Product

Portfolio

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 ABOUT CERF
Building Trust Between Business and Customers by Leveraging Cutting Edge Technology Keeping Privacy and
Security at the Forefront.

An Enterprise Initiative of Globe Teleservices (GTS), a $ 100 Mn company, headquartered in Singapore, with
Presence in 22 countries.

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MARQUEE CUSTOMERS

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OUR OFFERINGS

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Compliance with DPDP Act and TCCCPR guidelines of TRAI

Centralised Consent Management Platform backed by

Blockchain Technology

Empowers Enterprises to Collect, Manage and Document

User Consent and Preferences

Complies with Various Customer Data Privacy Frameworks

Enhances CX by Building Transparency and Trust

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 Delivery within upto 50% Cost
10 sec Reduction

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No charge if Guaranteed
delivered after 30 reduction In cost
seconds Secured Authentication No change in
with Global Reach existing Process

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Data encrypted in Seamless
rest and in motion integration
Choose Your own 100% OTP
Channel reach

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SMS, flash Call, Realtime tracking
Voice, Data, Email, and customer
WhatsApp assistance

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 CPaaS PLATFORM
Turn Calls into Share rich media experience
Connections with easy to with your customers using
use APIs and scale with robust and reliable WhatsApp
flexible voice capabilities capabilities
Omnichannel AI driven
chatbot with support of
multiple OTT and social
media channels

Voice WhatsApp BOT

SMS Email IP Messaging RCS

Inform and Stat connected Scalable Service to track Connect with your customers Support for RCS
with your customers across and scale your with IP route. SMS can also be business messaging.
the world with Push and application emails. Best provided as backup with IP Share rich message with
Pull SMS in class deliveries Messaging your Brand

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 SMS

Multiple Protocol Support Scalable, Reliable and Robust Platform

SMPP, HTTP/HTTPs, XML, SFTP and Capability up to 4000 TPS
proprietary APIs DC & DR implementation & 99.99% uptime

Unicode Support Campaign Manager for Bulk Messaging

UNICODE, flash, Scheduling and Template Management
XML, binary support Group Management and file upload (csv, txt and
xlsx)

Security Compliant
Message Tanking and Blacklisting
Data encryption in rest and in motion
Promotional traffic tanking as per regulations
Audit trail and role based access
Blacklisting of MSISDN & keyword in SMS text

Custom Traffic Routing Short URL Service

On-net and Specific On-net routing Shortening of long URL received as part
of SMS

Third Party Integration

Support for third party applications like CRM,
moEngage, Clavertap, webEngage etc.

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 VOICE
Outbound dialing | Inbound dialing | Missed Call | Voice OTP | Cloud Telephony

Unlike Manual call centre, Cerf’s Outbound Easy integration with 3rd party application
dialling solution can enable reach to huge or database via robust API’s
number of target audience in an instant

Outbound Campaigns can be Inbound/outbound flows can be created

multilingual, enhancing personalization using our DIY platform. Prompts recording
for every user support is also provided

Text to Speech, Automated Speech Action based on Voice recording and DTMF
recognition (ASR) with deep learning and input available on the fly
analytics

Cloud telephony to Manage all your Comprehensive Analytics with user

customer calls like a PRO with friendly dashboard and recording
advanced features. Number masking

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 WHATSAPP
CERF’s WhatsApp Business Messaging API provides a feature rich, enterprise grade messaging solution for clients who wish to
communicate with their customers via WhatsApp.

• Easy and simple API for integration

API • Seamless integration with CRM and 3rd party integration

• Support for rich text conversation – Audio, Video, image, document, location etc.
Conversation • Enterprises can also use emoji and stickers

• Rich message containing buttons that gives rich experience

Interactive
Buttons
• Call to action, Quick reply buttons

• Integration with open AI backed Chatbot

Chatbot
Integration
• Multi-language and LIVE Agent support

• Comprehensive in-dept analysis

Analytics • blacklisting and Opt-in/opt-out support

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 UNIFIED BOT: BOTG

People Interaction Channel User Experience Chatbot Use Cases

Design
• Information Lookup
Website
• Customer Sevice
• Lead Generation
WhatsApp Listening (NLP) • E-commerce Assistant
• Process Automation
Knowledge ML • Appointment Scheduling
Instagram
Human / • Virtual Assistant
Chatting (NLG) • IT Helpdesk
Facebook Machine UX
• Workflow

Telegram Basic Logic Benefits

Google Business • Lower Interaction Cost

Text
• Reduced barrier to usage
Video
Viber ….. Human – Live Agent
Cloud Services • Highly scalable and secure
• Improved Efficiency
Open AI Database Apps Devices

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 SOIP- SMS OVER IP

Benefits
• Termination in your customers inbox. No
telco connectivity used
• Supports rich media and call to action unlike
SMS
• No DLT registration required
• Cost effective

Restful API Available

• Enterprise connect via existing SMS API
• Configurable on Enterprise -ID & Template ID
• Fallback configured to SMS

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 SOIP PROCESS FLOW

Enterprise submits
campaign request
via API / Web Tool
to Vspagy
STEP 1-
Numbers that STEP 2-
Vspagy filters Data for supports Rich Media
Numbers that DO NOT
Xiaomi Numbers and will be processed support Rich Media,
process for the next
will be processed for
step Structured Message

REJECT THE NON

XIAOMI NUMBERS &
Send the Rejected
Data with the
Process the REJECTED Enterprise Via API
or NON – XIAOMI OR on the Web Too.
Numbers via Telco STEP 3-
SMS as a Fall back Numbers that DO
Non – Xiaomi NOT support
numbers can be Structured Media, will
treated in 2 ways here be processed for
Xiaomi Text Message

Totally the same experience as telecom SMS 13

 RICH COMMUNICATION SERVICE
Rich Communication Service help initiate two way
communication service right from your inbox.

Some of the user-focused feature includes:

1. Verified Senders – Supports better security and
branding
2. High Resolution Images and Videos - Grab customer
attention with stunning photos, captivating videos, gifs,
carousels, and other dynamic features right in the
native messaging app (inbox).
3. Message reaction, read receipt and typing indicators
are available
4. Large file sharing support: file support of upto 10 MB
and character limit of 2,50,000 at once
5. Cross App Connectivity – you can open messages in the
browser, maps and other applications

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- Thank You -

Contact us:
sales@cerfgs.com