VALUE PROPOSITION

TITLE

Group No.2

NAME ACTUAL WRITTEN GROOMING

REPORT REPORT
1. ACASO, CHRISTINE ANGEL
2. GARCIA, DIANE
3. LOSITO, MIKAELA
4. REYNOSO, DIOMERALD RED

Subject: TECHNOPRENEURSHIP

Section: CEIT-02-602P
Time/Day: 04:30pm – 07:30pm / W

Submitted to:
Asst. Prof. Zorahayda V. Concepcion
Instructor
 TABLE OF CONTENTS

I. VALUE PROPOSITION

● DEFINITION OF VALUE PROPOSITION

● TYPES OF VALUE PROPOSITION
● IMPORTANCE OF VALUE PROPOSITION IN CIVIL ENGINEERING

II. BENEFITS VS FEATURES, RELATION TO NEEDS AND HIGH VALUE ADDING

● DEFINITION OF BENEFITS
● TYPES OF BENEFITS IN CIVIL ENGINEERING
● DEFINITION OF FEATURES
● TYPES OF FEATURES IN CIVIL ENGINEERING
● BENEFITS VS FEATURES
● RELATION OF BENEFITS AND FEATURES TO NEEDS AND HIGH VALUE
ADDING
● FIVE VALUES OFFERED TO A CUSTOMER

III. VALUE = BENEFIT / COSTS

● DEFINITION OF VALUE
● TYPES OF VALUE
● DEFINITION OF BENEFIT
● DEFINITION OF COST
● VALUE = BENEFIT / COSTS

IV. VALUE PROPOSITION STATEMENT INCLUDING NEEDS, APPROACH,

BENEFITS PER COST, COMPETITION

● TIPS IN CRAFTING VALUE PROPOSITION

● TYPES AND EXAMPLE OF COMPETITION IN C.E.

V. SOLUTION DRIVEN OR EFFICIENCY IMPROVEMENT

● DEFINITION OF SOLUTION DRIVEN

● DEFINITION OF EFFICIENCY IMPROVEMENT
● SOLUTION DRIVEN OR EFFICIENCY IMPROVEMENT
GROUP 2 MEMBERS
1.0 VALUE PROPOSITION
1.1 DEFINITION

● A value proposition is a statement which identifies clear, measurable, and

demonstrable benefits consumers get when buying a particular product or
services.
● It should convince a consumer that this product or service is better than others
on the market.
● A value proposition is a statement that answers the “why” someone should do
business with you. It should convince a potential customer why your service or
product will be done of more value to them than similar offerings from your
competition.
● A good value proposition can give you an advantage over your competitors and
is often what your prospects use to evaluate you. And for many consumers, your
value proposition is the first they encounter when exploring your brand. So,
having clear, concise value proposition is more important ever.

1.2 TYPES OF VALUE PROPOSITION

There are several types of value propositions, including:

1. Functional Value Proposition: Focuses on the specific benefits and features of a

product or service.

2. Emotional Value Proposition: Appeals to the customer's emotions, creating a

connection or fulfilling emotional needs.

3. Cost-based Value Proposition: Emphasizes cost savings or value for money

compared to alternatives.

4. Unique Selling Proposition (USP): Highlights a unique and distinctive aspect that sets
the product or service apart from competitors.

5. Service Excellence Value Proposition: Centers around exceptional customer service

and support.

6. Innovative Value Proposition: Stresses innovation and cutting-edge features or

technology.

7. Social Value Proposition: Highlights the positive impact or contribution to society or

community.

8. Customization Value Proposition: Focuses on tailoring the product or service to meet

individual customer needs.

Choose the type that aligns best with your business and target audience.

1.3 IMPORTANCE OF VALUE PROPOSITION IN CIVIL ENGINEERING

In civil engineering, as in any other field, the value proposition plays a crucial role in
various aspects of project planning, design, construction, and maintenance. Here are
some key points highlighting the importance of a value proposition in civil engineering:

● Meeting Client Needs: The value proposition helps in clearly defining and
understanding the needs and requirements of clients. Civil engineering projects
often involve large investments, and ensuring that the project aligns with the
client's objectives and expectations is essential for its success.

● Cost-Effectiveness: A well-defined value proposition in civil engineering helps in

optimizing costs throughout the project lifecycle. By identifying the most
cost-effective solutions that still meet project requirements, engineers can
maximize the value delivered to clients while minimizing expenses.

● Innovation and Differentiation: Developing a compelling value proposition

encourages innovation in civil engineering design and construction methods.
Engineers are motivated to explore new technologies, materials, and approaches
that can differentiate their projects and provide added value to clients.

● Sustainability: Sustainable development is increasingly important in civil

engineering projects due to environmental concerns and regulatory
requirements. A strong value proposition considers sustainability aspects such as
energy efficiency, environmental impact, and long-term resilience, ensuring that
the project delivers value not only in the short term but also over its lifecycle.

● Quality and Performance: Delivering high-quality infrastructure that performs

reliably over its intended lifespan is a fundamental goal of civil engineering. A
clear value proposition guides engineers in selecting materials, construction
methods, and design parameters that prioritize durability, safety, and functionality,
ensuring that the project meets or exceeds performance expectations.

● Long-Term Viability: Civil engineering projects typically have long lifecycles, and
their success depends on their ability to adapt to changing conditions over time.
A robust value proposition considers the long-term viability of the infrastructure,
taking into account factors such as maintenance requirements, future expansion
needs, and evolving regulatory standards.

Overall, the value proposition in civil engineering serves as a guiding principle that helps
engineers and project stakeholders make informed decisions, optimize resources, and
ultimately deliver infrastructure that meets the needs of society in a sustainable and
cost-effective manner.
2.0 BENEFITS VS. FEATURES, RELATION TO NEEDS, AND
HIGH VALUE ADDING
● Identify all the benefits your product or services offer.

● Describe what makes these benefits valuable in a quickly digestible way.

● Identify your customer’s main problem your value proposition helps solve.

2.1 DEFINITION OF BENEFITS

Benefits refer to the positive outcomes or advantages that result from a
particular action, decision, or situation. In the context of civil engineering, benefits can
include economic gains, improvements in infrastructure, enhanced quality of life,
environmental sustainability, social welfare, and other positive impacts that arise from
engineering projects or initiatives.
2.2 TYPES OF BENEFITS IN CIVIL ENGINEERING
In civil engineering, various types of benefits can arise from projects, ranging
from economic advantages to environmental and social impacts. Here are some
common types of benefits in civil engineering:

​ Economic Benefits:
● Cost Savings: Efficient design and construction methods can lead to cost
savings over the project lifecycle.
● Increased Property Values: Infrastructure projects such as road
improvements or public transportation systems can enhance property
values in surrounding areas.
● Job Creation: Civil engineering projects often create employment
opportunities, both directly in construction and indirectly in related
industries.
​ Environmental Benefits:
● Resource Conservation: Sustainable engineering practices can reduce
resource consumption, such as water or energy, leading to environmental
benefits.
● Emissions Reduction: Infrastructure projects that promote public
transportation or use green building materials can help reduce greenhouse
gas emissions.
● Habitat Restoration: Some civil engineering projects involve habitat
restoration efforts, benefiting local ecosystems and biodiversity.
​ Social Benefits:
● Improved Accessibility: Infrastructure projects like roadways or public
transportation systems can improve accessibility, facilitating movement
and connectivity within communities.
 ● Enhanced Safety: Engineering projects focused on safety improvements,
such as better road designs or flood control measures, can enhance public
safety and reduce accident rates.
● Quality of Life: Civil engineering projects that provide amenities such as
parks, recreational facilities, or clean water supply contribute to improved
quality of life for residents.
​ Health Benefits:
● Air and Water Quality Improvement: Infrastructure projects aimed at
reducing pollution or improving water treatment contribute to better air
and water quality, thereby promoting public health.
● Disease Prevention: Civil engineering projects related to sanitation, such as
sewage systems or waste management facilities, help prevent the spread
of diseases and improve public health outcomes.
​ Resilience Benefits:
● Disaster Mitigation: Infrastructure projects focused on disaster mitigation,
such as flood control systems or earthquake-resistant buildings, enhance
community resilience and reduce vulnerability to natural disasters.
● Climate Adaptation: Engineering projects that address climate change
impacts, such as sea level rise or extreme weather events, help
communities adapt to changing environmental conditions and minimize
risks.
​ Aesthetic and Cultural Benefits:
● Enhanced Public Spaces: Infrastructure projects that beautify public
spaces or incorporate cultural elements contribute to the aesthetic appeal
of communities.
● Preservation of Cultural Heritage: Civil engineering projects that involve the
preservation or restoration of historical sites or landmarks help maintain
cultural heritage and promote tourism.

These are just a few examples of the diverse range of benefits that civil engineering
projects can offer. Depending on the project's scope, objectives, and context, the types
of benefits may vary, but they often intersect and contribute to overall project success
and societal well-being.

2.3 DEFINITION OF FEATURES

In civil engineering, features refer to the distinct characteristics or attributes of a
structure, infrastructure, or system. These features may include physical components,
design elements, functional aspects, or specific qualities that define the appearance,
functionality, and performance of the engineered entity. Features can range from
structural elements such as beams, columns, and foundations to design considerations
such as aesthetics, accessibility, and sustainability features. They play a crucial role in
determining the functionality, efficiency, and overall success of civil engineering
projects.
2.4 TYPES OF FEATURES IN CIVIL ENGINEERING
Civil engineering encompasses a wide range of features designed to serve various
purposes and meet diverse needs. Here are some common types of features in civil
engineering:

Transportation Infrastructure Features:

● Roads and Highways: Designed for vehicular traffic, roads and highways include
features such as lanes, shoulders, medians, intersections, and signage.
● Bridges and Tunnels: Structures built to facilitate passage over obstacles such as
rivers, valleys, or other roadways.
● Railways: Infrastructure for trains, including tracks, switches, stations, and
signaling systems.
● Airports: Facilities for air travel, including runways, taxiways, terminals, control
towers, and navigation aids.

Water Resource Management Features:

● Dams and Reservoirs: Structures built to store water for various purposes,
including irrigation, drinking water supply, flood control, and hydroelectric power
generation.
● Canals and Irrigation Systems: Channels designed to convey water for irrigation,
drainage, navigation, or flood control purposes.
● Water Treatment Plants: Facilities for treating and purifying water for human
consumption or industrial use.
● Stormwater Management Systems: Infrastructure designed to control runoff from
rainfall, including retention ponds, drainage pipes, and green infrastructure.

Structural Engineering Features:

● Buildings: Structures designed to provide shelter, workspaces, or recreational
spaces for people, including residential, commercial, industrial, and institutional
buildings.
● Bridges and Viaducts: Structural elements designed to support traffic or
pedestrians over obstacles such as rivers, valleys, or roads.
● Towers and Antennas: Tall structures used for various purposes, including
telecommunications, observation, and wind energy generation.
● Retaining Walls and Slope Stabilization: Structures built to prevent soil erosion,
landslides, or collapse of excavated slopes.
Environmental Engineering Features:
● Wastewater Treatment Plants: Facilities for treating and purifying wastewater
before it is discharged into the environment.
● Landfill and Solid Waste Management Facilities: Infrastructure for disposing of
and managing solid waste, including landfills, recycling centers, and composting
facilities.
● Green Infrastructure: Nature-based solutions designed to address environmental
challenges, including rain gardens, bioswales, and permeable pavements.

Geotechnical Engineering Features:

● Foundations: Substructures designed to support buildings, bridges, or other
structures, transferring loads from the structure to the underlying soil or rock.
● Earthworks: Engineering operations involving excavation, embankment, and
grading to reshape the earth's surface for construction projects.
● Slope Stability Measures: Techniques used to stabilize slopes and prevent
landslides or erosion, including retaining walls, soil reinforcement, and
vegetation.

These are just a few examples of the diverse range of features in civil engineering.
Depending on the project's scope, objectives, and location, engineers may incorporate
various combinations of these features to meet specific requirements and achieve
desired outcomes.

2.5 BENEFITS VS. FEATURES

▪ Benefits are the outcomes or results that users will (hopefully) experience by
using your product or service-the very reason why a prospective customer
becomes an actual customer.
▪ Features are something that your product has or is. Features often directly
address common problems experienced by users in a company’s target market.
Features are the things that your engineers build specifically for your product.
2.6 RELATION OF BENEFITS AND FEATURES TO NEEDS AND HIGH VALUE

ADDING

The relationship between benefits, features, needs, and high value adding in civil
engineering can be understood as follows:
 ● Needs: Needs represent the requirements, desires, or problems that
stakeholders, such as clients, communities, or end-users, seek to address
through civil engineering projects. These needs can range from basic
infrastructure necessities like clean water and transportation to more complex
requirements such as environmental sustainability or resilience to natural
disasters.
● Features: Features are the specific characteristics or attributes of a civil
engineering solution that address the identified needs. They encompass the
tangible elements, design considerations, and functional aspects of the
infrastructure or system being developed. For example, features could include
the use of sustainable materials, incorporation of safety measures, or integration
of innovative technologies.
● Benefits: Benefits are the positive outcomes or advantages that stakeholders
derive from the features implemented in civil engineering projects. These
benefits directly address the identified needs and contribute to the overall value
proposition of the project. For instance, if a civil engineering project features a
sustainable design, the benefits could include reduced environmental impact,
lower operating costs, and improved public health.
● High Value Adding: High value adding occurs when the features implemented in
civil engineering projects directly align with stakeholder needs and provide
significant benefits or advantages. This involves selecting features that maximize
the value delivered to stakeholders while minimizing costs and resource
utilization. High value adding ensures that the project outcomes exceed
stakeholder expectations, leading to enhanced satisfaction, long-term viability,
and positive impacts on society and the environment.

In summary, the relationship between benefits, features, needs, and high value adding in
civil engineering revolves around identifying and addressing stakeholder needs through
the implementation of appropriate features that deliver significant benefits and value.
By understanding these interconnections, civil engineers can design and deliver projects
that effectively meet stakeholder requirements, optimize resource utilization, and
contribute to sustainable development and societal well-being.

2.7 FIVE VALUES OFFERED TO A CUSTOMER

● Product - Performance, quality, features, brand, selection, search, easy to use,

safe.

● Price - Fair, visible, consistent, reasonable.

 ● Access - Convenient, location, nearby, at-hand, easy to find, in a reasonable
time.

● Service - Ordering, delivery, return, check-out.

● Experience - Emotional, respect, ambiance, fun, intimacy, relationships,

community.

3.0 VALUE = BENEFITS/COST

“Delivering value” is something we hear all the time, but what does it really mean? It
likely means something different to each of us because our “wants” change depending
on our “needs” at a particular time or in a certain situation. Value is the benefit a
customer receives measured against the price paid. Usually this is used to evaluate the
difference between two or more competing offerings.

The equation "value = benefits / cost" represents a fundamental concept in economics

and decision-making, particularly in the context of assessing the worth or desirability of
a certain action, product, or investment.

The reputation of a company and how it presents itself plus the perception of its
technology and the benefits of its products are key considerations in determining an
organization’s “total market offering.” Therefore, value can be defined as the
relationship of a company’s market offerings to those of its competitors.

3.1 VALUE
This refers to the perceived worth or utility derived from something. It can
be subjective and varies among individuals or organizations. Value represents what is
gained or achieved as a result of a particular choice or action.

We can break down value into four types: functional, monetary, social, and
psychological. However, the importance of a type of value depends on the perspective
of the customer and the particular purchase.

● Functional value – refers to the usefulness or practical benefits that a product or

system provides. It's about how well something works to fulfill its purpose.
 ● Monetary value – is the worth of a product/services in terms of money.
● Social value – refers to the positive impact that a project or technology has on
society or communities. It considers how it benefits people beyond just its
functionality or cost.
● Psychological value –refers to the emotional or psychological benefits that a
product or system provides to users. It's about how it makes people feel or
improves their well-being.

The key to delivering high perceived value is finding a blend of the types that best suits
each customer, convincing them that what you are offering exceeds expectation in
helping them solve a problem by providing a solution that produces the desired results
at a competitive price, which will serve as a source of corporate pride in
accomplishment.

3.2 BENEFITS
These are the positive outcomes, advantages, or improvements resulting
from a decision or investment. Benefits can include tangible things like increased
revenue, improved efficiency, or enhanced quality, as well as intangible aspects such as
customer satisfaction or brand reputation.

3.3 COST
This refers to the expenditure or sacrifice incurred in obtaining or
achieving something. Cost can include monetary expenses, time, effort, resources, or
any other form of investment required to realize the benefits.
3.4 BENEFITS VS VALUE

● Benefits are the positive outcomes or advantages gained from a product, service,
or decision. They can be tangible or intangible and directly contribute to fulfilling
needs or desires.
● Value, on the other hand, is the perceived worth or usefulness of something
compared to its cost. It's about how much benefit someone believes they're
getting for what they're paying.
● In essence, benefits are what you gain from something, while value is the
measure of how worthwhile that gain is relative to what you've invested.
CONCLUSION
In conclusion, the equation "value = benefits / cost" encapsulates a fundamental
principle in economics and decision-making, providing a clear framework for evaluating
the worth and desirability of actions, products, or investments. Value, representing the
perceived utility or worth, is assessed against the positive outcomes (benefits) and the
sacrifices or expenditures (costs) involved. By calculating the ratio of benefits to costs,
individuals and organizations can gauge the efficiency and effectiveness of resource
allocation or decision-making. A value greater than 1 signifies a favorable outcome,
while a value less than 1 suggests inefficiency. When the value equals 1, it indicates a
balanced outcome. Ultimately, this equation serves as a valuable tool for guiding
informed decision-making, helping to optimize resource allocation, investments, and
actions.

4.0 VALUE PROPOSITION STATEMENT INCLUDING NEEDS,

APPROACH, BENEFITS PER COST, COMPETITION
Establishing a perfectly tailored value proposition is a vital endeavor for any business,
but it's also a challenging yet rewarding task for every business.

4.1 TIPS IN CRAFTING VALUE PROPOSITION

1. Know your customers
-First thing to consider in establishing your value proposition is to analyze the market
and potential customers. Know your target customers inside out and identify the target
market segment to understand their desired benefits.
2. Identify the needs
-Identifying the specific needs or pain points of the target audience.
- Answers the questions, “What are their pain points, desires, and preferences?”
 3. Establish unique approach
-Mentioning the innovative or unique approach taken to address those needs.
4. Emphasize Value, Not Just Price
-While affordability is important, don't solely focus on price. Highlight the overall value
customers receive from choosing your product or service.
5. Focus on Solutions
- Instead of just listing features, highlight how your offering solves specific problems or
fulfills needs for your target audience.
6. Don’t forget about your competitors
-Identify what sets your product or service apart from competitors. Emphasize the
unique benefits or features that make your offering irresistible.
-Determine the strengths and weaknesses of your major competitors and identify ways
you can differentiate your business from them.
7. Consistency Across Channels
- Ensure your value proposition is consistent across all customer touchpoints, from your
website to marketing materials to customer service interactions.
8. Use Compelling Language
-Words matter. Use persuasive language that resonates with your audience and sparks
their interest.
9. Be clear and concise
-Don’t forget that an effective value proposition is clear and concise. Your target
customers must quickly grasp the message you want to convey. It should not exceed
two or three sentences.

By following these tips and continuously refining your value proposition based
on customer feedback and market dynamics, you can create a powerful and
compelling message that resonates with your target audience and drives success
for your business.

Competitions in creating a value proposition statement refer to the challenges

businesses face in crafting compelling and distinctive value propositions that resonate
with their target audience. Here are some common types of competitions in this
context:

​ 1.)Customer Needs Competition: Competing companies aim to understand and

meet customer needs better than rivals.
​ 2.) Differentiation Competition : Businesses compete to make their offerings
unique and different from competitors.
​ 3.) Clarity Competition: Businesses compete to explain their value clearly so
customers understand why they should choose them.
​ 4.) Consistency Competition: Companies compete to keep their message
consistent across all interactions with customers.
​ 5.) Relevance Competition: Businesses compete to stay relevant to changing
customer preferences and market trends.
​ 6.) Adaptation Competition: Competing companies adjust their value
propositions for different customer groups or markets.
​ 7.) Value Communication Competition: Companies compete to communicate the
value of their offerings clearly through various channels.
​ 8.) Innovation Competition: Competing businesses innovate their value
propositions to stay ahead and meet evolving customer needs.
5.0 SOLUTION DRIVEN OR EFFICIENCY IMPROVEMENT

5.1 SOLUTION DRIVEN

● Solution driven means we always strive to solve a problem or resolve an issue.

5.2 EFFICIENCY IMPROVEMENT

● Efficiency improvement means the enhanced value and/or quality that an agency
achieves as a result of a change to a service or the ways a service is provided.

5.3 SOLUTION DRIVEN OR EFFICIENCY IMPROVEMENT

● When aiming to improve your business efficiency, you must first pinpoint the
aspects of your business that are simply not working.
1. Smart Time Management
Time management is crucial to minimize distractions, improve focus, and track
progress. It also provides an adequate outline for tasks that are more pressing or
require more allocated time and effort.
2. Assign Task According to Skills
Examine your employees. Single-tasking, or allowing your employees to focus on only
one task until completion helps them to be more productive while eliminating work
fatigue and frustrations.
3. Motivate Your Employees
Keep your employees engaged by doing your part in motivating them. When motivating
your employees, don’t just focus on giving perks and incentives. Pay attention in
defining intrinsic motivators of your employees for more lasting solutions. Providing
regular feedback, the correct tools, and a healthy work environment are great ways to
motivate your employees.
 ● Express gratitude - make them feel that they are valuable and contributing to
your company’s success.
● Treat them
● Encourage your work life balance - make your employees feel special by
listening to their own needs, letting them know that you care for them by
encouraging work-life balance.

4. Open Communication
Promoting a culture of open communication is another effective method to improve
business efficiency. Collaboration and feedback should always be welcome and
encouraged so employees are comfortable voicing their concerns or recommendations
they may have for improvement.

5. Learning and Development

Your employees’ professional development should be included in your priorities.
Training and re-training your employees for the skills they need to improve and advance
in their job boosts morale and helps them complete their task efficiently.