as the investments we have made in the strategic pillars
are realized. We look forward to another successful year ahead, fulfilling our purpose to restore lives,
businesses and communities and creating further value for our shareholders.

Crawford & Co Page 30


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Crawford & Co

Locations And Subsidaries

LOCATIONS AND SUBSIDARIES

Head Office

Crawford & Co
5335 Triangle Parkway
Atlanta
Georgia
Atlanta
Georgia
USA
Phone:1 404 3001000
Fax:1 404 8474028
www.crawco.com

Other Locations and Subsidiaries

BosBoon Expertise Group B.V. Broadspire Services Inc


NLD 5335 Triangle Parkway NW
bosboon.nl Peachtree Corners
Georgia
Peachtree Corners
Georgia
USA
www.choosebroadspire.com
Crawford & Co Crawford & Co
118 Queen Street, Level 1, Vulcan Buildings
Auckland
Auckland
Auckland
Auckland
NZL
Phone:64 0800 692524
Crawford & Co Crawford & Co
3165-114 Ave. S.E, Street 200 37 rue de la Victoire
Calgary Paris
Alberta Paris
Calgary FRA
Alberta
CAN
Phone:1 403 2663933
Fax:1 403 2624247
Crawford & Co Crawford & Co
Abu Dhabi Mall Kotsu Kaikan 403, 2-10-1 Yurakucho
West Tower - Office 705 P.O. Box 114843 Chuo ku

Crawford & Co Page 31


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Crawford & Co

Abu Dhabi Tokyo


Abu Dhabi Chuo ku
Abu Dhabi Tokyo
Abu Dhabi JPN
ARE Phone:81 3 55406698
Phone:971 2 622 8114 Fax:81 3 55406697
Fax:971 2 6228115
Crawford & Co Crawford & Co
No.6 Shenton Way, OUE Downtown 2, #19-10 Talcahuano 750, Piso 5
Singapore City Buenos Aires
Singapore City Buenos Aires
SGP ARG
Phone:65 86464211 Phone:54 11 52181555
Fax:65 64380085 Fax:54 11 52181556
Crawford & Co Crawford & Co
Floor 5 & 8 Lofstroms alle 5
Jhaver Plaza Building, 1A Numgambakam High Road Sundbyberg
Chennai Stockholm
Tamil Nadu Sundbyberg
Chennai Stockholm
Tamil Nadu SWE
IND
Phone:91 44 42144846
Fax:91 44 42144847
Crawford & Co Crawford & Co Canada Inc
Werdener Strasse 4 539 Riverbend Drive
Dusseldorf Kitchner
Dusseldorf Ontario
DEU Kitchner
Ontario
CAN
www.crawco.com
Crawford & Company (Australia) Pty Limited Crawford & Company Adjusters (UK) Limited
AUS 70 Mark Lane
London
England
London
England
GBR
www.crawco.co.uk
Crawford & Company Adjusters Limited Crawford & Company EMEA/A-P Holdings Limited
England GBR
England
GBR
Crawford & Company Financial Services Ltd. Crawford & Company International, Inc.
Cayman Islands Georgia

Crawford & Co Page 32


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Crawford & Co

Cayman Islands Georgia


GBR USA
Crawford & Company Risk Services Investments Ltd Crawford Carvallo
London calle coyancura 2241 Of. 44
England Providencia
London Santiago
England Providencia
GBR Santiago
CHL
www.crawford-chile.cl/
edjuster Inc G. Risk
Suite 203 ESP
28 Concourse Gate
Ottawa
Ontario
Ottawa
Ontario
CAN
Phone:1 866 7795950
www.e-djuster.com
HBA Group Penta Expertise & Consult NV
AUS BEL
Risk Sciences Group, Inc. WeGoLook, LLC
1001 100 N.E. 5th Street
Summit Blvd. Oklahoma City
Atlanta Oklahoma
Georgia Oklahoma City
Atlanta Oklahoma
Georgia USA
USA Phone:1 855 2655665
Fax:1 856 4789326
www.wegolook.com

Crawford & Co Page 33


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Crawford & Co

Swot Analysis

SWOT ANALYSIS
Crawford & Co (Crawford) provides claims management solutions to the risk management and insurance
industry. The customer base, geographical presence, and business performance of Broadspire are its
major strengths, even as the decline in geography performance in UK remains an area of concern.
Growing general insurance segment in the US, UK, and Canada will provide ample growth opportunities
for the company. However, currency fluctuations, cybersecurity attacks, and competition could affect the
company's business performance.

Strength Weakness

Geographical Presence Geography Performance: U.K.


Customer Base
Business Performance: Broadspire
Opportunity Threat

Growth in General Insurance Segment in Canada Competition


Growing General Insurance Segment in US Currency Fluctuations
Growing General Insurance Segment in UK Cybersecurity Attacks

Strength

Geographical Presence

Geographically diverse operations help Crawford mitigate the various risks associated with an
overdependence on a particular market. The company offers claims management services to the leading
multinational insurance carriers, brokers, local insurance firms, and Fortune companies worldwide. It
operates in more than 70 countries across North America, Europe, and Asia-Pacific regions. The
company classifies its operations into four regions, namely the US, the UK, Canada, and All Other
International. In FY2022, the US accounted for 61.7% of the company’s revenue excluding
reimbursements, followed by All Other International with 19.8%, the UK with 10.2%, and Canada with
8.2%, respectively.

Customer Base

Crawford caters to a broad range of customers. Crawford offers claims management solutions under
various brands, including Crawford, Broadspire, WeGoLook, and Contractor Connection. It serves
brokers, multinational insurance carriers, local insurance firms, and companies of the Fortune 1000. It
serves diverse customers various industries such as aviation, agriculture and food, technology, building
and construction, engineering, banking and finance, marine and transportation, mining, pharmaceutical,
media and entertainment, retail, power and energy, and telecommunications. A diversified customer base
insulates the company from the negative impact of a downturn in any particular industry.

Business Performance: Broadspire

Crawford & Co Page 34


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Crawford & Co

The company’s Broadspire segment reported strong business performance in FY2022. The segment
accounted for 26.4% of the company’s revenue. During the year, the segment reported revenue of
USD313.6 million for FY2022, which grew 4.2% YoY, and reported a CAGR of 3.4% during 2020-22. The
segment's operating revenue increased by 9% to USD27 million in FY2022 from US$24,8 million in
FY2021.

Weakness

Geography Performance: U.K.

Crawford reported a decline in the performance of its U.K. geography segment, which could adversely
affect its overall business. In FY2022, the segment reported revenue of USD121.8 million for FY2022,
which decreased 9.5% YoY and reported a negative CAGR of 2.7% during 2020-22.

Opportunity

Growth in General Insurance Segment in Canada

The growth in the general insurance segment in Canada will enable the company to expand its insurance
business. According to in-house research, the gross written premium of the general insurance segment in
Canada is expected to reach CAD98,769 million in 2026. The general insurance segment is expected to
register growth due to an increase in property, motor liability insurance, and marine, aviation, and transit
insurance business lines.

Growing General Insurance Segment in US

The growth in the general insurance segment in the US will enable the company to expand its insurance
business. According to in-house research, the gross written premium of the general insurance segment in
the US is expected to reach US$1,896.27 billion in 2024. The change in government following the 2020
US presidential election and the proposed investments in clean energy, infrastructure, and affordable
housing are expected to facilitate growth in general insurance classes such as property, motor, and
financial lines during the forecast period.

Growing General Insurance Segment in UK

The growth in the general insurance segment in the UK will enable the company to expand its insurance
business. According to in-house research, the gross written premium of the general insurance segment in
the UK is expected to reach GBP67,272.9 million in 2025. The general insurance segment is expected to
register growth due to demand for liability, motor, and property lines of business and growth in insurance
penetration.

Threat

Crawford & Co Page 35


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Crawford & Co

Competition

The global claims management solutions sector in the US is highly competitive. The company faces
competition from both domestic and foreign companies operating in the US. It competes with insurance
companies and self-insured entities offering workers’ compensation claims, legal settlement
administration, property and casualty claims management, and medical management, among others. A
few of its competitors include American Claims Management Inc, CorVel Corp, Marsh & McLennan
Companies Inc, Sedgwick Claims Management Services Inc, Solera Holdings LLC. Intense competition
from established players and consolidation of their claim’s management solutions could have a negative
impact on the company’s operations. Such highly competitive market could adversely affect company’s
profitability, if it fails to retain and attract new customers.

Currency Fluctuations

Unfavorable changes in foreign currency exchange rates are likely to increase the company’s expenses.
Crawford has operations in the US, UK, Canada, and Australia. The appreciation of non-reporting
currencies such as GBP, CAD, AUD, EUR over USD or vice versa could increase the company’s costs
and capital expenditure in Euro terms. In FY2022, the company recorded a loss of EUR30.5 million due to
currency translation differences. Currency fluctuations could lead to an increase in the company’s costs
or its capital expenditure.

Cybersecurity Attacks

Cybersecurity attacks pose a persistent threat to Crawford. The company faces the risk of malicious
actors targeting its systems and networks to gain unauthorized access, compromise sensitive data,
disrupt operations, and carry out nefarious activities such as ransomware attacks, phishing schemes, or
data breaches. Protecting against these cybersecurity threats requires robust security measures, ongoing
monitoring, and proactive response protocols to mitigate the potential impact on the company's
operations, reputation, and the security of the data it handles. Crawford must remain vigilant in adopting
effective cybersecurity practices to stay ahead of evolving threats in the digital landscape.

Crawford & Co Page 36


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Crawford & Co

Top Competitors

TOP COMPETITORS
The following companies are the major competitors of Crawford & Co

American Claims Management, Inc.


CorVel Corp
Marsh & McLennan Companies Inc
Sedgwick Claims Management Services, Inc.
Solera Holdings LLC

Crawford & Co Page 37


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Crawford & Co

Major Products & Services

MAJOR PRODUCTS & SERVICES


Crawford is a claims management solutions provider. The major services offered by the company include:

Services:

Property Services
Casualty Services
Educational Services
Loss Adjusting Services
Third-Party Administration Services
Medical Management Services
Auto Services
On-Demand Inspection Services
Liability Services
Large and Complex Losses
Private Client Services
Workers Compensation
Disability and Leave
Accident and Health
Cyber Risk
Forensic Accounting Services
Product Recall Services
Data and Analytics
Managed Repair
Catastrophe Response
Content Services
Environmental services
OSHA Recordkeeping services
Counter Fraud
Subrogation and Recovery
Legal Services
Directors and Officers Liability
24/7 Claims Intake
Global Client Development
Contact Center

Brands:

Broadspire
WeGoLook
Praxis Consulting
Crawford

Crawford & Co Page 38


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Financial Ratios - Capital Market Ratios

Financial Ratios - Capital Market Ratios


Crawford & Co, Annual Ratios

Key Ratios 05-Jan-2024


P/E (Price/Earnings) Ratio 8.85
EV/EBITDA (Enterprise Value/Earnings Before Interest, Taxes, 19.33
Depreciation and Amortization)
Enterprise Value/Sales 0.65
Enterprise Value/Operating Profit 157.64
Enterprise Value/Total Assets 1.00
Dividend Yield 1.96
Source: Annual Report, Company Website, Primary and Secondary Research GlobalData

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Financial Ratios - Annual Ratios

Financial Ratios - Annual Ratios


Crawford & Co, Annual Ratios

Key Ratios Unit/Currency 2018 2019 2020 2021 2022


Equity Ratios
EPS (Earnings per USD 0.78 0.45 0.72 0.57 0.11
Share)
Dividend per Share USD 0.20 0.20 0.17 0.24 0.18
Dividend Cover Absolute 3.91 2.27 4.22 2.37 0.63
Book Value per Share USD 3.10 2.99 3.50 4.09 2.56
Cash Value per Share USD 0.96 0.97 0.84 1.03 0.95
Profitability Ratios
Gross Margin % 28.05 28.14 27.44 25.61 24.88
Operating Margin % 4.83 3.28 3.04 4.43 1.25
Net Profit Margin % 2.31 1.19 2.78 2.69 -1.49
Profit Markup % 38.98 39.17 37.82 34.43 33.12
PBT Margin (Profit % 3.93 2.26 3.85 3.85 0.41
Before Tax)
Return on Equity % 15.17 7.84 15.14 14.48 -14.70
Return on Capital % 11.39 6.57 6.06 9.19 3.00
Employed
Return on Assets % 3.49 1.71 3.74 3.82 -2.23
Return on Fixed Assets % 142.80 40.95 22.11 36.17 12.08
Return on Working % 56.77 43.59 52.19 119.87 21.39
Capital
Growth Ratios
Sales Growth % -3.50 -6.71 -3.00 12.11 8.08
Operating Income % 5.68 -36.56 -10.20 63.17 -69.54
Growth
EBITDA Growth % 5.74 -23.79 -5.22 27.58 -43.21
Net Income Growth % -6.10 -51.94 126.64 8.47 -159.64
EPS Growth % -18.91 -41.82 57.59 -20.67 -79.95
Working Capital Growth % -16.03 -17.37 -25.00 -28.96 70.64
Cost Ratios
Operating Costs (% of % 95.17 96.72 96.96 95.57 98.75
Sales)
Administration Costs % 20.59 20.61 20.40 20.52 20.14
(% of Sales)
Liquidity Ratios
Current Ratio Absolute 1.42 1.33 1.24 1.14 1.26
Quick Ratio Absolute 1.42 1.33 1.24 1.14 1.26
Cash Ratio Absolute 0.24 0.22 0.18 0.18 0.16

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Crawford & Co

Leverage Ratios
Debt to Equity Ratio Absolute 1.11 1.11 0.61 0.83 1.92
Net Debt to Equity Absolute 0.80 0.79 0.37 0.57 1.55
Debt to Capital Ratio Absolute 0.53 0.53 0.38 0.45 0.66
Efficiency Ratios
Asset Turnover Absolute 1.51 1.43 1.34 1.42 1.50
Fixed Asset Turnover Absolute 29.56 12.47 7.27 8.17 9.69
Current Asset Turnover Absolute 3.25 3.29 3.29 3.52 3.53
Capital Employed Absolute 2.36 2.00 1.99 2.08 2.40
Turnover
Working Capital Absolute 11.75 13.27 17.16 27.08 17.15
Turnover
Revenue per Employee USD 1,18,387.12
Net Income per USD -1,760.10
Employee
Capex to Sales % 2.67 2.02 3.68 2.72 2.81
R&D to Sales %
Source: Annual Report, Company Website, Primary and Secondary Research GlobalData

Crawford & Co Page 41


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Financial Ratios - Interim Ratios

Financial Ratios - Interim Ratios


Crawford & Co, Interim Ratios

Key Ratios Unit/Currency September - June - March - December - September -


2023 2023 2023 2022 2022
EPS (Earnings per USD 0.25 0.17 0.22 -0.29 -0.31
Share)
Dividend per Share USD 0.07 0.06 0.06 0.06 0.06
Book Value per Share USD 3.36 3.10 2.94 2.56 3.37
Gross Margin % 28.32 25.96 26.47 25.20 24.05
Operating Margin % 6.96 5.35 6.29 5.91 -8.37
Net Profit Margin % 3.65 2.53 3.29 -4.23 -4.94
Profit Markup % 39.51 35.06 36.00 33.69 31.66
PBIT Margin (Profit % 1.30 0.00 0.00 0.00 0.00
Before Interest & Tax)
PBT Margin (Profit % 5.61 4.06 4.93 5.22 -9.31
Before Tax)
Operating Costs (% of % 93.04 94.65 93.72 94.09 108.37
Sales)
Administration Costs % 20.12 19.36 18.94 18.68 19.90
(% of Sales)
Interest Costs (% of % 1.23 0.00 0.00 0.00 0.00
Sales)
Current Ratio Absolute 1.31 1.30 1.29 1.26 1.30
Quick Ratio Absolute 1.31 1.30 1.29 1.26 1.30
Debt to Equity Ratio Absolute 1.33 1.60 1.74 1.92 1.58
Net Debt to Equity Absolute 1.03 1.29 1.44 1.55 1.38
Debt to Capital Ratio Absolute 0.41 0.46 0.47 0.47 0.48
Interest Coverage Absolute 105.21 0.00 0.00 0.00 0.00
Ratio
Source: Annual Report, Company Website, Primary and Secondary Research GlobalData

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