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2023

Designs
Beyond
Borders:
A Graphic
Design
Portfolio

Roth
h
Sara

bart
Photoshop Chapter Projects
Sarah Chapter 1: Getting to Know the Work Area

Rothbart
• Photographs from a digital
camera or mobile phone
• Stock photography, such
as images from the Adobe
Stock service
• Scans of photographs,
transparencies, negatives,
graphics, or other docu-
About: ments
• Captured video clips
Hello! My name is Sarah and this is my portfolio! I’m • Artwork created in drawing
so glad you’re here and I can’t wait to share my work or painting programs
with you!
Chapter 2: Basic Photo Corrections
This portfolio is composed of many different projects
• Duplicating the original image;
I have worked on throughout the semester! It con- working in a copy of the image
keeps the original safe in case you
tains chapter projects from the textbook and applica- need to start over
tion projects for local businesses. • Ensuring that the resolution is ap-
propriate for the way you’ll use the
image
• Cropping the image to its final size
Graphic design is a passion of mine and I’m so grate- and orientation
ful to have been able to work on these different proj- • Adjusting the overall contrast or
tonal range of the image
ects! I hope to one day have a job where I can apply • Removing a color cast, such as cor-
recting an image that is too bluish
these skills I have learned! • Repairing flaws in scans of dam-
aged photographs (such as rips,
dust, or stains)
I have thoroughly enjoyed working on each and every • Adjusting the color and tone in
specific parts of the image to bring
project. I’m so grateful to have had the opportunity out highlights, midtones, shadows,
and desaturated colors
to perfect my skills! • Sharpening the image

2 3
Chapter 3: Working with Selections Chapter 5: Quick Fixes
• Use keyboard-mouse combina-
tions that save time and hand
motions.
• Deselect a selection.
• Adjust the position of a selected
area using the arrow keys.
• Add to and subtract from a se-
• Remove red eye.
lection. • Brighten an image.
• Make specific areas of
• Use multiple selection tools to • Adjust the features of a face.
an image active using
make a complex selection. • Combine images to create a panorama.
selection tools. • Crop and straighten an image and fill in any result-
• Save your work as a Photoshop
• Reposition a selection ing empty areas.
cloud document you can easily
marquee. • Blur the background of an image using Iris Blur.
open in Photoshop on other de- • Merge two images to extend depth of field.
• Move, rotate, and du-
vices, and for online collabora- • Apply optical lens correction to a distorted image.
plicate the contents of a • Remove an object and seamlessly fill the empty
tion.
selection. space.
• Adjust the perspective of an image to match another
Chapter 4: Layer Basics image.

• Organize artwork on layers. Chapter 6: Masks and Channels


• Create, view, hide, and select • Create a mask to remove a subject
layers. from a background.
• Rearrange layers to change the • Refine a mask to include complex
edges.
stacking order of artwork. • Create a quick mask to make changes
• Apply blending modes to lay- to a selected area.
ers. • Edit a mask using the Properties
• Resize and rotate layers. panel.
• Apply a gradient to a layer. • Manipulate an image using Puppet
Warp.
• Apply a filter to a layer. • Save a selection as an alpha channel.
• Add text and layer effects to a • View a mask using the Channels
layer. panel.
• Add an adjustment layer. • Load a channel as a selection.
• Save a copy of the file with the • Create a pattern by drawing a star-
shaped vector graphic with rounded
layers flattened.
corners.

4 5
Chapter 7: Typographic Design Chapter 9: Advanced Composition

• Use guides to position text • Apply and edit Smart Filters.


in a composition. • Use the Liquify filter to distort
• Make a clipping mask from an image.
type. • Apply color effects to selected
• Merge type with other lay- areas of an image.
ers. • Apply filters to create various
• Preview fonts. effects.
• Format text. • Use the History panel to return
• Flow text along a path. to a previous state.
• Control type and positioning • Upscale a low-resolution im-
using advanced features. age for high-resolution print-
ing.

Chapter 8: Vector Drawing Techniques Chapter 10: Painting with the Mixer Brush

• Differentiate between bitmap and vector graphics.


• Draw straight and curved paths using the Pen tool. • Customize brush settings.
• Save paths. • Clean the brush.
• Draw and edit shape layers. • Mix colors.
• Draw custom shapes. • Create a custom brush preset.
• Use Smart Guides. • Use wet and dry brushes to blend color.

6 7
InDesign Chapter Projects
Chapter 11: Editing Video
Chapter 1: Introducing the Workspace
• Create a video timeline in WORKSHOP • Open documents.
Photoshop. Plant a • Select and use tools.
Humming-
• Add media to a video group bird Garden • View information in the Proper-
in the Timeline panel. Learn to select and
tend flowers that attract
hummingbirds, flourish
ties panel.
• Add motion to still images.
in our climate and create
fabulous flowerbeds. • Use the Control panel.
• Animate type and effects • Manage document windows.
using keyframes. • Work with panels.
• Add transitions between Urban Oasis Gardens
• Customize the workspace.
• Change the magnification of a
W O R K S H O P 3 Flower Lane
Landscape, CA 90120

video clips. Plant a


• Include audio in a video file.
Hummingbird
Garden
document.
• Navigate through a document.
scan to watch • Render a video. SATURDAY, MAY 16
10–12 a.m.
Garden Learning Center
• Use context menus and panel
menus.
• Change Interface preferences.
free
community
workshop
series

Chapter 12: Working with Camera Raw


Chapter 2: Getting to Know InDesign
• View layout aids.
• Type and style text.
• Open a camera raw image in
• Import text and thread text
Adobe Camera Raw. frames. edible
• Adjust tone and color in a raw
image.
• Import a graphic.
• Move, rotate, fill, and stroke
blossoms
Bistro & Bar
• Sharpen an image in Camera (outline) an object.
Relax in our elegant dining room or charming patio and
enjoy the creations of our bartender, chef and gardener!
Our irresistible appetizers, seasonal entrées and home-

Raw. • Add a QR code. made desserts feature fruits, flowers and herbs grown
right here in our stunning Urban Oasis Gardens.

• Synchronize settings across • Automate formatting with Starters & Small Plates
Sip a rosé martini, try
Entrées & Desserts
Indulge in our chef’s

multiple images. paragraph, character, and zucchini blossom fritters


(V) or braised dandelion
greens (V, GF) for appe-
daily creations, such as
lavender honey grilled
chicken or fresh basil 
object styles. tizers, and share small pesto (V) and be sure to

• Retouch a portrait in Camera


plates such as orange leave room for scrump-
ginger seared scallops or tious violet macarons or

• Check on potential produc- chive flower flatbread. candied pansies (V, GF).

Raw using masked adjust- tion issues with the Preflight


ments. panel.
• Preview a document in Pre-
sentation mode.
8 9
Chapter 3: Setting Up a Document and Pages Chapter 5: Working with Color
2 GARDEN NEWS Bees and Bugs Gardening Tips GARDEN NEWS 3

Pollinators and Predators Soil for the Garden


Pollinators obtain food in the form of energy-rich nectar and/or protein-rich
pollen from the flowers they visit. In return, the pollinated flowers are able to
develop and produce seed. While food is often a sufficient lure for pollinators,
The basis of successful vegetable cultivation lies in the thorough working and
preparation of the soil along the lines best suited to its texture and composition,
coupled with adequate fertilization. Soils are very variable, and in order to
• Create an additional parent
• Set up color management.
flowering plants also attract pollinators using a combination of shape, scent, and/ obtain the best results it is essential that each cultivator should have at least

Orchid Clinic
or color. For example, some plants use mimicry to deceive animals into visiting an elementary knowledge of the type of soil with which he is dealing, so that
he may work and manure the soil to the best advantage, and at the same

page.
their flowers without having to provide a reward.
time realize to the fullest possible extent its natural resources. This does not
Predators rid the garden of insects and larvae that are harmful to plants. The in any way imply the depletion of the soil. On the contrary, if the methods
most widely known beneficial beetles are the pretty little ladybugs. Their shining of cultivation and manuring are conceived along right lines and efficiently
rounded wing-cases, and bright colors make them conspicuous objects. The executed in practice, the soil fertility becomes gradually built up and per-
ones most commonly noticed are red, spotted with black. Quietly and silently manently increased over time, and this should be one of the chief aims in all soil

• Specify output requirements.


they perform the work of extermination before our eyes, their worth entirely operations.
unheeded.
With the exception of peaty soils, which are mainly of vegetable origin, all

• Apply a parent page to docu-


The elongated ground-beetle, is a carnivorous beetle. Its color is shining soils have been formed primarily by the accumulation of particles of mineral
black, bordered with deep blue. It is often met with in our gardens, and preys materials, consisting chiefly of sand and clay, along with other inorganic
indiscriminately upon all soft-bodied larvae — especially upon the larvae of the substances. And although these materials form the basis of all fertile soils, they
Colorado Potato-beetle. are, by themselves, incapable of supporting plant life.

ment pages. • Create color swatches.


• Add pages to a document. • Apply colors to objects,
• Rearrange and delete pages. strokes, and text.
• Change the size of pages. • Search and replace colors.
Urban Oasis Garden
Urban Oasis Garden

• Create a new document • Create sections and specify Saturday • January 8 • 7–10 p.m. • Create and apply a tint.
and set document de- page numbering. Grow. • Create and apply a gradient
faults. • Lay out document pages. Maintain.
Urban
Oasis
Rebloom. Gardens swatch.
• Save custom document • Prepare artwork to print to the
settings as a document
• Work with color groups.
edge of the paper. • Create color themes and add
preset.
• Lay out a parent page.
• Rotate a document page. $75 them to CC Libraries.

Chapter 4: Working with Objects


• Work with layers Chapter 6: Flowing Text
• Create and edit text frames and FLOWERING PERENNIALS
graphics frames.
Perennials are flowering or foliage plants whose roots live from year to year. Their tops may or may not
die back in the winter. Perennials give color to the garden in a shady spot and in front of shrubs. They
are colorful in spring and throughout the growing season. Some perennials flower the first year. Usually
• Import and flow text into existing I SPRING • How
How To: Peas

text frames.
How To: Peas • SPRING 1
perennials will not flower unless they develop to a certain size and are then exposed to low temperature

• Import graphics into graphics frames. How to grow


for a number of weeks, then to increasing day lengths and increasing temperatures. Their flowering
time is the result of this sequence of day length and temperature. Although perennials require constant PEAS, PLEASE
Plant: May

• Resize text frames automatically.


care, they do well in most parts of the United States. Among the most popular of the garden perennials
Soil: Moist
peas, please!
• Crop, move, and scale graphics.
are delphinium, alyssum, hollyhock, columbine, candytuft, carnation, and
Fertilizer: Dairy
primrose.
dressing

• Link text frames to flow text


CARNATION Carnation (Dianthus caryophylus, clove pink, hardy garden carnation) Sow: 5” deep
grows 18 to 24 inches high. It is used for beds, borders, edging, pots, and rock Thin: 1” apart
P eas grow well in heavy, moist four feet for the climbing types. Into

• Adjust the space between frames.


gardens. Carnation blooms in late summer. Plant seed in late spring in a sunny Pick: August soil that is not suitable for some these furrows throw a liberal layer of
spot. Space plants 12 inches apart. Seed germinates in about 20 days. Cut plants
back in late fall, pot them, and hold them over winter in a coldframe. other vegetables. However, the land dairy dressing to cover the bottom

across columns and pages.


for peas, as for all vegetable plants, of the furrow. If you can spare it, put
COLUMBINE Columbine hybrids (Aquilegia) grow 2 to 3 feet high. They are used for borders

• Add captions to graphics frames.


and for cut flowers. Columbine blooms in late spring or early summer. It needs fairly rich, well- should be drained and free from in a wheelbarrow load to twenty feet
drained soil. Plant seed anytime from spring to September in sun or partial shade. standing water. Nothing is quite so since peas are great feeders and need
good as dairy dressing for peas, and nourishment during the hot days of

• Create linked frames automatical-


DICENTRA Dicentra spectabilis (bleeding heart) grows 2 to 4 feet high and D. cucullaria (Dutchman’s
breeches) grows 1 foot tall. They are used for borders, in front of shrubbery and as pot plants. Dicentra blooms it is worthwhile to get it if possible. July when the crop is ripening.

• Wrap text around an object or a


in late spring. Plant seed in late autumn. Space plants 12 to 18 inches apart. Seed takes 50 days or longer to Here is one case where dairy
germinate. Fertilizing dressing may be used that is rather

ly.
IRIS The kinds of iris commonly used are German, Japanese, Siberian, and Dwarf. Iris grows from 3 inches to 2 When dairy dressing is at hand, be fresh, as peas seem to do well with
feet high. Use iris in borders and as cut flowers. Different kinds of iris can be grown to have flowers throughout
sure the ground is soft and fine; then dairy dressing at any stage. Stable

graphic.
spring and summer. Plant bulbs or rhizomes in late fall. They germinate the following spring. Space plants 18 to
24 inches apart. open furrows about eight inches dressing, which contains straw and
deep. These should be three feet apart horse manure, is more likely to de-
PRIMROSE Primula polyantha grows 6 to 9 inches high; P. veris grows 6 inches high. Primrose is used in rock

• Add pages and linked frames auto-


gardens. It blooms in April and May. Early in year, sow seed on soil sur- face in pots; water with mist; cover with for the Nott’s Excelsior type, and velop heat, which will hurt the seed;

• Change the shape of frames.


glass; place outside to freeze; bring inside to germinate. Seed also can be planted outside in spring if it is first Peas continued on 2
frozen in ice cubes. Usually, seed is planted in late autumn or early winter. Choose a spot in partial shade. Space
plants about a foot apart. Seed germinates in about 25 days, but is very irregular.

matically while flowing text.


2 SPRING • How
How To: Peas How To: Peas • SPRING 3

• Create complex frame shapes. so fresh stable dressing should not be of poultry droppings, or ten pounds into the soil. In that case, the furrow the tall ones so that they stand about

• Clean up text by deleting extra


used in the rows. of commercial fertilizer, to each hun- is opened to a depth of only about an inch and a half apart. Pull out the
dred feet of row, working them thor- four or five inches. In either case, two weaker sprouts first. It may take some

• Convert frame shapes to other Sowing


Over the dairy dressing, draw an inch
oughly into the earth before opening
the furrow.
inches of earth is drawn over the peas
when first planted, and this leaves
courage to thin them out, but it pays
in the end.

paragraph returns.
or two of earth. This should be trod- Whatever fertilizer you may use, another inch or two of earth to draw

shapes.
den firmly into the trench, leaving it it is a good plan after planting to about them after they have grown Protection from Birds
Planting Your Garden about five inches deep. The peas are sprinkle a little commercial fertilizer, five or six inches high. By this meth- Blackbirds are fond of pea vines
then sown, fairly thick, about a quart or nitrate of soda, over the row above od the roots are well covered with the when they are young and tender.

• Apply paragraph styles to text.


March 23th—10am–5pm
to one hundred feet of row. The earth the peas. Sprinkle it on about as thick moist earth, and when the hot days Sometimes they will nip off the

• Modify and align objects.


April 6th—10am–5pm is again drawn back over the peas as you would put salt on mashed come, they keep cool and free from sprouts and spoil a long row in
Planting Your Garden Whether you buy plants from a nursery or start your own indoors, to a depth of about two inches, and potato. This gets quickly to the first the effects of the hot sun, which is one early breakfast. A white string,

• Control column breaks.


set them out the same way. When the time comes to set plants out in the garden, remove made firm above them. small root and helps the sprout along quick to dry the vines if the roots are stretched above the row, with white
In case dairy dressing cannot be until the roots are tapping the main not well covered and protected. rags tied here and there, will usually

• Select and modify multiple objects.


them from flats by slicing downward in the soil between the plants. Lift out each plant
with a block of soil surrounding its roots and set the soil block in a planting hole. If the secured, make the ground rich with source of supply. keep them away. Small flags, made by
plants are in fiber pots, remove the paper from the outside of the root mass and set the poultry droppings or commercial Cover peas gradually as they grow. Thinning Out tying a strip of white cotton cloth to

• Align text to the baseline grid.


plant in a prepared planting hole. When setting out plants in peat pots, remove the top fertilizer. Do not place either of these In using dairy dressing, the furrow is When the peas are up an inch or so, a stick will serve well also. If there are

• Flow type on a path.


edge of the pot to keep rain from collecting around the plant. Thoroughly moisten the in the row with the peas, for they opened deep enough to admit put- it is time to thin them out. Crowding many blackbirds about, it is a wise
pot and its contents to help the roots develop properly. are likely to burn the tender plants ting the manure well below the peas. is responsible for many poor crops of gardener who takes this easy pre-
as they find their way to the surface. Of course, this deep furrow is not peas. Thin out the dwarf peas so that caution. It is a little too late after the

• Add arrowheads to a line.


Garden News 3
• Make a jump line to indicate where Scatter about two wheelbarrow loads necessary when fertilizers are worked they stand about an inch apart, and birds have been there.

an article continues.
10 11
Chapter 7: Editing Text Chapter 9: Working with Styles
• Enter and import text.
• Find and change text and for-
• Create and apply paragraph styles.
matting.
• Create and apply character styles.
• Check the spelling in a docu-
• Nest character styles inside para-
ment.
Protect Your Peas graph styles.
HIGH-PROTEIN, LOW-CALORIE, VITAMIN-RICH PEAS ARE
• Edit a spelling dictionary.
• Create and apply object styles.
EASY TO GROW AND DELICIOUS TO EAT.

• Automatically correct mis-


• Create and apply cell styles.
spelled words. Premium Vegetable Seeds,
Starter Plants & Tools • Create and apply table styles.
• Use the Story Editor. G • Globally update styles.
row your best garden yet with Urban Oasis Gardens. Our experts
have selected a wide variety of vegetables, flowers and fruit that fit our

• Move text by dragging and


growing zone. We guarantee our seeds, bulbs and starters plants will bring
a bumper crop while brightening your garden. Plus, we offer gardening
tools that make your toughest tasks easier.
• Import and apply styles from other
dropping.
Start dreaming and planning, and then get your orders
in just in time for growing season. As always, Urban
Oasis Gardens offers various courses to ensure your
InDesign documents.
• Track changes.
gardening success.

• Experiment with style packs.


Heirloom Vegetable Seeds

L ook for your tried-and-true favorites and the rare

• Review the Adobe Fonts ser-


varieties you love. We offer seeds and some starter
plants for everything from carrots and cucumbers to
peas and peppers to watermelon radishes. Our heirloom

vice.
seeds are organic, non-GMO and time tested.

Chapter 8: Working with Typography Chapter 10: Creating Tables


• Adjust vertical and horizontal text • Convert text to a table, import
Summer Schedule
A BITE OF DELIGHT

spacing. tables from other applica- Urban Oasis

Strawberries
Gardens
• Change fonts and type styles. tions, and create tables from
DAILY DROP-IN ACTIVITIES
• Insert special characters. scratch.
H eart-shaped fruit that’s good for your heart? Check.
Fruit that can boost your immunity, lower your cho-
Activity Day Time Fee

• Create a headline that spans mul- lesterol, protect your vision, prevent cancer (and wrin-
kles!) and help with weight management? Check. Vitamin • Change the number of rows Attracting Butterflies Su 8–10 a.m. $10

and columns in a table.


C and vitamin K? Check, check. And on top of all that,

tiple columns. strawberries are easy to grow.


Plant your strawberries in the full sun, 12 to 18 inches

• Rearrange rows and columns.


apart. Cover the roots, keep the central growing bud at Illustrating Botanicals M noon–2 p.m. $25

• Adjust line and column breaks. “You stand


soil level, and use a balanced fertilizer. In the spring, add
compost and fertilizer, and then in fall mulch with straw.

• Adjust row and column sizes.


As your strawberries grow, keep them moist and weeded.

• Hang punctuation outside a mar- out like a


strawberry
As strawberries begin to ripen, cover them with light-
weight netting to keep the birds at bay.
Creating Garden Flags T 10 a.m.–2 p.m. $25

• Format tables with strokes


Pick strawberries when they’re cool and refrigerate

gin. in a bowl
them immediately. Wash before use and enjoy! Your yo-
gurt, pancakes, shortcakes and more are waiting.
Making Hummingbird Feeders W 2–5 p.m. $50

• Add and format a drop cap. of peas.” Chocolate-Covered Strawberries and fills.
• Adjust line breaks.
½ lb strawberries with stems
½ cup chocolate chips
Nutritional Facts
Serving Size ............................ 6 • Specify repeating header rows Tending Flowers Th 9–11 a.m. $10


for long tables.
¼ cup sprinkles Calories ...............................280

• Specify a tab with a leader and


1. Wash the strawberries. Calories from Fat ..............35%
2. Melt chocolate in the Protein................................... 0g Growing Edible Flowers F 1–3 p.m. $10

• Place graphics in table cells.


microwave in 30-second

create a hanging indent.


bursts; stir in between.
3. Dip the strawberries in

• Create and apply table and


the chocolate, and then in
the sprinkles. Making and Flying Kites Sa 8–11 a.m. Free

• Add a rule and shading to a para- 4. Place on wax paper to set,


about 30 minutes.

cell styles.
graph. Indicates off-site activity. 1

12 13
Chapter 11: Importing and Modifying Graphics
Illustrator Chapter Projects
• Distinguish between vector and bitmap Chapter 1: Getting to Know the Work Area
graphics.
• Manage imported graphic files using the • Open an Adobe Illustrator file.
Links panel. • Work with the toolbar.
• Adjust the display quality of graphics.
• Move the toolbar.
• Import Adobe Photoshop and Adobe Il-
lustrator graphics using different tech- • Work with panels.
niques. • Reset and save your workspace.
• Use various sizing and fitting techniques.
• Use view options to change the
• Work with different types of dropped
1 • You Are My Bright Blue Sky
2 • Early Frost backgrounds. display magnification.
3 • Whispers of Rain
4 • Annie’s Song (cover)
• Adjust the appearance of graphics by • Pan with the Navigator panel.
manipulating paths and layers.
Image
5 • Night Vision
6 • Lazy Summer Meadow
7 • Milkyway Visions
• Create an anchored graphics frame that
8 • I am, the Stepping Stone
9 • Mist & Light flows with text. • Rotate the canvas view.
• Navigate multiple artboards and
10 • Mountain Song
11 • Falling Leaves • Wrap text around graphics.
• Fill type with a graphic.
12 • Drifting Down the River

1325 Ho l l y wo o d Bl vd. documents.


ricky records
Ho l l y wo o d, C A 90211
• Create and use libraries of objects.
• Arrange multiple documents.
rick yreco rds.co m

Chapter 12: Working with Transparency Chapter 2: Techniques for Selecting Artwork
• Change the opacity of
objects drawn in InDesign. • Differentiate between the vari-
• Apply transparency settings ous selection tools and use se-
to imported graphics. edible blossoms Bistro & Bar lection techniques.
• Apply transparency settings • Recognize Smart Guides.
to text. URBAN OASIS GARDENS • Save selections for future use.
• Apply blending modes to
• Hide, lock, and unlock items.
overlapping objects.
• Apply feathering effects to
Breakfast | Lunch | Dinner | Events | Catering
• Use tools and commands to align
objects. shapes and points to each other
objects.
• Add a drop shadow to text. and the artboard.
FIRST-CLASS MAIL
US POSTAGE
PAID
TEAM BUILDER

• Apply an effect to one


• Apply multiple effects to an • Group items.
layer of a Photoshop file.
object. • Work in Isolation mode.
• Edit and remove effects.
• Copy effects between
• Arrange objects.
14 15
Chapter 3: Make a Logo with Shapes Chapter 5: Transforming Artwork
• Create a new document. Unforgettable Untouched
Beaches Beauty
• Use tools and commands to LEARN MORE
LEARN MORE

create a variety of shapes.


• Understand Live Shapes.
• Create rounded corners.
• Work with drawing modes. • Add, edit, rename, and reorder artboards in an existing
document.
• Use the Place command.
• Navigate artboards.
• Use Image Trace to create • Work with rulers and guides.
shapes. • Position objects with precision.
• Simplify paths. • Move, scale, rotate, and shear objects using a variety of
methods.
Chapter 4: Editing and Combining Shapes • Explore the mirror repeat.
• Work with the Puppet Warp tool.
and Paths
Chapter 6: Using the Basic Drawing Tools
• Cut with the Scissors tool.
• Join paths. • Draw curves and straight lines with the Curvature tool.
• Work with the Knife tool. • Edit paths with the Curvature tool.
• Outline strokes.
D S
ACH HU • Create dashed lines.
• Work with the Eraser tool. ND • Draw and edit with the Pencil tool.
• Create a compound path. DINER • Join paths with the Join tool.
• Work with the Shape • Add arrowheads to paths.
Builder tool.
OPEN 24 HOURS

• Work with Pathfinder


effects to create shapes.
• Work with the Reshape
tool.
• Edit strokes with the Width
tool.
• Use Intertwine.

16 17
Chapter 7: Drawing with the Pen Tool Chapter 9: Adding Type to a Project
• Create and edit area and point type.
• Import text.
• Thread text.
• Draw straight and curved • Change text formatting.
suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel

lines with the Pen tool. • Fix missing fonts.


eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et

• Edit curved and straight • Work with glyphs.


lines. • Vertically align area type.
• Add and delete anchor • Snap to glyphs.
• Create columns of text.
points. MAKING YOUR HOME BEAUTIFUL
• Create and edit paragraph styles.
• Convert between smooth
Lorem ipsum dolor sit amet, volutpat. Ut
consectetuer adipiscing elit, wisi enim ad

• Create and edit character styles.


sed diam nonummy nibh minim veniam, quis
euismod tincidunt ut laoreet nostrud exerci
dolore magna aliquam erat tatvion ullamcorper

points and corner points. • Add bullet and number lists.


• Wrap type around an object.
F A M I L Y OWN E D S I N C E 1 9 1 8
• Curve text on a path.
• Reshape text with a warp.
Chapter 8: Using Color to Enhance Artwork • Create text outlines.

• Understand color modes and


Chapter 10: Organizing Your Artwork With
the main color controls. Layers
• Create, edit, and apply colors
using a variety of methods. • Work with the Layers panel.
• Name and save colors. • Create, rearrange, and lock COO KIES

• Copy and paste appearance at- layers and sublayers.


tributes from one object to an- • Name content.
other. • Locate objects in the Layers
• Work with color groups. panel. COOKIES

• Be inspired creatively with the N O R T H • Move objects between layers.


Color Guide panel.
• Explore the Recolor Artwork CASCADES
WA .
• Copy and paste objects and
their layers from one file to
command. another. Chocolate Chip

• Make a layer clipping mask.


18 19
Chapter 11: Gradients, Blends, and Patterns Chapter 13: Exploring Creative Uses of Effects
• Create and save a gradi- and Graphic Styles
ent fill. • Work with the Appearance panel.
• Apply and edit a gradi- • Edit and apply appearance attributes.
Green Energy
ent on a stroke. • Duplicate, enable, disable, and remove ap-
pearance attributes.
Create green energy solutions today

• Apply and edit a radial


to ensure the future of tomorrow.

Learn more
• Reorder appearance attributes.
gradient.
• Apply and edit a variety of effects.
• Adjust the opacity of
• Work with 3D effects.
color in a gradient. • Save and apply an appearance as a graphic
• Create and edit freeform gradients. style.
• Blend the shapes of objects in intermediate steps. • Apply a graphic style to a layer.
• Scale strokes and effects.
• Modify a blend.
• Create smooth color blends between objects.
• Modify a blend and its path, shape, and color.
Chapter 14: Creating Artwork for a T-shirt
• Create and apply patterns.
• Work with existing symbols.
• Create, modify, and redefine a sym-
Chapter 12: Using Brushes to Create an Ad bol.
• Store and retrieve artwork in the
Symbols panel.
• Use four brush types: Calligraphic, • Understand Creative Cloud libraries. EXPLORER

Art, Pattern, and Bristle. • Work with Creative Cloud libraries.


• Apply brushes to paths. • Work with global editing.
• Paint and edit paths with the
Paintbrush tool. Chapter 15: Placing and Working with Images
• Change brush color and adjust brush
9:41 AM

• Place linked and embedded graphics in an


settings. Adventure For All

Illustrator file.
• Create new brushes from Adobe YO UR NE X T
ADV ENTUR E
AWAITS
• Transform and crop images.
Illustrator artwork.
A DAY I N T H E C LOU DS

Picture yourself here Explore Now


• Create and edit clipping masks.
• Work with the Blob Brush tool and
Photograph and experience the breathtaking
vistas of paradise on our 14-day private and small
group tours.
• Use text to mask an image.
the Eraser tool. • Make and edit an opacity mask.
• Work with the Links panel.
• Embed and unembed images.

20 21
Application Projects Creating a Brand Meme
Description:
Create a fun and creative new meme
Personal Photo Perfecting for a company that you wouldn’t
Description: typically find on their socials.
Change a personal picture to Reasoning:
make it more applicable and I chose Ulta because I think they
attractive for a work portfolio. have a very diverse audience and
Target Audience: many could relate to memes. Seeing
a meme come from a beauty store
The target audience of this
may catch their audience’s atten-
project is potential employers tion more than a regular post.
and people looking at my port- Target Audience:
folio With this meme I think the tar-
Initial Thoughts: get audience is primarily GenZ and
Initially, I was struggling with finding
maybe millennials. This audience
a picture to use, which was becoming frustrating
to work on. So I walked away from the project and
grew up with “meme culture” and
came back to it with a different mindset and once I will therefore be able to relate to
figured out what picture to use it was easier. I was this message.
trying to be so formal about it at first. Initial Thoughts:
Techniques Used: Initially, I thought this was going to
I used the smart selection tool to crop myself out
of the background initially. Then I brought in the
be difficult just because there were First Version
background picture I wanted to use and adjusted it so many options, but once I found
sage more focused.
with the blur filter to make me the main part of the an image to use it was easy to come
Revisions Made:
picture. Then I used levels and saturation to ad- up with a message for a meme. I
just the coloring in my photo to make it the lighting Based on the feedback and
also wanted to choose something
look similar to the background. I also used the smart self-reflection I went back in and
Original Image that I would relate to and find
selection tool to select my teeth and adjusted it with added the company logo. I also
the saturation and hue tools to make them look
amusing on my feed. I think this
zoomed in more on the back-
whiter. could go viral because it is some-
ground picture to eliminate ex-
Revisions Made: thing that many people could relate
tra space that didn’t add to the
After feedback and self-reflection, I made a few to and even hop on the trend and
changes. I used the liquefy filter to adjust my eye meme. I also played with the text
apply it to different situations.
size and face size. I also thought I made my teeth to make it higher and look more
Techniques Used:
look too white so I made it look more natural. I re- like a meme.
alized there was still part of the background from I used the JMU Libraries links to
This version is better for the cli-
the original image in my new one so I erased that as free stock images to find my im-
ent because it will be clearer to
well. I think my new version is better than the previ- age. Then I used the text tool to
ous one because it looks more cohesive. I think I was the end user. I believe it is clearer
create my text and used the stroke
able to make myself stand out more than the first what the central message is and
tool to apply a white border around
version. I’m happier with how this version turned it’ll be easier to recognize what
the text. I also used the crop tool to
out and think it will fit my portfolio better. First Version crop the image to make the mes-
the company is.

22 23
Reinventing a
Design
Description:
Find something First Version
with a typeface First Version
and design that
you think you can
improve to have a
Local Business Adver-
greater meaning. tisements
Target Audience: Description:
First Version I couldn’t really Create Instagram and Face-
find any bad ads so book ads to help drive traf-
I selected a book fic to a local business
cover from a book Target Audience:
that I have read. Harrisonburg and surrounding areas’ residents looking to fos-
The target audience is women and young adult readers. ter or adopt
Initial Thoughts: Initial Thoughts:
I thought the original book cover wasn’t a great representa- I wanted to create an effective ad campaign that would help
tion of the story. I thought it could better capture the read- drive traffic to the company’s web page. I wanted to incorpo-
er’s attention by using a different typeface. rate relevant photos and information that I was able to find on
the company’s website.
Techniques Used:
Techniques Used:
I mainly used the horizontal text tool to create the text of the
I primarily used the text tool and effects to create the text on
book cover. I also used the magnetic selection tool to crop
the ads. I used the stroke tool to add an outline to the text and
out the hands of the couple. I then adjusted the layers so that
the drop shadow tool to add a shadow to the text. I also used
the word US was behind the hands
the opacity tool to lighten the background. I used the rectangle
Revisions Made:
tool to create a box behind the dates on the numbers.
After feedback, I changed the color of the font. I also in-
Revisions Made:
creased the size of the author’s name because it seemed a lit- After feedback, I added a statistic to one of the Instagram and
tle lost. I also added a stroke around the text since changing facebook posts. I also rearranged the text to better incorporate
it to white made it a little harder to see. This version is better this statistic. I also made the logo bigger. This version is bet-
for the client because it will help the book stand out on the ter because I added a statistic that the client said usually gets
shelf more. It will also grab readers’ attention better and in- engagement. These should hopefully attract more attention to
voke curiosity about the book. their website and page.

24 25
Facebook event Local Business
templates Event Poster
Description: Description:
First Version
A local business has com- Help a local market cre-
mon continuous events. ate a poster for their an-
Help them create a tem- nual winter market.
plate for these events to Target Audience:
encourage interaction and Local Harrisonburg res-
a call to action. First Version idents who enjoy shop-
Target Audience: ping at markets and sup-
The target audience is lo- porting local businesses.
cal adult learners Initial Thoughts:
First Version
Initial Thoughts: Initially, I wanted to incorporate a fun and interesting
Initially, I wasn’t sure background of an actual market, but quickly I realized it
how to incorporate a call to action into these templates. I made it hard to read. I wanted the main focus to be on the
wanted to make sure I had the logo as well to create brand winter market title so I made the big and at the top. I also
recognition. wanted to keep their logo to maintain brand awareness.
Techniques Used: Techniques Used:
I mainly used the horizontal text tool to create the tem- I used the rectangle tool to create a box behind the logo to
plates. I also used effects to create a drop shadow and out- make it stand out more. I used an outer glow to make the
er glow on the text. times and dates pop out. I used the stroke effect to cre-
Revisions Made: ate an outline around the title. I also used layer opacity to
In my first template, I made the background more like make the background image lighter.
an overlay and lowered the opacity. I also added a stroke Revisions Made:
around the title to make it stand out more and changed the After feedback, I switched where the location and socials
text color of Join Us. For the trip spotlight, I adjusted the were. I also changed the alignment and made the location
layout slightly and put the website under the logo. These left-aligned. I made the times and dates larger as well to
versions are better because they provide a clearer more fill up the space better. This way allows for a clearer mes-
concise message. It will also better grab the viewer’s at- sage and customers will know where it is located at first
tention to read further and find out more information. It glance. Customers will be able to see the times and dates
also stays consistent with the JMU and LLI brand colors. more easily. I think this version will attract more attention
from customers.

26 27
First Version

Local Company Brand Redesign


Description:
Help a local olive oil business by creating a new
logo to encompass the brand. Then use this logo
Following a Brand Guide for a Redesign
Description:
on a redesigned business card. Also create 2 so-
cial media ds for them, one for Facebook and one Create a new voucher design that aligns with the brand’s
for a Instagram current brand guide.
Target Audience: Target Audience:
Local olive oil lovers The target audience is new pet/cat owners
First Versions Initial Thoughts: Initial Thoughts:
I initially didn’t know where to start on the logo Initially, I didn’t really know where to start since the old
design but after ideas started flowing it was easi- one was very different from their current guide. I found
er to incorporate the brand messages.
it hard at first trying to incorporate their logos and fonts
Techniques Used:
I mostly used jmu libraries to help find royal- since they didn’t actually give us the files. I tried a few
ty free images to use. I also used the horizontal background colors and then stuck with what I thought
text tool to add text to the images. I also used the looked best.
opacity feature in layers to fade the background. Techniques Used:
Revisions Made: I used the magic wand tool a lot to remove the back-
On the business card, I changed the spacing. I grounds on their logos and other images. I also used the
made it so the logo was bigger and the main fo- horizontal text tool and the rectangle tool.
cus. For the Instagram and Facebook posts, I ad-
Revisions Made:
justed the text and added a shape. This version of
the business card is better because it allows the On the back of the card, I changed the spacing a little since
more important information to stand out. The it felt slightly cluttered. I also made the title bigger on the
new version of the social media posts is better front of the card. I also made the cat icon bigger. This new
because it is easier to read and it helps your eye version is better because it allows for better readability. It
know where to go. also will capture the client’s attention and draw them in.
28 29
Roth
Anthony-Seeger Hall (West Wing)
Families Program Goals
JMU
821 S. Main Street The Young Children’s
Harrisonburg VA 22807
Program is an early The Young Children’s Program provides an envi- The Young Children’s Program provides an envi-

YOUNG
ronment designed to help each child: ronment designed to help each child:
CONTACT US learning program op-

h
Grow in independence and self-sufficiency Grow in independence and self-sufficiency
erated by the James
CHILDREN’S
540/568-6089 Develop enthusiasm and skills for learning Develop enthusiasm and skills for learning
Madison University’s Grow in the ability to interact positively with Grow in the ability to interact positively with
www.jmu.edu/coe others others
College of Education.
PROGRAM
Increase personal awareness and self-discipline Increase personal awareness and self-disci-
youngchildrensprogram@jmu.edu Its curriculum, envi- Grow in the ability to use language effectively pline
Value individual creativity and self-expression Grow in the ability to use language effectively
ronment, and orga- Construct knowledge through experience and Value individual creativity and self-expression

Sarah Rothbart
nization are based on inquiry Construct knowledge through experience and
Develop and refine motor skills inquiry
professional standards Make choices that support personal wellness Develop and refine motor skills
and research related Make choices that support personal wellness

to learning and de-


velopment of young Application

Sara
children. The Young Instructions

bart
Children’s Program Once accepted, we will contact you to complete
YCP Hours of

First Version
the enrollment form and submit the $150.00
operates Monday-Fri- enrollment fee.
Operation
day from 8:00 am- Please email completed forms to youngchil-
3:30 pm with three drensprogram@jmu.edu. 3 YR FULL DAY CLASS: MON-FRI 8:00AM-
3:30PM
4-year-old classrooms
and two 3-year-old 4 YR FULL DAY CLASSES: MON-FRI
8:00AM-3:30PM
classrooms. An after-
school care option is OPTIONAL BEFORE AND AFTERSCHOOL
CARE: MON-FRI 7:30-8:00AM / 3:30-
available to parents 5:30PM
at an additional cost.

First Version
Anthony-Seeger Hall (West Wing)
821 S. Main Street
Harrisonburg VA 22807
The Young Children’s
Program is an early JMU
Crafting a Brochure
YOUNG
Description:
CONTACT US
learning program op-
erated by the James
CHILDREN’S
540/568-6089

www.jmu.edu/coe
Madison University’s
College of Education.
PROGRAM
Create a brochure for JMU’s young children’s
youngchildrensprogram@jmu.edu
Its curriculum, envi-
ronment, and orga-

Creating Your Own Logo


nization are based on
professional standards

program using InDesign. Use their website as


and research related
to learning and de-
velopment of young
children. The Young

a guide for information. Description:


Children’s Program
operates Monday-Fri-
day from 8:00 am-
3:30 pm with three

Create a personal logo that showcases your brand message and your
4-year-old classrooms

Target Audience:
and two 3-year-old
classrooms. An after-
school care option is
available to parents

The target audience is local parents looking own personality


at an additional cost.

Families
The Young Children’s Program provides an envi-
ronment designed to help each child:
Application
Instructions
Once accepted, we will contact you to complete
for day programs for their children Target Audience:
Initial Thoughts: The target audience for this project is probably people who will be
the enrollment form and submit the $150.00
Grow in independence and self-sufficiency enrollment fee.
Develop enthusiasm and skills for learning
Grow in the ability to interact positively with Please email completed forms to youngchil-
others drensprogram@jmu.edu.
Increase personal awareness and self-discipline
Grow in the ability to use language effectively

I really wasn’t sure where to start so I found looking at my portfolio and in the future, my website.
Value individual creativity and self-expression
Construct knowledge through experience and
inquiry
Program Goals
Develop and refine motor skills The Young Children’s Program provides an envi-
Make choices that support personal wellness ronment designed to help each child:
YCP Hours of
Operation

Initial Thoughts:
Grow in independence and self-sufficiency

a template and used it to help me get started.


Develop enthusiasm and skills for learning
Grow in the ability to interact positively with 3 YR FULL DAY CLASS: MON-FRI
others 8:00AM-3:30PM
Increase personal awareness and self-disci-
pline 4 YR FULL DAY CLASSES: MON-FRI
Grow in the ability to use language effectively 8:00AM-3:30PM

I wanted to make sure it looked good while I knew I wanted to create something that was similar to my portfo-
Value individual creativity and self-expression
Construct knowledge through experience and OPTIONAL BEFORE AND AFTER-
inquiry SCHOOL CARE: MON-FRI 7:30-
Develop and refine motor skills 8:00AM / 3:30-5:30PM
Make choices that support personal wellness

also having all the key information on it. I lio. Since I had that in mind I used the same font from my portfolio to
create the text with my name.
knew I wanted it to look professional, but also simple and attractive to Techniques Used:
parents. I used the text tool and fill and stroke tools to create the text with my
Techniques Used: name in it. I then used the generative ai to create a logo for me. It
I used the paragraph styles guide to apply text changes. I also used took a few tries until I figured out how specific I needed to make my
swatches to generate the color for it. I used the rectangle frame tool to prompt in order to create something similar to my vision. I then used
add frames and then place pictures. the eyedropper tools to place the colors into the text.
Revisions Made: Revisions Made:
After feedback and reflection, I edited some text placement and sizes. After feedback and reflection, I decided to change the colors of the
I made the hours of operation section larger and added a photo to the graphics and my name. I also added a star element to the laptop
page. I made the text on the contact page larger and added a purple screen. I also adjusted it so that my name arches around the lap-
triangle. I also swapped the program goals and application instructions top. This version is better because I think it applies more to me and
sections. The new version is better because it is easier to read and the matches my vibe better. I think adding the star makes it look more
important elements are emphasized. Adding more pictures should help like graphic design elements than graphs and charts. With having my
to draw in more parents as well. By switching the program goals and name arch over the laptop I think it ties in the image and text better.
application instructions, it allows for the reader to be drawn in and
then has a call to action.

30 31
Every 2 Every 2
BECOME A FOSTER
“The “The
People Places serves the entire Shenan-
People Places serves the entire About us Become a foster or Our Services
doah Valley and Charlottesville areas. With
most About us Become a foster or Our Services
Shenandoah Valley and Charlottes-
most
minutes
three office locations we’re ready to help On any given day, there are nearly
adoptive parent! For Children:
rewarding
OR ADOPTIVE minutes a
you with any services you may need. ville areas. With three office loca- 428,000 children in foster care in the Individual and Family Guidance &
adoptive parent! For Children:
»

rewarding
On any given day, there are nearly
tions we’re ready to help you with United States and over 5,000 of these Counseling
CONTACT US
thing is 428,000 children in foster care in the

a child
any services you may need. » Individual and Family Guidance & children reside in Virginia. These children If you have the heart to serve our local youth we » Independent Living Skill Building

PARENT! thing is child enters


need you!
peopleplaces.org United States and over 5,000 of these Counseling
live in your community and are in desper- Pygmalion School, our Alternative
to see the
»

Become a foster
ate need of safe, stable, and nurturing School for Children with Special Edu-
Staunton: (540) 885-8841 children reside in Virginia. These children If you have the heart to serve our local youth we Independent Living Skill Building
We understand there are so many questions as you
CONTACT US » foster homes. People Places can help you start thinking about becoming a foster parent. At

enters
cation Needs
progress to see the
Charlottesville: (434) 979-0335
live in your community and are in desper- need you! People Places, we provide support as soon as you
peopleplaces.org » Pygmalion School, our Alternative make a difference in their lives! Ride with Pride, a partner in Thera-

the foster
Harrisonburg: (540) 437-1857 pick up the phone. We enjoy building and maintaining »
ate need of safe, stable, and nurturing We understand there are so many questions as you School for Children with Special Edu-

or adoptive
relationships because we care about you and your
that children
peutic Horseback Riding
Staunton: (540) 885-8841
progress
family.
foster homes. People Places can help you start thinking about becoming a foster parent. At cation Needs
Founded in 1973 in Staunton, Virginia, Psychoeducational Groups

the foster
»
Charlottesville: (434) 979-0335 People Places, we provide support as soon as you People Places was instrumental in es-
make while make a difference in their lives! What We Do: » Therapeutic Mentoring
Ride with Pride, a partner in Thera-

care system
pick up the phone. We enjoy building and maintaining »

that children
tablishing and shaping Treatment Foster
Harrisonburg: (540) 437-1857
parent!
relationships because we care about you and your peutic Horseback Riding Care (TFC)- locally and nationwide. People
Orientation – Join us at an orientation session to
For Families:
in your family. hear more about fostering and whether or not it is

care
Founded in 1973 in Staunton, Virginia, » Psychoeducational Groups Places is a private, nonprofit agency serv- best for you. At these sessions, you will meet staff Pre-service Training

make while
»


ing Staunton, Charlottesville, Harrisonburg, and other prospective parents in the People Places
People Places was instrumental in es-
care. tablishing and shaping Treatment Foster
What We Do: » Therapeutic Mentoring
and the surrounding areas. We provide an
family as we work to answer any questions and ad-
dress any concerns you may have.
»
»
Ongoing Training and Support Groups
One-on-One Individualized Support

system in your Orientation – Join us at an orientation session to array of foster care, adoption, and com- and Case Management
Care (TFC)- locally and nationwide. People hear more about fostering and whether or not it is For Families: munity based services.
Honest Conversations – When we first meet, we will
24/7 Crisis Support
Our Services
listen closely to questions, provide feedback, and »
Places is a private, nonprofit agency serv-


Help the foster care crisis! best for you. At these sessions, you will meet staff Pre-service Training discuss your hopes and expectations. We will walk

care.
» » Respite
ing Staunton, Charlottesville, Harrisonburg, and other prospective parents in the People Places
» Ongoing Training and Support Groups National you through the process and explain everything you
need to know about life as a foster parent. » Monthly Stipend
The long term socio-economic and the surrounding areas. We provide an
family as we work to answer any questions and ad- » Youth Mentoring For Children:
On any given day, there are nearly dress any concerns you may have. » One-on-One Individualized Support Accreditation
Learn more about
Parent Skills and Training – Once you have made the
impacts of foster care are youth array of foster care, adoption, and com-
» Individual and Family Guidance & » Individual and Family Guidance &
428,000 children in foster care in the who age/transition out without and Case Management decision to move forward you will participate in our
Counseling
Honest Conversations – When we first meet, we will unique trauma-informed training, which is a nationally Counseling
United States and over 5,000 of these munity based services. People Places has achieved national ac-
becoming a foster
safe or stable listen closely to questions, provide feedback, and » 24/7 Crisis Support recognized curriculum focused on developing specific » Community Special Events
creditation through the Council on Accred- skills for therapeutic foster parents. » Independent Living Skill Building
children reside in Virginia. These chil- support systems: Help the foster care crisis! discuss your hopes and expectations. We will walk » Respite itation (COA). COA accreditation ensures Pygmalion School, our Alternative
or adoptive parent
dren live in your community and are • 1 in 5 instantly homeless you through the process and explain everything you Matching – When children in our community are in »

in desperate need of safe, stable, and


• 1 in 4 attempt suicide
The long term socio-economic
National need to know about life as a foster parent. » Monthly Stipend
Youth Mentoring
that we are providing the very best pos-
sible services to our consumers and is a
need of our services, matching them with a family
that has the tools to help them thrive is our top
School for Children with Special Edu-

today
• 1 in 2 face addiction » priority. cation Needs
nurturing foster homes. People Places • 1 in 2 are incarcerated impacts of foster care are youth Accreditation Parent Skills and Training – Once you have made the » Individual and Family Guidance & mechanism that enables us to continually
Ride with Pride, a partner in Thera-
Learn more about
decision to move forward you will participate in our improve and evaluate the way we deliver Ongoing Support – When you become a foster »
can help you make a difference in their (males) who age/transition out without unique trauma-informed training, which is a nationally Counseling parent with PPI we go above and beyond to provide
• 1 in 4 suffer PTSD services to the community across all of peutic Horseback Riding
lives! safe or stable People Places has achieved national ac- recognized curriculum focused on developing specific » Community Special Events our programs. Our clients have verified,
ongoing support, training and guidance. You have a
• 1 in 3 have unplanned team dedicated to your success as a foster parent » Psychoeducational Groups

becoming a foster
skills for therapeutic foster parents.
pregnancy support systems: creditation through the Council on Accred- high-quality services that have been inde- with 24/7 crisis support and other therapeutic ser-
vices. » Therapeutic Mentoring
Founded in 1973 in Staunton, Virgin- • 1 in 5 instantly homeless itation (COA). COA accreditation ensures Matching – When children in our community are in
pendently evaluated by a recognized leader

or adoptive parent
in the field of human services. Adoption Support – If your foster child becomes
ia, People Places was instrumental in • 1 in 4 attempt suicide that we are providing the very best pos-
need of our services, matching them with a family available for adoption, we help prepare for this For Families:
that has the tools to help them thrive is our top
establishing and shaping Treatment • 1 in 2 face addiction sible services to our consumers and is a priority.
transition.
» Pre-service Training

today
Foster Care (TFC)- locally and na- • 1 in 2 are incarcerated mechanism that enables us to continually » Ongoing Training and Support Groups
tionwide. People Places is a private, (males) improve and evaluate the way we deliver
Ongoing Support – When you become a foster
» One-on-One Individualized Support
parent with PPI we go above and beyond to provide
nonprofit agency serving Staunton, • 1 in 4 suffer PTSD services to the community across all of ongoing support, training and guidance. You have a and Case Management
Charlottesville, Harrisonburg, and the • 1 in 3 have unplanned team dedicated to your success as a foster parent 24/7 Crisis Support
our programs. Our clients have verified, »
surrounding areas. We provide an array pregnancy with 24/7 crisis support and other therapeutic ser-
Respite
of foster care, adoption, and communi- high-quality services that have been inde- vices. »
pendently evaluated by a recognized leader » Monthly Stipend
ty based services. Adoption Support – If your foster child becomes
in the field of human services. » Youth Mentoring
available for adoption, we help prepare for this
transition. » Individual and Family Guidance &
Counseling
» Community Special Events

Attracting Potential Foster and logo and tinted it down. I used the rectangle tool to cre-
ate a rectangle and fill it with a different color to separate
Adoptive Parents with Rack Cards
Did you know? Every 2 minutes
You can help the foster
a child enters
care crisis!
different aspects of the design. I also used the frame tool the foster care

and a Brochure
The long term socio-
economic impacts of
foster care are youth
who age/transition out
to place different frames of text. I used the parent page to system
without safe or stable
support systems:
• 1 in 5 instantly
homeless
Description: create a background for both pages. I also used the align Learn more about
becoming a foster
• 1 in 4 attempt suicide
• 1 in 2 face addiction
• 1 in 2 are Create 2 different rack cards for People Places to help them tools to help align different elements. or adoptive parent
today!

Revisions Made:
incarcerated (males)

attract potential clients with their basic information and


• 1 in 4 suffer PTSD People Places serves the
entire Shenandoah Valley and
• 1 in 3 have unplanned Charlottesville areas. With
pregnancy three office locations we’re

CONTACT US contact info. Create a brochure for People Places designed I added a picture to the cover page of the brochure. I made ready to help you with any
services you may need.

CONTACT US

the header smaller in order to fit the new image. I also


peopleplaces.org peopleplaces.org
Staunton: (540) 885-8841
Charlottesville: (434) 979-0335
Harrisonburg: (540) 437-1857
to inform and attract potential foster and adoptive parents. Staunton: (540) 885-8841
Charlottesville: (434) 979-0335
Harrisonburg: (540) 437-1857

Target Audience: made the text bigger in the Contact Us section. I also add-
The target audience is local potential foster and adoptive ed a purple box to page four. I adjusted the justification of
parents. the text on the first page to fit the spacing better. On the
BECOME A Initial Thoughts: second rack card, I changed the font of the heading. Since
FOSTER OR
ADOPTIVE Initially, I found it hard to layout the project so I started I changed that I had to adjust other spacing. On the oth-
er page, I made the Contact Us section larger and adjust-
PARENT! Become a foster

adding in elements based on the order I wanted them to or adoptive


parent!

On any given day, there are nearly be read in. I started with the cover page and then the next ed the coloring so that the did you know was in the same Our Services
For Children:

background as the coinciding text. On the first rack card, I


428,000 children in foster care in the » Individual and Family Guidance &
United States and over 5,000 of these Counseling

page on the inside. I also brought in the logo so I could


children reside in Virginia. These chil- » Independent Living Skill Building
dren live in your community and are » Pygmalion School, our Alternative
in desperate need of safe, stable, and School for Children with Special Edu-
nurturing foster homes. People Places cation Needs
can help you make a difference in their Ride with Pride, a partner in Thera-

adjusted the title font and changed it so the next text was
»
lives! peutic Horseback Riding

add in the colors from it. I also found a testimonial from


» Psychoeducational Groups
Founded in 1973 in Staunton, Virgin- » Therapeutic Mentoring
ia, People Places was instrumental in
establishing and shaping Treatment For Families:
Foster Care (TFC)- locally and na- » Pre-service Training

inside a box. On the back page of that, I changed the head-


tionwide. People Places is a private, » Ongoing Training and Support Groups

their website that I wanted to use. I knew I wanted to use


nonprofit agency serving Staunton, » One-on-One Individualized Support
Charlottesville, Harrisonburg, and the and Case Management
surrounding areas. We provide an » 24/7 Crisis Support
array of foster care, adoption, and » Respite
community based services. » Monthly Stipend

er font to match the front side. I think this version of the


» Youth Mentoring

elements from the brochure in the rack card. I used simi-


» Individual and Family Guidance &
Counseling
» Community Special Events

lar headlines and information because I wanted to create a brochure is better for the client because it is a better rep-
central brand message. I also used the same colors as the resentation of their brand image and message. It is better
Every 2
Did you know?

You can help the foster


logo in it. I brought the logo in first and then worked on because it will help draw in more potential families from minutes a
child enters
care crisis!

The long term socio-


economic impacts of
other elements around it. the first page. I think this version will help better engage the foster
care system

the audience and help them find information easier. These


foster care are youth

Techniques Used:
who age/transition out
without safe or stable Learn more about
support systems: becoming a foster

versions of the rack cards are better because they allow for
• 1 in 5 instantly
or adoptive parent

I used the paragraph styles tool to create the styles I want-


homeless
• 1 in 4 attempt suicide today!
• 1 in 2 face addiction
• 1 in 2 are

improved readability. They also have a better overall brand


People Places serves the
incarcerated (males)

ed to use throughout the brochure. I used the rectangle


entire Shenandoah Valley and
• 1 in 4 suffer PTSD Charlottesville areas. With
• 1 in 3 have unplanned three office locations we re
ready to help you with any
pregnancy services you may need.

CONTACT US
peopleplaces.org
Staunton: (540) 885-8841
Charlottesville: (434) 979-0335
frame tool to create frames to place in pictures. I used the message that is more consistent with the company’s. These CONTACT US
peopleplaces.org
Staunton: (540) 885-8841
Charlottesville: (434) 979-0335

versions will attract more attention from the desired mar-


Harrisonburg: (540) 437-1857 Harrisonburg: (540) 437-1857

swatches to add in the colors from the logo. I also used the
parent pages to add the background color I wanted to use. ket. It makes it easier to see where to contact based on
For the background color, I took the orange color from their location.
32 33
OTHER SERVICES Find Your
FIND YOUR PET AT BECOME A VOLUNTEER
Brand Revamp The Valley’s

Open
THE RHSPCA FOSTER WITH LOCALLY
Barn Cats
New Best RHSPCA
Description:
Are you in need of pest control? Barn Cats are fe-
Give Them Treats, Give Them

Friend.
lines who are used to living outdoors, and prefer The Rockingham Harrisonburg
the company of other animals. Please note that
we do not adopt house cats through the Barn Cat SPCA makes it easy to find a pet Open Your Heart & Home To Love, Give Them Your Time.
Program. This program is designed for cats with-
for your family and provides the Animals In Need
Create a brand kit and redesign the logo for Open Doors.
out other options for adoption. Barn Cats have At the Rockingham Harrisonburg SPCA, our volun-
maintained their hunting instincts and are more
than happy to provide pest control services in
resources you need for a smooth teers go the extra mile to ensure the health and
happiness of each pet in our care. They contrib-

Doors
exchange for: shelter-to-home transition. Each year, we take in 2,700 animals into ute directly to the lifesaving work that we do for
our care! That’s over 1,000 kittens and
Also, create a table tent and poster for the company.
• Warm shelter the animals in our community. Volunteers can
• Long-term veterinary care nearly 800 adult dogs and cats each. find themselves walking dogs, cuddling cats, as-
CONTACT US ADOPTION PROCESS
• Daily food and water (the cats cannot live on sisting with medical care, sanitizing pet areas,
rodents alone) And occasionally we take in some pup-
handling animals at events, and so much more!
pies as well. Our facility has less than
1. Find A Pet
Target Audience:
Our Helpful Staff Is Waiting 70 dog kennels and 100 kennels for
We have volunteers involved in almost every as-
Free Spay & Neuter For 2. Apply Online
pect of the shelter and we are always looking for
To Assist You cats. We could not carry out our life- passionate people to join our volunteer team.
Stray Cats. 3. Visit The Shelter saving work without our fosters.
The RHSPCA provides FREE community cat vouch-
ers for outdoor cats in Rockingham County. This
valued service helps to limit the overpopulation
RHSPCA.org

Address:
Check out our website to view You can help us save more lives by
temporarily opening your home and
Donate to The target audience of the project is Harrisonburg locals Service & Shelter
for those experiencing homelessness
of outdoor cats through trap-neuter-return (TNR). Physical: 2170 Old Furnace Road, Harrisonburg, VA 22802 adoptable pets! RHSPCA
searching for information about homeless shelters.
TNR is the only humane and effective approach to Mailing: PO Box 413 Harrisonburg, VA 22803
helping us help more animals.
managing outdoor cat populations. Our Commu-
nity Cat Vouchers go a step further by providing
a microchip for the cat as well.
Phone: FOSTER IN 3 EASY STEPS: Your Donations Change Lives

Initial Thoughts:
(540) 434-5270
Your donation helps cover the cost of necessary
1. Prepare medical care, housing, food and enrichment for The Valley’s

Open
Hours: our shelter pets. Your gift also helps us advocate
for animals and create sustainable programs
Sunday- Closed
2. Apply
I initially had an idea for how I wanted to layout the
Monday- 10am-4pm that creatively address and manage outdoor
Tuesday- 10am-4pm cat populations and the rehoming of pets in our
Wednesday- 10am-4pm & 5pm-7pm 3. Pick Up Your Foster Pet community.

Doors
Thursday- 10am-4pm
Any non-monetary donations we receive are con-

logo, so I started with that. From there I picked colors


Friday- 10am-4pm
Saturday- 10am-4pm sidered in-kind donations. Check out the lists
online for our most useful items!

First Version that I think would suit the brand best. I then designed Service & Shelter
for those experiencing homelessness

the table tent and after that, I was able to design the Everyone Deserves Shelter.
OTHER SERVICES
Barn Cats
Are you in need of pest control? Barn Cats are fe-
Find Your
New Best Support the RHSPCA with a Bro- brand kit because I knew what fonts and colors I want-
Friend.
lines who are used to living outdoors, and prefer
ValleyOpenDoors.org

chure and Slide Deck


the company of other animals. Please note that
we do not adopt house cats through the Barn Cat

ed to use.
Program. This program is designed for cats with-
out other options for adoption. Barn Cats have
maintained their hunting instincts and are more
than happy to provide pest control services in
exchange for: 540-705-1908
• Warm shelter
• Long-term veterinary care

Techniques Used:
St. Stephen's United Church of Christ
Description:
• Daily food and water (the cats cannot live on
rodents alone)
CONTACT US 358 S Main St.
Free Spay & Neuter For Our Helpful Staff Is Waiting Harrisonburg, VA 22801

Create a brochure for the RHSPCA highlighting their main


Stray Cats. To Assist You

I mainly used the text tool to lay out the text in the
The RHSPCA provides FREE community cat vouch-
ers for outdoor cats in Rockingham County. This
RHSPCA.org
valued service helps to limit the overpopulation
of outdoor cats through trap-neuter-return (TNR).

services and attributes. Create a slide deck similar to the


Address:
TNR is the only humane and effective approach to Physical: 2170 Old Furnace Road, Harrisonburg, VA 22802

designs. I then used swatches to save the colors I want-


managing outdoor cat populations. Our Commu- Mailing: PO Box 413 Harrisonburg, VA 22803
nity Cat Vouchers go a step further by providing
a microchip for the cat as well.
Phone: The Valley’s

Open
brochure for them to show at different events.
(540) 434-5270

Hours:
Doors

ed to use for the designs. I also used the rectangle tool


Service & Shelter
for those experiencing homelessness

Sunday- Closed
Monday- 10am-4pm

Target Audience:
Tuesday- 10am-4pm
Wednesday- 10am-4pm & 5pm-7pm
Thursday- 10am-4pm
Friday- 10am-4pm

and rounded the corners of the table tent graphic. I also


Saturday- 10am-4pm

Potential foster and adoptive pet parents and animal lovers.


FIND YOUR PET AT BECOME A VOLUNTEER
Initial Thoughts: used the place feature to import graphics and logos into
THE RHSPCA FOSTER WITH
RHSPCA
The Rockingham Harrison-
LOCALLY
I was overwhelmed honestly, it was a lot of information to Give Them Treats, Give Them
the other designs.
put into a small place. I started with the first page of the
burg SPCA makes it easy to Open Your Heart & Home To Love, Give Them Your Time.

Revisions Made:
find a pet for your family Animals In Need At the Rockingham Harrisonburg SPCA, our volun-
teers go the extra mile to ensure the health and
and provides the resourc- Each year, we take in 2,700 animals into
happiness of each pet in our care. They contrib-

brochure but I wasn’t sure where I wanted to go with it so Our Mission


ute directly to the lifesaving work that we do for
es you need for a smooth our care! That’s over 1,000 kittens and the animals in our community. Volunteers can
shelter-to-home transition. nearly 800 adult dogs and cats each. find themselves walking dogs, cuddling cats, as-

After feedback and self-reflection, I made revisions to


And occasionally we take in some pup- sisting with medical care, sanitizing pet areas,
handling animals at events, and so much more!
pies as well. Our facility has less than

then I started laying out the pages of information. I had


We have volunteers involved in almost every as-
ADOPTION PROCESS 70 dog kennels and 100 kennels for pect of the shelter and we are always looking for To provide shelter, compassionate
cats. We could not carry out our life- passionate people to join our volunteer team.
saving work without our fosters. support and access to services for

the table tent design. I decided to simplify the design


1. Find A Pet those who are experiencing ho-
Donate to
to download all the brand fonts in order to stay consis-
You can help us save more lives by
2. Apply Online temporarily opening your home and
melessness in the Harrison-
3. Visit The Shelter
RHSPCA helping us help more animals. burg-Rockingham community.

tent with their brand image. Once I added their colors into and rearrange the layout. I also added a qr code and
FOSTER IN 3 EASY STEPS: Your Donations Change Lives
Your donation helps cover the cost of necessary
1. Prepare medical care, housing, food and enrichment for
our shelter pets. Your gift also helps us advocate

swatches the project started flowing easier.


for animals and create sustainable programs
2. Apply

their main slogan from their website. On the banner, I


that creatively address and manage outdoor
cat populations and the rehoming of pets in our
3. Pick Up Your Foster Pet community.
Any non-monetary donations we receive are con-

Techniques Used: BRANDING KIT


sidered in-kind donations. Check out the lists
online for our most useful items!

added their website address and a qr code. I think this Brand Logos

I used a basic brochure template just to have the gridlines set in place already. I used a version of the table tent is better because it is more The Valley’s

Open
The Valley’s

Open
lot of the frame tool to place different images throughout the spread. I also used the text
The Valley’s

Open Doors
Doors Doors
simple and easy to look at. It should capture the read-
Service & Shelter for those experiencing homelessness

Service & Shelter


for those experiencing homelessness Service & Shelter
for those experiencing homelessness

tool to add the text throughout. After I created my first page I was able to add every- Colors

thing into the paragraph styles. er’s attention easier and will redirect them to the web- COLOR COLOR COLOR COLOR COLOR

Revisions Made: site for more information. Having one larger image on Color Code
#84BB74
Color Code
#6D6E70
Color Code
#FFFFFF
Color Code
#231F20
Color Code
#FFE681

In the Adopt a Pet section I added text referring to the website to see adoptable pets. I the second page will attract and intrigue more people. Fonts
Arvo Verdana

then adjusted the rest of the text sizing in that frame to make it look more seamless. The banner is better for the client because it has more ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

The frame for the donate and volunteer boxes seemed bigger than the others so I made information that will hopefully lead the audience to
0123456789 !@#$%^&*()_+

Inspiration
0123456789 !@#$%^&*()_+

them smaller. I also made the boxes on the contact page smaller and moved them up so
their website.
I could make the headers of the contact information bigger. I also made the contact page What We Do The Valley’s

Open As the area's only low-barrier shelter, we are


dedicated to providing an inclusive and safe place

background blue and then changed the text colors.application instructions, it allows for Doors
for individuals experiencing homelessness to be.

First Versions
In collaboration with partners, we ensure a warm
and nourishing meal for each guest. Utilizing this
Service & Shelter
collaborative approach, we work diligently to
provide access and navigation to the many great

the reader to be drawn in and then has a call to action. This version is better because it
for those experiencing homelessness

community resources that can help our guests


achieve success. This includes organizing part-
ners to bring vital services to the shelter. In

Our Mission addition to shelter, we also "hit the streets" to

includes a call to action in the Adopt section. That page also is more visually appealing
meet individuals where they are with support
To provide shelter, compassiona-
te support and access to services
services.
The Valley’s

Open Doors
In mid-2022, the City of Harrisonburg purchased
The Valley’s for those who are experiencing the former Presbytery and announced that the

Open Doors
homelessness in the Harrison-

and matches the rest of the spread better. This version is easier to read and locate in-
grounds would be home to the City's first perma-
burg-Rockingham community. nent low-barrier shelter. Construction will occur in
a phased approach, with an estimated operational
date of October 2024. Until then, Open Doors
continues a rotating model in partnership with the
ValleyOpenDoors.org

formation and matches the brand guide better. This version allows readers to navigate
faith community and community at-large through
the thermal season, but anticipates operating the
540-705-1908 permanent low-barrier shelter when the project is Service & Shelter for those experiencing homelessness
Service & Shelter for those experiencing homelessness completed.

through the pages better.


The Valley’s
St. Stephen's United Church of Christ
358 S Main St. Open
Harrisonburg, VA 22801 Doors Service & Shelter
for those experiencing homelessness

ValleyOpenDoors.org

34 35
D D FIND YOUR NEW Find your new Find your
Find your best friend. new best
D new best
friend.
BEST FRIEND.
The Rockingham Harri-
sonburg SPCA makes it
easy to find a pet for
your family and pro-
vides the resources you
The Rockingham Harri-
sonburg SPCA makes it
easy to find a pet for
your family and pro-
vides the resources you
need for a smooth shel-
ter-to-home transition.
friend.

need for a smooth shel- Adopt, Foster, or Donate!


First Version ter-to-home transition. For more find us at:
RHSPCA.org
(540) 434-5270

Adopt, Foster, or Donate!


The Rockingham Harrisonburg SPCA makes it
2170 Old Furnace Road, Harrisonburg, VA easy to find a pet for your family and pro-
22802 vides the resources you need for a smooth
shelter-to-home transition.

First Versions
For more find us at:
RHSPCA.org
Adopt, Foster, or Donate!
For more find us at:
(540) 434-5270 RHSPCA.org
2170 Old Furnace Road, Harrisonburg, VA (540) 434-5270
2170 Old Furnace Road, Harrisonburg, VA 22802
22802
The Rockingham Harrisonburg SPCA makes it

Recreating an App Logo


easy to find a pet for your family and pro-

Creating New Advertisements


vides the resources you need for a smooth
shelter-to-home transition.

Adopt, Foster, or Donate!

Description: For more find us at:


RHSPCA.org
(540) 434-5270
2170 Old Furnace Road, Harrisonburg, VA 22802 Description:
I chose to recreate the Duolingo app icon because sometimes when I Create a print ad and an Instagram ad for the RHSPCA.
go to look for the app I can’t seem to find it amongst my other apps. These ads must include an image, a call to action, and a
Duolingo is an app in which you can learn other languages and com- logo. These ads should also remain consistent with their
pete against your friends. I also noticed that many apps are the first
letter of the company’s name and theirs is just a bird. brand kit.
Target Audience: Target Audience:
I think that it will help the app stand out more on the home screen and The target audience of this project is people local to Harrisonburg
will engage more users. The target audience will be able to distinguish looking to potentially adopt pets.
the logo better and be more enticed to use the app. Initial Thoughts:
Initial Thoughts: I started by revisiting the brand guide and browsing their website for
I had a hard time picking an app to use since most apps have good information. I like their saying “find your new best friends” so I knew
distinguishable logos. Once I realized that I wanted to use Duolingo, I I wanted to include it as the headline for the ads. I then started by
started by looking up their brand kit so I could use the proper colors. I adding the headline and image I wanted to use and then working on
then imported one of their bird icons because I knew that I wanted to
everything else around that.
incorporate it.
Techniques Used: Techniques Used:
I used the rectangle tool in order to create a background with a bleed for the
I used the text tool to create the original D on the artboard. I then used
print ad. I also used the text tool to create my text. I used the place feature
the pen tool and direct selection tool to edit different paths on the bird
to insert the images and their logos. I also used the swatches tool to add in
to make it better fit in the shape. I also used swatches to add in the their brand colors.
colors from their brand kit.
Revisions Made: Revisions Made:
On the print ad, I changed the image that I used to incorporate one that fits
I used colors from their brand kit and kept their iconic bird on the logo
into the design better. Since I changed the image I adjusted the other spac-
so that it still resembles their brand image and remains consistent. I ing accordingly. On the Instagram ad I cropped the photo and then adjust-
added a thicker stroke around the D. I also adjusted the spacing slight- ed the text spacing. On the Instagram ad, I also changed the headline to all
ly to make it appear more centered. I also added a thin stroke around caps. These versions are better for the client because they should hopefully
the bird’s body, feet, and wings. The thicker stroke helps to cre- better catch the audience’s attention. The image in the print ad’s back-
ate more contrast and allows the D to be more visible from the home ground contrasts more and creates a better focal point. For the Instagram
screen. By adding a stroke around the bird it creates more dimension ad, having the headline in all caps should hopefully better stand out on
and is easier to distinguish from the background letter. someone’s feed.

36 37
ALMA MATER Alma Mater Merlot
Graduation Year Wine Front
MERLOT
20 Label JMU Market-
20 24 Description: Digital Marketing Concentration
ing Creative
24
White Oak Lavender Farm is a Digital Marketing Concentration
family-owned farm located in
Back
T-shirt
First Version the beautiful Shenandoah Val- Description:
ley of Virginia. They offer lav- Create a front and
ender products and wine directly Digital Marketing Concentration
back t-shirt design
to customers online and at their farm! They were selected for this First Version for JMU’s market-
special wine because they are a beloved winery of local college ing department
students due to their beautiful property and frequent events. Target Audience:
Target Audience: Digital Marketing Concentration The target audience
It will be appealing to the target audience because it will be some- is JMU digital marketing concentration students and faculty
thing for them to remember and a keepsake from college. It will Initial Thoughts:
increase sales for the winery because students will be enticed to I found this one to be kind of tough I had no idea where to
purchase it and will also purchase other items from the winery. start because I wanted to incorporate the JMU logo but that
Initial Thoughts: didn’t allow for a lot of creative freedom. I knew I wanted the
Initially, I knew I wanted to incorporate a graduation cap so I text to say digital marketing concentration in a different font
started from there. I then added the name of the wine and realized but it was hard to find something that didn’t clash with the
I also wanted the graduation year to be the main element. I then logo too much but still stood out.
figured out what colors I wanted to use and incorporated them. Techniques Used:
Techniques Used: I used the pen tool to create the squiggle line on the front of
I used generative AI to help create the graduation cap and then used the design. I then used the direct selection tool to edit some
the recolor feature to make it the colors I wanted. I also used the text
of the points. I used the text tool to create the text I wanted
tool to add the text I wanted. I then used the rectangle tool to create a
to incorporate. I used generative AI to help me create the back
background and a smaller box behind the wine name. I also used the
graphic. I then used the direct selection tool to edit the graphic
stroke tool to create a stroke around the background.
and create a more suitable version.
Revisions Made:
I decided to change the font of the name of the wine. I also adjust-
Revisions Made:
ed the spacing to make the leading and the tracking tighter. I also After feedback, I adjusted the colors of the phone on the back
changed it so that the wine name was in all caps. Since I made these of the t-shirt logo. I changed it to be all within JMU’s color
changes I also had to make the 2024 a little smaller. This version is palette. I also changed the color of the line on the front of the
better because the name of the wine stands out more now. I think this t-shirt to gold. This version is better because it aligns more
version has a cleaner and more professional look than the original ver- with JMU’s brand template. It is more aligned with the brand
sion. I believe it will help it better stand out on the shelves and will image and will allow for better brand recognition.
draw more people in.
38 39
The End.
OurCommunityPlace.org

17,000
a community of hope that breaks down barriers
and creates a safe, empowering environment
where people can achieve their life goals,
17,000
MEALS DONATED
a year to those facing
a community of hope that breaks down barriers
and creates a safe, empowering environment
where people can achieve their life goals,
including joy, positive relationships, affordable
housing, and sustainable work.
Revitalizing
Community
homelessness and other
adverse experiences

MEALS DONATED including joy, positive relationships, affordable


Donate/Volunteer
a year to those facing housing, and sustainable work. webadmin@ourcommunityplace.org
540-442-7727
homelessness and other ourcommunityplace.org

adverse experiences

Donate/Volunteer
webadmin@ourcommunityplace.org

Threads
540-442-7727
ourcommunityplace.org

I just wanted to say thank you so much for


a community of hope that breaks down barriers
and creates a safe, empowering environment
where people can achieve their life goals,
including joy, positive relationships, affordable

Description:
housing, and sustainable work.

looking through my portfolio! If you’ve res-


Donate/Volunteer
webadmin@ourcommunityplace.org
540-442-7727

a community of hope that breaks down barriers


ourcommunityplace.org

Design a truck
#hanginthere and creates a safe, empowering environment
where people can achieve their life goals,

onated with my work or have a vision that


including joy, positive relationships, affordable
housing, and sustainable work.

wrap for the lo-


First Version
Donate/Volunteer

aligns with mine, I welcome you to connect


webadmin@ourcommunityplace.org
540-442-7727

cal company ‘Our


ourcommunityplace.org

Community Place’ with me. Let’s create, innovate, and embark


using a truck on new adventures together. I truly am so ex-
template. Craft a message and call-to-action that resonates with cited to apply these skills to future jobs and
the audience, using all four sides of the truck for maximum effect. projects! This portfolio is not just a represen-
Target Audience: tation of my past, it’s a canvas for the future!
Local residents who drive and are looking to donate or volunteer. I aspire to continue to improve upon these
Initial Thoughts: skills and only continue learning.
During my internship last summer, I actually designed a few truck
wraps, so I felt pretty comfortable going into this project. I start- Thank you again.
ed by designing the back of the truck because I knew I wanted to
incorporate the impact they make in the community. I then began
placing the logos on the other sides and then tried to figure out Sarah Rothbart

Let’s Connect!
what to do with the rest of the white space.
Techniques Used:
I mostly used the text tool to create my text boxes. I used the eye-
dropper tool to take the colors from the logo and add them to the
text. I also used the layers function to create a new layer where I
added all of my designs. Linked In:
Revisions Made: Linkedin.com/in/sarah-rothbart
On the back of the truck, I added the website to the empty space (or scan the QR Code)
at the top. I also added the hashtag hanginthere to the front of the
truck next to the logo. This seems to be a frequent hashtag they
use and is in their Instagram bio. By adding the website it will al- Email:
low for people to recognize the call to action and will entice them saraherothbart@gmail.com
to look up the website. By adding the hashtag I think it will give
people a better idea of what the brand is actually about. It is also Call or Text:
consistent with their brand message. 973-303-3515

40 41

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