Professional Documents
Culture Documents
Designs
Beyond
Borders:
A Graphic
Design
Portfolio
Roth
h
Sara
bart
Photoshop Chapter Projects
Sarah Chapter 1: Getting to Know the Work Area
Rothbart
• Photographs from a digital
camera or mobile phone
• Stock photography, such
as images from the Adobe
Stock service
• Scans of photographs,
transparencies, negatives,
graphics, or other docu-
About: ments
• Captured video clips
Hello! My name is Sarah and this is my portfolio! I’m • Artwork created in drawing
so glad you’re here and I can’t wait to share my work or painting programs
with you!
Chapter 2: Basic Photo Corrections
This portfolio is composed of many different projects
• Duplicating the original image;
I have worked on throughout the semester! It con- working in a copy of the image
keeps the original safe in case you
tains chapter projects from the textbook and applica- need to start over
tion projects for local businesses. • Ensuring that the resolution is ap-
propriate for the way you’ll use the
image
• Cropping the image to its final size
Graphic design is a passion of mine and I’m so grate- and orientation
ful to have been able to work on these different proj- • Adjusting the overall contrast or
tonal range of the image
ects! I hope to one day have a job where I can apply • Removing a color cast, such as cor-
recting an image that is too bluish
these skills I have learned! • Repairing flaws in scans of dam-
aged photographs (such as rips,
dust, or stains)
I have thoroughly enjoyed working on each and every • Adjusting the color and tone in
specific parts of the image to bring
project. I’m so grateful to have had the opportunity out highlights, midtones, shadows,
and desaturated colors
to perfect my skills! • Sharpening the image
2 3
Chapter 3: Working with Selections Chapter 5: Quick Fixes
• Use keyboard-mouse combina-
tions that save time and hand
motions.
• Deselect a selection.
• Adjust the position of a selected
area using the arrow keys.
• Add to and subtract from a se-
• Remove red eye.
lection. • Brighten an image.
• Make specific areas of
• Use multiple selection tools to • Adjust the features of a face.
an image active using
make a complex selection. • Combine images to create a panorama.
selection tools. • Crop and straighten an image and fill in any result-
• Save your work as a Photoshop
• Reposition a selection ing empty areas.
cloud document you can easily
marquee. • Blur the background of an image using Iris Blur.
open in Photoshop on other de- • Merge two images to extend depth of field.
• Move, rotate, and du-
vices, and for online collabora- • Apply optical lens correction to a distorted image.
plicate the contents of a • Remove an object and seamlessly fill the empty
tion.
selection. space.
• Adjust the perspective of an image to match another
Chapter 4: Layer Basics image.
4 5
Chapter 7: Typographic Design Chapter 9: Advanced Composition
Chapter 8: Vector Drawing Techniques Chapter 10: Painting with the Mixer Brush
6 7
InDesign Chapter Projects
Chapter 11: Editing Video
Chapter 1: Introducing the Workspace
• Create a video timeline in WORKSHOP • Open documents.
Photoshop. Plant a • Select and use tools.
Humming-
• Add media to a video group bird Garden • View information in the Proper-
in the Timeline panel. Learn to select and
tend flowers that attract
hummingbirds, flourish
ties panel.
• Add motion to still images.
in our climate and create
fabulous flowerbeds. • Use the Control panel.
• Animate type and effects • Manage document windows.
using keyframes. • Work with panels.
• Add transitions between Urban Oasis Gardens
• Customize the workspace.
• Change the magnification of a
W O R K S H O P 3 Flower Lane
Landscape, CA 90120
Raw. • Add a QR code. made desserts feature fruits, flowers and herbs grown
right here in our stunning Urban Oasis Gardens.
• Synchronize settings across • Automate formatting with Starters & Small Plates
Sip a rosé martini, try
Entrées & Desserts
Indulge in our chef’s
• Check on potential produc- chive flower flatbread. candied pansies (V, GF).
Orchid Clinic
or color. For example, some plants use mimicry to deceive animals into visiting an elementary knowledge of the type of soil with which he is dealing, so that
he may work and manure the soil to the best advantage, and at the same
page.
their flowers without having to provide a reward.
time realize to the fullest possible extent its natural resources. This does not
Predators rid the garden of insects and larvae that are harmful to plants. The in any way imply the depletion of the soil. On the contrary, if the methods
most widely known beneficial beetles are the pretty little ladybugs. Their shining of cultivation and manuring are conceived along right lines and efficiently
rounded wing-cases, and bright colors make them conspicuous objects. The executed in practice, the soil fertility becomes gradually built up and per-
ones most commonly noticed are red, spotted with black. Quietly and silently manently increased over time, and this should be one of the chief aims in all soil
• Create a new document • Create sections and specify Saturday • January 8 • 7–10 p.m. • Create and apply a tint.
and set document de- page numbering. Grow. • Create and apply a gradient
faults. • Lay out document pages. Maintain.
Urban
Oasis
Rebloom. Gardens swatch.
• Save custom document • Prepare artwork to print to the
settings as a document
• Work with color groups.
edge of the paper. • Create color themes and add
preset.
• Lay out a parent page.
• Rotate a document page. $75 them to CC Libraries.
text frames.
How To: Peas • SPRING 1
perennials will not flower unless they develop to a certain size and are then exposed to low temperature
ly.
IRIS The kinds of iris commonly used are German, Japanese, Siberian, and Dwarf. Iris grows from 3 inches to 2 When dairy dressing is at hand, be fresh, as peas seem to do well with
feet high. Use iris in borders and as cut flowers. Different kinds of iris can be grown to have flowers throughout
sure the ground is soft and fine; then dairy dressing at any stage. Stable
graphic.
spring and summer. Plant bulbs or rhizomes in late fall. They germinate the following spring. Space plants 18 to
24 inches apart. open furrows about eight inches dressing, which contains straw and
deep. These should be three feet apart horse manure, is more likely to de-
PRIMROSE Primula polyantha grows 6 to 9 inches high; P. veris grows 6 inches high. Primrose is used in rock
• Create complex frame shapes. so fresh stable dressing should not be of poultry droppings, or ten pounds into the soil. In that case, the furrow the tall ones so that they stand about
paragraph returns.
or two of earth. This should be trod- Whatever fertilizer you may use, another inch or two of earth to draw
shapes.
den firmly into the trench, leaving it it is a good plan after planting to about them after they have grown Protection from Birds
Planting Your Garden about five inches deep. The peas are sprinkle a little commercial fertilizer, five or six inches high. By this meth- Blackbirds are fond of pea vines
then sown, fairly thick, about a quart or nitrate of soda, over the row above od the roots are well covered with the when they are young and tender.
an article continues.
10 11
Chapter 7: Editing Text Chapter 9: Working with Styles
• Enter and import text.
• Find and change text and for-
• Create and apply paragraph styles.
matting.
• Create and apply character styles.
• Check the spelling in a docu-
• Nest character styles inside para-
ment.
Protect Your Peas graph styles.
HIGH-PROTEIN, LOW-CALORIE, VITAMIN-RICH PEAS ARE
• Edit a spelling dictionary.
• Create and apply object styles.
EASY TO GROW AND DELICIOUS TO EAT.
vice.
seeds are organic, non-GMO and time tested.
Strawberries
Gardens
• Change fonts and type styles. tions, and create tables from
DAILY DROP-IN ACTIVITIES
• Insert special characters. scratch.
H eart-shaped fruit that’s good for your heart? Check.
Fruit that can boost your immunity, lower your cho-
Activity Day Time Fee
• Create a headline that spans mul- lesterol, protect your vision, prevent cancer (and wrin-
kles!) and help with weight management? Check. Vitamin • Change the number of rows Attracting Butterflies Su 8–10 a.m. $10
gin. in a bowl
them immediately. Wash before use and enjoy! Your yo-
gurt, pancakes, shortcakes and more are waiting.
Making Hummingbird Feeders W 2–5 p.m. $50
• Add and format a drop cap. of peas.” Chocolate-Covered Strawberries and fills.
• Adjust line breaks.
½ lb strawberries with stems
½ cup chocolate chips
Nutritional Facts
Serving Size ............................ 6 • Specify repeating header rows Tending Flowers Th 9–11 a.m. $10
•
for long tables.
¼ cup sprinkles Calories ...............................280
cell styles.
graph. Indicates off-site activity. 1
12 13
Chapter 11: Importing and Modifying Graphics
Illustrator Chapter Projects
• Distinguish between vector and bitmap Chapter 1: Getting to Know the Work Area
graphics.
• Manage imported graphic files using the • Open an Adobe Illustrator file.
Links panel. • Work with the toolbar.
• Adjust the display quality of graphics.
• Move the toolbar.
• Import Adobe Photoshop and Adobe Il-
lustrator graphics using different tech- • Work with panels.
niques. • Reset and save your workspace.
• Use various sizing and fitting techniques.
• Use view options to change the
• Work with different types of dropped
1 • You Are My Bright Blue Sky
2 • Early Frost backgrounds. display magnification.
3 • Whispers of Rain
4 • Annie’s Song (cover)
• Adjust the appearance of graphics by • Pan with the Navigator panel.
manipulating paths and layers.
Image
5 • Night Vision
6 • Lazy Summer Meadow
7 • Milkyway Visions
• Create an anchored graphics frame that
8 • I am, the Stepping Stone
9 • Mist & Light flows with text. • Rotate the canvas view.
• Navigate multiple artboards and
10 • Mountain Song
11 • Falling Leaves • Wrap text around graphics.
• Fill type with a graphic.
12 • Drifting Down the River
Chapter 12: Working with Transparency Chapter 2: Techniques for Selecting Artwork
• Change the opacity of
objects drawn in InDesign. • Differentiate between the vari-
• Apply transparency settings ous selection tools and use se-
to imported graphics. edible blossoms Bistro & Bar lection techniques.
• Apply transparency settings • Recognize Smart Guides.
to text. URBAN OASIS GARDENS • Save selections for future use.
• Apply blending modes to
• Hide, lock, and unlock items.
overlapping objects.
• Apply feathering effects to
Breakfast | Lunch | Dinner | Events | Catering
• Use tools and commands to align
objects. shapes and points to each other
objects.
• Add a drop shadow to text. and the artboard.
FIRST-CLASS MAIL
US POSTAGE
PAID
TEAM BUILDER
16 17
Chapter 7: Drawing with the Pen Tool Chapter 9: Adding Type to a Project
• Create and edit area and point type.
• Import text.
• Thread text.
• Draw straight and curved • Change text formatting.
suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel
Learn more
• Reorder appearance attributes.
gradient.
• Apply and edit a variety of effects.
• Adjust the opacity of
• Work with 3D effects.
color in a gradient. • Save and apply an appearance as a graphic
• Create and edit freeform gradients. style.
• Blend the shapes of objects in intermediate steps. • Apply a graphic style to a layer.
• Scale strokes and effects.
• Modify a blend.
• Create smooth color blends between objects.
• Modify a blend and its path, shape, and color.
Chapter 14: Creating Artwork for a T-shirt
• Create and apply patterns.
• Work with existing symbols.
• Create, modify, and redefine a sym-
Chapter 12: Using Brushes to Create an Ad bol.
• Store and retrieve artwork in the
Symbols panel.
• Use four brush types: Calligraphic, • Understand Creative Cloud libraries. EXPLORER
Illustrator file.
• Create new brushes from Adobe YO UR NE X T
ADV ENTUR E
AWAITS
• Transform and crop images.
Illustrator artwork.
A DAY I N T H E C LOU DS
20 21
Application Projects Creating a Brand Meme
Description:
Create a fun and creative new meme
Personal Photo Perfecting for a company that you wouldn’t
Description: typically find on their socials.
Change a personal picture to Reasoning:
make it more applicable and I chose Ulta because I think they
attractive for a work portfolio. have a very diverse audience and
Target Audience: many could relate to memes. Seeing
a meme come from a beauty store
The target audience of this
may catch their audience’s atten-
project is potential employers tion more than a regular post.
and people looking at my port- Target Audience:
folio With this meme I think the tar-
Initial Thoughts: get audience is primarily GenZ and
Initially, I was struggling with finding
maybe millennials. This audience
a picture to use, which was becoming frustrating
to work on. So I walked away from the project and
grew up with “meme culture” and
came back to it with a different mindset and once I will therefore be able to relate to
figured out what picture to use it was easier. I was this message.
trying to be so formal about it at first. Initial Thoughts:
Techniques Used: Initially, I thought this was going to
I used the smart selection tool to crop myself out
of the background initially. Then I brought in the
be difficult just because there were First Version
background picture I wanted to use and adjusted it so many options, but once I found
sage more focused.
with the blur filter to make me the main part of the an image to use it was easy to come
Revisions Made:
picture. Then I used levels and saturation to ad- up with a message for a meme. I
just the coloring in my photo to make it the lighting Based on the feedback and
also wanted to choose something
look similar to the background. I also used the smart self-reflection I went back in and
Original Image that I would relate to and find
selection tool to select my teeth and adjusted it with added the company logo. I also
the saturation and hue tools to make them look
amusing on my feed. I think this
zoomed in more on the back-
whiter. could go viral because it is some-
ground picture to eliminate ex-
Revisions Made: thing that many people could relate
tra space that didn’t add to the
After feedback and self-reflection, I made a few to and even hop on the trend and
changes. I used the liquefy filter to adjust my eye meme. I also played with the text
apply it to different situations.
size and face size. I also thought I made my teeth to make it higher and look more
Techniques Used:
look too white so I made it look more natural. I re- like a meme.
alized there was still part of the background from I used the JMU Libraries links to
This version is better for the cli-
the original image in my new one so I erased that as free stock images to find my im-
ent because it will be clearer to
well. I think my new version is better than the previ- age. Then I used the text tool to
ous one because it looks more cohesive. I think I was the end user. I believe it is clearer
create my text and used the stroke
able to make myself stand out more than the first what the central message is and
tool to apply a white border around
version. I’m happier with how this version turned it’ll be easier to recognize what
the text. I also used the crop tool to
out and think it will fit my portfolio better. First Version crop the image to make the mes-
the company is.
22 23
Reinventing a
Design
Description:
Find something First Version
with a typeface First Version
and design that
you think you can
improve to have a
Local Business Adver-
greater meaning. tisements
Target Audience: Description:
First Version I couldn’t really Create Instagram and Face-
find any bad ads so book ads to help drive traf-
I selected a book fic to a local business
cover from a book Target Audience:
that I have read. Harrisonburg and surrounding areas’ residents looking to fos-
The target audience is women and young adult readers. ter or adopt
Initial Thoughts: Initial Thoughts:
I thought the original book cover wasn’t a great representa- I wanted to create an effective ad campaign that would help
tion of the story. I thought it could better capture the read- drive traffic to the company’s web page. I wanted to incorpo-
er’s attention by using a different typeface. rate relevant photos and information that I was able to find on
the company’s website.
Techniques Used:
Techniques Used:
I mainly used the horizontal text tool to create the text of the
I primarily used the text tool and effects to create the text on
book cover. I also used the magnetic selection tool to crop
the ads. I used the stroke tool to add an outline to the text and
out the hands of the couple. I then adjusted the layers so that
the drop shadow tool to add a shadow to the text. I also used
the word US was behind the hands
the opacity tool to lighten the background. I used the rectangle
Revisions Made:
tool to create a box behind the dates on the numbers.
After feedback, I changed the color of the font. I also in-
Revisions Made:
creased the size of the author’s name because it seemed a lit- After feedback, I added a statistic to one of the Instagram and
tle lost. I also added a stroke around the text since changing facebook posts. I also rearranged the text to better incorporate
it to white made it a little harder to see. This version is better this statistic. I also made the logo bigger. This version is bet-
for the client because it will help the book stand out on the ter because I added a statistic that the client said usually gets
shelf more. It will also grab readers’ attention better and in- engagement. These should hopefully attract more attention to
voke curiosity about the book. their website and page.
24 25
Facebook event Local Business
templates Event Poster
Description: Description:
First Version
A local business has com- Help a local market cre-
mon continuous events. ate a poster for their an-
Help them create a tem- nual winter market.
plate for these events to Target Audience:
encourage interaction and Local Harrisonburg res-
a call to action. First Version idents who enjoy shop-
Target Audience: ping at markets and sup-
The target audience is lo- porting local businesses.
cal adult learners Initial Thoughts:
First Version
Initial Thoughts: Initially, I wanted to incorporate a fun and interesting
Initially, I wasn’t sure background of an actual market, but quickly I realized it
how to incorporate a call to action into these templates. I made it hard to read. I wanted the main focus to be on the
wanted to make sure I had the logo as well to create brand winter market title so I made the big and at the top. I also
recognition. wanted to keep their logo to maintain brand awareness.
Techniques Used: Techniques Used:
I mainly used the horizontal text tool to create the tem- I used the rectangle tool to create a box behind the logo to
plates. I also used effects to create a drop shadow and out- make it stand out more. I used an outer glow to make the
er glow on the text. times and dates pop out. I used the stroke effect to cre-
Revisions Made: ate an outline around the title. I also used layer opacity to
In my first template, I made the background more like make the background image lighter.
an overlay and lowered the opacity. I also added a stroke Revisions Made:
around the title to make it stand out more and changed the After feedback, I switched where the location and socials
text color of Join Us. For the trip spotlight, I adjusted the were. I also changed the alignment and made the location
layout slightly and put the website under the logo. These left-aligned. I made the times and dates larger as well to
versions are better because they provide a clearer more fill up the space better. This way allows for a clearer mes-
concise message. It will also better grab the viewer’s at- sage and customers will know where it is located at first
tention to read further and find out more information. It glance. Customers will be able to see the times and dates
also stays consistent with the JMU and LLI brand colors. more easily. I think this version will attract more attention
from customers.
26 27
First Version
YOUNG
ronment designed to help each child: ronment designed to help each child:
CONTACT US learning program op-
h
Grow in independence and self-sufficiency Grow in independence and self-sufficiency
erated by the James
CHILDREN’S
540/568-6089 Develop enthusiasm and skills for learning Develop enthusiasm and skills for learning
Madison University’s Grow in the ability to interact positively with Grow in the ability to interact positively with
www.jmu.edu/coe others others
College of Education.
PROGRAM
Increase personal awareness and self-discipline Increase personal awareness and self-disci-
youngchildrensprogram@jmu.edu Its curriculum, envi- Grow in the ability to use language effectively pline
Value individual creativity and self-expression Grow in the ability to use language effectively
ronment, and orga- Construct knowledge through experience and Value individual creativity and self-expression
Sarah Rothbart
nization are based on inquiry Construct knowledge through experience and
Develop and refine motor skills inquiry
professional standards Make choices that support personal wellness Develop and refine motor skills
and research related Make choices that support personal wellness
Sara
children. The Young Instructions
bart
Children’s Program Once accepted, we will contact you to complete
YCP Hours of
First Version
the enrollment form and submit the $150.00
operates Monday-Fri- enrollment fee.
Operation
day from 8:00 am- Please email completed forms to youngchil-
3:30 pm with three drensprogram@jmu.edu. 3 YR FULL DAY CLASS: MON-FRI 8:00AM-
3:30PM
4-year-old classrooms
and two 3-year-old 4 YR FULL DAY CLASSES: MON-FRI
8:00AM-3:30PM
classrooms. An after-
school care option is OPTIONAL BEFORE AND AFTERSCHOOL
CARE: MON-FRI 7:30-8:00AM / 3:30-
available to parents 5:30PM
at an additional cost.
First Version
Anthony-Seeger Hall (West Wing)
821 S. Main Street
Harrisonburg VA 22807
The Young Children’s
Program is an early JMU
Crafting a Brochure
YOUNG
Description:
CONTACT US
learning program op-
erated by the James
CHILDREN’S
540/568-6089
www.jmu.edu/coe
Madison University’s
College of Education.
PROGRAM
Create a brochure for JMU’s young children’s
youngchildrensprogram@jmu.edu
Its curriculum, envi-
ronment, and orga-
Create a personal logo that showcases your brand message and your
4-year-old classrooms
Target Audience:
and two 3-year-old
classrooms. An after-
school care option is
available to parents
Families
The Young Children’s Program provides an envi-
ronment designed to help each child:
Application
Instructions
Once accepted, we will contact you to complete
for day programs for their children Target Audience:
Initial Thoughts: The target audience for this project is probably people who will be
the enrollment form and submit the $150.00
Grow in independence and self-sufficiency enrollment fee.
Develop enthusiasm and skills for learning
Grow in the ability to interact positively with Please email completed forms to youngchil-
others drensprogram@jmu.edu.
Increase personal awareness and self-discipline
Grow in the ability to use language effectively
I really wasn’t sure where to start so I found looking at my portfolio and in the future, my website.
Value individual creativity and self-expression
Construct knowledge through experience and
inquiry
Program Goals
Develop and refine motor skills The Young Children’s Program provides an envi-
Make choices that support personal wellness ronment designed to help each child:
YCP Hours of
Operation
Initial Thoughts:
Grow in independence and self-sufficiency
I wanted to make sure it looked good while I knew I wanted to create something that was similar to my portfo-
Value individual creativity and self-expression
Construct knowledge through experience and OPTIONAL BEFORE AND AFTER-
inquiry SCHOOL CARE: MON-FRI 7:30-
Develop and refine motor skills 8:00AM / 3:30-5:30PM
Make choices that support personal wellness
also having all the key information on it. I lio. Since I had that in mind I used the same font from my portfolio to
create the text with my name.
knew I wanted it to look professional, but also simple and attractive to Techniques Used:
parents. I used the text tool and fill and stroke tools to create the text with my
Techniques Used: name in it. I then used the generative ai to create a logo for me. It
I used the paragraph styles guide to apply text changes. I also used took a few tries until I figured out how specific I needed to make my
swatches to generate the color for it. I used the rectangle frame tool to prompt in order to create something similar to my vision. I then used
add frames and then place pictures. the eyedropper tools to place the colors into the text.
Revisions Made: Revisions Made:
After feedback and reflection, I edited some text placement and sizes. After feedback and reflection, I decided to change the colors of the
I made the hours of operation section larger and added a photo to the graphics and my name. I also added a star element to the laptop
page. I made the text on the contact page larger and added a purple screen. I also adjusted it so that my name arches around the lap-
triangle. I also swapped the program goals and application instructions top. This version is better because I think it applies more to me and
sections. The new version is better because it is easier to read and the matches my vibe better. I think adding the star makes it look more
important elements are emphasized. Adding more pictures should help like graphic design elements than graphs and charts. With having my
to draw in more parents as well. By switching the program goals and name arch over the laptop I think it ties in the image and text better.
application instructions, it allows for the reader to be drawn in and
then has a call to action.
30 31
Every 2 Every 2
BECOME A FOSTER
“The “The
People Places serves the entire Shenan-
People Places serves the entire About us Become a foster or Our Services
doah Valley and Charlottesville areas. With
most About us Become a foster or Our Services
Shenandoah Valley and Charlottes-
most
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three office locations we’re ready to help On any given day, there are nearly
adoptive parent! For Children:
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OR ADOPTIVE minutes a
you with any services you may need. ville areas. With three office loca- 428,000 children in foster care in the Individual and Family Guidance &
adoptive parent! For Children:
»
rewarding
On any given day, there are nearly
tions we’re ready to help you with United States and over 5,000 of these Counseling
CONTACT US
thing is 428,000 children in foster care in the
a child
any services you may need. » Individual and Family Guidance & children reside in Virginia. These children If you have the heart to serve our local youth we » Independent Living Skill Building
Become a foster
ate need of safe, stable, and nurturing School for Children with Special Edu-
Staunton: (540) 885-8841 children reside in Virginia. These children If you have the heart to serve our local youth we Independent Living Skill Building
We understand there are so many questions as you
CONTACT US » foster homes. People Places can help you start thinking about becoming a foster parent. At
enters
cation Needs
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live in your community and are in desper- need you! People Places, we provide support as soon as you
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peutic Horseback Riding
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progress
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foster homes. People Places can help you start thinking about becoming a foster parent. At cation Needs
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need to know about life as a foster parent. » Monthly Stipend
The long term socio-economic and the surrounding areas. We provide an
family as we work to answer any questions and ad- » Youth Mentoring For Children:
On any given day, there are nearly dress any concerns you may have. » One-on-One Individualized Support Accreditation
Learn more about
Parent Skills and Training – Once you have made the
impacts of foster care are youth array of foster care, adoption, and com-
» Individual and Family Guidance & » Individual and Family Guidance &
428,000 children in foster care in the who age/transition out without and Case Management decision to move forward you will participate in our
Counseling
Honest Conversations – When we first meet, we will unique trauma-informed training, which is a nationally Counseling
United States and over 5,000 of these munity based services. People Places has achieved national ac-
becoming a foster
safe or stable listen closely to questions, provide feedback, and » 24/7 Crisis Support recognized curriculum focused on developing specific » Community Special Events
creditation through the Council on Accred- skills for therapeutic foster parents. » Independent Living Skill Building
children reside in Virginia. These chil- support systems: Help the foster care crisis! discuss your hopes and expectations. We will walk » Respite itation (COA). COA accreditation ensures Pygmalion School, our Alternative
or adoptive parent
dren live in your community and are • 1 in 5 instantly homeless you through the process and explain everything you Matching – When children in our community are in »
today
• 1 in 2 face addiction » priority. cation Needs
nurturing foster homes. People Places • 1 in 2 are incarcerated impacts of foster care are youth Accreditation Parent Skills and Training – Once you have made the » Individual and Family Guidance & mechanism that enables us to continually
Ride with Pride, a partner in Thera-
Learn more about
decision to move forward you will participate in our improve and evaluate the way we deliver Ongoing Support – When you become a foster »
can help you make a difference in their (males) who age/transition out without unique trauma-informed training, which is a nationally Counseling parent with PPI we go above and beyond to provide
• 1 in 4 suffer PTSD services to the community across all of peutic Horseback Riding
lives! safe or stable People Places has achieved national ac- recognized curriculum focused on developing specific » Community Special Events our programs. Our clients have verified,
ongoing support, training and guidance. You have a
• 1 in 3 have unplanned team dedicated to your success as a foster parent » Psychoeducational Groups
becoming a foster
skills for therapeutic foster parents.
pregnancy support systems: creditation through the Council on Accred- high-quality services that have been inde- with 24/7 crisis support and other therapeutic ser-
vices. » Therapeutic Mentoring
Founded in 1973 in Staunton, Virgin- • 1 in 5 instantly homeless itation (COA). COA accreditation ensures Matching – When children in our community are in
pendently evaluated by a recognized leader
or adoptive parent
in the field of human services. Adoption Support – If your foster child becomes
ia, People Places was instrumental in • 1 in 4 attempt suicide that we are providing the very best pos-
need of our services, matching them with a family available for adoption, we help prepare for this For Families:
that has the tools to help them thrive is our top
establishing and shaping Treatment • 1 in 2 face addiction sible services to our consumers and is a priority.
transition.
» Pre-service Training
today
Foster Care (TFC)- locally and na- • 1 in 2 are incarcerated mechanism that enables us to continually » Ongoing Training and Support Groups
tionwide. People Places is a private, (males) improve and evaluate the way we deliver
Ongoing Support – When you become a foster
» One-on-One Individualized Support
parent with PPI we go above and beyond to provide
nonprofit agency serving Staunton, • 1 in 4 suffer PTSD services to the community across all of ongoing support, training and guidance. You have a and Case Management
Charlottesville, Harrisonburg, and the • 1 in 3 have unplanned team dedicated to your success as a foster parent 24/7 Crisis Support
our programs. Our clients have verified, »
surrounding areas. We provide an array pregnancy with 24/7 crisis support and other therapeutic ser-
Respite
of foster care, adoption, and communi- high-quality services that have been inde- vices. »
pendently evaluated by a recognized leader » Monthly Stipend
ty based services. Adoption Support – If your foster child becomes
in the field of human services. » Youth Mentoring
available for adoption, we help prepare for this
transition. » Individual and Family Guidance &
Counseling
» Community Special Events
Attracting Potential Foster and logo and tinted it down. I used the rectangle tool to cre-
ate a rectangle and fill it with a different color to separate
Adoptive Parents with Rack Cards
Did you know? Every 2 minutes
You can help the foster
a child enters
care crisis!
different aspects of the design. I also used the frame tool the foster care
and a Brochure
The long term socio-
economic impacts of
foster care are youth
who age/transition out
to place different frames of text. I used the parent page to system
without safe or stable
support systems:
• 1 in 5 instantly
homeless
Description: create a background for both pages. I also used the align Learn more about
becoming a foster
• 1 in 4 attempt suicide
• 1 in 2 face addiction
• 1 in 2 are Create 2 different rack cards for People Places to help them tools to help align different elements. or adoptive parent
today!
Revisions Made:
incarcerated (males)
CONTACT US contact info. Create a brochure for People Places designed I added a picture to the cover page of the brochure. I made ready to help you with any
services you may need.
CONTACT US
Target Audience: made the text bigger in the Contact Us section. I also add-
The target audience is local potential foster and adoptive ed a purple box to page four. I adjusted the justification of
parents. the text on the first page to fit the spacing better. On the
BECOME A Initial Thoughts: second rack card, I changed the font of the heading. Since
FOSTER OR
ADOPTIVE Initially, I found it hard to layout the project so I started I changed that I had to adjust other spacing. On the oth-
er page, I made the Contact Us section larger and adjust-
PARENT! Become a foster
On any given day, there are nearly be read in. I started with the cover page and then the next ed the coloring so that the did you know was in the same Our Services
For Children:
adjusted the title font and changed it so the next text was
»
lives! peutic Horseback Riding
lar headlines and information because I wanted to create a brochure is better for the client because it is a better rep-
central brand message. I also used the same colors as the resentation of their brand image and message. It is better
Every 2
Did you know?
Techniques Used:
who age/transition out
without safe or stable Learn more about
support systems: becoming a foster
versions of the rack cards are better because they allow for
• 1 in 5 instantly
or adoptive parent
CONTACT US
peopleplaces.org
Staunton: (540) 885-8841
Charlottesville: (434) 979-0335
frame tool to create frames to place in pictures. I used the message that is more consistent with the company’s. These CONTACT US
peopleplaces.org
Staunton: (540) 885-8841
Charlottesville: (434) 979-0335
swatches to add in the colors from the logo. I also used the
parent pages to add the background color I wanted to use. ket. It makes it easier to see where to contact based on
For the background color, I took the orange color from their location.
32 33
OTHER SERVICES Find Your
FIND YOUR PET AT BECOME A VOLUNTEER
Brand Revamp The Valley’s
Open
THE RHSPCA FOSTER WITH LOCALLY
Barn Cats
New Best RHSPCA
Description:
Are you in need of pest control? Barn Cats are fe-
Give Them Treats, Give Them
Friend.
lines who are used to living outdoors, and prefer The Rockingham Harrisonburg
the company of other animals. Please note that
we do not adopt house cats through the Barn Cat SPCA makes it easy to find a pet Open Your Heart & Home To Love, Give Them Your Time.
Program. This program is designed for cats with-
for your family and provides the Animals In Need
Create a brand kit and redesign the logo for Open Doors.
out other options for adoption. Barn Cats have At the Rockingham Harrisonburg SPCA, our volun-
maintained their hunting instincts and are more
than happy to provide pest control services in
resources you need for a smooth teers go the extra mile to ensure the health and
happiness of each pet in our care. They contrib-
Doors
exchange for: shelter-to-home transition. Each year, we take in 2,700 animals into ute directly to the lifesaving work that we do for
our care! That’s over 1,000 kittens and
Also, create a table tent and poster for the company.
• Warm shelter the animals in our community. Volunteers can
• Long-term veterinary care nearly 800 adult dogs and cats each. find themselves walking dogs, cuddling cats, as-
CONTACT US ADOPTION PROCESS
• Daily food and water (the cats cannot live on sisting with medical care, sanitizing pet areas,
rodents alone) And occasionally we take in some pup-
handling animals at events, and so much more!
pies as well. Our facility has less than
1. Find A Pet
Target Audience:
Our Helpful Staff Is Waiting 70 dog kennels and 100 kennels for
We have volunteers involved in almost every as-
Free Spay & Neuter For 2. Apply Online
pect of the shelter and we are always looking for
To Assist You cats. We could not carry out our life- passionate people to join our volunteer team.
Stray Cats. 3. Visit The Shelter saving work without our fosters.
The RHSPCA provides FREE community cat vouch-
ers for outdoor cats in Rockingham County. This
valued service helps to limit the overpopulation
RHSPCA.org
Address:
Check out our website to view You can help us save more lives by
temporarily opening your home and
Donate to The target audience of the project is Harrisonburg locals Service & Shelter
for those experiencing homelessness
of outdoor cats through trap-neuter-return (TNR). Physical: 2170 Old Furnace Road, Harrisonburg, VA 22802 adoptable pets! RHSPCA
searching for information about homeless shelters.
TNR is the only humane and effective approach to Mailing: PO Box 413 Harrisonburg, VA 22803
helping us help more animals.
managing outdoor cat populations. Our Commu-
nity Cat Vouchers go a step further by providing
a microchip for the cat as well.
Phone: FOSTER IN 3 EASY STEPS: Your Donations Change Lives
Initial Thoughts:
(540) 434-5270
Your donation helps cover the cost of necessary
1. Prepare medical care, housing, food and enrichment for The Valley’s
Open
Hours: our shelter pets. Your gift also helps us advocate
for animals and create sustainable programs
Sunday- Closed
2. Apply
I initially had an idea for how I wanted to layout the
Monday- 10am-4pm that creatively address and manage outdoor
Tuesday- 10am-4pm cat populations and the rehoming of pets in our
Wednesday- 10am-4pm & 5pm-7pm 3. Pick Up Your Foster Pet community.
Doors
Thursday- 10am-4pm
Any non-monetary donations we receive are con-
First Version that I think would suit the brand best. I then designed Service & Shelter
for those experiencing homelessness
the table tent and after that, I was able to design the Everyone Deserves Shelter.
OTHER SERVICES
Barn Cats
Are you in need of pest control? Barn Cats are fe-
Find Your
New Best Support the RHSPCA with a Bro- brand kit because I knew what fonts and colors I want-
Friend.
lines who are used to living outdoors, and prefer
ValleyOpenDoors.org
ed to use.
Program. This program is designed for cats with-
out other options for adoption. Barn Cats have
maintained their hunting instincts and are more
than happy to provide pest control services in
exchange for: 540-705-1908
• Warm shelter
• Long-term veterinary care
Techniques Used:
St. Stephen's United Church of Christ
Description:
• Daily food and water (the cats cannot live on
rodents alone)
CONTACT US 358 S Main St.
Free Spay & Neuter For Our Helpful Staff Is Waiting Harrisonburg, VA 22801
I mainly used the text tool to lay out the text in the
The RHSPCA provides FREE community cat vouch-
ers for outdoor cats in Rockingham County. This
RHSPCA.org
valued service helps to limit the overpopulation
of outdoor cats through trap-neuter-return (TNR).
Open
brochure for them to show at different events.
(540) 434-5270
Hours:
Doors
Sunday- Closed
Monday- 10am-4pm
Target Audience:
Tuesday- 10am-4pm
Wednesday- 10am-4pm & 5pm-7pm
Thursday- 10am-4pm
Friday- 10am-4pm
Revisions Made:
find a pet for your family Animals In Need At the Rockingham Harrisonburg SPCA, our volun-
teers go the extra mile to ensure the health and
and provides the resourc- Each year, we take in 2,700 animals into
happiness of each pet in our care. They contrib-
tent with their brand image. Once I added their colors into and rearrange the layout. I also added a qr code and
FOSTER IN 3 EASY STEPS: Your Donations Change Lives
Your donation helps cover the cost of necessary
1. Prepare medical care, housing, food and enrichment for
our shelter pets. Your gift also helps us advocate
added their website address and a qr code. I think this Brand Logos
I used a basic brochure template just to have the gridlines set in place already. I used a version of the table tent is better because it is more The Valley’s
Open
The Valley’s
Open
lot of the frame tool to place different images throughout the spread. I also used the text
The Valley’s
Open Doors
Doors Doors
simple and easy to look at. It should capture the read-
Service & Shelter for those experiencing homelessness
tool to add the text throughout. After I created my first page I was able to add every- Colors
thing into the paragraph styles. er’s attention easier and will redirect them to the web- COLOR COLOR COLOR COLOR COLOR
Revisions Made: site for more information. Having one larger image on Color Code
#84BB74
Color Code
#6D6E70
Color Code
#FFFFFF
Color Code
#231F20
Color Code
#FFE681
In the Adopt a Pet section I added text referring to the website to see adoptable pets. I the second page will attract and intrigue more people. Fonts
Arvo Verdana
then adjusted the rest of the text sizing in that frame to make it look more seamless. The banner is better for the client because it has more ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The frame for the donate and volunteer boxes seemed bigger than the others so I made information that will hopefully lead the audience to
0123456789 !@#$%^&*()_+
Inspiration
0123456789 !@#$%^&*()_+
them smaller. I also made the boxes on the contact page smaller and moved them up so
their website.
I could make the headers of the contact information bigger. I also made the contact page What We Do The Valley’s
background blue and then changed the text colors.application instructions, it allows for Doors
for individuals experiencing homelessness to be.
First Versions
In collaboration with partners, we ensure a warm
and nourishing meal for each guest. Utilizing this
Service & Shelter
collaborative approach, we work diligently to
provide access and navigation to the many great
the reader to be drawn in and then has a call to action. This version is better because it
for those experiencing homelessness
includes a call to action in the Adopt section. That page also is more visually appealing
meet individuals where they are with support
To provide shelter, compassiona-
te support and access to services
services.
The Valley’s
Open Doors
In mid-2022, the City of Harrisonburg purchased
The Valley’s for those who are experiencing the former Presbytery and announced that the
Open Doors
homelessness in the Harrison-
and matches the rest of the spread better. This version is easier to read and locate in-
grounds would be home to the City's first perma-
burg-Rockingham community. nent low-barrier shelter. Construction will occur in
a phased approach, with an estimated operational
date of October 2024. Until then, Open Doors
continues a rotating model in partnership with the
ValleyOpenDoors.org
formation and matches the brand guide better. This version allows readers to navigate
faith community and community at-large through
the thermal season, but anticipates operating the
540-705-1908 permanent low-barrier shelter when the project is Service & Shelter for those experiencing homelessness
Service & Shelter for those experiencing homelessness completed.
ValleyOpenDoors.org
34 35
D D FIND YOUR NEW Find your new Find your
Find your best friend. new best
D new best
friend.
BEST FRIEND.
The Rockingham Harri-
sonburg SPCA makes it
easy to find a pet for
your family and pro-
vides the resources you
The Rockingham Harri-
sonburg SPCA makes it
easy to find a pet for
your family and pro-
vides the resources you
need for a smooth shel-
ter-to-home transition.
friend.
First Versions
For more find us at:
RHSPCA.org
Adopt, Foster, or Donate!
For more find us at:
(540) 434-5270 RHSPCA.org
2170 Old Furnace Road, Harrisonburg, VA (540) 434-5270
2170 Old Furnace Road, Harrisonburg, VA 22802
22802
The Rockingham Harrisonburg SPCA makes it
36 37
ALMA MATER Alma Mater Merlot
Graduation Year Wine Front
MERLOT
20 Label JMU Market-
20 24 Description: Digital Marketing Concentration
ing Creative
24
White Oak Lavender Farm is a Digital Marketing Concentration
family-owned farm located in
Back
T-shirt
First Version the beautiful Shenandoah Val- Description:
ley of Virginia. They offer lav- Create a front and
ender products and wine directly Digital Marketing Concentration
back t-shirt design
to customers online and at their farm! They were selected for this First Version for JMU’s market-
special wine because they are a beloved winery of local college ing department
students due to their beautiful property and frequent events. Target Audience:
Target Audience: Digital Marketing Concentration The target audience
It will be appealing to the target audience because it will be some- is JMU digital marketing concentration students and faculty
thing for them to remember and a keepsake from college. It will Initial Thoughts:
increase sales for the winery because students will be enticed to I found this one to be kind of tough I had no idea where to
purchase it and will also purchase other items from the winery. start because I wanted to incorporate the JMU logo but that
Initial Thoughts: didn’t allow for a lot of creative freedom. I knew I wanted the
Initially, I knew I wanted to incorporate a graduation cap so I text to say digital marketing concentration in a different font
started from there. I then added the name of the wine and realized but it was hard to find something that didn’t clash with the
I also wanted the graduation year to be the main element. I then logo too much but still stood out.
figured out what colors I wanted to use and incorporated them. Techniques Used:
Techniques Used: I used the pen tool to create the squiggle line on the front of
I used generative AI to help create the graduation cap and then used the design. I then used the direct selection tool to edit some
the recolor feature to make it the colors I wanted. I also used the text
of the points. I used the text tool to create the text I wanted
tool to add the text I wanted. I then used the rectangle tool to create a
to incorporate. I used generative AI to help me create the back
background and a smaller box behind the wine name. I also used the
graphic. I then used the direct selection tool to edit the graphic
stroke tool to create a stroke around the background.
and create a more suitable version.
Revisions Made:
I decided to change the font of the name of the wine. I also adjust-
Revisions Made:
ed the spacing to make the leading and the tracking tighter. I also After feedback, I adjusted the colors of the phone on the back
changed it so that the wine name was in all caps. Since I made these of the t-shirt logo. I changed it to be all within JMU’s color
changes I also had to make the 2024 a little smaller. This version is palette. I also changed the color of the line on the front of the
better because the name of the wine stands out more now. I think this t-shirt to gold. This version is better because it aligns more
version has a cleaner and more professional look than the original ver- with JMU’s brand template. It is more aligned with the brand
sion. I believe it will help it better stand out on the shelves and will image and will allow for better brand recognition.
draw more people in.
38 39
The End.
OurCommunityPlace.org
17,000
a community of hope that breaks down barriers
and creates a safe, empowering environment
where people can achieve their life goals,
17,000
MEALS DONATED
a year to those facing
a community of hope that breaks down barriers
and creates a safe, empowering environment
where people can achieve their life goals,
including joy, positive relationships, affordable
housing, and sustainable work.
Revitalizing
Community
homelessness and other
adverse experiences
adverse experiences
Donate/Volunteer
webadmin@ourcommunityplace.org
Threads
540-442-7727
ourcommunityplace.org
Description:
housing, and sustainable work.
Design a truck
#hanginthere and creates a safe, empowering environment
where people can achieve their life goals,
Let’s Connect!
what to do with the rest of the white space.
Techniques Used:
I mostly used the text tool to create my text boxes. I used the eye-
dropper tool to take the colors from the logo and add them to the
text. I also used the layers function to create a new layer where I
added all of my designs. Linked In:
Revisions Made: Linkedin.com/in/sarah-rothbart
On the back of the truck, I added the website to the empty space (or scan the QR Code)
at the top. I also added the hashtag hanginthere to the front of the
truck next to the logo. This seems to be a frequent hashtag they
use and is in their Instagram bio. By adding the website it will al- Email:
low for people to recognize the call to action and will entice them saraherothbart@gmail.com
to look up the website. By adding the hashtag I think it will give
people a better idea of what the brand is actually about. It is also Call or Text:
consistent with their brand message. 973-303-3515
40 41