Site Location:

11°12'39"N 119°25'10"E Lio, El Nido, Palawan

The rise in tourist visits to El Nido is attributed not only to successful marketing strategies that draw in
both international and local travelers but primarily to its captivating natural beauty, including
breathtaking landscapes, unspoiled beaches, and rich marine life.

A new record in tourism was established by El Nido by welcoming 500,408 visitors in 2023.

 The site offers more than just natural beauty, with plenty of opportunities to explore above and
below its crystal-clear waters
 Minutes away from multiple top-notch resorts, hotels, bars, and restaurants.
 Near a 5 star hotel (Seda Lio)
 Minutes away from the airport
Strengths:
 Being one of the destinations that tourists visits the most, it attracted attention from around the
world due to its stunning white beaches.
 The beach is facing in the southeast area of el nido, which is good since It extends from the
landward limit of tides, waves, and wind blown coastal dunes.
 El Nido, Palawan lies in its remarkable ability to recover from destruction and destruction-
related disasters.
 The site is a great candidate for rehabilitation since the local government and its people have
been able to restore its natural resources with effective and innovative strategies.

Weaknesses:
 The cost and high taxes
 Overcrowding
 Since many people comes around, litters of tourists pollutes the area.
 As a result of the influx of visitors over the years, the local environment has been strained,
leading to a need for rehabilitation.

Opportunities:
 Since the rehabilitation was implemented in El Nido. It will attract and cater more and more
tourists each day to help El Nido raise and improve the place.
 Since the site is an attractive destination, it will definitely capitalize its potential.
 Being able to adapt and change the services with different seasons.

Threats:
 Prone to disaster since being located near the ocean will make the site prone to water disasters.
 Without the rehabilitation, El Nido Palawan could face a host of threats, including deforestation,
ocean pollution, and the erosion of its rich culture.
 Increasing rates of interest from emerging competitors around the area.
 Destruction of natural heritage and the possibility of heavier mass tourism.