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  • Digital Advertising Acronyms PRINT

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    KD Khan
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    Digital marketing abbreviations and acronyms are used to concisely refer to common terms. Some examples include AIDA for the customer journey of Attention, Interest, Desire, and Action. Other common abbreviations are CPC for Cost Per Click in pay-per-click advertising, and SEO for Search Engine Optimization techniques to improve organic search rankings. Abbreviations also exist for different channels like PPC, SEM, SMO and metrics such as CTR, CPL, and ROI to measure marketing performance. Standardizing on abbreviations helps marketers communicate efficiently.

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    Digital marketing abbreviations and acronyms are used to concisely refer to common terms. Some examples include AIDA for the customer journey of Attention, Interest, Desire, and Action. Other common abbreviations are CPC for Cost Per Click in pay-per-click advertising, and SEO for Search Engine Optimization techniques to improve organic search rankings. Abbreviations also exist for different channels like PPC, SEM, SMO and metrics such as CTR, CPL, and ROI to measure marketing performance. Standardizing on abbreviations helps marketers communicate efficiently.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    4 views2 pages

    Digital Advertising Acronyms PRINT

    Uploaded by

    KD Khan
    Digital marketing abbreviations and acronyms are used to concisely refer to common terms. Some examples include AIDA for the customer journey of Attention, Interest, Desire, and Action. Other common abbreviations are CPC for Cost Per Click in pay-per-click advertising, and SEO for Search Engine Optimization techniques to improve organic search rankings. Abbreviations also exist for different channels like PPC, SEM, SMO and metrics such as CTR, CPL, and ROI to measure marketing performance. Standardizing on abbreviations helps marketers communicate efficiently.

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    © All Rights Reserved
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    Digital Advertising Acronyms & Marketing Abbreviations

    1. AIDA (Attention, Interest, Desire, Action) 39. BDR (Business Development


    2. BANT (Budget, Authority, Need, Timeline) Representative)
    3. BR (Bounce Rate): 40. CLTV (Customer Lifetime Value)
    4. CMO (Chief Marketing Officer): 41. COB (Close of Business):
    5. COS (Content Optimization System): 42. CX (Customer Experience)
    6. CPA (Cost Per Action): 43. FAB (Features, Advantages, Benefits)
    7. CPL (Cost Per Lead): 44. ICP (Ideal Customer’s profile)
    8. CR (Conversion Rate): 45. ILV(Inbound Lead Velocity):
    9. CRO (Conversion Rate Optimization): 46. MOM (Month over Month)
    10. CTA (Call to Action): 47. MQL (Marketing Qualified Leads):
    11. DM (Direct Mail/Direct Message) 48. SLA (Service Level Agreement)
    12. PR (Public Relations) 49. ROI (Return on Investment)
    13. PV (Page Views): SEO Digital Advertising Acronyms &
    14. QR Code (Quick Response Barcode): Abbreviations:
    15. RT (Retweet) 50. AOV (Average Order Value):
    16. SEO (Search Engine Optimization): 51. AR (Augmented Reality)
    17. SM (Social Media) 52. AS (Article Submission)
    18. SMM (Social Media Marketing) 53. BH (Black Hat)
    19. UI (User Interface): 54. BL (Backlink)
    20. URL (Uniform Resource Locator): 55. CAPTCHA (Completely Automated
    21. UV (Unique Visitor): Public Turing Test to Tell Computers and
    22. UX (User Experience): Humans Apart)
    Marketing and Sales Acronyms: 56. CF (Citation Flow)
    23. B2B (Business to Business) 57. DFO (Data Feed Optimization)
    24. B2C (Business to Customer) 58. DKI (Dynamic Keyword Insertion)
    25. CMS (Content Management System): 59. DLR (Deep Link Ratio)
    26. CRM (Customer Relationship 60. DMoz (Directory Mozilla)
    Management) 61. DMP (Data Management Platform)
    27. GA (Google Analytics): 62. DNS (Domain Name System)
    28. KPI (Key Performance Indicator): 63. DR (Domain Ranking)
    29. MAP (Marketing Automation Platform): 64. DR (Direct Response)
    30. RSS (Rich Site Summary): 65. DS (Directory Submission)
    PPC Acronyms – Digital Advertising 66. EPM (Earning per Month)
    Acronyms: 67. ESP (Email Service Provider)
    31. PPC (Pay Per Click): 68. FBML (Facebook Markup Language)
    32. CPC (Cost Per Click): 69. FTP (File Transfer Protocol)
    33. CTR (Click Through Rate): 70. GAS (Guaranteed Article Submission)
    Sales Acronyms: 71. GIS (Google Image Search)
    34. ABC (Always Be Closing) 72. GWT (Google Webmaster Tools)
    35. AE (Account Executive) 73. GYM (Google Yahoo MSN)
    37. AM (Account Manager) 74. Href (Hypertext Reference)
    38. ARPA (Average Revenue Per Account) 75. IBL (Inbound Links)
    76. IM (Internet Marketing)
    7. IP (Internet Protocol) 18. CAC- Customer Acquisition Cost
    80. ISP (Internet Service Provider) 19. LTV- Lifetime Value
    81. LB (Link Building) 20. PII- Personally identifiable information
    82. LPO (Landing Page Optimization) 21. CLV – Customer lifetime value
    83. LSEO (Local SEO) 22. CPA – Cost per acquisition / action
    84. LTKW (Long Tail Keywords) 23. API- Application program Interface
    85. MTO (Meta Tags Optimization) 24. AOV-Average Order Value
    86. NAP (Name Address Phone Number)
    87. NSEO (Negative SEO)
    88. OBL (Outbound Link) 1. CPT (Cost Per Thousand)
    89. OS (Operating System)
    2. DDM ( Data-Driven Marketing )
    90. OWBL (One-way Backlink)
    91. PBN (Private Blog Network) 3. VTC (View Through Click)
    92. PDF (Portable Document Format)
    93. PFP (Pay for Performance) 4. PPV (Pay Per View)
    94. QA (Quality Assurance) 5. RON (Run of Network)
    95. QS (Quality Score)
    96. RTD (Real-Time Data) 6. ROS ( Run-Of-Site)
    97. SER (Search Engine Ranking) 7. DMA (Designated Market Area)
    98. SERPs (Search Engine Result Pages)
    99. SNS (Social Networking Service) 8. SOV (Share of Voice)
    100. TLD (Top Level Domain) 9. DSP (Demand Side Platform)
    101. KISS (Keep It Simple Stupid)
    10. IAB (Interactive Advertising Bureau)

    Some Useful Abbreviation And Short


    Forms
    1. SMO-Social Media Optimization
    2. SEM-search Engine Marketing
    3. RTB- Real time bidding
    4. CPM – Cost per thousand
    5. CPV – Cost per view (see also PPV)
    6. DA- Domain Authority
    7. PA- Page Authority
    8. CSS – Cascading style sheets
    9. SSL – Secure Sockets Layer
    10. USP – Unique selling proposition
    11. XML – Extensible Markup Language
    12. GTM- Google Tag Manager
    13. GMB- Google My Business
    14. HTML – HyperText Markup Language
    15. HTTP – HyperText Transfer Protocol
    16. HTTPS – HyperText Transfer Protocol
    Secure
    17. PR – PageRank

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