TRS 2100 - Travel Services 1

Philippine Tourism Industry

Module 3: PHILIPPINE TOURISM INDUSTRY

Course Learning Outcomes:

1. Define the role of the various sub-sectors of the
private sectors that comprise the tourism
industry
2. Identify specific entities in the private sector and
explain their specific function in the tourism
industry

Tourism Industry Sectors and Organizations

Private Sector
Provide valuable services for the mobilization and activation of the tourism and travel and
transportation industries.
 Transportation
They are the modes of commuting.
• Road: Car, bus, cycle.
• Rail: Long distance, high speed, commuter, or intercity trains.
• Water: Boats, ferries, cruises.
• Air: Carriers that operate on fixed schedule, Charters that operate as and when required.
 Lodging

Accommodation: Hotel, motel, lodge, guest house, B&B.

 Food and beverage

Restaurant: Specialty restaurants, themed restaurants, branded restaurants such as CCD,

KFC, Bistros, and takeaway food joints.

 Attractions and activities

They are the places the tourists perceive as the satisfaction of their leisure-oriented needs.
• Natural Attractions: Caves, canyons, rocks, waterbodies, landscapes.
• Man-Made Attractions: Theme parks, towers, bridges, architecture, temples, mosques,
churches, and monuments.
• Cultural Attractions: Historical sites, monuments, local arts and crafts, local folk core,
music and dance.

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Philippine Tourism Industry

They include activities the tourists are interested to engage in:

• Adventure Sports: Mountain biking, bungee jumping, rafting, and other similar activities.
• Leisure: Basking on beaches, swimming, dining near waterbody.
• Business Activities: Attending seminars, business meetings, promotions.
• Health Activities: Attending Yoga sessions, exercising, undergoing naturopathy, and
similar such activities.

 Travel and trade industry

They are the mediators.

• Travel Agents: The business of selling hospitality and tourism products.
• Tour Operators: They deal with the operating components for rates.

 Other private sector entities

1. Publishing Companies - Responsible for promoting and disseminating information.
2. ITC Service Providers - Pictures, videos, and other relevant information to entice travel are
made available online
3. Marketing and Public Relations - Behind the marketing strategies and promotion campaigns
4. that boost the knowledge and interest of people on tourism and travel
5. Event Organizers - In charge of arranging and managing different events
6. Miscellaneous Services - Travel insurance, Foreign exchange, Medical services,
Communications and others

Education and Training Institutions in Tourism

Educational and training institutions offer a broad range of courses and programs to develop
and enhance skills needed in tourism and travel industry.
Technical Education Skills Development Authority (TESDA) gives a National Certificate of
Competency to certify students whose skills have been recognized to be at par with industry
standards.

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Philippine Tourism Industry

References and Supplementary Materials

Book
1. Deanna Esmeralda M. Saguid & Judiren B. Torres (2017). Technology and Livelihood
Education (TLE) Home Economics Specialization: Travel Services. Trinitas Publishing,
Inc. Quezon City.

Online Instructional Videos

1. Top of Nas Daily - The Most Lovable Country ;
https://www.youtube.com/watch?v=rHLTDX-Yi9w

Course Module