Guedes, A. L. (2020). Future Vision of Interactive and Intelligent TV Systems using Edge AI.

SET
International Journal of Broadcast Engineering, 6, 5-5.

Future Vision of Interactive and Intelligent TV Systems using Edge AI | SET

INTERNATIONAL JOURNAL OF BROADCAST ENGINEERING

The research paper discusses recent developments in the usage of Artificial Intelligence (AI)
techniques in TV and Broadcasting. It integrates broadcast and Broadband focusing on AI
applications and further envisages the next evolution of digital TV systems in Brazil, called
TV 3.0.

Key applications of AI that are majorly highlighted in broadcasting today include: -

 Automated Highlights and Video Previews.

 Intelligent Scheduling and Programming
 Optimized Camera Direction.
 Automated Transcription and Compliance
 Analyzation of Social Media Trends
 Improving Video Encoding
 Computer- Generated Announcers
 Automated Closed Captioning and
 Targeted Content Personalization.

This paper proposes the capabilities of edge AI that are built into TV receivers and devices
themselves. Edge AI permits real-time processing of data, media, and inputs locally on the
device, rather than offloading analysis to the cloud.

Cases in which edge AI could potentially be used include: -

 To analyse TV program content in real-time, further identifying scenes, objects,

speech etc. The amalgamation of technologies such as computer vision, object
detection and recognition, scene recognition, speech recognition, semantic analysis,
event triggering, interactive integration and real-time processing allows for the
creation of highly interactive and engaging experiences within TV programs, tailoring
content and triggering events based on real-time analysis of video semantics.
 Locally filtering inappropriate content using these technologies before broadcast,
thereby protecting viewers that are underage.
  Generation of personalized auxiliary content like audio descriptions or sign language,
aiding those with disabilities.
 Adaptation of content appropriately, thereby, understanding the sentiments of viewers
and analysing their behaviours through computer vision.
 Conversational AI assistants answering questions about what’s playing and making
recommendations, therefore keeping it interactive and engaging.

The undertaking of edge AI is to perform such interactive, customized, and intelligent

applications on the device while also benefiting privacy latency and cost. Continuing research
and evolution of new standards, deem to unravel new opportunities for broadcasting to
harness the potential advancements in AI, paving the way for a more comprehensive
utilization of its future capabilities.

2. Dolgopyatova, A. V., & Kudryashova, A. Y. (2020, March). Modern satellite solutions for Internet
broadcasting. In 2020 Systems of Signals Generating and Processing in the Field of on Board
Communications (pp. 1-5). IEEE.

Modern Satellite Solutions for Internet Broadcasting | IEEE Conference Publication | IEEE
Xplore

AI and machine learning are set to revolutionize almost every aspect of the broadcasting
industry – from production to programming and distribution. AI is still in its infancy, but it
promises more effective processes, deeper viewer understanding, and more value from
archives.

In terms of production, AI can perform metadata tagging, compliance checks, subtitling, and
basic editing leaving humans to focus on more creative tasks. Moreover, AI allows for data-
driven graphics that could be used in different shows or for different audience segments.

When it comes to programming activities, AI helps optimize schedules based on predictions

about user preferences or trends. Likewise, it can personalize promos as well as
recommendations by reaching out to every single viewer’s preference. AI can also underscore
real-time subtitles during live broadcasts, dialogue auto-transcription into text forms, and
smart selection of best camera angles.

Regarding monetization AI tools can track sponsor brand exposures within shows or target
ads to the most relevant viewers. Also Networks or OTT platforms would make their archives
more shoppable with the help of AI analysis done by rights holders.

In the future AI may enable Smart TVs that only show content that matches a person's mood
and interests at that particular time. In addition natural voice interfaces will provide smoother
navigation and content requests.

A more engaging smart TV experience overall may be offered by AI-driven avatars.

The use of AI has been hampered thus far by data silos and outdated systems, but new
integrated platforms are assisting in removing these obstacles. Algorithm biases, ethics, and
accuracy issues are still present. Transparency standards will be crucial.

In conclusion, AI/ML will probably change everything in the coming years, from the
production of material to the experiences of viewers. It will also save expenses, speed up
workflows, and enable more individualised, interesting broadcasting in general.

3. https://www.ibc.org/artificial-intelligence-in-broadcasting/1096.article

Mayne, M. (2022, July 5). AI IN BROADCAST: ACCELERATED ADOPTION.

https://www.ibc.org/artificial-intelligence-in-broadcasting/1096.article

Broadcast is being revolutionized by ai and accelerated computing in a new digital age

broadcasters need to move towards a software defined infrastructure that is flexible enough to
incorporate the latest ai technology as well as meet the growing demand for more
entertainment content on streaming platforms ai is already enhancing many parts of the
broadcast workflow from content creation to distribution and personalized viewing for
production purposes ai can automate repetitive work make decisions on camera angles for
example and facilitate quick turnaround editing in addition to this ai provides deeper insights
into contents and recommendations that are personalized to improve viewer engagement in
addition real time ray traced graphics and virtual production environments take immersion to
another level with gpu acceleration photorealistic digital backgrounds and virtual studios are
in reach of live broadcasts also cloud workflows further provide on demand access to ai
powered post production anywhere internet connectivity exists there are also behind the
scenes software defined platforms like panasonic s kairos that have more input output and
format flexibility compared to traditional hardware switches combined with nvidia hardware
acceleration this makes flows such as smpte 2110 ip video simpler and faster another
example is the ai optimization of streaming codecs like jpeg xs which also allow multi
resolution workflows from hd to 8 k with ultra low latency. In brief, AI + accelerated
computing is the bedrock of digital transformation in broadcasting. It allows consumers to
have more personalized and interesting content. Also, creators can exploit it to come up with
new creative paths. At the same time, they can distribute their content across various
platforms with the help of this technology. Today, media companies like MEDIAPRO in
Spain and iSPORTiSTiCS are among the many broadcasters who are using AI for everything
from acquisition to distribution. In addition, rapid advancements will only broaden what AI
could become in future years.

4. https://blogs.nvidia.com/blog/broadcast-trends/

MOTAMEDI, S. (2021, October 19). Discover the Future of Broadcast With AI and
Accelerated Computing. https://blogs.nvidia.com/blog/broadcast-trends/

As online streaming viewership skyrockets broadcasters are turning to ai and data analytics
to deliver more immersive and personalized sports coverage the 2024 paris olympics will
accelerate adoption of these digital technologies across production distribution and
consumption ai promises more automated and efficient content tagging search and
recommendations allowing fans to easily find video highlights of their favorite athletes
motion tracking graphics applied to events like marathons and cycling will enhance
understanding of athletes positions and performance augmented reality can also overlay
contextual data onto live footage to illustrate course challenges to showcase the strain faced
by tour de france cyclists broadcasters this year used a 3 d graphic with elevation gradients as
one executive notes they want to be on the field of play trying to bring the enormity of what
the athletes are actually up against into our studio is the biggest challenge we face behind the
scenes cloud computing scalably processes performance biometrics like archers heart rates
for broadcast graphics and 5 g networks promise real time access to sensor data analytics
from the field fully automated production while not yet robust enough for mainstream
coverage can remotely operate cameras and editing for secondary broadcasts at lower cost at
events like world cup soccer ai also aids officials in making faster calls on close plays like
offsides it s a balanced approach where technology assists but does not entirely replace
human judgment and oversight machine learning similarly helps coaches analyze player
movements in training for continuous improvement as with any automation ai does raise
concerns on displacement of production jobs but new roles could be created like an ai
production technician to correctly install and calibrate the systems beyond real time coverage
ai unlocks richer storytelling around archived narrative footage too in summary while ai
sports production won t be perfected overnight broadcasters are aggressively piloting the
technology at global events the promise of more personalized data enabled viewing to bring
fans closer to the action is too appealing to pass up thoughtful implementation and retraining
will be key in this industry transformation.

5.https://blog.video.ibm.com/ai-video-technology/how-ai-will-change-live-sports-
broadcasting/

Lewis, L. (2018, September 28). How AI Will Change Live Sports Broadcasting
https://blog.video.ibm.com/ai-video-technology/how-ai-will-change-live-sports-
broadcasting/

The integration of artificial intelligence ai in stay sports activities broadcasting heralds a

transformative technology reshaping how lovers have interaction with their preferred games
with improvements like watson from ibm at the leading edge ai guarantees an immersive
viewing revel in revolutionizing no longer simply viewer engagement however also
impacting advertisers athletes coaches and the general dynamics of the game ai s prowess in
closed captioning and speech to text abilities goes beyond mere transcription it comprehends
context spotting nuances like the time period love in tennis allowing immediate retrieval of
applicable clips moreover ai can gauge target audience pleasure levels through voice analysis
figuring out key moments that advertisers can leverage to optimize ad placement and
investigate their impact for players and coaches ai unlocks an unprecedented level of strategic
evaluation by figuring out styles strengths and weaknesses ai permits precise recreation
evaluation and opponent profiling real time predictive analytics empowers coaches to
conform techniques on the fly doubtlessly changing sport consequences crucially ai augments
the fan experience via recommendation uplift by learning viewer preferences ai suggests
tailored content imparting personalised recommendations for fits or tournaments this now not
handiest enhances viewer engagement however additionally fosters a deeper connection
among fanatics and their favorite players or groups the destiny panorama of sports activities
broadcasting is not simply approximately improving visuals or imparting insightful
commentary it s about ai being the linchpin that intertwines statistics pushed insights
seamlessly into the fabric of live sports by leveraging ai s competencies broadcasters can
elevate storytelling empowering commentators with granular info and predictive evaluation
enriching the narrative for viewers this technological evolution transcends conventional
broadcasting paradigms it s approximately crafting an atmosphere in which ai does not just
decorate the viewing revel in but reshapes the very essence of ways sports activities are fed
on from predictive evaluation influencing strategic choices to ai pushed content curation
tailored for character preferences the destiny of sports activities broadcasting powered by ai
is poised to redefine the connection between lovers gamers advertisers and the sport itself as
ai keeps to adapt and integrate in addition into sports activities broadcasting its impact will go
beyond limitations ensuring that every component of the game will become an immersive
customized and enriching experience for fanatics globally.

6. https://www.linkedin.com/pulse/how-ai-transforming-future-sports-broadcasting-ishita-
dutt

Dutt, I. (2023, March 7). How AI is transforming the future of Sports Broadcasting.
https://www.linkedin.com/pulse/how-ai-transforming-future-sports-broadcasting-ishita-dutt/.

At the intersection of technological innovation and personalized engagement artificial

intelligence ai and machine learning ml models drive the future of sports broadcasting these
integrated advancements reshape not only the delivery method for sports content but also
redefine audience interaction with live events the expansion of ai in sports broadcasting
clearly manifests through its transformative application that revolutionizes conventional
methods buoyed by computer vision ai models track player movements detect field zones and
using optical character recognition ocr extract crucial data such as score updates pixellot and
quidich innovation labs among other companies pioneers in automated camera systems and
deep learning algorithms have ushered a new era for fans across diverse sports with their
offerings comprehensive field views coupled with visual insights this enriching viewing
experience signifies not just an evolution but also testifies to the burgeoning role of ai notably
the impact of ai transcends visuals it empowers closed captioning a technology that facilitates
live commentary transcriptions in multiple languages this enhancement bolsters accessibility
for diverse audiences moreover three significant transformations are underway automated
video highlights response based advertising and real time statistics extraction which
revolutionize viewer engagement with content by rendering it more immersive and
customized ai in its pursuit to refine content curation will analyze viewer responses and
historical preferences it then recommends games or moments most relevant to individual
tastes this personalized approach embodies the future landscape a vista that predicts even
more tailored experiences the evolving preferences of viewers particularly younger
demographics who favour curated over extensive gaming content are catered for through this
customised method this shift prompts sports networks to adapt they explore avenues such as
free ad supported streaming tv fast channels efficiently leverage ai for engaging younger
audiences furthermore through ai driven object identification and augmented reality ar
graphics a more flexible customizable advertising space emerges enhancing viewer
engagement and brand interaction as we look ahead groundbreaking innovations promise to
evolve ai in sports broadcasting the nba s personalized streaming experience initiative which
features customizable avatars immersive camera angles and augmented reality elements
serves as a prime example of this shift toward interactive and entertainment driven content
such developments suggest that conventional boundaries will soon be transcended by sports
broadcasts offering viewers curated experiences engaging narratives tailored specifically for
their preferences essentially integrating ai into sports broadcasting goes beyond enhancing
visuals or delivering statistics it involves crafting an interactive and individualized
entertainment ecosystem a transition that ushers in a new era in this future landscape of
viewership every viewer will have the ability to curate their unique sports experience they
will engage with personalized content driven by advanced technology the forefront of this
evolution places the future of sports broadcasting it promises to be not just engaging but also
highly tailored and technology infused for each participant.
7. Frackiewicz, M. (n.d.). AI and Drones: Reshaping the Future of Sports Broadcasting. AI
and Drones: Reshaping the Future of Sports Broadcasting

At the cusp of transformative innovation stands artificial intelligence ai in broadcasting

promising a dynamic shift it evolves notably within graduate level punctuation such as colons
semi colons and dashes are also key elements this evolution promises to alter the production
process for sports content not merely altering but fundamentally transforming how it is
consumed and engaged with ai driven generative models revolutionize the trajectory in sports
broadcasting such advancements redefine the landscape introducing capabilities unrivaled
that potentially reshape every aspect of this industry generative ai models powered by
artificial intelligence and prediction feature the potential to revolutionize game simulations
these future iterations will not simply analyze historical data they ll also simulate
hypothetical scenarios within gameplay this invaluable tool promises coaches an
unprecedented insight into complex game dynamics it facilitates strategic decision making
enabling teams not only to anticipate on field situations but prepare for them as well the
integration of advanced personality assessments into ai driven talent scouting could
revolutionize recruitment processes moreover by evaluating players behavioral patterns and
psychological profiles ai may offer a profound understanding of their compatibility within
team dynamics this transition might precipitate a paradigm shift in team compositions not
merely assembling skilled individuals but cohesive units thus fundamentally redefining the
concept team future ai systems could transform the sphere of fan engagement significantly
they may generate hyper personalized virtual experiences in the coming years ranging from
exclusive fan meetups to personalized commentary tailor made by ai for individual
preferences this immersive level of involvement might surpass conventional interactions
among fans and contribute towards cultivating a more participatory as well as dynamic sports
community forthcoming iterations of ai from a business strategy standpoint will likely
introduce sophisticated market prediction algorithms these ai models might forecast market
shifts that impact sports businesses this ability to predict could empower stakeholders with
informed decision making power in the face of rapidly evolving industry landscapes
moreover ai in sports broadcasting s future might experience the implementation of ai driven
dynamic pricing strategies advanced algorithms potentially have the capacity to adjust ticket
costs dynamically based on real time variables such as team performance player popularity
and fan engagement levels this methodology could maximize revenue streams whilst
guaranteeing equitable access for all fans as these advancements unfold we must prioritize
ethical considerations maintaining the game s integrity while balancing innovation addressing
privacy concerns is paramount and ensuring fair competition non negotiable to foster a future
where ai enriches the sports experience for all stakeholders it will be critical to strike this
delicate balance in conclusion generative ai s future iterations in sports broadcasting signal an
era of extraordinary transformation they offer capabilities that transcend the conventional
landscape predictive simulations personalized engagement and dynamic business strategies
the potential for ai to revolutionize the sports industry is thrillingly promising indeed we
eagerly anticipate its impact on our technological terrain as it continues unfolding.

8. In its own words: The future of AI in sports. (n.d.).

https://www.sportsbusinessjournal.com/Articles/2023/12/04/ai-chatgpt.aspx

Artificial intelligence ai integration along with drones and other emerging technologies is
poised to revolutionize the audience s engagement in live sports events this represents a
futuristic breakthrough for ai driven broadcasting this strategic amalgamation ushering an era
of unparalleled access and excitement globally is set not only redefining but also
transforming the landscape of sports broadcasting at large indeed it signifies our evolution
towards more immersive spectator experiences across all corners of earth this transformative
journey hinges on the foundation of ai powered cameras advanced algorithms drive these
intelligent devices offering a seamless and dynamic viewing experience through autonomous
tracking across various sports they track players and the ball without human intervention the
benefits extend beyond enhancing viewer engagement by automating labor intensive tasks
such as camera operation ai cameras provide an economical solution for broadcasters that
frees up resources enabling more in depth analysis and compelling content creation drones
another game changing force in sports broadcasting they deliver once elusive unique aerial
perspectives despite the safety concerns and regulatory challenges drones provide
breathtaking views that were previously reserved for expensive helicopter shots innovations
such as drone swarms elevate this experience further promising a truly immersive viewing
experience where fans can witness events from diverse captivating angles whether it s a
football game or cycling race this deepens not only the overall narrative but also engagement
with these spectacles virtual reality vr and augmented reality ar technologies working in
tandem with ai and drones are poised to revolutionize the sports experience broadcasters can
leverage these groundbreaking innovations they have the power not only to create immersive
content but also transform viewers from passive spectators into active participants this fusion
opens pathways for a transcendent viewing experience where observers immerse themselves
moving beyond mere observation and actively participate as part of the sporting event these
technologies amalgamate to signify a watershed moment in sports broadcasting they herald
an era this era transforms audiences from passive spectators into active participants it
promises unparalleled engagement and transports fans directly to the heart of the action
events become experiences that were previously unimaginable this is our future landscape ai
driven technologies in their relentless evolution and increasing accessibility will catalyze a
seismic transformation within sports broadcasting towards enhanced engagement immersion
and innovation the pioneers who embrace these groundbreaking advancements stand at the
vanguard of this transformative journey they are actively carving out the future of sports
broadcasting into an epoch marked by unprecedented excitement and interactivity for global
fans.

9. Khanna, A. (n.d.). Can AI Score Big In The Future Of Sports? Five Key Trends Shaping
The Industry. https://www.forbes.com/sites/forbestechcouncil/2023/09/27/can-ai-score-
big-in-the-future-of-sports-five-key-trends-shaping-the-industry/?sh=70ca9144440c

Cutting edge advancements in ai they are poised to revolutionarily overhaul the future of
broadcasting within the sports industry redefining audience engagement with live sporting
events five prominent trends predictive analytics machine learning virtual reality and
augmented reality applications automated highlight generation systems and personalized
content delivery platforms all signal a transformative path ahead these developments promise
groundbreaking changes that will fundamentally reshape sports broadcasting already
revolutionizing player performance analysis and injury prevention across sports leagues ai s
predictive capabilities leverage data analysis through tools like mlb s statcast and stats
perform s pro vision this provides comprehensive insights consequently coaches players even
fans can access detailed performance metrics as well as injury risk assessments the use of
these ai driven analytics enhances training programs optimizes equipment fundamentally
elevating both player safety and performance moreover ai extends its influence beyond
performance analytics it enhances equipment as well google s jacquard technology in football
and altair s ai powered golf club design are examples of how ai optimizes sports equipment
functionality and design these innovations enhance player performance while also providing
insightful methods for improved fan engagement ai is also transforming athlete training and
real time monitoring partnerships such as the nba s collaboration with second spectrum along
technology like home court empower athletes by providing them real time performance
evaluation and tailored training regimes meanwhile in sports such as soccer and golf where ai
integrates it enables precise skill assessments offers personalized coaching tips ultimately
enhancing player development ibm and la liga exemplify ai s role in enhancing fan
engagement through personalized communication immersive experiences and data driven
insights for instance with a collaboration at wimbledon for ai powered audio commentary or
via the use of beyond stats software portal by la liga fans receive real time analysis enjoy
immersive experiences that amplify their connection to the game and access content tailored
specifically for them jabbr s deep strike in boxing and ai assisted judging systems utilized in
events such as the fifa world cup and gymnastics championships these are just a few
examples of how artificial intelligence ai is actively contributing to fairer judgements within
sports the primary aim behind this technology to render the process of adjudication more
transparent less susceptible to human biases immense promise characterizes the future of ai in
sports broadcasting with an expectation for continuous advancements to spur innovation
throughout the industry as ai technology matures and integrates more deeply it promises a
revolution not only in player performance but also equipment optimization and fan
engagement furthering this transformation is its potential to foster fairer transparent judging
processes the convergence of artificial intelligence and sports broadcasting stands at a critical
juncture it is poised not merely predicted or suggested to usher in an era that surpasses all
prior benchmarks regarding innovative engagement thereby reshaping dynamically both
landscapes involved athletes experiences as well as those viewing from afar via screens or
stands nearby.

10. Mons, J. K. (n.d.). 10 ways how Artificial Intelligence will impact sports in a big way.
https://sporttomorrow.com/how-ai-is-impacting-the-world-of-sports/

Ai s future in sports broadcasting promises an unprecedented era of transformation it will

revolutionize interactions between various stakeholders and live events this technological
evolution imparting influence on multiple aspects caters to athletes fans coaches stadiums and
their equipment referees media entities as well as the betting industry along with individuals
actively participating in sports activities sensor technologies and data analysis drive ai in
empowering athlete performance this technology individualizes training programs optimizes
nutrition plans predicts injury risks and enhances overall performance leveraging individual
data points to craft tailored solutions for athletes whether professional or amateur improves
their training strategies and health management ai driven fan experiences will elevate
engagement by offering personalized interactions delivering unique content and insights this
revolutionizes second screen experiences it provides real time background player data
facilitates advanced interactive engagements thus creating a richer viewing environment in
stadiums as well as outside them coaches in an act of transformational prowess will adopt ai
supported data analysis for player assessments they ll leverage this technology for opposition
analysis and talent scouting the design of team strategies a task previously undertaken with
conventional methods will now receive assistance from ai it s set to improve player
performance through pattern recognition and game plan enhancement sports arenas
revolutionizing stadiums and venues will integrate artificial intelligence ai for three key
purposes crowd management smart ticketing and personalized fan experiences the
incorporation of facial recognition technology along with augmented reality ar and virtual
reality vr technologies promises to elevate in stadium encounters it ensures a seamless highly
customized even journey for fans the sports equipment industry is undergoing innovation
wearables and smart sensor equipped gear are set to revolutionize performance tracking
additionally ai powered wearables will monitor and analyze specific metrics of various sports
this caters directly to athletes demands while simultaneously enhancing consumer
experiences ai driven evolution in refereeing ai powered decisions may potentially
outperform human capabilities in terms of accuracy and fairness ushering a transformative
phase for refereeing consequently referees could reposition their roles to concentrate more on
game related aspects such as human behavior emotions and conduct ai in its transformation of
sports media will revolutionize sports journalism through automated content generation it
dynamically influences broadcast advertisements selects highlights and chooses camera
angles all based on real time game events and crowd excitement levels artificial intelligence
ai in the betting industry ai powered sports analytics with their potential to outperform human
analysis and prediction models will have a profound impact on betting predictions this could
fundamentally reshape the dynamics of indeed revolutionize the entire betting industry
individuals in sporting activities wearable technologies ai assisted coaching and enhanced
data capture for personal achievements will revolutionize the individual s experience in sports
this transformation enhances overall engagement while elevating how effectively one tracks
their progress ai the emergence of new sports speedgate for instance is an ai generated sport
that illustrates the potentiality of ai in creating entirely novel sporting events it amalgamates
elements from diverse pre existing sports and paves way for innovative recreational pursuits
to summarize the integration of ai into sports broadcasting will initiate a sweeping
technological transformation affecting all aspects of the sports industry this ranges from
player performance to fan engagement thus it crafts an experience that is both immersive and
personalized for each involved stakeholder at every level.