Research

Methodolgy

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 Team Members
Ashwini Deshmukh (M-34)
Meera Mugale (M-45)
Nitin Pandey (M-57)
Sameer Yadav (M-58)
Sathi Biswas (M-37)
Vijay Soni (M-59)

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 Table of Content
Research Problem Page: 4/18
Research Objective Page: 5/18
About Major Appliances Page: 6/18
Sampling Page: 7/18
Questionnaire Page: 8/18 to 9/18
Responses Page: 10/18 to 14/18
Results Page: 15/18 to 16/18
Conclusions Page: 17/18
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 Research Problem

You have just been hired as a management trainee by a firm that

manufactures major appliances. Your boss has asked you to
develop a questionnaire to determine how households plan to buy,
purchase, and use major appliances. This questionnaire is to be
used in a nationwide study. Design the questionnaire and explain
your approach to designing the questionnaire to management.

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 Research Objective
To understand factors that affect household's decision to
purchase major appliances.
To understand what types of major appliances customers are
planning to buy.
To understand the usage patterns of major appliances.
To help manufacturers in making better marketing strategies.
To investigate household satisfaction with the product.
To determine the household budget for major appliances
purchase.

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 About Major appliances
Household major appliances refer to large electrical or gas-powered
appliances that are used in homes for various purposes such as cooking,
cleaning, and cooling/heating.
Major appliances are typically fixed in place and are not designed to be
moved frequently.
Household major appliances are designed to make daily household tasks
more convenient and efficient.
Some common major appliances are Refrigerators, Dishwashers, Washing
machines, Dryers, Ovens, Air conditioners, Heaters

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 Sampling

Target audience: Our target audience for this study is Joint

family, Nuclear family, and Bachelors.
Sample size: The Sample size for the study is of 36 people.
Sampling Method: The sample was selected using Simple
random sampling.

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 Questionnaire
Demographic
What is your household income?
Purchasing Habits
What is your preferred method of purchasing major appliances?
Have you ever researched major appliances before making a purchase?
How important is the brand name when you make a major appliance
purchase?
How much do you plan on spending for your next major appliance?
When making a major appliance purchase, do you tend to rely on
reviews from other customers?
Is it important for you to have a warranty or guarantee when
purchasing a major appliance?
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 Product Usage:
How often do you clean and maintain your major appliances?
How often do you have to replace your major appliances?
How important is energy efficiency when you purchase a major
appliance?

Future Purchases:
What major appliances are you planning to purchase?
What factors influence your decision to purchase major
appliances?

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 Responses

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 Result

We can conclude that customers generally spend between

10K to 25K Rs for buying major appliances.
During buying of appliances, customers give preference to the
Brand, Quality, and Price.
Customers are planning to purchase the Air Conditioner and
Refrigerator.
Before purchasing appliances nearly 75% of people research
the product.

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 Result Contd.

Nearly 50% of people give importance to the energy

efficiency of products while purchasing.
Nearly 50% of people clean and do maintenance of the major
appliances
Nearly 75% of people buy products from stores.
Nearly 80% of people purchase products that come with a
warranty or guarantee.

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 Conclusion
In conclusion, we will ensure that the questionnaire is designed
to provide valuable insights into the behavior of households
when purchasing major appliances and understanding the
factors that influence purchasing decisions.
It can also help us identify common purchasing patterns and
the amount of money that people are willing to spend on major
appliances.
By this, we are confident that the questionnaire will be effective
in achieving the research objectives and providing the boss with
the information he needs to make informed decisions.
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 Thank you!

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