“A STUDY ON EFFECTIVENESS OF CHANNELS OF DISTRIBUTION OF SHREE SAI

MITRA DRIP IDUSTRIES PVT.LTD, AT CHINNTAMANI”

A SYNOPSIS ON

A STUDY ON EFFECTIVENESS OF CHANNELS OF DISTRIBUTION OF

Bundl Technologies PVT.LTD, AT Embassy Tech Village Rd, Bengaluru,
Karnataka - 560103
A mini project report submitted in partial fulfillment of the requirements for the
award of the degree of
MASTER OF BUSINESS ADMINISTRATION
OF
BANGALORE NORTH UNIVERSITY

Submitted by:
LATHIF PASHA

Reg No. P19YU22M015022

3rd Sem MBA
Under the Guidance of
PROF. KOMATEESWARI

SJES COLLEGE OF MANAGEMENT STUDIES,

Medahalli, Bengaluru – 49
2023 – 2024
Sjes College Of Manangent Studies Bengaluru 560049
 “A STUDY ON EFFECTIVENESS OF CHANNELS OF DISTRIBUTION OF SHREE SAI
MITRA DRIP INDUSTRIES PVT.LTD, AT CHINNTAMANI”

I. INTRODUCTION:
INTRODUCTION OF SWIGGY Swiggy is food ordering and delivering company
based in Bangalore. It provides a single window for ordering from a wide range of
restaurants and have their own exclusive fleet of delivery personnel pick up
orders from restaurants and deliver it to customers.It is a complete food
ordering and delivery solution that connects neighbourhood restaurants with
urban foodies. Founded in 2014, swiggy started small, delivering food to
a few neighbourhoods in bengaluru, india. As the company grew, the team wanted
a mapping technology that could help expand the service throughout india.
Swiggy needed a scalable mapping platform that covered a wide geographic area
and offered tools to help the company to build an efficient mobile app and website
for customers and delivery staff. Swiggy is a leading food ordering and delivery
startup in India. The company started operations in 2014 and is headquartered in
Bengaluru.
Swiggy works by acting as a bridge between customers and restaurants. It
utilizes an innovative technology platform that allows customers to order food
from nearby restaurants and get it delivered at their doorstep. With Swiggy,
customers do not have to keep the contact numbers of various restaurants and
eateries in their locality. Swiggy works as a single point of contact for
ordering food from all restaurants that may be there at a particular.

II. REVIEW OF LITERATURE:

 Swiggy has their very own armada of conveyance young men in each area
which is paid on each request they convey.
 Swiggy doesn’t take all eatery on their stage and take just chosen where
arrange volume and quality can be kept up
 Conveyance young men are very much overseen and reach before time to
pick up the request at the restaurateur which makes the conveyance on
time.Swiggy is additionally spending substantially on showcasing to make its
nearness.

III. OBJECTIVE OF THE STUDY:

 Customer Segment: Swiggy has gained a lot of fan following as the food
platform can be operated by anyone through its mobile application or website.
 Value Propositions: As Swiggy aims to deliver the food or essential items
within 30-40 minutes, the food delivery app has the speciality of delivering
food with no minimum order policy and efficient online payment systems in
place that includes Paytm, PhonePe, Freecharge, Mobikwik, Credit and Debit
Sjes College Of Manangent Studies Bengaluru 560049
 “A STUDY ON EFFECTIVENESS OF CHANNELS OF DISTRIBUTION OF SHREE SAI
MITRA DRIP INDUSTRIES PVT.LTD, AT CHINNTAMANI”

Cards, Sodexo Meal, Ticket Restaurants Meal & Zeta Food Card, LazyPay and
Cash-On-Delivery.
 Customer Relationships: As Swiggy operates through its online platforms, it is
known to promote 24*7 customer service. It has thrived to maintain a good
relationship with its customer issues and services.
 Key Resources: The platform’s main resources are:
a. Local Food Delivery Boys
b. Connection with Restaurants and Stores
c. An Easy-to-Use Mobile Application
d. Large Database of Customers and Restaurants
 Cost Structures: The expenses of food platforms are:
a.Payroll expenses,
b.Costs to maintain application and website development,
c.Maintenance charges and Administrative charges,
d.Advertising and Marketing Expenses
IV. STATEMENT OF THE PROBLEM
Orders Solely on the market from the restaurants that are within the
zone of the order placed. Swiggy is targeting on the zonal restaurants. As their
competitors are increasing they need to expand their restaurant. Low Awarness of
brand name : Swiggy needs to re work on their branding. They need to create
some more marketing strategies to be in market.
V. RESEARCH METHODOLOGY:
Swiggy is food ordering and delivering company based in Bangalore. It
provides a single window for ordering from a wide range of restaurants and have
their own exclusive fleet of delivery personnel pick up orders from restaurants
and deliver it to customers.It is a complete food ordering and delivery solution
that connects neighbourhood restaurants with urban foodies.
Swiggy is literally the only consumer internet startup from the 2014-2015
hyper-funding wave that continues to thrive. That wave was supposed to produce
dozens of successful companies and a handful of unicorns. Once the dust settled,
only Swiggy succeeded. Along the way, it has beaten both far older companies, such
as Zomato and Foodpanda, as well as peers, including Tinyowl, which eventually
collapsed. Here’s how. Zomato, UberEats and (Ola’s) Foodpanda are credible
players, but food delivery is not their core business.
The acquisition of 48East has helped Swiggy to strengthen its service
Sjes College Of Manangent Studies Bengaluru 560049
 “A STUDY ON EFFECTIVENESS OF CHANNELS OF DISTRIBUTION OF SHREE SAI
MITRA DRIP INDUSTRIES PVT.LTD, AT CHINNTAMANI”

offerings and add additional capabilities as well. The deal was done for an
undisclosed amount. Swiggy also charges a nominal delivery fee from
customers on every order below a specific value which 200 rupees for most cities.
VI. LIMITATIONS OF STUDY:
a.Establishing and managing partnerships with restaurants, eateries and retail shops,
b.Managing delivery partners,
c.Management of Online platforms, orders and technical operations,
e.Management of payment processes and handling customer concerns.
VII. DATA COLLECTION SOURCES:
Primary data collection
1. Questionnaires (50)
2. Interviewers.
Secondary data collection
1. Books / News Paper
2. Company profile.
3. Journal
4. Magazines

VIII. DATA ANALYSIS:

IX. FINDINGS:

X. SUGGESTIONS:

XI. CONCLUSION:

XII. BIBLOGRAPHY:

XIII. ANNEXURE:

*********************

Sjes College Of Manangent Studies Bengaluru 560049