DEVELOPMENT IN THE PHILIPPINES
Invitational Programs to the Philippines
1950
It started as private initiative to promote the Philippines as a
tourist destination, Philippine Tourist and Travel Association
1972
President Ferdinand Marcos signed PD No. 1. This led to the
establishment of the Department of Trade and Tourism and the
creation of the Philippine Tourism Commission.
1973
It was later rename the Ministry of Tourism accordance with the
amendments to the 1973 Constitution.
1976
The development of the Philippine convention Industry became
official government policy, a milestone year that marked the
establishment of Southeast Asia’s first full-fledged convention
center, the Philippine International Convention Center (PICC);
and the creation of the Philippine Convention Bureau (PCB) as
a government corporation dedicated to the promotion of
Philippines as a meetings and convention destination. That
same year, the Philippines successfully played host to the
International Monetary Fund-World Bank Joint Conference that
signaled the entry of the Philippines into the world conventions
market.
1987
The Philippine Convention Bureau (PCB) was later
reorganized to become the Philippine Convention and Visitors
Corporation (PCVC)
2009
Tourism Promotions Board (TPB), under the RA 9553- Tourism
Act of 2009, in response to market developments which
embraced the new more specialized, and quality-oriented
Incentive Travel industry
ABOUT DEPARTMENT OF TOURISM
The Department of Tourism (Filipino: Kagawaran ng Turismo,
DOT) is the executive department of the Philippine government
responsible for the regulation of the Philippine tourism industry
and the promotion of the Philippines as a tourist destination
MA ESPERERANZA CHRISTINA GARCIA FRASCO -
DEPARTMENT SECRETARY
DOT – LOVE THE PHILIPPINES
DOT ATTACHED DEPARTMENT
TPB PHILIPPINES
The Tourism Promotions Board (TPB) is a corporate body
attached to the Philippine Department of Tourism (PDOT) that
is responsible for marketing and promoting the Philippines as a
global tourism destination.
SALES AND PROMOTIONS
Aggressive Philippine participation in MICE- specific
international trade shows and expositions, the conduct of sales
missions abroad; and the organization of regular MICE Buyer
BID PREPARATION
Matching international account leads with local counterparts
with the potential to bid; technical assistance in the planning,
preparation, and submission of Philippine Bid Proposals,
LIAISON SERVICES
Coordination between the international Host Committee and
the Local Counterpart Organization; assistance in matching the
international organization’s requirements with suitable
Philippine facilities and services:
PROMOTIONAL MATERIAL SUPPORT
Provision of an adequate supply of specialized information
materials on the Philippines as an ideal destination for MICE
groups
TECHNICAL VISITS
Coordination and organization of technical visits of
international MICE Clients in relation to a bid or a
hosted/booked MICE account
ATTENDANCE PROMOTION
Assistance in promoting attendance to booked events through
its network of foreign and domestic offices
Airport Reception
Facilitate the arrival of incentive groups, convention and
exhibition participants and other guest coordinate with the
agency a the airport.
TIEZA
Formerly known as the Philippine Tourism Authority, TIEZA is
mandated to designate, regulate and supervise tourism
enterprise zones (TEZs) as well as develop, manage and
supervise tourism projects in the country.
DUTY FREE PHILIPPINES
Mandated to operate the duty and tax free merchandising
system in the country.
INTRAMUROS ADMINISTRATION
Shall responsible for the orderly restoration and development
of Intramuros as a monument to the Hispanic period of the
Philippine history.
NATIONAL PARKS DEVELOPMENT COMMITTEE
Its major thrusts and programs are to:
1. Perform general maintenance work, preservation and
beautification of assigned parks.
2. Rehabilitate and develop assigned parks
3. Promote recreational, socio-cultural and educational
programs and activities
4. Conduct marketing activities
5. Augment the present security force of the agency
Nayong Pilipino
Nayong Pilipino or the “Philippine Village” was conceived by
former First Lady Imelda R. Marcos and her committees of
Filipino planners and architects to promote Philippine art and
culture. The site of the original Nayong Pilipino was located in
MIA Road, Pasay City, adjacent to the airport complex.
The Philippine Retirement Authority (PRA) is a government
owned and controlled corporation established in 1985, under
Executive Order 1037. Its vision is to make the Philippines a
globally competitive and preferred retirement destination in
Asia.
PHILIPPINES COMMISSION ON SPORTS SCUBA DIVING
Which shall undertake measures to provide the standard basic
dive rules to all levels or kinds of divers, regulate scuba sports
and technical diving in the country and ensure the safety of the
sport
DOT
To improve the tourism competitiveness of the Philippines, the
strategy of the DOT is to position the Philippines as a
destination and venue for major events and encourage private
sector investment.
STAKEHOLDERS
Are the entities who are involved with the MICE/Events
The level of influence on the MICE will depend on such factors
ar
• Motives (financial, emotional, polithal, or social)
• Power and Authority
• Resources
• Degree of involvement
PARTNERSHIP
Formed among the stakeholders could be through a mix public
and private involvement
 CLIENTS
 INDEPENDENT ORGANIZERS
 INTERMEDIARIES
 SUPPLIERS
CLIENTS are the source of revenue of the event, they are the
buyer who gives the final approval to host events and the main
celebrator. The segment of clients are Individuals and Families,
organizations/companies and public sector.
Public Sector this represent a broad cross- section of buyers,
from government institutions and agencies, to local
government unit who host civic events.
Individuals and Families are typical prospects for life-cycle
events. These clients normally hold parties to celebrate and to
commune and rekindle relationships. Even wakes and funerals
are now well orchestrated events.
Organizations/Companies – are typical prospects for events
to convene and for commerce, commonly referred to be a
corporate event. They compose the market for meetings,
seminars, conferences, conventions, product launches,
bazaars, selling events, sales promotion activities, incentive
trips and recreational activities
THIS SEGMENT CAN BE FURTHER DIVIDED INTO:
1. Companies and Business establishments These firms can
either be sole proprietorship partnerships or corporations
whose main business ess can be rotall manufacturing or
service Events of these firms are part of the operating calendar
or in response to the demand for their products or even to help
to achieve the corporate objectives and support the
management functions.
2. Association and organizations – of people that have a
common interest or purpose.
a. Trade Association – which are made up of individuals
and corporations that operate within an industry, or
are bound similar business concern:
b. Professional Associations – are formed by individuals
in a common or affiliated profession.
c. Non-profit Organizations – these are buyers from non-
profit sector, referred as the SMERF – social, military,
educational, religious and fraternal.
INDEPENDENT ORGANIZERS
They become the intermediary between the original planners of
the convention (client organization), the provider of the venue
and facilities’, the various suppliers and the actual delegates to
ensure that the convention or meetings is a success.
They act as a liaison. Plan, manage, and execute events. They
coordinate with product supplier and service providers to
ensure the achievement of event objectives. They
conceptualized the event, rent venues, hire suppliers, execute
the strategy and manage the risks to achieve the event
objectives.
PCO
PROFESSIONAL
CONGRESS/CONVENTION/CONEFERENCE ORGANIZER
Any person whose principal activity is to organize, promote,
manage, and/or arrange meetings or conventions for a fee or
lawful consideration.
US Professional Licenses in MICE events
CMP – Certified Meeting Professional
CSEP – Certified Special Events Professional
CTSM-Certified Trade Show Marketer
In the Philippines, people engaging in MICE and Events are
highly encouraged to become a competent tourism
professional through national certification The Technical
Education and Skills Development Authority (TESDA), the
government agency tasked to manage and supervise technical
education and skills development in the Philippines, has
defined competencies for person seeking to be hired as Events
Coordinator, Conference Coordinator of Function Coordinator,
Events Management Services NC III.
INTERMEDIARIES
Acts as catalyst bringing together the buyers and suppliers
together for a unified program destination for a specific such as
Convention Visitor Bureaus and Destination Management
Companies
Convention Visitor Bureaus This is often a partnership between
the government and the hospitality and tourism industry. Its
main is to market a destination an attractive venue for MICE
and provide service support to both event planners and
industry suppliers.
Destination Management Companies – They act as local
experts for the destination. Thus, their recommendations
provide you with valuable Input’s you may not receive
elsewhere
 Creative proposal for special events
 Guest tours
 VIP amenities and transportation
 Shuttle Services
 Staffing within MICE events.
 Team Building Activities
 Onsite Registration, etc
SUPPLIERS
Represent the different specialist – organization or individuals
that provides support products and services to organizer. This
companies will bring the MICE/Event concept into a reality.
Suppliers also called VENDORS. They include but not limited
to!!! Venue, destinations, audio-visual contractors, graphic
designers, telecommunication companies, transport group
Interpreter, resource speakers. Caterers. Florist, exhibition and
stage contractors providers, and technology
CONVENTION VENUE
Philippines has played host to several high-profile events.
Among the preferred venues are the PICC-Philippine
International Convention Center, WTC – World Trade Center,
CICC – Cebu International Convention Center and SMX
Convention Center.
Philippines has played host to several high-profile events.
Among the preferred venues are the PICC-Philippine
International Convention Center, WTC – World Trade Center,
CICC – Cebu International Convention Center and SMX
Convention Center.
PHILIPPINE INTERNATIONAL CONVENTION CENTER
(PICC)
CCP Complex, Roxas Boulevard, Manila, Philippines
Mark on its own, housing works of various Filipino master
artists in painting, the on Center made history as Asia’s first
convention center, setting a trend that led to countries to build
tune It provides the perfect venue for every gathering and
purpose. It offers excellent facilities for meetings, conventions,
exhibits and special events – a Plenary Hall that can seat more
than 3,500; an elegant Reception Hall, Exhibit Areas and other
meeting rooms.
SMX CONVENTION CENTER
The country’s newest and largest privately-run exhibition and
convention center, SMX is a world-class venue for international
exhibitions, large-scale local trade events, major medical and
other industry conventions and corporate functions.
It is an integral part of the Mall of Asia Complex, an innovative
business and leisure park that addresses the needs of every
event organizer. Its proximity to the Mall of Asia integrates
business with recreation, shopping and entertainment.
WORLD TRADE CENTER-MANILA
In the Philippines, World Trade Center Metro Manila is the first
world-class exhibition center which was inaugurated on
November 1996. The first of two exhibition halls cover a total
floor space of 8,300 square meters.
Set to be added to the complex in the near future is another
exhibition hall, a high-rise office/commercial building, as well as
a hotel. It will house the offices and club facilities such as
restaurants, lounges and other amenities.
CEBU INTERNATIONAL CONVENTION CENTER (CICC)
The Cebu Convention Center (Cebu International Convention
Center, CICC) is a structure built by the Cebu Provincial
Government in time for the 12th ASEAN Summit in January
2007 and the 2nd East Asia Summit. It is a three-story structure
with a gross floor area of 28,000 square meters and situated
on 3.8 hectares of land in Mandaue City.
The Cebu Convention Center features an International Media
Center, a large Plenary Hall, an Exhibition Hall, and several
Meeting Rooms. The Cebu International Convention Center is
an Ideal venue for conventions, meetings, trade shows,
business conferences, sports, corporate events, expositions
and other special events.
HONORARY CHAIRMAN
Optional position
This person has sole function of lending prestige to the event.
Reserved for a high-ranking government dignitary, an authority
from the industry, or professional who commands the respect
of a large majority.
CONGRESS CHAIRMAN
 Selected and appointed by the host committee.
 Overall in-charge of convention management.
 Must have excellent organizational and leadership
skills.
 Responsibility to negotiate with international
counterpart association, he should preferably be
known in International circles.
BOARD OF ADVISERS
 Composed of respected personages with expertise to
guide policy decisions or with stature in the
community to open up opportunities for convention
THE SECRETARIAT
 Responsible for registration, printing and
documentation, and language services.
 Serve as clearing house for all conference
Information, and disseminating pertinent information
to all concerned parties to facilitate necessary action.
 Coordinating the various committee’s undertaking
since they serve as the main coordinating body for all
conference arrangements.
SECRETARIAT FUNCTIONS
• Central Communication and Information
• Administrative Services
• Printing and Documentation
• Language Services
• Registration and Information Services
Conference Evaluation
CENTRAL COMMUNICATION AND INFORMATION:
serves as link with the international association. Centralizing
communication with the secretariat avoids confusion and
facilitates good coordination.
ADMINISTRATIVE SERVICES:
 Personnel
 Legal Services
 Communications Facilities
 Office Management
 Procurement
 Arrange ancillary services
PRINTING & DOCUMENTATION: Printing entails major
expenses which is
Incurred in the early stages of congress preparation.
Documentation is a standard requirement of most international
conferences and business sessions.
LANGUAGE SERVICES: when there is more than
One official conference language a professional translator is
needed. For business sessions, translation may be written or
oral, ORAL Translation is also known as INTERPRETATION.
This can be done CONSECUTIVE (translation is done very few
sentences through public-address system); SIMULTANEOUS
(delegates hear the interpretation through headsets at the
same time that the speakers speaks)
REGISTRATION AND INFORMATION SERVICES
PRE-CONGRESS ONGRESS PROPER
To determine their reactions to specific aspects of the
conference/convention. The secretariat must conduct a survey
among participants before the end of the congress to
determine their reactions to specific aspects of conference.
The value of surveys to the host association is perhaps limited
to generating information that may guide the future hosting of
other international conventions.
However, surveys may be very important for the international
association, which organizes the convention every few years.
Primary source of funds is REGISTRATION FEES.
Additional Funds: Sponsorship, Exhibits, Advertisements,
Fund-raising campaigns, Grants, Donations, Subsidy.
Accurate budgeting is dependent upon accurate information.
Every element of congress organization must be included. To
clarify these elements, the committees concerned must
prepare the following:
 Basic / scientific program
 Promotion and marketing strategy
 Outline social program
EARLY NEEDS, you will need a substantial amount of funds at
a very early stage, mainly for printing office supplies,
promotional materials, communications and other secretariat
expenses.
SEED MONEY, whether from previous convention’s surplus or
from other funds.
PROGRAM
The program committee should closely coordinate with the
secretariat, which is the entity directly responsible for the
conference programs.
Responsibility as host committee is largely limited to the
division Meeting rooms, technical and documentation
requirements. The international association, as a matter of
courtesy, usually allows host country’s special participation in
the business sessions as well as in the opening and closing
ceremony.
PROMOTION
Congress promotions are directed towards attracting congress
participants and stimulating support for the congress. All
promotional activities must be measured against yard stick
since promotion can be very expensive.
Each congress promotional activity must be:
 Attractive
 Informative
 Cost-effective Timely
Several aspects of promotion require professionals handling;
advertising. Press center operations, the conduct of press
conferences and Important presentations before international
for a. Unless there is qualified association member, or a PCO, special facilitation arrangements for conference and
to do job, you may have to hire a consultant to handle to critic dignitaries.
aspects of promotions.

The consultant must able to address the communication needs

not only of the local but also the reign tar markets. He must be Airport reception and facilitation is 100 percent coordination
someone familiar with the technical or specialized file with not one or two, but several agencies:
represented by the congress.
 Department of Foreign Affairs – Visa and protocol
The main components of a promotional program are: arrangement
 Bureau of Immigration – port courtesies such as
 Print Materials provision of special immigration counter
 Personal Communications  Department of Finance / Bureau of Customs – port
 Advertising courtesies and facilitation in custom
 Publicity  Clearances of congress materials and giveaways.
 Outdoor décor  Ninoy Aquino International Airport – entry passes, VIP
 Promotional trip lounge and permits.
 Direct mail / e-mail  Department of Tourism – lei reception and use of
information counters
PHYSICAL ARRANGEMENTS  Armed Forces of the Philippines – Civil Relations
Service – security requirements
Refers to seating arrangement and furnishings inside the
meeting/function rooms as well as in the reception area outside
the room The physical set up must be conducive to eliciting the
results desired from the conference session.

PHYSICAL ARRANGEMENTS

TECHNICAL PROVISIONS

Pertains to light, sound and technical aspect for needed

equipment for the convention/events.

Tour

It is standard practice for Manila conventions to provide

complimentary city tour. You may include some tours in the
registration fees. However, it is always better to have additional
optional tours which participants can pay for separately.

Appoint an official tour operator to prepare pre- and post-

convention tour packages.

Ground Tour Transportation

Some conventions require airport-to-hotel transfer and back.

But you must always provide shuttle service between the
hotels and the convention venues, and to and from the official
social functions.

Unless, the host, specifically committed complimentary shuttle

service

AIRPORT RECEPTION AND FACILITATION

 It is customary for the Philippine host association to

extend port courtesies to all congress participants and
guests. However review the merits of this practice as
it applies to your convention.
 It would be helpful to provide identifying markers to
your participations and guests in advance to easily
distinguish them from the other arriving passengers.
 Develop a master plan that will determine all aspect of
airport coordination with concerned agencies: for
regular port courtesies to congress participants; and