TABLE OF CONTENT

1. COMPANY INTRODUCTION..........................................................................................................1

1.1 Executive Summary........................................................................................................................1

1.2 Company Description.....................................................................................................................1

2. INDUSTRY ANALYSIS......................................................................................................................2

2.1 Industry Size...................................................................................................................................2

2.2 Market Growth................................................................................................................................3

2.3 Industry Structure............................................................................................................................3

3. MARKET ANALYSIS.........................................................................................................................6

3.1 Market Segmentation......................................................................................................................6

3.2 Competitor analysis.........................................................................................................................7

4. THE ECONOMICS OF THE BUSINESS.........................................................................................8

5. MARKETING PLAN........................................................................................................................10

5.1 Product, Price, Promotion, Distribution........................................................................................10

5.2 Sale Process (or cycle)..................................................................................................................11

6. DESIGN AND DEVELOPMENT PLAN.........................................................................................11

7. OPERATION PLAN.........................................................................................................................12

8. MANAGEMENT TEAM AND COMPANY STRUCTURE..........................................................12

8.1 Management Team........................................................................................................................12

8.2 Company Structure.......................................................................................................................15

9. CONCLUSION..................................................................................................................................15

10. PREFERENCE.................................................................................................................................1
TABLE OF FIGURES
Table 1. Five Competitive Force Analysis.........................................................................................3

Table 2. Market Segmentation............................................................................................................6

Table 3. Direct Competitors...............................................................................................................7

Table 4. Indirect Competitors.............................................................................................................8

Table 5. Fixed Cost of the Business...................................................................................................9

Table 6. Variables Cost of the Business..............................................................................................9

Table 7. Operation Plan....................................................................................................................12

Table 8. Skill Profile.........................................................................................................................14

1. COMPANY INTRODUCTION

1.1 Executive Summary

In today's hustle and bustle of life and the need to improve the quality of modern life, the economy
is developing strongly with people's income increasing, which is directed towards the living needs of
each person becoming more diverse and richer. Entering the third quarter of 2023, the average income
of workers continued to record an increase of 5.3% over the same period last year. In the first 9 months
of 2023, the average monthly income of workers is 7.0 million VND, an increase of 6.8%, equivalent to
an increase of 451 thousand VND compared to the same period last year. Especially, raising and caring
for pets is growing at an extremely rapid pace. We humans are always busy with work and learning
quickly, forgetting that we need breaks to avoid reducing stress. Raising pets will partly solve this
difficult problem. Scientific studies have shown that people who own pets have lower stress levels than
people who do not own pets. Today, pets are no longer considered animals but are also valued as friends,
so breeders will want to provide the best conditions for their pets. Pets don't just have to have smooth
fur; they should also have beautiful outfits to adorn their existing beautiful fur. Understanding that need,
we decided to build the investment project "Wool Shop for Pets - Wooly Wonders" to bring woolen
clothes with unique designs for pets. In the current market, providing wool for pet clothing is still not
widely available. Wool clothing for pets is still a term that has not yet been popularized and widely
developed. Most pet clothes will be made of elastic material, but we use high-quality wool material to
be able to bring A quality product that is more durable than other materials. Therefore, when you come
to us, you will easily find suitable and unique products for your pet.

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 1.2 Company Description

Company history: Hy Ngoc as a pet owner in Vietnam, noticed the abundance of pet shops
catering to various needs, but a distinct gap in the market caught my attention – the absence of custom
wool pet shops. Recognizing this opportunity for a specialized and personalized approach to pet
products, all three founders decided to embark on a startup journey.

Vision: Our store aims to provide exclusive and safe wool products for pets, fulfilling unique
design requests of our customers in Vietnam.

Logo: "Wooly Wonders" reflects the brand's commitment to crafting exceptional, wool-based pet
products that inspire awe and delight among pet owners. The name combines "wooly" from wool, the
primary material, and "wonders" to suggest innovative, one-of-a-kind designs that set the brand apart
in the pet retail industry.

Slogan: The brand's slogan "Purrfect Comfort - Tailored for You" implies that the products are
customized and prioritize the well-being of pets, making them feel comfortable and relaxed.

2. INDUSTRY ANALYSIS

2.1 Industry Size

According to Pet Fair Asia, the pet industry in Southeast Asia generates revenue of 4 billion
USD, with Vietnam contributing 13% of the total revenue, which is equivalent to 500 million USD. It
is expected that the industry will grow at a rate of 11% per year, making Vietnam the third-largest
market in the region, after Thailand and Indonesia (Huy et al., 2022) . According to Euromonitor, an

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international market research company, there are currently around 28 million pets in Vietnam, out of
which 11.8 million are dogs and cats. The number of dogs and cats is growing at an annual rate of over
6.8% (Tu Uyen, 2023).

Household spending on pets can vary greatly. According to statistics gathered from Pet Fair Asia
in September 2022, pet owners in Vietnam spend an average of 1 million VND per month on their
pets. This includes expenses for veterinary medicine (58-59%), grooming & spa (31-35%), clothes &
accessories (11-22%), and food (12-19%). Additionally, some pet owners may also spend money on
hotel accommodations and training services, with the ratio of spending varying based on the gender of
the pet owner. (CÙNG IMC TÌM HIU NGÀNH CÔNG NGHIP THÚ CNG, n.d.)

Additionally, the spinning industry in Vietnam has been steadily growing and has become a
crucial part of the country's textile industry. Over the years, the amount of raw cotton and fiber used
for production has significantly increased from 400,000 tons of cotton to 1.5 million tons in 2019.
More than 70% of Vietnam's fiber industry output is exported, with the Chinese market being the
primary destination for about 55-70% of the exports, depending on each stage. (Anh Chau, 2020)

2.2 Market growth

According to research by IDTechEx Market Research Firm, the pet supplies market will reach
2.6 billion USD in 2019. The global pet market is projected to witness remarkable growth in the
upcoming years and is expected to be worth USD 235.32 billion by 2022. According to market
research firm Global Market Insights, the global value of the consumer products market for household
pets was USD 261 billion in 2022. This figure is expected to surpass $350 billion by 2027, with the
Asia-Pacific region currently experiencing the highest growth rate. (AGlobal, 2022)

Vietnam's textile and garment industry saw a significant rise in exports to the EU market in
2018, surpassing 4 billion USD and securing the third position, behind China and India. In 2020, due
to the COVID-19 pandemic, the value of Vietnam's textile and garment exports increased, making it
the second-largest exporter in the world, overtaking Bangladesh, which was affected by the pandemic.
(WTO, 2023)

2.3 Industry Structure

Threat to Industry Profitability

Competitive Force
Low Medium High

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Threat of new entrants ×
Threat of substitutes ×
Bargaining power of suppliers ×
Bargaining power of buyers ×
Rivalry among existing firms ×
Table 1. Five Competitive Force Analysis

a. Threat of New Entrants

“The threat of new entrants is a component of Porter's Five Forces framework (1980), which aids
managers in industry analysis and assists firms in formulating business strategies. This force
represents the likelihood of potential new competitors joining an industry. When the potential threat
from new entrants is diminished, it increases the likelihood of existing firms enjoying greater and more
consistent profits.” (Jon C. Phillips, 2014)

Pet industry sales in Southeast Asia are worth 4 billion USD. Vietnam accounts for 13%, more
than 500 million USD with an annual growth rate of 11%, ranking third after Thailand and Indonesia
(Huy et al., 2022). Economies of scale present a significant hurdle for new entrants. Establishing a new
business in a crowded market like pet clothes can be challenging due to the cost advantages and
production capabilities of large companies. For example, Pet Mart's 40 branches nationwide contribute
to lower production costs, making it difficult for new entrants to compete. High capital requirements
for efficient operation, manufacturing, equipment, raw materials, and marketing efforts also reinforce
this barrier to entry. In addition, established companies with customer loyalty for their brands and
products pose a significant challenge to new players to differentiate themselves.

b. Threat of Subtitles

“A substitute utilized a different method to accomplish the same or a comparable function as a

product in the industry. You can have video conferences in place of trips. When a substitute product
replaces a buyer industry's product, the threat of substitution might occasionally be downstream or
indirect.” (Michael E Porter, 2008)

The pet industry is facing a major challenge from substitute products. Almost all items are
produced by various manufacturers, making it difficult for unique products to stand out. Patents are
insufficient, as similar products are quickly produced at lower quality and prices. For example, the
Furminator – comb for dogs was followed by cheaper substitutes. Creating an original product that is
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not copied quickly in the pet industry is extremely rare (Ervasti, 2012). According to statistics from
Pet Fair Asia Report and Google Keyword Planner, Vietnam has around 11 million pets, and nearly
3,000 retail stores offer pet care products in six provinces and major cities. The pet clothing industry is
particularly diverse, offering a range of materials (such as cotton, elastic, wool, and Kate)
(CÙNG IMC TÌM HIU NGÀNH CÔNG NGHIP
. Therefore, the probability of product
substitution in this industry is very high.

c. Bargaining powers of suppliers

“Powerful suppliers can increase their share of industry value by raising prices, reducing quality,
or shifting costs to other participants in the industry. This can squeeze profitability if costs cannot be
passed on to customers.” (Michael E Porter, 2008)

Wooly Wonders is a small business that relies on suppliers to provide the materials and tools
needed to create their handmade products. These suppliers are in China and provide materials such as
wool, buttons, ribbons, and tools like sewing needles and crochet hooks. However, the risk associated
with these suppliers can directly impact Wooly Wonders' operations.

As of 2023, the post-COVID-19 recovery period, the government is implementing policies to aid
businesses. However, there are still challenges Wooly Wonders must face, such as excessive monetary
expansion in many major economies around the world during the pandemic combined with the Russia
– Ukraine war that has pushed up the prices of basic goods, causing inflation to spread globally from
the second half of 2022 (Th, 2023) . Sanctions against Russia have caused raw material prices to
increase, which in turn affects transportation costs. The bargaining power of suppliers towards Wooly
Wonders is high (Phóng*, 2023).

d. Bargaining powers of buyers

“When customers hold power, it can negatively impact the industry. Just like suppliers, powerful
customers can demand lower prices, better quality, or more service, which drives up costs. They make
participants against each other, resulting in reduced industry profitability. Buyers with negotiating
leverage, who prioritize low prices, hold power.” (Michael E Porter, 2008)

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 In the pet clothes industry, there are many buyers who have different preferences when it comes to
the quality and price of the products they purchase. Some buyers prefer cheaper prices with acceptable
quality, while others prioritize the best quality at a slightly higher price.

Wooly Wonders is a company that offers high-quality pet wool products at reasonable prices.
Their products are exclusive and therefore not easily available from other suppliers. Switching to other
suppliers might cost the customers more in terms of money and quality. As a result, the bargaining
power of buyers for Wooly Wonders is low.

e. Rivalry among existing firms

“There are several ways in which existing competitors compete, such as offering lower prices,
launching new products, running advertising campaigns, and improving their services. When the level
of competition is high, it can negatively impact the profitability of an industry.” (Porter et al., 1980)

In Vietnam, especially in Ho Chi Minh City, there are many stores that sell clothing for pets, with
Wooly Wonders facing competition in the market for veterinary wool products. While e-commerce
platforms offer many such accessories, brick-and-mortar stores specializing in veterinary supplies
often charge high prices. Nonetheless, Wooly Wonders' business idea remains unaffected. Wooly
Wonders mainly creates products based on customers' preferences and sells them on social media
platforms at an average price. Therefore, the pressure from existing businesses on Wooly Wonders is
not too high.

3. MARKET ANALYSIS

3.1 Market Segmentation

Age 18 – 23 Age 23 – 30 Over 30

Status: students
Demographic
Income: lower and middle
Geographic Ho Chi Minh City and surrounding urban / city
They are young, dynamic
individuals who frequently
Psychological
seek unique and interesting
products for their pets.
Behavior Prioritize products with
Status: Have a constant job
Income: middle
This group is often
responsible and concerned
about the health and
happiness of their pets.
Seek high-quality and
Status: Have a constant job,
married or not
Income: middle and higher
This group typically has a
stable income and is
concerned about enhancing
their pets' quality of life.
Look for safe and
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 modern and stylish designs. comfortable products for
Interested in sharing pet their pets.
experiences on social media Interested in products with
platforms. features that reduce stress
for pets.
Table 2. Market Segmentation
convenient products for
pets.
Interested in products that
support pet health and
comfort.

3.2 Competitor analysis

a. Direct Competitor

Name Wooly Wonders Mun’s house BE CHON HelloPet

Price Even Disadvantage Even Even

Product Quality Even Even Even Disadvantage
Customization Advantage Even Even Even
Innovative Design Advantage Even Advantage Even
Size Even Even Even Disadvantage
Speed of producing Disadvantage Even Even Even
Table 3. Direct Competitors

We have conducted extensive research and surveys to identify Wolly Wonder's direct competitors
in the market, which are Mun's House, Be Chon, and HelloPet. All three businesses offer pet clothing and
accessories services. To compare these competitors, we have selected six criteria: Price, Product Quality,
Customization, Innovative Design, Size, and Speed of production.

When customers come to Wolly Wonders, we strive to offer them high-quality and attractive
products at a reasonable price that is below the market average. On the other hand, Mun's House, one of
our competitors, charges a significantly higher price, making it difficult to do business in the Vietnamese
market. Besides, Product quality is always our top priority. Understanding the psychology of customers
who want to bring a good product and help their pets feel comfortable, we always try to promote quality
to the best level possible. But for HelloPet, HelloPet is at a disadvantage when it is not highly appreciated
by customers in terms of product quality. Maybe during the buying and selling process, HelloPet left a
bad impression when it was weak in this area. Once again, our advantage is Innovative Design. Creating
crafts at home allows for exclusive, new designs, impressing Wooly Wonders' customers. Regarding size,
we always meet all sizes of pets, from small to large we can do it all. But HelloPet does not facilitate

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large pets as animals grow bigger and bigger. After all, we realized that Wooly Wonders' human resources
were insufficient, which significantly affected the speed of production. Therefore, we are still working on
improving our team and finding suitable individuals who can support Wooly Wonders quickly.

b. Indirect competitor

Name Wooly Wonders UPET Nhà Nâu Nâu CandyQueen

Price Even Advantage Even Even

Product variety Even Even Even Even
Customization Advantage Even Advantage Disadvantage
Innovative Design Advantage Disadvantage Even Even
Speed of producing Disadvantage Even Even Even
Distribution channel Even Advantage Even Even
Table 4. Indirect Competitors

In addition to comparing them with direct competitors, we have also identified a few businesses
that can be considered indirect competitors of Wooly Wonders. We have chosen six other criteria for
comparison, which include Price, Production variety, Customization, Innovative design, Speed of
production, and Distribution channel.

With price, we find that UPET has an advantage because it is cheap and suitable for all customers’
needs. Regarding Product variety, there will not be a business with more advantages or disadvantages. All
four businesses are equal and can provide a variety of products that customers require. When compared
with indirect competitors, our store is still confident in the Customization segment, we always show our
strengths in terms of product creativity, creating products with unique qualities. Along with that, Nha Nau
Nau is also considered a flagship store, as they also have unique and new designs for pets. CandyQueen
has been a store for quite some time and having a weakness for bringing products with novel designs is
considered very normal. Along with that, Innovative Design, Wooly Wonders promises to bring unique
products, it will be difficult for customers to find a second design in other stores. UPET fails to
demonstrate its creativity when producing its products. As we mentioned above, our store still lacks
human resources, so product production is still very slow. After all, UPET still has an advantage in
product distribution, as they already have quite a few stores appearing in the city. That makes it very easy
for UPET to reach its products to customers.

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4. THE ECONOMICS OF THE BUSINESS

Fixed costs Budget Total

Salaries
E – commerce manager 10.000.000 VND
17.000.000 VND
Customer service staff 7.000.000 VND

Marketing
Facebook 4.000.000 VND
7.000.000 VND
TikTok 3.000.000 VND
Rental
Office 6.000.000 VND
6.700.000 VND
Electricity 700.000 VND
Miscellaneous
Risk cost 1.000.000 VND
Table 5. Fixed Cost of the Business

Variable costs Budget Total

Wages

Crochet expert 30.000 VND per product 7.200.000 VND

Materials

Wools 20.000 VND per hank

Crochet hooks 25.000 VND per hook 6.024.000 VND

Others 974.000 VND

Transportation

Delivered raw material 100.000 VND

3.100.000 VND
Shipping products to customers 25.000 per order

TOTAL 48.024.000 VND

Table 6. Variables Cost of the Business

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 According to our predictions, we anticipate selling 120 products and generating a revenue of
approximately 6,900,000 to 9,900,000 VND in the first month. Based on this projection, we estimate that
we will collect capital to start making a profit with sales revenue between 41,400,000 VND and
59,400,000 VND after 6 months.

5. MARKETING PLAN

5.1 Product, Price, Promotion, Distribution

Product:

Clothes Size Prices

S 80.000 VND
M 90.000 VND
L 100.000 VND
XL 110.000 VND
XXL 120.000 VND

Hat Bib Collar Size Prices

S 35.000 VND

M 40.000 VND

L 45.000 VND

Price: Our online store offers a range of pet clothing products at affordable prices, ranging from 80,000
VND to 120,000 VND, depending on the size of your pet. In addition, we also have a variety of
accessories such as hats, necklaces, and bibs, all priced at no more than 50,000 VND.

Promotion: Wooly Wonders plans to increase brand awareness by creating an easy-to-use online
platform and using social media to showcase their unique wool products. By leveraging social media
platforms such as Instagram and Facebook, Wooly Wonders will showcase the design behind its pet
wool products to engage with pet enthusiasts. Moreover, we will also create a blog with informative
content about pet care and participate in pet events to build a loyal community. Wooly Wonders will
focus on sustainable practices and highlight their eco-friendly methods in promotional campaigns.

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 Distribution: Wooly Wonders will adopt a comprehensive distribution strategy to ensure that pet
owners have easy access to their products. Our company mainly operates through its online platform,
allowing customers to conveniently purchase pet wool products from the comfort of their homes. To
expand their reach, the brand partners with e-commerce platforms, ensuring wider availability on
popular online marketplaces. Nationwide shipping is provided for timely delivery across regions, and
collaborations with local pet boutiques offer a physical retail presence.

5.2 Sale Process (or cycle)

Transportation

Raw
Sale Material

Marketing Design

Production

6. DESIGN AND DEVELOPMENT PLAN

Since the early days of development, Wooly Wonders has always carried the mission of bringing
quality and beneficial products to customers. The products we launch on the market always create
comfort and ease for pets. To spread the name of Wooly Wonders nationwide, we decided to open a small
workshop with the hope that using wool to make clothes for pets will be more popular and popular. For
this workshop, we have carefully considered and come up with interesting activities for that day's
workshop. When coming to the workshop, everyone will be guided on how to perform basic crochet
stitches and tricks to create a lovely wool product. By participating in the workshop, everyone will
receive the benefit of being given free tools and materials, and even better, they will be able to take the kit
home. For those of you who don't have time to knit, you can still participate in the workshop and shop for
pet wool products brought by Wooly Wonders. This workshop will help Wooly Wonders have a relatively
large number of followers and make store development easier.

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 Coming to Wooly Wonders, customers will receive products of extremely high quality and worthy
of what they spend. The wool materials we import are always selectively selected and carefully selected
by us to be able to provide products that are gentle yet extremely sturdy. Besides, having good materials
is not enough, a very important factor is the skill of the knitter. We carefully screen the employees in
charge of knitting. They need to be meticulous to bring a delicate product to customers. Creating a
product also comes with a measure of creativity. Creativity will help our store have a certain position in
the industry and help us leave a greater impression on customers. Launching a product that is different
from what is available on the market is very difficult and takes a lot of time for us to discuss. But
compared to the love that people bring to Wooly Wonders, it's not a problem for us.

Besides knitting clothes for pets, Wooly Wonders also plans to expand its business to knitting
clothes for pets as well as knitting teddy bears or anything else customers’ request. Some customers love
and cherish Wooly Wonders, but they do not have pets. They want to support and own Wooly Wonders
wool products. Now we have developed more diverse products and fully satisfy them. more customer
needs. Knitting clothes for people may take a long time because of the lack of human resources, but
customers who come to Wooly Wonders always sympathize and wait for us. The products we are sure
will be worth the time customers wait and hope for.

7. OPERATION PLAN

Back stage activities Front stage activities

 Conducting recruitment and onboarding
processes for new staff.
 Negotiating with suppliers to secure high-
quality wool materials at competitive prices.
 Conducting regular financial audits and
reviews for accuracy.
 Regularly updating and maintaining the online
store for optimal user experience.
 Looking for a space to rent where can
manufacture products and store wool.
 Managing inventory levels to prevent
overstock or stockouts.
Table 7. Operation Plan
 Showcase innovative and unique pet wool
products through Facebook, Instagram, and
TikTok.
 Engaging customers through product launches,
sneak peeks, and design stories
 Implementing marketing strategies to build
brand awareness and attract a target audience.
 Providing customer service through prompt
and addressing customer inquiries, concerns,
and feedback to enhance satisfaction.
 Offering efficient and reliable nationwide
shipping options for customer convenience.

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8. MANAGEMENT TEAM AND COMPANY STRUCTURE

8.1 Management Team

a. Founders

Size of the Founding Team: Wooly Wonders was established by a team of three members who
have been working together for two years. Although they all share a common business background,
each person has unique abilities and experiences. Therefore, it can be said that we are heterogeneous.

Qualities of the Founder: Minh Thu stays up to date with the latest social media trends and is
proficient in locating information quickly, making her an ideal collaborator. Additionally, Thu has a
wide network of social relationships and friends, which can make promoting a store much easier and
more effective. When it comes to Vinh Tu, she is an expert in organizing and planning work in a
scientific manner, allowing all store activities to run smoothly. Besides, Tu possesses a strong
personality and remains calm under pressure. Tu is highly resolute in every decision they make, which
will aid in enhancing personnel operations and internal store activities. Regarding Hy Ngoc, she is
considered the leader of the store because she is responsible for managing the store's finances. She
possesses excellent calculating abilities and can manage the store's finances effectively. As a result,
Ngoc also has a clear understanding of market issues and can come up with ways to improve the store.

A Founder’s education: Hy Ngoc has experience in the field of knitting and is committed to
providing customers with beautiful and high-quality wool products. With her expertise, she knows how
to select the best quality wool and ensure fair pricing. Ngoc has been working with wool since her
student days, and her attention to detail is evident in each product she creates for her customers. Minh
Thu gained experience in buying and selling foreign goods while working as a salesperson for a
company that specializes in ordering such items. During this time, Thu learned how to select sellers,
manage transactions, and make payments. This will also enable Thu to make importing goods easier.
Compared to Thu and Ngoc, Tu previously worked as a manager in a coffee shop. As a manager, Tu
gained experience in store management and learned how to operate a store effectively.

b. Skill Profile

To be able to build and operate the business, we need skills as mentioned in Table A. As
international business students, all three founders have an advantage with their business knowledge
and basic understanding of marketing activities.

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 With the E-commerce Management position, we have decided to hire an intern to alleviate
pressure and workload. We will provide guidance and training to the intern for 3 months. Afterward,
they will be responsible for tasks such as building and managing the fan page, online advertising,
managing online sales platforms, and ensuring smooth online purchasing processes. Additionally, our
company always aims to satisfy customers and ensure the quality of each product, so we need 4-5
days to produce each product. However, only Ngoc has expertise in wool, leading our company to
face challenges in meeting customer needs. Thus, we require 1-2 crochet experts who can design and
produce unique and high-quality wool products to meet customer demands. Initially, to keep costs
low, we plan to hire these skilled workers as gig workers and pay them per product they create. In
addition, we plan to recruit 1-2 individuals with good communication abilities for the part-time
customer service staff position. Their primary responsibility will be to assist customers in the process
of choosing products and create motivation for customers to complete transactions. Also, take care of
customers by listening to feedback and offering solutions and direct support when customers
encounter issues.

Professional skills (Crochet

E-commerce Management
Accounting and Finance

Inventory Management

Customer service staff

Community Relations
Executive Leadership

Marketing and Sales

HR/Recruiting

expert)

Huỳnh Hy Ngọc × × ×

Nguyễn Lê Vĩnh Tú × ×
Nguyễn Ngọc Minh Thư × ×

Gap 1 ο

Gap 2 ο

Gap 3 ο

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 Table 8. Skill Profile

Board of Directors: The three co-founders of the store make up the Board of Directors,
contributing capital and sharing responsibility for all store activities. The BOD's location plays an
important role in the business's operation and development, with each member managing and
supervising the enterprise. Each person has their responsibilities within the common enterprise. The
founders will monitor store activities and establish a management system for employees. Regular
meetings will be held to plan strategies to grow the store. Accounting hires will provide support and
risk management. The founders will also review and select talented employees and protect assets
while monitoring finances.

Broad of Advisor: We discovered that some of the products in our store have complex designs,
requiring meticulous attention to detail. After discussing the issue several times, we decided to hire
an experienced knitter to help us. We reached out to Nhu, a friend of Thu's, who has many years of
knitting experience. Nhu has been providing us with valuable advice on selecting wool materials and
overseeing challenging designs for our woolen pet clothes business. Our store lacks e-commerce
management, an important part of promoting and expanding the business. Tu's cousin, an e-
commerce student, suggested creating commercial channels on platforms like TikTok, Instagram,
Shoppe, and Facebook, and producing content to attract more interested customers. We've been
discussing the analysis and reporting of our business results since the beginning of our store. The
business results report will help us figure out if we're making a profit or a loss by showing the
balance between our income and expenses. However, since none of the three store founders had
expertise in this area, we decided to hire additional employees with relevant majors in analysis and
reporting. This will help us reduce risks and the workload of other members.

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9. COMPANY STRUCTURES

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10. CONCLUSION

In conclusion, Wooly Wonders stands poised as an innovative and customer-centric venture in the
pet fashion industry. With a focus on crafting unique and high-quality pet wool products, the business is
committed to meeting the diverse needs of pet owners while maintaining sustainable and eco-friendly
practices. The operational plan outlines a strategic approach to product design, supply chain management,
and customer engagement, positioning Wooly Wonders for success. By leveraging an efficient e-
commerce platform and implementing robust marketing strategies, the brand aims to build a strong online
presence and connect with its target audience. The commitment to customer satisfaction, transparent
financial practices, and a positive work culture further solidify Wooly Wonders' foundation for long-term
growth.

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Anh Chau. (2020). Ngành sợi có nhiều cơ hội để tăng tốc phát triển. https://thuongtruong.com.vn/news/nganh-
soi-co-nhieu-co-hoi-de-tang-toc-phat-trien-37018.html

CÙNG IMC TÌM HIỂU NGÀNH CÔNG NGHIỆP THÚ CƯNG. (n.d.). Retrieved November 29, 2023, from
https://imc.net.vn/tin-su-kien/tim-hieu-nganh-cong-nghiep-thu-cung/

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