Chapter 3: Results and Discussion
vote in number 4 is that 82% of respondents
This chapter presents the data gathered by
the researchers. The presentation of the
findings is structured according to the
arrangement of the statement of the
problems.
The quantitative data collected was used to
determine the impact of online seller
behavior on live selling among online
buyers' satisfaction with online service.
Part 1: Level of Attractiveness and
Persuasiveness in Facebook live selling.
Based on a chart of the respondents,the
highest gender identity 79% declared
female and the lowest 29% male,
personal identification is the most
important part in our survey that could
provide insight into patterns among
different gender categories, Knowing the
gender of the respondents could serve as
a parameter and help our survey to
understand how gender influences the
choices of an individual
The bar graph result shows that the highest
strongly agreed with the question: Online
sellers' communication skill plays a role in
live selling and the lowest vote that got 12%
of respondents disagreed with the question:
Does online sellers skin type determine the
viewer count of your live selling? Based on
the bar graph, communication skill has a
big role in live selling. Online sellers with
good communication skills will have an
easier time making long-term customer
relationships.
Part 2: Factors that Influence the Level of
Measurement Level of Relevance for
Attractiveness.
This part shows the opinion and what the
online buyers think about the measurement
level of the relevance of attractiveness of the
seller. As seen the graphs show that the
Figure 1. Facial Appearance of the seller
For social appearance, the highest is the
number 2 and 3 with a vote of 27%, and the
lowest is number 4 with a vote of 10%.
Based on the result it is seen that most
online buyers think that the facial
appearance of the online seller is important
in selling online and gaining views.
Figure 2. The skin color of the seller
As we go for the skin color of the seller, we
can see that the respondents highly
disagreed as we make no.5 the least
important in Facebook live selling. It shows
that skin color doesn’t matter for the
respondents, what matters the most is how
they sell the product. We had an equal vote
in no.1 and 2 with a number of 16% which
some respondents see that it’s important, a
vote of 18% that the skin color slightly
matters, and 13% in no.4 which is not that
important for the respondents.
Figure 3: Body figure of the online seller
(curves)
It shows here that 34% of the respondents
voted for no.5 as the least important, yet
some voted for no.3 which has 24% that
respondents think that it is kind of important
since the body figure's appearance might be
a catch for them. No. 4 has a number of
17% which is not that necessary for the
respondents, as for no.1 and 2 few of the
respondents agreed that the body figure is
important for them.
Figure 4: The Posture of the online seller's
body.
For the position of the seller's body, the
highest vote is number 1 which has 24% of
the votes. The respondents agree that it is
very necessary for the seller to have a good
posture in live selling, no.2 having a number
of 20% which is also considered as
important, followed by the 21% which is
slightly important, as well as no.4 and 5
having the least important appearance in
Facebook live selling.
Figure 5: The habit and gesture of the online
seller.
As for the habit and gesture of the seller,
the highest vote is number 1 which has 36%
of votes showing that it is very important, as
well as no.3 which has 20% of votes that
respondents thought that it is kind of
important. The habit and gestures of the
online seller are necessary for the
respondents since they wanted the seller to
be presentable and show the product in the
best way. Followed by no.2 which shows
that 16% of the respondents agreed that it is a vote of 20%, they may have chosen this
important, together with no.4 and 5 which role as the least important in live selling.
have the lowest votes, it is most likely to be
the least important in Facebook live selling.

Figure 7: Online seller’s explanation about

the product.
Level of Relevance for Persuasiveness.

Part 3 assesses how the online buyers feel

and think about the Persuasiveness of the
online sellers. This part reveals their opinion
about the level of relevance of the
persuasiveness of the online buyers. As seen
in the graph the Communication skills of the
seller got the highest vote for the most
important with 69% of votes from the
respondents while the Online voice itself got
the lowest vote for the most important with
37% of votes from the respondents. This is the result of our pie graph based on
our survey, “Attractiveness and
Persuasiveness in Facebook Live Selling”.
Each number on the pie graph's side
Figure 6: Communications skills of the
symbolizes the importance of the following
seller.
items on a scale of 1 to 5, where number 1
is the most important and 5 is the least
According to the results of the pie graph of
"online sellers explanation about the
product", It is the most important since scale
1 has 61% votes, respondents agree that
the consumers will pay attention to the
seller's description of the product quality
and detail. 9% had voted for scale no. 2,
21% had voted for scale no. 5, and the
As for the communication skills of the lowest vote is scale no. 4 which has 6%
seller, the highest is number 1 which has votes.
69% of votes, the majority of the
respondents had this option as the most
important role of live selling. The
respondents prefer the communication skills
Figure 8: Online seller’s voice itself.
of the seller since the better detail of the
product and relationship with the seller, the
great advantage to online selling since the
product being shown is presented well, but
some respondents have voted 5 which has
The speaking communication skill is the
most important in live selling, especially how
loud your voice can be. The outcome of the
graph of our survey when it comes to '
Online Seller`s voice itself ’ has a maximum
of 37% to a minimum of 10%.
Figure 9:The positivity of the online seller
The Positivity of online Sellers is also
important in live selling because this is the
way you will get a customer but as per our
survey it has the rank of 1 - 5, basically, our
survey shows that the positivity of online
sellers had the vote of 56% and lowest is 8.
Figure 10: Social Skill of the seller
The respondents here have chosen the
social skill of the seller as the most
important which has the highest votes of
56%. Popularity must be important to them
since the more viewers the seller has, the
better trust towards the live seller. Publicity
of the sellers from sharing their live selling
can also help the seller increase their
customers and to get to know the seller's
products but some respondents had a vote
of 21% as the least important, perhaps they
don't mind about the popularity as long as
the live seller is trustable.
Part 3: Advantage and Disadvantage of
Facebook live selling.
ADVANTAGES:
This graph shows the results of our
survey in which people aged 20 and over
were asked about the factors that affect
the advantages of using Facebook live
selling. From the bar graph, it is clear
that the majority of the participants
think that expanding their online reach
and exposure at 84% and the 2nd one is
that it is familiar and easy to use at 83%
3rd ease and convenient for them at
81%, to their advantage when it comes
to Facebook live selling. Less hassle
and tiredness from everyday commuting
were also listed as one of the most
popular advantages among the
respondents since they can just stay at
home and watch Facebook live selling
online. Although the least popular
advantage is the productivity boost, it
doesn't take away from the fact that
being productive even when you're at
home, either watching or selling on
Facebook live is still an advantage that
many respondents subscribed to.
It is clear that many participants are
accessing and patronizing Facebook
live selling since most of the people,
sellers, and viewers nowadays or in this
case, the respondents, have internet
access in their homes and find it more
convenient to do their shopping and
selling online.
DISADVANTAGES:
On the other hand, the bar graph
illustrates that the most popular
disadvantage that the respondents
listed are the slow internet connection
at 87%, which is followed by technical
issues at 78% and latency at 78% as
well, or that the videos might have a bit
of delay reaching the viewers, which is
naturally the result of slow internet
connection, weak signal or insufficient
data or load. This is a common problem
in the Philippines because of the high
cost of internet service and the small
number of internet providers compared
to other countries. The least popular
disadvantage is, there are no live video
tools because as we all know, many
people nowadays, especially the
respondents, have or are knowledgeable
already of the proper tools in doing or
watching Facebook live online selling
and other social media apps.
In conclusion, based on the
chosen advantages and disadvantages
of the respondents, we can probably
expect to see more and more people
accessing the internet and watching
more Facebook live selling in the future
even if there are a few disadvantages
when it comes to the internet
connection.