/ Repeatable Sound Bites

Use the templates below to plan out a repeatable phrase for your presentation.
Choose one that will help your audience remember important points.

Rhythmic Repetition
Epizeuxis
The repetition of a single word, with no other words in between.

Examples
“Words, Words, Words.” —Hamlet
“Names, Names, Names.” —Hoover Adams

Germinatio
The repetition of a word or word group within one sentence.

Example
“And so I’ve got voice mail how I wanna listen to it, when I
wanna listen to it, in any order I wanna listen to it with
visual voice mail.”
—Steve Jobs

Polysyndeton
Repetition of conjunctions in a series of coordinate words, phrases or clauses

Example
“It’s got everything from Cocoa and the graphics and it’s
got core animation built in and it’s got the audio and video
that OSX is famous for.”
—Steve Jobs

Anadiplosis
The repetition of the last word of a sentence or sequence that is also
the first word of the following sentence or sequence.

Example
“And they garnered two percent market share. Two
percent market share. iPod had 62 percent market share,
and the rest had 36.”
—Steve Jobs

©2013 Duarte Press, LLC. All Rights Reserved. 1 www.duarte.com | 0210A-1113

/ Repeatable Sound Bites

Rhythmic Repetition (continued)

Anaphora
The repetition of a word of phrase at the beginning of every clause

Examples
“It was the best of times, it was the worst of time, it was
the age of wisdom, it was the age of foolishness.”
—Charles Dickens

Epiphora
The repetition of a word or phrase at the end of every clause.

Example
“Well, these are their home screens. And again, as you
recall, this is the iPhone’s home screen. This is what their
contacts look like. This is what iPhone’s contacts look like.”
—Steve Jobs

Symploke
the combination of one or several anaphora(s) with one or several epiphora(s).

Example
“In 1984, we introduced the Macintosh, it didn’t just change
Apple, it changed the whole computer industry. In 2001, we
introduced the first iPods, and… it didn’t just change the
way we all listen to music, it changed the entire music
industry.”
—Steve Jobs

©2013 Duarte Press, LLC. All Rights Reserved. 2 www.duarte.com | 0210A-1113

/ Repeatable Sound Bites

Concrete Comparison
Hyperbole
An exaggeration of the characteristics of an object or circumstance.

Example
“Best version of Google Maps on the planet, widgets, and
all with Edge and Wi-Fi networking.”
—Steve Jobs

Simile
an explicit comparison between two things, usually using “as” or “like”.

Example
“I float like a butterfly and sting like a bee.”
—Muhammad Ali

Antitheton
The opposition of two facts of contrasting content.

Example
“The kind of things you would find on a typical phone, but in
a very untypical way now.”
—Steve Jobs

Metaphor
A comparison made by referring to one thing as another.

Example
“Unless Congress has a “Medicare Red Adair” to put out
brush fires in every one of the 3,066 counties in the United
States, a lot of seniors are going to get burned.”
—Ronald M. Davis, M.D. President of the American
Medical Association

©2013 Duarte Press, LLC. All Rights Reserved. 3 www.duarte.com | 0210A-1113

/ Repeatable Sound Bites

Slogan
Brief
A concise statement that is easy to remember.

Examples
“Just do it.” —Nike ad campaign
“Yes we can.” —Barack Obama
“Today, Apple is going to reinvent the phone.” —Steve Jobs

Short List
A short list of words.

Example
“We’ve got movies, TV shows, music, podcasts, photos.”
—Steve Jobs

Imitated Phrase
A modified version of a famous phrase, where various parts
are substituted with new content.

Example
“A product in the market is worth two in development.”
—Anonymous

©2013 Duarte Press, LLC. All Rights Reserved. 4 www.duarte.com | 0210A-1113