AI in

Marketing
By Rahul Dhar

December 2023

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AI Snapshot

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AI is not new !!!

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What else AI can do for you ???

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What is AI ?

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Not all ML is AI

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Emerging use cases of AI

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Top Areas of AI usage
Content generation: The recent launch of OpenAI’s generative
AI platform ChatGPT in November of 2022 has prompted a flood of
new use cases for AI. AI used for content generation can save
marketing teams time and money by creating blogs, marketing
messages, copywriting materials, emails, subject lines, subtitles for
videos, website copy and many other kinds of content aimed at a
target audience.
Audience segmentation: AI helps businesses intelligently and
efficiently divide up their customers by various traits, interests and
behaviors, leading to enhanced targeting and more effective
marketing campaigns that result in stronger customer engagement
and improved ROI.
Customer service chatbots: Increasingly, marketers are exploring the
possibilities of enabling AI chatbots to enhance certain aspects of
customer service. Once trained, these bots can interact with
customers no matter where they are on their customer journey, help
resolve tickets quickly and effectively and increase customer
satisfaction.
Programmatic advertising: Programmatic advertising is the
automation of the purchasing and placement of ads on
websites and applications.
AI has significantly enhanced organizations’ abilities to
conduct programmatic advertising using customer history,
preferences and context to deliver more relevant ads with
higher conversion rates.
Search engine optimization (SEO): Deploying an AI solution
to enhance search engine optimization (SEO) helps
marketers increase page rankings and develop more sound
strategies. AI can help marketers create and optimize
content to meet the new standards.
E-commerce:
AI is helping businesses improve their e-commerce
programs and digital marketing capabilities by giving them
a more nuanced understanding of their customer’s needs
and buying habits, automating tasks and simplifying
workflows.
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AI Addresses your business goals

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Artificial intelligence marketing (AI Marketing)
is leveraging customer data and AI concepts
like machine learning to anticipate your
customer’s next move and improve the
customer journey.

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What can be top objectives of AI in Marketing ?

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… and how things look in near future

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Mapping customer journey with AI

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Mapping AI to the marketing process

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Mapping AI to the marketing / sales funnel

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Plan demand

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Plan Marketing Budgets

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Customer Lifetime Value
Success Story of Predicting CLV

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1P + 3P Marketing Data Integration !

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Personalization with AI
Challenge your marketing persona

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Cluster based personalization

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Targeting with AI

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Predictive Marketing
Predict the success of your communication

“
Even the most talented copywriters do
not possess AI’s data-gathering and
analytical capabilities
— Kat Dessenon, Persado Vice President of
Campaign Management

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AI based sentiment / loyalty analysis
Hotel chain : Better understanding of customer

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Facial Recognition Technology in Marketing

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Application of Eye Tracking within Market
Research ( The ‘M’easurement of Communication )

MEASUREMENT OF HEAT MAPS WHILE CUSTOMER IS GAZING

THE GLOW SIGN BOARD and MENU AT THE RESTAURANT
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 Point In Case
Amazon Web Services

Amazon Sumerian provides tools and resources that allows anyone to create and run augmented reality (AR),
virtual reality (VR), and 3D applications with ease. With Sumerian, you can build multi-platform experiences that
run on hardware like the Oculus, HTC Vive, and iOS devices using WebVR compatible browsers and with
support for ARCore on Android devices coming soon.

This exciting new service, currently in preview, delivers features to allow you to design highly immersive and
interactive 3D experiences from your browser. Some of these features are:
• Editor: A web-based editor for constructing 3D scenes, importing assets, scripting interactions and special
effects, with cross-platform publishing.
• Object Library: a library of pre-built objects and templates.
• Asset Import: Upload 3D assets to use in your scene. Sumerian supports importing FBX, OBJ, and coming
soon Unity projects.
• Scripting Library: provides a JavaScript scripting library via its 3D engine for advanced scripting capabilities.
• Hosts: animated, lifelike 3D characters that can be customized for gender, voice, and language.
• AWS Services Integration: baked in integration with Amazon Polly and Amazon Lex to add speech and
natural language to into Sumerian hosts. Additionally, the scripting library can be used with AWS Lambda
allowing use of the full range of AWS services.
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AI Adoption Strategy

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Interesting Read..

https://www.ibm.com/blog/ai-in-marketing/
AI in marketing:
How to leverage
this powerful new
technology for
your next
campaign

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Thank You