TRS 2100 - Travel Services 1

Philippine Tourism Industry

Module 2: PHILIPPINE TOURISM INDUSTRY

Course Learning Outcomes:

1. Explain the role of the National Tourism Office
2. Discuss the DOT’s attached agencies and the
local government unit in the tourism industry

Tourism Industry Sectors and Organizations

Government Sector
Local Government Units (LGU)
Divided into 4 levels:
 Autonomous regions
 Provinces and cities independent from a province
 Component cities and municipalities, and
 Barangays

Tourism Bill of 2004 (Senate Bill 1725)

 Introduced by Sen. Richard Gordon during 13th Congress.
 Highlights tourism as the centerpiece of the Philippine economy
 Features the reorganization of the Department of Tourism into 4 groups: department
proper, department services, bureaus and offices, and department’s regional offices

Department of Tourism
Created in 1973 by virtue of Presidential Decree No. 189
Tourism Act of 2009 or Republic Act No. 9593 declared the country’s tourism policy as a
driving force in generating investment, employment and national development

Tourism Act of 2009 consists of:

1. DOT Proper
2. Office of Tourism Standards and Regulations
3. Office of Tourism Coordination
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Philippine Tourism Industry

4. Tourism Resource Generation

Philippine Convention and Visitors Corporation (PCVC)

 Involved in the planning and implementation of the country’s tourism marketing efforts
 Now known as Tourism Promotions Board (TPB)
 An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) exists to
market and promote the Philippines domestically and internationally as a world-class tourism and
MICE destination, in strategic partnership with private and public stakeholders to deliver a unique
high-value experience for visitors, significantly contributing to increased arrivals, receipts and
investments to the country.

 Mission
We creatively market and promote a unique and high value experience for the visitors.
 Vision
Country: Philippines is one of the most preferred tourist destinations in Asia Pacific by 2022.
Corporate: To be the best performing marketing agency of the Department of Tourism.
 Core Values
PASSIONATELY DRIVEN TEAM
We respond enthusiastically and with dedication to the needs of the industry stakeholders.
OUTSTANDING LEADERS
We act as an enabler in embracing challenges to create breakthrough ideas, exercise good
governance, transparency and judicious management of resources.
WORK -LIFE INTEGRATION
We create a healthy work environment to promote synergy in all areas that define “life”: work,
home/family, community, personal and spiritual well-being, and health.
EMPOWERED ORGANIZATION
We strive to be superior by improving performance through continued learning in all levels of
the organization.
RESPONSIVE PARTNERS
We commit to build and nurture a just and sustainable development for the society.

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Philippine Tourism Industry

Philippine Tourism Authority (PTA)

 Tasked to execute the established policies and programs of the department particularly for the
 development, promotion and supervision of tourism projects in the Philippines
 Now known as Tourism Infrastructure and Enterprise Zone Authority (TIEZA)
 The Tourism Infrastructure and Enterprise Zone Authority (TIEZA), a government corporation, was
created by virtue of Republic Act No. 9593 or the Tourism Act of 2009 on May 12, 2009, replacing the
Philippine Tourism Authority (PTA). TIEZA is mandated to continue the functions previously exercised
by PTA under Presidential Declaration 564, unless otherwise inconsistent with the provisions of RA
9593.

 Vision
By 2026, TIEZA is a globally recognized tourism development agency and a primary catalyst for
inclusive and sustainable socio-economic growth.
 Mission
To contribute to national tourism development goals and showcase Philippine culture by
designating, supervising, and regulating sustainable Tourism Enterprise Zones; undertaking viable
Tourism Infrastructure Projects; and managing assets.
 Core Values
Excellence
Integrity
Innovation

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Philippine Tourism Industry

References and Supplementary Materials

Book
1. Deanna Esmeralda M. Saguid & Judiren B. Torres (2017). Technology and Livelihood
Education (TLE) Home Economics Specialization: Travel Services. Trinitas Publishing,
Inc. Quezon City.

Online Supplementary Reading Materials

1. AN ACT STRENGTHENING, REORGANIZING AND STREAMLINING THE DEPARTMENT
OF TOURISM, AND DECLARING A NATIONAL POLICY FOR TOURISM AS THE
PRIMARY ENGINE OF INVESTMENT, EMPLOYMENT, GROWTH AND NATIONAL
DEVELOPMENT; http://senate.gov.ph/lis/bill_res.aspx?congress=13&q=SBN-1725
2. Tourism Promotion Board Philippines; https://www.tpb.gov.ph/about/
3. The Tourism Infrastructure Enterprise Zone Authority; https://tieza.gov.ph/about-
us/

Online Instructional Videos

1. Branches of the Philippine Government ;
https://www.youtube.com/watch?v=YKnuG38QYIw

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