INTRODUCTION

Since the dawn of globalisation, the Indian economy had witnessed numerous tailbacks in attaining
conformity to the demands of the tremendously growing digitalized world economy. By and large, the
economy is now speedily adapting to the digitalisation era, thanks to a number of e-wallets thriving on
the web.

2 years from now, the whole nation was bewildered by the demonetization move of the government. It
was high time that Indian small businesses would now overcome the problem of cash crunch with
smarter online transaction modes. The need of cashless economy was now felt nationwide. One Entity
that helped millions of Indians to beat the demonetization blues was Paytm. In the recent years, Paytm
has emerged as the most sought-after alternative modes for cashless transactions, as it is the easiest
known online cash wallets. Besides, a Paytm app is an essential feature of every smartphone these days.

However, aggrandizing role of Paytm during the demonetization days was accompanied by a grave
controversy over the infringement of Trademark Registration rules brewed up by its archrival PayPal.