Assignment#2

Name: Zain Islam

Student ID: 41714

Department: BBA

Section: B
Decision Making Process for Purchasing a
Car
1. Identifying the Problem
The need for a new car is identified based on the family’s requirement for a vehicle that is reliable, safe,
comfortable for five members, and efficient in terms of fuel consumption.

2. Identification of Decision Criteria

The criteria considered crucial in the decision-making process are price, fuel efficiency, safety, reliability,
and comfort.

3. Allocating Weights to the Criteria

The weights assigned to each criterion reflect their importance in the decision process:
Price: 6
Safety: 8
Reliability: 8
Comfort: 7
Fuel Efficiency: 10

4. Developing Alternatives
The alternatives considered are various car models that potentially meet the family’s needs. These
include the Honda City 1.5L ASPIRE CVT, Toyota Passo Moda, Nissan Dayz, Hyundai Grand i10, and
Toyota Prius.

Fuel
Car Model Price Safety Reliability Comfort Efficiency Overall Rating
Honda City 1.5L ASPIRE CVT 70 80 80 80 70 380
Toyota Passo Moda 80 60 90 70 90 390
Nissan Dayz 70 50 70 60 70 320
Hyundai Grand i10 80 60 80 80 70 370
Toyota Prius 60 90 100 90 100 440

5. Analyzing Alternatives
Each car model is evaluated against the decision criteria, considering their respective weights, to assess
which vehicle offers the best combination of the identified factors.
6. Selecting an Alternative
Based on a comprehensive evaluation, the Toyota Prius is selected as the best alternative for purchase,
given its superior overall rating in terms of safety, reliability, comfort, and especially fuel efficiency,
which was the most heavily weighted criterion.

7. Implementing the Alternative

The decision to purchase the Toyota Prius will be executed by arranging the necessary financing, visiting
dealerships to explore available options, and finalizing the purchase.