EXECUTIVE SUMMARY

For years, the people of the Philippines have been in grave danger of being in a
horrible condition. They are suffering from malnutrition; an unhealthy imbalance in an
individual’s which may result from a lack of certain nutrients being consumed or
starvation. The enterprise has witnessed a gradual decline in the number of children eating
healthy items like vegetables. Therefore, many children lack enough nutrition, vitamins,
and energy for everyday activities. The enterprise conducted research and discovered that
sweet potato leaves have numerous health benefits. Therefore, the enterprise created an
appetizer using sweet potato leaves as the primary component.

Cuisson Mon Amour Enterprise is a food-related manufacturing company. Bringing

new items to the market requires a manufacturing firm that generates profit by producing
or generating items from raw materials in such a manner that it produces affordable, high-
quality, and delightful cupcakes in a variety of flavors and sells them straight to
customers. The primary product is named "SweTato Cupcake," which is made from sweet
potato leaves, which are a strong source of vitamins B and C as well as energy and act as
immune boosters, strengthening the lives of future generations. The product will include
four distinct flavors in a box, including Uberload (Ube), Cheesyeasy (Cheese), Chokulit
(Chocolate), and D’Original (Sweet Potato Leaves) (Original Flavor). The enterprise came
up with the assorted flavors per unit, and it cost Php75.00 per box.

Cuisson Mon Amour will sell its products online, allowing them to reach a larger
customer base. The enterprise plans to use Facebook, Instagram and Tiktok as primary
selling platforms, where they will be able to provide services and products as well as
advertise their offerings. To ensure that its orders are completed, the company established
a pre- ordering system. Cuisson Mon Amour's goal in promotion is to communicate
information, raise awareness, spark interest, and generate sales or favorable responses.

Business/Company Name

Cuisson Mon Amour

Cuisson Mon Amour is a French word which means ―baking‖ and ―my love‖. The
enterprise name means ―baking with love‖. They choose this kind of name because it fits
the product that they served, which is cupcake. They also make sure that their
B. Nature of Business

Cuisson Mon Amour Enterprise is a manufacturing business that offers food

products to the market. A manufacturing type of business with a profit-making through
production or creation of goods from raw materials in such a way, creating reasonable yet
good value and delectable cupcake goods, with different variations and sells directly to its
consumers.

F. Objectives

Cuisson Mon Amour Enterprise expects to attain the following targets:

H. The Target Market

The enterprise aims for the household within District 5, Quezon City. (Barangay
Capri, Greater Lagro, Gulod, Nagkaisang-Nayon, and San Agustin).

1. Target Market

The target consumers of the enterprise are household that have children with
middle to low income (ranging to 15,000 below up to 30,000 household incomes) that are
willing to purchase the product at an affordable price.

Parents who are experiencing difficulties feeding their children with healthy
snacks or food are also included in the scope of the target market. The enterprise’s
product will serve as healthy alternative dessert that compliments the children’s taste.
The targetmarket appeals to people of all ages, children to adults, who are interested in
purchasingdesserts and snacks, particularly cupcakes.

The enterprise will sell and distribute the product within the scope of chosen
Barangays of District 5, Quezon City. (Barangay Capri, Greater Lagro, Gulod,
Nagkaisang- Nayon, and San Agustin).

2. Target Market’s Unmet Needs

 Cuisson Mon Amour Enterprise is dedicated in producing a delicious and healthy
dessert that satisfies customer wants and boosts their overall satisfaction with the
enterprise product. Their main product, SweTato Cupcake, is made from sweet potato
leaves which are rich in vitamins and other nutrients that are beneficial to your health and
may significantly give energy to your bodies.

Cuisson Mon Amour's cupcakes are made with healthy ingredients that are essential
to the customer's well-being and enable them to meet all of their needs. The enterprise's
goal is to satisfy its customers by providing additional flavors to provide cupcakes with a
different taste for customers to enjoy while still receiving the same health benefits from
the main ingredient of the original SweTato Cupcake (sweet potato leaves flavor).

Furthermore, the enterprise's product needs to meet the demands of its consumers,
particularly when the customers are in the mood for some snacks. It should also be able to
offer desserts, particularly for events and occasions that are very noteworthy. Therefore,
the enterprise came to develop several varieties of their delectable SweTato Cupcakes by
adding icings (such as chocolate, cheese, and ube flavor) and by adding toppings that not
only children but everyone would admire and enjoy eating.

Marketing Strategy
- Posting their infographic about their product and what is the importance of healthy living
that is connected with their product.
- They contact some magazine agencies and influencers to promote and share their product
with other people.

- They also do hash tags in every post and customer product review that has to rate stars on
their page.

Indirect Competitors

∙ Truffle City Dessert Shop

Selling homemade chocolate truffles, dark chocolate brownies and truffle fudge cake.
Marketing Strategy
- They have a flash sale where you need to buy 2 so you can get 1 box for free.
- Content hash tag so that customers can reach them.
Strength and Weaknesses
- They have different variations ofsweetslike truffles, brownies, and truffle fudge cake.
- A little bit expensive.

∙ El Chubby’s Pizza

Fresh day. Fresh week. Fresh pizza every day.

Marketing Strategy
- Promoting their product through social media platforms.
- Making feedback and reviews of their customers to produce.
Strength and Weaknesses
- Affordable pizza.
- They offer one product and limited supply of a product a day.