PROJECT

PORTFOLIO

S TUDE NT VE R S ION

BSBMKG623
Develop Marketing Plans
 Contents

Section 1: Marketing plan preparation 4

Section 2: Marketing Plan 6

BSBMKG623 Develop marketing plans

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 Student name:

Assessor:

Date:

Native Bush Spices

Business this assessment is
based on:

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 Section 1: Marketing plan preparation

Complete this section prior to the meeting.

Business information
Provide an overview of the
business and its strategic
objectives.
Make sure you include the
name of the organisation, its
main activities, as well as
strategic direction and
objectives.
Organization
Native Bush Spices Australia
Overview
Native Bush Spices Australia is located in Coffs Harbor, NSW. Established in
2010, the company’s goal was to satisfy the growing market for Australian
native foods. The business has a wide range of products, including organic
native spices, herbs, spices, teas and fruits that are sold through grocery stores,
nutritional stores and their own website.
Strategic Objectives
Promoting consumer awareness of the products, boosting revenue, expanding
the number of available products and penetrate foreign markets. Creating a
virtual store within 6 months, increasing brand recognition by 20%, achieving
a 15% market share and aiming for 10% yearly growth over the next three
years are all objectives of the business.

Anti-Discrimination Policy: Code of Conduct

Legislation, standards and
codes of practice Purpose
List at least one example of An anti-discrimination policy prohibits marketing materials from spreading
negative stereotypes or depicting individuals or groups unjustly based on
legislation, standards and characteristics such as gender, ethnicity, or marital status.
codes of practice that apply to
a marketing plan. Marketing Plan Implementation
Any pictures, text, or other depictions used in promotional materials must be
Describe the purpose of each respectful and free of prejudiced or objectionable material, according to the
and how it is to be applied to marketing plan. This includes avoiding anything that perpetuates stereotypes or
a marketing plan. unjustly targets specific populations.

Research

Research market conditions

for the business, including
trends and development.
This must also include a
PEST analysis.

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 Marketing plans and
performance
Review existing marketing
plans and marketing
performance (if available) and
document your findings.

Consultation
Based on your research and
review so far, what additional
information do you still need
to develop the marketing plan.
Develop at least five
questions that you could ask
stakeholders to inform the
development of the marketing
plan.

Complete this section after the meeting.

Consultation results
Describe the additional
information you elicited from
the consultation.

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 Section 2: Marketing Plan

Complete this section prior to the presentation.

Purpose
Describe the purpose of the
marketing plan.

Background
Provide summary information,
as relevant to the business
e.g. products and services.

PEST analysis
Document the PEST analysis.

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 Competition analysis
Outline the business’
competitors.

Objectives
Document marketing
objectives. Include at least
two.

Strategy
Document the marketing
strategy (based on the
marketing mix).

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 Budget and timeline
Document the budget and
timelines for the marketing
plan.

Action plan
Include actions to achieve the
marketing strategy i.e. these
are the marketing tactics.

Performance review
Document the mechanisms
whereby the marketing plan
will be reviewed.

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 Presentation
Include the title of your
presentation here and attach
it to your Portfolio.

Attach:
Marketing Plan Presentation ☐

Complete this section following the presentation.

Feedback
Document the feedback you
received and explain how you
will update your marketing
plan based on the feedback.

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 Updated marketing plan
Attach your updated
marketing plan to your
Portfolio.

Distribution
Send an email to stakeholders
with the final marketing plan.
Take a screenshot of the
email to show that It is within
1 working day of the meeting
so that you can show you
meet timelines.

Storing
Set up a file structure where
you can store all of your work
for this assessment following
required processes. Take a
screenshot of the file
structure.
If you are completing this for
the case study organisation,
this will be as per the
marketing policy and
procedure. If you are
completing this for your own
business, follow your
workplace’s procedures.

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 Attach:
Updated Marketing Plan ☐

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