Scribd Logo
Upload

Welcome to Scribd!

  • Entry Methods

    Uploaded by

    andreu.oller2002a
    4 views2 pages
    This document compares 9 different international market entry strategies based on 6 criteria from cost and risk to control and commitment. Indirect exports ranked as the lowest cost and risk option with the most flexibility but least control, while a greenfield investment was the highest cost and risk with the least flexibility but most control and commitment. Direct contact with end-users increased from indirect exports to greenfield investments.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document compares 9 different international market entry strategies based on 6 criteria from cost and risk to control and commitment. Indirect exports ranked as the lowest cost and risk option with the most flexibility but least control, while a greenfield investment was the highest cost and risk with the least flexibility but most control and commitment. Direct contact with end-users increased from indirect exports to greenfield investments.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views2 pages

    Entry Methods

    Uploaded by

    andreu.oller2002a
    This document compares 9 different international market entry strategies based on 6 criteria from cost and risk to control and commitment. Indirect exports ranked as the lowest cost and risk option with the most flexibility but least control, while a greenfield investment was the highest cost and risk with the least flexibility but most control and commitment. Direct contact with end-users increased from indirect exports to greenfield investments.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    COST RISK PROFITABILITY FLEXIBILITY COMMITMENT CONTROL

    INDIRECT EXPORTS 1 1 1 9 1 1
    DIRECT EXPORTS 2 2 2 8 2 2
    COOPERATIVE EXPORTS 3 3 3 7 3 3
    LICENSING 4 4 4 6 4 4
    FRANCHISING 5 5 5 5 5 5
    CONTRACT MANUFACTURING 6 6 6 4 6 6
    JOINT-VENTURE 7 7 7 3 7 7
    ACQUISITION 8 8 8 2 8 8
    GREENFIELD 9 9 9 1 9 9

    RANKED 1 TO 9 1 THE LEAST


    9 THE MOST
    CONTACT END-USER
    1
    2
    3
    4
    5
    6
    7
    8
    9

    You might also like