Name: Joey L.

Busquit
Section: BSHM 1E

Learning Outcomes:
At the end of this lesson, you should be able to:
1. explain the nature of a tour

Pre-Test: List down your top 5 dream Tourist Destinations (Local/ International).
Why do you want to go to each destination?
My Top 5 Tourist Destination
1. USA
2. England, United Kingdom
3. France
4. South Korea
5. Japan

Activity: Think it! Tour It!

Read and analyze the situations below. Write DT on the blank
if it belongs to Domestic Tourism and IT if it falls under
International Tourism, and PT if it is a Package Tour then IT if
it is an Independent Tour.
International Tourism 1. My father went to Japan for a business trip.
Package Tourism 2. The tourism and hospitality class booked for a tour with
T&H travels.
Independent Tour 3. I bought ferry tickets for the whole family.
Domestic Tourism 4. Sheila went to Dumaguete.
International Tourism 5. Ella and her family went to the Hong Kong Disneyland.
Package Tour 6. Hannah & Irma find booking a cheap ticket, looking for a hotel,
searching for destinations and how to get there a hassle, so they booked for an
inclusive tour instead.
Name: Joey L. Busquit
Section: BSHM 1E
Package Tour 7. Lisa downloaded a booking app and booked for a 2-day hotel
stay promo.
Independent Tourism 8. We will spend our vacation in Baguio City.
Domestic Tourism 9. My squad travels a lot, we’ve been to Ilocos, Tagaytay,
Manila, Leyte, & Cebu.
International Tourism 10. Kevin did not enjoy his stay in Bali because he got a
problem with his passport and because of the language barrier.

Give 3 examples for each category of tourist services.

Principal Tourist Second Group of Third Group of Other Tourist
Services Tourist Services Tourist Services Services

 Norwegian  Pan Pacific  Wanderlands  Diplomat

Cruise Line Manila Travel Hotel
 Cebu  CTPH TOUR  Greenbelt
 Ristoranti
Pacific  TruTravels  Batad,
delle Mitre
 Oceana Banaue
Cruises  Metropolitan Rice
Theatre Terraces

Analysis:
The tourism sector is one of the largest money-
generating industries in the world. Like most industries, it
is ever-changing and developing. There are 2 types of
tourism: domestic and international. It is also important to
know the difference between a package and
independent tours in identifying the nature of a tour. In
addition, tourist product characteristics, tourist
destination, and tourist services will be tackled in this lesson.

Abstraction:
Name: Joey L. Busquit
Section: BSHM 1E
Understanding the difference between domestic and international tourism,
as well as independent and package tour are essential to analyze the nature of a
tour.
 Domestic Tourism
- Travel taken exclusively within the national
boundaries of a traveler’s country.
- There are no language, currency, nor
documentation barriers so people find it
easy and more convenient.
 International Tourism
- Involves movement of people across international boundaries.
- This is more difficult because other countries mostly have different
language, currency, and documentation requirements (e.g.
passports, visas, conditions to be met by tourists).

 Package Tour
- Sometimes called an inclusive tour.
- An arrangement of transport and accommodation bought by a tourist
at an all-inclusive price.
- Most often, prices of individual elements cannot be determined by
the tourist.
- Tour operator purchases transport and hotel accommodation in
advance usually at a lower price because they are bought in bulk
and organizes them into a tour package.

 Independent Tour
- An arrangement in which a tourist buys facilities separately (making
reservations in advance, en route during his or her tour, etc.)
Tourists may purchase tours individually or by group. An independent inclusive
touris when a tourist travels to a destination individually, while in a group
inclusive tour a tourist travels with the company of other tourists. IIT and GIT are
abbreviations used for the tours, respectively.
Name: Joey L. Busquit
Section: BSHM 1E
Name: Joey L. Busquit
Section: BSHM 1E

3 BASIC FACTORS OF A TOURIST DESTINATION

1. Attractions – may be site and event attractions, and it may also be
natural (e.g. mountains, beaches, climatic features like sunset or
fresh air) or man-made (e.g. historical or architectural buildings,
holiday camps, theme parks like Enchanted Kingdom and
Disneyland in Hong Kong).

 Site Attraction – the destination itself has the appeal, it may be a

country, a geographical region such as the Alps, a city, or a resort
like Boracay.
 Event Attraction – tourists are drawn to the destination because of
what is happening there, it includes exhibitions, festivals like
Sinulog, and sports events like the Olympic Games.

2. Amenities – include accommodation, food, local transport,

communications and entertainment at the site. The potential for
tourism of an attractive destination will be limited if the basic
amenities are not provided. Amenities differ according to the site,
sometimes the “amenity” is the principal attraction itself to offer a
different kind of experience, in this case when a resort hotel is built
in an undeveloped region or area.

3. Accessibility – means having a regular and convenient

transportation in terms of time/ distance from the originating
country to a destination (and vice versa) at a reasonable price. If
the means of access is private transport, tourism flow will depend
upon suitable roads, gas stations, and the like. Good railways,
airports, and seaports are designed to facilitate accessibility.
TOURIST SERVICES:
1. Principal Tourist Services – are supplied by passenger transport which
provides means of transport going to and within the destination. Distinction
in transport are between: private & public, domestic & international, and
among various modes – land, sea, and air.
2. Second Group of Tourist Services – are accommodation, food & beverage,
and entertainment. Hotels are vital concern to most tourists, but many stay
with friends or relatives and other private accommodations while others
Name: Joey L. Busquit
Section: BSHM 1E
provide their own accommodation (e.g. tents, caravans). Since food and
beverage are part of our necessities, operations that serve such services
cut across all sectors of the travel industry. Entertainment with amusement
and recreation is the primary reason why people travel.
3. Third Group of Tourist Services – are those provided by travel agents
(distributor of the product; link between the tourist and providers of
transport & accommodation)and tour operators (manufacturer of the
product; combines components of a holiday into a product to be sold to the
public through public agents).
4. Other Tourist Services – include currency, documentation, information,
sightseeing, and shopping.

Application: Tour Factor!

In the Pre-Activity you listed your top 5 dream
tourist destination. Pick one out of the 5 tourist
destinations and evaluate its factors (refer to
the 3 basic factors of a tourist destination).
Search and identify the available attractions
(explain the site, events, if it’s natural or man-
made), amenities (what food, local transport,
entertainment, accommodations and the likes
are available in that destination?), and
accessibility (how do we get there?).

Tourist Destination #1: United States of America

Attractions:
Tourists Attractions are:
 Grand Canyon
 Niagara Falls
 Statue of Liberty
 White House
 Yellow Stone National Park
 Walt Disney Resort
 Time Square
 Golden Gate Bridge
Name: Joey L. Busquit
Section: BSHM 1E
 Waikiki
 Las Vegas Strip

Amenities:
NIAGARA FALLS HOTEL AMENITIES
The Marriott on the Falls offers a wide range of amazing guest room and hotel
amenities to connect you with comfort, convenience, and one-of-a-kind experiences
while visiting Niagara Falls. Discover incredible dining at Milestones on the Falls,
Marriott Cafe, Starbucks, and the Lobby Bar, and enjoy other fantastic amenities like the
Cascade Gift Shop, on-site fitness centre, indoor pool, high speed internet, and more.

MARRIOTT ON THE FALLS – HOTEL DETAILS

 32 storey hotel, 404 guestrooms and suites
 Overlooking Niagara Falls – featuring whirlpool,
 2-storey loft, family suites and many more room types to select from
 Awarded the prestigious AAA Four Diamond Award 17 consecutive years
 Enjoy a Starbucks and daily newspaper in the oversized lobby
 View fireworks over the Falls and nightly Falls illuminations from your guest room

CHECK-IN AND CHECK-OUT

 Check-in: 3:00 PM
 Check-out: 12:00 PM
 Express Checkin, Express Checkout
 Video Review Billing, Video Checkout

HOURS OF OPERATION
 Business Centre Open 24hrs
 Fitness Room – Open 24hrs with Room Key
 Lobby Lounge 11am – 11pm
 Magnificent Tours – Desk open 9:30am to 4:00pm
 Milestones on the Falls – Daily 11:30am to 10:00pm
 Pool Deck – 7am to 11pm with Room Key
 Serenity Spa 10am – 5pm, 9am – 9pm
 Starbucks 6am – 10pm
HIGH SPEED INTERNET
Name: Joey L. Busquit
Section: BSHM 1E
Public Areas: Free Wireless Internet Access
Guest Rooms: Wired & Wireless High-Speed Internet access is available in your guest
room for a daily rate of $9.95/day for basic internet (check emails and browse the web)
or $15.95/day for higher speed internet (stream videos and perform video calls) + taxes.

GUEST ROOM AMENITIES

 All guest rooms equipped with 49″ LCD televisions
 In-room coffee maker
 Iron/ironing board, hair dryer
 Telephone with voicemail and data ports
 High speed internet access
 Individual climate control
 Low flow shower head
 Recycle Bins
 Energy efficient light bulbs
 Linen change option

RESTAURANTS AND LOUNGES

 Upscale casual fallsview dining at the on-site Milestones on the Falls Restaurant
 Starbucks Cafe with Free WiFi in Lobby
 Great Room with Lobby Bar offering drinks and light fare
 Buffet Breakfast on Mezzanine Level
 Concierge Lounge
 Private group dining space available

PARKING
 Electric car charging stations: 1, Complimentary
 Off-site parking, fee: 35 CAD daily plus taxes and fees
 On-site parking, fee: 35 CAD daily plus taxes and fees
 Valet parking, fee: 45 CAD daily plus taxes and fees
 Garage height clearance 6 foot 3 inches

Accessibility:
Name: Joey L. Busquit
Section: BSHM 1E
From Manila, Philippines (NAIA) to Los Angeles takes 12 hrs and 40mins with the
distance of 11, 736km of travel through Air Transportation (airplane) worth 32,800php.

Tourist Destination #2: England

Attractions:
Tourist Attractions are:
 Stonehenge
 Tower of London
 The Roman Baths and Georgian City of Bath
 The British Museum
 York Minster and Historic Torkshire
 Chester Zoo
 Lake District National Park
 Canterbury Cathedral
 Eden Project
 The Costwolds
 The National Gallery
 Warwick Castle
 Tate Modern
 Royal Museums Greenwich

Amenities:
Community Amenities
 24/7 Emergency Maintenance
 Close to restaurants and shopping
 Flexible Lease Terms
 High Speed Internet Access Available
 Laundry Facility
 On-Site Management
 Ranch Style/Single Story Living
Apartment Amenities
Name: Joey L. Busquit
Section: BSHM 1E
 9ft. Ceilings
 Air Conditioning
 Built-in Bookshelves
 Ceiling Fans
 Eat-In Kitchen
 Extra Storage
 Linen Closets
 Mini Blinds
 Private Patio/Balcony
 Utility Rooms with W/D Hookups

Accessibility:
From Manila, Philippines (NAIA) to England, United Kingdom takes 14 hrs and 20mins
with the distance of 10, 778km of travel through Air Transportation (airplane) worth
50,400php.

Tourist Destination #3: France

Attractions:
Tourist Attractions are:
 Eiffel Tower
 Louvre Museum
 Palace of Versailles
 Cote d’Azur
 Mont Saint-Michel
 Loire Valley Chateaux
 Cathedrale Notre-Dame de Chartres
 Provence
 Chamonix-Mont-Blanc
Name: Joey L. Busquit
Section: BSHM 1E
 Alsace Villages
 Carcassonne

Amenities:
 ROOMS & SUITES
18 contemporary and 12 designs
 BREAKFAST
Breakfast with local influences served at the table
 SPA, COOL & HAMMAM
SPA GEMOLOGY with pool and Hammam. Open 7/7
 SNACKING
Snack Service for lunch and dinner
 JACUZZI
Outdoor heated Jacuzzi year round (34 degrees)
 POOL
Heated outdoor pool (28 degrees) from Easter to November
 PETS WELCOME
Elliott & Polux is waiting for your animals
 PRIVATE PARKING
Secured & private paid parking area
 LOUNGE BAR
Lounge bar with panoramic terrace
 FREE WIFI
Free Wifi throughout the Hotel

ChAccessibility:
From Manila, Philippines (NAIA) to Paris, France takes 17 hrs and 45mins with the
distance of 10, 897km of travel through Air Transportation (airplane) worth 49,100php.

Tourist Destination #4: South Korea

Name: Joey L. Busquit
Section: BSHM 1E
Attractions:
Tourist Attractions are:
 Changdeokgung Palace
 Busan
 Jeonju
 Seoul Tower
 Bukchon Hanok Village
 Seoraksan National Park
 The DMZ
 National Museum of Korea
 Lotte World
 Gyeongbokgung Palace
 Hallyeo Maritime National Park
 Bulguksa Temple
 Blue House
 Jeju Island
 Gwanghwamun Gate

Amenities:
Most Popular Facilities
 Free Wifi
 Airport Shuttle
 Family Rooms
 Non-smoking rooms
 Free Parking
 Fitness centre
PETS
 Pets are not allowed
ACTIVITIES
 Fitness centre
FOOD AND DRINK
 Restaurant
INTERNET
Name: Joey L. Busquit
Section: BSHM 1E
 WiFi is available in all areas and is free of charge
PARKING
 Free private parking is possible on site (reservation is not needed).
SERVICES
 Daily housekeeping
 Airport shuttle (additional charge)
 Trouser press
 Concierge service
 ATM/Cash machine on site
 Luggage storage
 Fax/photocopying
 Tour desk
 Currency exchange
 Dry cleaning
 Laundry
 Business centre
 Airport shuttle
 24-hour front desk
 Meeting/banquet facilities
SAFETY & SECURITY
 Fire Extinguishers
 CCTV outside property
 CCTV in common areas
 Smoke alarms
 Security alarm
 24-hour security
GENERAL
 WiFi available in all areas
 Air conditioning
 Non-smoking throughout
 Heating
 Lift
 Family rooms
 Facilities for disabled guests
 Non-smoking rooms
Name: Joey L. Busquit
Section: BSHM 1E
Cleanliness & disinfecting
 Use of cleaning chemicals that are effective against corona virus
Safety Features
 Staff follow all protocols as directed by local authorities

Accessibility:
From Manila, Philippines (NAIA) to Seoul, South Korea takes 4 hrs and 10mins with the
distance of 2, 682km of travel through Air Transportation (airplane) worth 14,900php.

Tourist Destination #5: Japan

Attractions:
Tourist Attractions are:
 Mount Fuji
 Imperial Tokyo
 Hiroshima Peace Memorial Park
 Historic Kyoto
 The Island Shrine of Itsukushima
 Temple City: Historic Nara
 Osaka Castle
 Chubu-Sangaku National Park and the Japanese Alps
 The Atsuta Shrine, Nagoya
 Fukuoka Castle and the City’s Ancient Festivals
 Sapporo, Hokkaido

Amenities:
In Hotels you will receive:
Which you can use and then dispose of or bring home with you
Name: Joey L. Busquit
Section: BSHM 1E
 Toothbrush
 Toothpaste
 Razor
 Hairbrush
 General Hotel
There are:
 General Hotel room Equipment
 At the reception desk, some items are provided or rentable free of charge
 Hotels’ chargeable and complimentary services
 Free breakfast

Accessibility:
From Manila, Philippines (NAIA) to Tokyo, Japan takes 4 hrs and 10mins with the
distance of 2, 950km of travel through Air Transportation (airplane) worth 24,300php.

Post-Test:
What are the similarities and differences of Tourist Product, Tourist
Destination and Tourist Services?

Assignment:
A. Make short essay about Family Vacation stating
the 3 Basic Factors of Tourist Destination
I never experience having our family a vacation as a whole
but I’ll tell you about my experience with my aunties having travel in
Pampanga. We travel to Pampanga for about 2-3 hours and I was
in Manila at that time. Our purpose of the travel is to tour the whole
Pampanga and to taste different foods and especially sightseeing.
We stayed there for about 3 days to spend more time with our
relatives. It was such a nice and fun experience for me because I
Name: Joey L. Busquit
Section: BSHM 1E
learned a lot about their culture and their language a little bit but at
the same time I discovered that their foods are delicious

B. Explain each characteristic of tourism and

hospitality

CHARACTERISTICS OF TOURISM

1. PERISHABILITY
Perishability is one of the most important characteristics of the tourism industry.
The products/services in the tourism and travel industry are consumed as they are
produced. Hotel rooms and cable car seats cannot be warehoused for futures sales.
When a hotel room is not booked tonight, you cannot take ‘tonight’ and sell it tomorrow.
Once the train left the station, unused capacity cannot be sold afterwards – provided
that it was no time-traveling train.
As an uncertainty in customer demand leverages this issue, hotels and travel
agencies tend to overbook available rooms and seats. Finding an alternative product for
the customer and living with the consequences of overbooking is statistically more
economical.
2. INCONSISTENCY
Products of the tourism industry always differ. Even the same hotel room in the
same week with the same weather can be perceived differently due to the mood of the
chef. It is always about the experience that the customer makes. Rational product
attributes like price, nights of stay, and additional services can only be compared to a
minor degree. It is challenging to deal with the customer perception of the product (the
perceived quality) as it is highly affected by numerous uninfluenceable aspects such as
weather, construction sites, other customers etc. Hence, the product is very inconsistent
and cannot be standardized.
3. INVESTMENT AND IMMOBILITY
Talking about hotels and other accommodations there is usually a big capital
lockup in the assets. Hotels have furniture, restaurants, TV-sets, laundry-service, pools,
saunas etc. – invested capital that has to pay off.
And that’s not all – all those investments are attached to one locality which
means that those tourism companies are to a huge extent dependent on the
attractiveness of the region, the country, its surroundings and so forth.
Name: Joey L. Busquit
Section: BSHM 1E

4. PEOPLE ORIENTED
The tourism industry builds entirely upon people. The interaction between the
staff and the customer determines the perceived product quality. Unlike tangible
products where the customer buys certain features, production quality, durability etc. the
holiday quality results from personal interactions starting with the information and
booking process over the stay up to the journey home.

5. INSEPARABILITY
Most travel products are first sold and the produced and consumed at the same
time. This is an aspect which clearly sets tourism apart from tangible products. When
you buy a new computer it is produced and shipped before you see it on the website or
at the retailer’s premise. The consumption of that computer – using it – takes place after
purchase at your home. You cannot take the hotel room home – only the small bottles
of shampoo and toothpaste. And you cannot enjoy the alpine sleigh ride in your living
room. Tourism products can only be consumed at the supplier’s premise.
6. INTANGIBILITY
Tourism products are intangible. A night in a hotel, a day in a ski-resort, the calm
flight with the nice attendant, and the smiling tour-guide taking you to the peak of an
alpine mountain – all this cannot be touched. Tourism is all about the time spent and the
experience made. The products sold by tourism companies both can’t be reproduced or
reused. Nor can the feeling of consumption be captured to its full extent. There are
merely attempts with photographs and video cameras. Probably everybody was already
in the situation where you showed your holiday pictures to your family or friends and
said “Well, it looked better when I was there. The picture cannot really reproduce the
sentiment)… Tourism is a subjective picture planted into the customers’ minds.
7. INFLEXIBILITY
Travel products are fairly inflexible in terms of fluctuation. Hotels cannot change
their capacities quickly enough to react on spontaneous fluctuations in demand. Hence,
such companies try to balance between high and low demands, so that it’s not too much
of a pain for the company when restaurant tables remain empty and for customers when
there are no more tables available.
8. IMITABILITY
Offers and products by tourism companies are generally easy to copy. When the
neighbor hotel adds a masseur to its SPA offer you more or less only need somebody
with a firm grip and here you go. So how can hotels build a unique selling proposition?
Name: Joey L. Busquit
Section: BSHM 1E
Originality, consistency, location etc. – but not by hoping that their services are not
imitable.

CHARACTERISTICS OF HOSPITALITY

1. INTANGIBILITY
Tourism products are services and, as such, they are largely intangible though
with tangible, concrete elements. The importance of the abstract elements is such that
we must make them tangible in order to apply marketing techniques to the services we
provide. A direct consequence of intangibility is that the properties of tourism products
cannot be transmitted, displayed or tested in advance. It is their use what is transmitted.
This implies that the purchased product is unique and, in contrast to tangible products,
tourism products are fundamentally experiences. Besides, intangibility implies that
buyers are not sure about what they buy or about what they will get. This is why those
who are planning to contract the services of a tourism package will look for information
about it in advance in order to reduce uncertainty to the maximum.

2. LIMITED LIFE-SPAN
Tourism products cannot be stored so, unless consumed when planned, they are
waste. This affects hotel industry in such a way that we must choose between selling at
the market’s pace and selling in advance (through agents). In fact, overbooking is a
consequence of this limited life-span, an inherent feature of tourism services that we
must try to counterbalance.
3. AGGREGABILITY
A tourism product can be formed by aggregating various products, and this
makes its commercialization and quality control more difficult. Prices can vary by
eliminating or adding services to the existing pack, creating new, customized, products.
4. HETEROGENEITY
As mentioned, aggregability implies a difficulty when it is about controlling all
phases so that they are at the same level of excellence. A single mistake in any aspect
affects the final product. Nevertheless, aggregability allows preparing custom-designed
products, no matter how standardized they are initially. In this sense, we can talk about
“heterogeneous standardization”. It is not only the product what is being customized but
a given trip will be different from any other even if they share the same characteristics.
5. SIMULTANIETY OF PRODUCTION AND CONSUMPTION
Name: Joey L. Busquit
Section: BSHM 1E
While other products are created, stored, purchased and then used, tourism
products are purchased first and then produced and consumed simultaneously, at the
same place and time. This implies that services cannot be separated from their
providers and, therefore, consumers have to travel to the location of the product, not
vice versa. For this reason, the human component in the provision of services is
extremely important.