THE PHILIPPINE

TOURISM INDUSTRY

prepared by Sharon Candy P. Manguerra, MBA

TOURISM INDUSTRY
 Composed of industries and entities,
both public and private, involved in
the planning, development,
marketing, sales, operation and
evaluation of destinations, products
and services that cater to the needs
of the travelers, both foreign and
domestic.
 common link is to provide services
to travelers
prepared by Sharon Candy P. Manguerra, MBA
TOURISM INDUSTRY
The Government Sector The Private Sector
Department of Tourism Transportation
Companies
PHILIPPINE Convention Hotel Industry
and Visitors Corporation
Tourism Infrastructure Entertainment industry
and Enterprise Zone
Authority

Local Government Units The Travel Trade

Other National Other Private Sector
Government Units Entities
prepared by Sharon Candy P. Manguerra, MBA
THE GOVERNMENT SECTOR

 responsible for the formulation of tourism

policies in the tourism industry
 It provides guidelines for the development
of destinations, and regulates the
industry, in collaboration with the
government agencies.
 Subdivided into the national government
entities, and the local government units.
prepared by Sharon Candy P. Manguerra, MBA
THE GOVERNMENT SECTOR
 Four (4) government agencies that
are directly involved in the tourism
industry: the Department of Tourism
(DOT), the Tourism Infrastructure
and Enterprise Zone Authority
(TIEZA), the Philippine Convention &
Visitors Corporation (PCVC), and
municipal, city and provincial Local
Government Units (LGUs).
prepared by Sharon Candy P. Manguerra, MBA
DEPARTMENT OF TOURISM
 Established by virtue of Presidential
Decree No 189 in 1973 and
reorganized by Executive Order No.
120 in accordance with Article II,
Section 1 (a) and Article III of the
Freedom Constitution of 1986.
 It is the national government’s
organization overseeing the
country’s tourism industry
prepared by Sharon Candy P. Manguerra, MBA
 Secretary Of Tourism

Undersecretary
Assistant Undersecretary
Undersecretary Planning
Secretary for Tourism
Tourism Product
internal Services &
promotions Development &
Services Regional Offices
Coordination

prepared by Sharon Candy P. Manguerra, MBA

 Secretary Of Department of Tourism

National Parks Philippine Tourism Intramuros

Development Convention & Infrastructure Nayong Pilipino
Committee Visitors and Enterprise Foundation, Inc Administrati
(NPDC) Corporation Zone Authority on

prepared by Sharon Candy P. Manguerra, MBA

NATIONAL PARKS AND
DEVELOPMENT COMMITTEE
 Created to undertake development
of new parks, upgrade and maintain
park facilities, develop and operate
cultural and educational programs,
and facilitate private sector
participation in appropriate aspects
of parks development and
maintenance

prepared by Sharon Candy P. Manguerra, MBA

THE PHILIPPINE CONVENTION AND
VISITORS CORPORATION (PCVC)

 Marketing arm of the Department of

Tourism
 Its main task is to promote the
Philippines as a tourist and
convention and incentive travel
destination.

prepared by Sharon Candy P. Manguerra, MBA

TOURISM INFRASTRUCTURE AND
ENTERPRISE ZONE AUTHORITY (TIEZA)

 Acts as the implementing arm of the

Department of Tourism in the
development and supervision of
tourism facilities and infrastructure

prepared by Sharon Candy P. Manguerra, MBA

NAYONG PILIPINO FOUNDATION

 Its purpose is to faithfully represent

the various cultures, arts and
industries of the Filipino people; it is
the replica of the various regions in
the Philippines

prepared by Sharon Candy P. Manguerra, MBA

INTRAMUROS ADMINISTRATION

 Mandated to undertake the

restoration, development,
preservation and promotion of the
Walled City as a priceless heritage
and historical landmark of the
Philippines.

prepared by Sharon Candy P. Manguerra, MBA

THE LOCAL GOVERNMENT UNITS

 Empowered to regulate the

establishment, operation and
maintenance of cafes, restaurants,
beerhouses, hotels, motels, inns,
pension houses, lodging houses, and
other similar establishments,
including tourist guides and
transports.

prepared by Sharon Candy P. Manguerra, MBA

OTHER NATIONAL GOVERNMENT
UNITS
 Government offices that indirectly
participate in the tourism industry in the
course of day-to-day activities.
 Department of Transportation and
Communications (DOTC), Civil aeronautics
Board (CAB), Air Transportation Office
(ATO), Maritime Industry Authority (MARINA),
the Philippine Ports Authority (PPA), Land
Transportation Franchise and Regulatory
Board (LTFRB)
prepared by Sharon Candy P. Manguerra, MBA
OTHER NATIONAL GOVERNMENT
UNITS
 Department of Foreign Affairs (DFA),
Dept. of Public Works and Highways
(DPWH), Department of Finance,
Dept. of Justice, Dept of
Environment and Natural Resource
(DENR), Local Government Units
(LGU) and the Philippine National
police (PNP), Department of Labor
and Employment (DOLE)
prepared by Sharon Candy P. Manguerra, MBA
 Department of Foreign Affairs- The
Philippine agency responsible for the
issuance of passport to its citizens.,
develops and maintains friendly relations
with other countries
 Department of Trade and Industry- The
Philippine government agency charged
with creating a business-friendly
environment that is conducive to the
growth of enterprises and supportive of
fair and robust trade in goods and services,
both within and outside the Philippines.
prepared by Sharon Candy P. Manguerra, MBA
 Department Of Health- The
Philippine government agency
responsible for ensuring access to
basic public health services to all
Filipinos through the provision of
quality health care and regulation of
providers of health goods and
services.

prepared by Sharon Candy P. Manguerra, MBA

 Department of Transportation and
Communications (DOTC)- responsible
for the regulation and supervision of
the transportation and
communications industries.
 Department of Finance- responsible
for revenues collections through the
Bureau of internal revenue and
Bureau of Customs
prepared by Sharon Candy P. Manguerra, MBA
 Department of Justice- under which
the Bureau of Immigration regulates
the entry and exit of foreign
nationals.
 Dept. of Environment And Natural
Resource (DENR)- oversees the
protection of the natural
environment

prepared by Sharon Candy P. Manguerra, MBA

 Department of Labor and Employment- The
Philippine government agency responsible for
the protection of the employee’s rights and
welfare.
 Department of Interior and Local Government-
The Department responsible for the promotion
of peace and order, to ensure public safety,
strengthen capability of local government units
through active people participation and a
professionalized corps of civil servants- which
supervises the local Government Units and the
Philippine National Police

prepared by Sharon Candy P. Manguerra, MBA

THE PRIVATE SECTOR
 Five (5) principal industries directly involved
in tourism:
1. The transportation industry (air, sea, land)
2. The Hospitality Industry (hotels, resorts,
inns, motels, lodging/pension houses,
apartment-hotels)
3. The Activities and Attractions Industry or
entertainment industry (restaurants,
discos, museums, theaters, theme parks,
adventure clubs, dive shops)
4. The Travel Trade (travel agents, tour
operators and tour guides)
5. Other private sector entities
prepared by Sharon Candy P. Manguerra, MBA
TRANSPORTATION INDUSTRY
 Made up of all those involved in the
movement of people and goods from
point to point, or points beyond,
within a specific area by air, sea or
land, including all required and
necessary infrastructure, such as
airports, piers, roads, bridges and
the like.
 Plays the most important role in
tourism- without travel, there is no
tourism.
prepared by Sharon Candy P. Manguerra, MBA
THE HOSPITALITY INDUSTRY
 Includes all establishments that
provide board and lodging to people.
 These are the highly sophisticated
seven to five-star hotels in the urban
centers of the country, or boarding
houses in the remote locations.
 Made up of all involved in providing
board and lodging to travelers
regardless of location in city hotels,
seaside resorts or home-stays, and
category, including amenities and
facilities available.
prepared by Sharon Candy P. Manguerra, MBA
ATTRACTIONS AND ACTIVITES
 Also referred to as the entertainment,
recreation or leisure sector which is best
exemplified by theme parks, shopping
malls, night clubs, restaurants and the
like.
 It comprises all sites, destinations and
organizations that offer attractions and
provide entertainment to the travelers.
 These also include museums, cultural
villages, fast food centers, disco houses,
experiences, events and the like.
prepared by Sharon Candy P. Manguerra, MBA
THE TRAVEL TRADE
 Made up of travel agents, tour operators,
also referred to as intermediaries or
middle men, and the tour guides.
 Travel Guide
An individual who, either as an
employee or an affiliate of a licensed
tour operator, accompanies tourists,
both foreign and domestic, for a fee,
commission or any other form of lawful
remuneration on local sightseeing
excursion to provide pertinent
commentaries, and look after the
general well-being of the travelers.
prepared by Sharon Candy P. Manguerra, MBA
THE TRAVEL TRADE
TRAVELAGENTS TOUR OPERATORS
1. Retailers. Normally transact 1. Wholesalers. Deal primarily
business and sell directly to the with the retailers 9travel agents)
travelers. and only occasionally with the
travelers.
2. Act as counselor to the Act as the conduit to, and
traveler, and are agents for the middlemen of the suppliers.
supplier.
3. Have fixes income in 3. Have variable but limited
predetermined commission income and profit margins.
schemes. Capitalize on cost-savers.
4. Charge fees for ancillary 4. Sell optional tours, excursions,
services. and extensions. Make use of
deposits and cancellation fees.
5. Are limited to direct dealings 5. Can, but should not by-pass the
with traveler. retailers, and sell direct to the
travelers.
prepared by Sharon Candy P. Manguerra, MBA
OTHER PRIVATE SECTOR
ENTITIES
 The members of the media
Print, broadcast, audio-visual or
electronic
Plays an important role in the
tourism industry as they perform
the task of “image making”, in
addition to the marketing aspects
of media.
 Educational and training institutions
prepared by Sharon Candy P. Manguerra, MBA