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Definition of Tourism
The United Nations World Tourism Organization (UNWTO) defines tourism as the activities of persons traveling
to and staying in places outside their usual environment for business, leisure, and other purposes. That is why
the tourism industry revolves around providing enjoyment and pleasurable experiences that stimulate
economic development. As it is largely responsible for economic growth, the balance of payments,
employment, and regional balances in individual countries and across regions, numerous tourism entities are
looking forward to reinforcing their potential in tourism development on the local and regional levels.
The hospitality and tourism industry can be a complicated place to navigate, especially when dealing with large
vendors and distributors. Here are some of the most commonly used terms, according to Jason Morehouse
(2009).
▪ Business Travel – It refers to travel for commercial, governmental, or educational purposes with
leisure as a secondary motivation.
▪ Carrier – It refers to any provider of mass transportation, usually used by an airline.
▪ Group Rate – It refers to a negotiated hotel rate for a convention, trade show, meeting, tour, or
incentive group.
▪ Hub – It is an airport or city that serves as a central connecting point for aircraft, trains, or buses from
outlying feeder airports or cities.
▪ Incentive Travel – It refers to travel offered as a reward for the top-performing workers with a huge
contribution to the development, marketing, and operation of a company.
▪ Net Rate – It refers to the price without the travel agent's commission.
▪ Travel Product – It refers to any product or service bought by or sold to consumers of trade, including
accommodations, attractions, events, restaurants, and transportation.
▪ Travel Seasons – The travel industry business cycles include peak season, the primary season for
travel, and off-peak season when slow business occurs. There is also a shoulder season term, referring
to the travel period between the peak and off-peak seasons.
Types of Tourism
According to Carlos Libosada and Carmela Bosangit (2007), different types of tourism can be recognized
depending on the length of stay, mode of transport used, distance traveled, the purpose of the trip, and the
price paid by tourists. Broadly speaking, there are basic types of tourism, namely:
• Domestic Tourism – This refers to visitors' activities within their country of residence and outside of
their home. For example, a Filipino visiting other parts of the Philippines.
• International Tourism – It refers to the activities of a resident who crosses the boundaries of many
countries, uses different currencies, faces different languages, and meets different types of people.
For example, a Filipino visiting other European countries.
• Inbound Tourism – It refers to the activities of a visitor from outside of the country of residence—for
example, a Korean visiting the Philippines.
• Outbound Tourism – It refers to the activities of a resident visitor outside of their country of residence.
For example, a Filipino visiting Korea.
Various types of tourism are developed nowadays and have become popular. Many categories of tourism can
be found in any country and accepted globally.
Dark Tourism The act of dark tourism is somewhat Visiting sites of natural disasters,
controversial, with some viewing it as an act like Hurricane Katrina, or man-
of respect and others as an unethical made disasters, like the Chernobyl
practice. Lesser-known dark tourism nuclear meltdown
attractions might include cemeteries,
zombie-themed events, or historical
museums. Disaster tourism, which is the act
of visiting locations that have been
subjected to man-made or natural
environmental disasters, is considered a
sub-sector of dark tourism.
Shopping Tourism Destinations have an immense opportunity Visiting shopping malls, theaters,
to leverage this new market trend by parks, museums, and buildings of
developing authentic and unique shopping historical and architectural values,
experiences that add value to their touristic touring cities, and dining out.
offer while reinforcing and even defining
their tourism brand and positioning.
▪ Modern Tourism and Hospitality Industry - Despite all the industry's changes, the customer has
always been the center. Today’s hoteliers analyze new trends to define better criteria and provide
modern standards to improve the quality of life in hotels. It is consistently evolving to become more
advanced. In this new century, the hotels reached new heights. Some of the tallest hotels were built
in the 21st century, made possible by technological advancements.
o Tourist Information Assistant – Provides information and other services that tourists might
need for their entire travel, such as itineraries, traffic regulations, and alike.
o Travel Information Center Supervisor – Supervises and coordinates activities of workers
engaged in welcoming motorists and provides information such as directions, road conditions,
and vehicular travel regulations.
• Accommodation Sector – It is composed of personnel in-charge in providing lodging services to guests.
Here are some careers in the accommodation sector:
o Hotel General Manager – Ensures efficient and profitable operations, establishes standards
in providing customer service, and delegates authority and tasks to personnel.
o Front Desk Receptionist/Agent – A customer service professional who is the first point of
contact for clients or guests who need assistance.
o Housekeeping Attendant/Room Attendant – S/He is responsible for regularly cleaning
guestrooms and common areas, working quickly and thoroughly with a trustworthy character,
detail-oriented, with good stamina. S/He organizes all areas of guestrooms according to
established standards, reports inconsistencies or damage to the housekeeping supervisor, and
initiates maintenance requests when necessary.
o Concierge - Provides a top-tier customer service experience for hotel guests, welcomes them,
and provides details on current events, festivities, attractions, and other requested
information.
o Bell Attendant/Person – Assists guests with check-in and checkout processes and escorts
them to their room while assisting them with their luggage.
o Valet Runner/Valet Parking Attendant – Drives vehicles for customers in a parking lot or
garage and retrieves them upon request.
o Back of the House - Keeps things run efficiently behind the scenes, have minimal guest
contact, and are mostly found in the employee area such as administrative personnel,
engineers, and maintenance staff.
• Food and Beverage Service Sector – Food and beverage service establishments must have enough
staff members to cater to customers' needs with a lasting impression of quality. Here are some of the
lists of personnel who provide the standard in customer service.
o Restaurant Manager – Plays a key role in every restaurant; oversees the overall operation of
the establishment, including the general activities of all personnel.
o Cashier - Accurately records customers’ orders and handles and processes payments.
o Server - Takes and serves orders in a friendly manner to make a good customer experience.
o Bartender - Prepares and serves a variety of beverages.
o Barista - Specifically prepares several coffee blends or tea.
o Executive Chef - Creates menus, manages kitchen staff, and ensures that food leaving the
kitchen is up to standards.
o Pastry Chef - Makes sweet treats for diners to enjoy at breakfast or dessert.
o Line Cooks – Prepare food items by cutting, chopping, mixing, and cooking food that can be
found in one or multiple kitchen areas. They set up and stock food items and other necessary
supplies.
o Buss Person - Responsible for clearing and cleaning tables in preparation for the next
customer.
o Food and Beverage Steward - An essential member of any restaurant staff who makes sure
dishware is spotless and keeps the kitchen clean and clear of garbage and hazardous clutter.
• Cruise Lines - The following are brief descriptions of some of the main positions aboard cruise ships:
o Activity/Entertainment Department – This cruise department deals with anything relating to
passenger entertainment. It may include hosts and hostesses, cruise directors and staff, disc
jockeys, performers, swimming instructors, and shore excursion staff.
o Service/Hospitality Department - This cruise department includes members working in
restaurants, bars, and passenger cabins, as well as shipboard retail concessions like gift shops.
o Personal Care Department – It includes staff members who work in fitness centers, beauty
shops, spas, and medical services that are important to the passengers who signed up for the
cruise to pamper themselves. Some positions in this department include fitness coach,
dermatologist, masseuse (massage therapist), nurses, and wellness staff.
o Deck Department - This cruise department is responsible for maintaining and running the
vessel. It includes maintenance workers, engineers, and officers who are in charge of
passenger safety.
o Office Staff – This includes employees working in the cruise company’s main office arranging
cruises or performing general office work. It includes administrative assistants, booking
agents, sales/marketing staff, and clerical workers.
• Casinos/Entertainment Sector - Casinos focus on gambling and gaming services. They also contain
restaurants, bars, retail shops, hotels, banks, and spas, making a wide range of positions available,
plus the behind-the-scenes jobs for the gambling sections.
o Dealer - Operates the games, collects and pays off chips or money, and plays the house hand.
o Surveillance - This includes individuals who ensure no one is cheating or stealing and that all
activity is lawful and follows regulations.
o Pit Bosses - Supervise the gaming staff and tables in their designated areas.
o Cage Cashier – Manages and controls the check bank, cage windows, chip bank, and main
casino bank.
o Technicians - Repair and maintain the different gambling machines, such as slot machines.
o Casino Manager - Responsible for creating a system wherein customers win enough to return
investments while ensuring that the casino makes enough profits.
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