Courses | Conrad School of Entrepreneurship and Business https://uwaterloo.ca/conrad-school-entrepreneurship-business/graduat...

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Courses
In the Master of Business, Entrepreneurship and Technology (MBET) program </conrad-school-
entrepreneurship-business/node/8>, ten courses are integrated to correspond to the entrepreneurial
process. Each course draws from the theory of a specific discipline while emphasizing the
application of business concepts to issues facing innovative and rapidly changing
organizations. Entrepreneurial experiences are embedded in the MBET curriculum through
several practical components which provide context and hands-on application for classroom
learning.

During the MBET program, you will:

• Master core entrepreneurial business skills

• Gain specialized entrepreneurship knowledge
• Solve problems and commercialize ideas

These courses are only available to students enrolled in the MBET program.

Master core entrepreneurial business skills

BET 600 | BET 601 | BET 602 | BET 605

BET 600 Applied Business Leadership Skills for Entrepreneurs

Success in any entrepreneurial venture or undertaking is likely to hinge on the successful
deployment of so-called “soft-skills” on a continuous and on-going basis. This course takes
a data-driven approach to the development of such skills. While there are worthy, well-
researched principles of effective leadership—and we will cover them—effective leadership

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researched principles of effective leadership—and we will cover them—effective leadership

depends, too, on an interacting set of related activities that are often sub-optimally
engaged. Decision-making, team process, communication, negotiation, conflict management,
and managerial coaching are just a few. This course relies on a highly interactive approach
that makes generous use of discussion, lectures, and simulation experiences to learn best
practices in all these domains.

Those who successfully complete this course should emerge with clear and practical
frameworks for reflection, planning, and execution in most business activities that involve
interactions among people. However, this is a graduate-level study, so success will also rely on
grappling with and applying the research and theories that undergird those
frameworks. Knowledge of frameworks divorced from theory can lead to brittle and fragile
execution; understanding the theory that underlies those same frameworks builds greater
resilience, flexibility, and nimbleness in an entrepreneurial leader.

BET 601 Strategically Managing the Entrepreneurial Organization

Strategy development and implementation are examined as a means to guide decisions at each
stage of the innovation and commercialization process. Insight is gained into the strategic
issues faced by new ventures as they progress from seed/concept through market execution
stages. Strategic analysis techniques are used to identify and analyse issues and as input into
the design of the business concept and business model. The organizational structures,
processes and policies used to build and maintain an entrepreneurial culture are key topics for
the market execution stage.

BET 602 Marketing Strategies for New Technology-based Ventures

Market-based management practices and the key relationships that enable businesses to
attract, satisfy and retain customers, and grow profits are examined. The contribution of
marketing strategy to the creation of value for both customers and shareholders is
emphasized. Particular attention is paid to the unique contexts of marketing knowledge-
intensive products and services, new and rapidly growing markets and business markets.
Familiarity is developed with the marketing activities typical for each of the seed/concept,
product development and market execution stages of a new venture.

BET 605 Essential Accounting for Entrepreneurs

The purpose of this course is to introduce students to how accounting information can be used
by entrepreneurs and enterprise intrapreneurs to manage an enterprise, improve decision
making, and implement organizational strategy as the venture proceeds from start-up to SME
to maturity. The course is split into two parts: Financial accounting (external use of financial
information) and Management Accounting (the internal use of financial information).

Gain specialized entrepreneurship skills

BET 603 | BET 607 | BET 612

BET 603 Entrepreneurial Finance for Technology-based Enterprise

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BET 603 Entrepreneurial Finance for Technology-based Enterprise

This course will provide entrepreneurs and enterprise intrapreneurs with an understanding of
financing practices and principles relevant to entrepreneurial opportunities. Classes will
feature a combination of theory and “real world” practices drawing from the instructor's
experiences. Upon completion of the course you will be able to:

• Identify key variables that affect the financial results of a business and the relationships
between these variables
• Apply appropriate methods to develop pro forma financial statements
• Apply appropriate principles to guide the strategy for financing a business
• Determine an appropriate mix of debt and equity for financing a business
• Identify and implement strategies to manage the working capital of a business
• Understand the different sources of capital and determine which is appropriate for a
particular business at a point in time
• Determine whether venture capital financing is appropriate for a business
• Understand the process of pitching and negotiating with sources of financing
• Conduct due diligence on and assess the attractiveness of an entrepreneurial venture as
an investment opportunity

BET 607 Managing Technological Innovation

Management of technological innovation requires an understanding of the interaction of
technology with all aspects of the organization to build and maintain a sustainable competitive
advantage. The focus of this course is the creation of new products and services from concept
through to launch. Evaluating new technologies, product development and deployment
strategies are key topics.

BET 612 Entrepreneurial Organizations

This course is to equip students to better design, manage and navigate organizations as
entrepreneurs and in effective entrepreneurial ways. This includes consideration of ethical
behavior in business and organizational contexts, organizational form and design, building
and managing entrepreneurial talent and capacity, and acting as an effective agent of
entrepreneurial change in organizations.

Solve problems and commercialize ideas

BET 604 | BET 608 | BET 615

BET 604 New Technology-based Venture Creation

The creation of new ventures is a defining attribute of entrepreneurs. While the specific focus
will be on creating new independent ventures, the theory and principles discussed in this
course can be applied to creating new ventures within an existing corporation and to new
social ventures. The MBET program is an experiential program that combines knowing and
doing. BET 604 provides the framework for doing. If affords the opportunity to apply what is

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doing. BET 604 provides the framework for doing. If affords the opportunity to apply what is
learned in other BET courses to a new venture of each student's choosing.

BET 608 Business Model Validation

This course is designed to leverage the high-potential complementarities between MBET
entrepreneurship students and University of Waterloo and Waterloo Region technology
developers. The objectives are high-potential business models and licensing plans to facilitate
the launch of technology-based commercial or social ventures and technology
commercialization, enriched linkages between MBET and University of Waterloo researchers
and technology developers, and experience in networking, opportunity assessment,
partnership development, and working in and managing diverse teams.

BET 615 Corporate Innovation and Consulting

This course gives students an opportunity to develop and exercise the skills to help businesses
explore strategic opportunities and threats using the same frameworks used in start-up
environments. It includes identifying problems, assessing opportunities and developing
creative solutions in an existing corporate context. The course will involve a mix of theory and
practice in the form of lectures, group work, cases, guest speakers, and an innovation
consulting team project with an established firm.

Students will be engaged in real entrepreneurial projects solicited from established

organizations. In the full-time MBET program, the project takes place in the second and third
terms. In the part-time MBET program, the project takes place in the second year.

Students who have successfully completed all MBET program course requirements will have
been deemed to have completed the education requirements for the Certified Management
Consultant (CMC) designation.

Visit the Graduate Calendar <https://uwaterloo.ca/graduate-studies-academic-calendar/> for

further course details. BET 600 level courses are only available to
students enrolled in the MBET program.

READY TO APPLY?
ATTEND AN Apply now
MBET info session
</conrad-school-entrepreneurship-business/graduate-
</conrad-school-entrepreneurship-business/mbetwebinar> students/master-business-entrepreneurship-and-technology
/apply-now>

CONTACT US FOR

More information

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