SEO & CRO

Top Pitfalls and Solutions

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For Gaming Websites

E.C.Voica – October 2010

 The measurement of success (KPI)

• conversion and traffic

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comparative/competitive
– COVERPAGE analysis
• link profile valuation (LW)
• SEO & CRO mistakes & TIPS
 Website Optimization = SEO + CRO + X?
Conversion, Traffic and the “real life optimization”
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 Pay-Per-Click (PPC)

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 Comparative / Competitive Analysis
Source for proactive actions
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 ROI = Tdays [SV * CTR * CPC – Campaign Cost(T)]

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Actions
•Convert better (CRO)
•Increase number of visitors (SEO)
•Lower average CPC (diversification & PPC management)
•Optimize costs & set up effective workflows
•Delegate suboptimal operations
 Link Profile Valuation
Measuring Net Link Worth & Comparing link profiles
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 anchor text
age
link type
snippet
number of links
OBL
unique YBL
location
reciprocity
target
external page authority
internal page authority
page age
301
TLD
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in URL – COVERPAGE
keyword in title
page PR
site PR
mozrank
trustrank
CSS & JS distance
link neighbourhood
domain age
IP C Classes
link accumulation speed
comments
language
duplication
unique content indexing
microformats
distance from trusted domains
nofollow
location in SC
 LW is exponential

2 * LW(x) < LW(2x)

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Quality > Quantity Quality = hard to replicate

Entry Barrier & Low Reverse Engineering
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 SEO & CRO mistakes & TIPS
Being number one is a relative concept
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1. Shortcuts are expensive to take and counter (domains / extensive PPC)

2. You can be number one without “being number one”

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3. Correct workflows and intercompatibility are a must

4. You can catch-up at any moment. As time passes, the cost rises

5. SEO is all about the right mix of factors. Diversity IS important

6. Set up Critical Control Points (HACCP)

7. Create entry barriers (branding, services)

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8. Prevent back-engineering (link analysis)

9. Keep an eye on the big picture

10. Be enthusiastic but realistic

 Presentation deck is available at
www.evosoftmedia.com/presentations
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emil.voica@evosoftmedia.com

For more information, visit us at www.evosoftmedia.com

All Content and Intellectual Property is under Copyright Protection, EMS 2010
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get 200€ worth, free SEO audit for your website
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For more information, visit us at www.evosoftmedia.com

All Content and Intellectual Property is under Copyright Protection, EMS 2010