5.

STRATEGY
DEVELOPMENT

Description:
Define and develop a plan of
action to achieve the defined
goals, including key initiatives and
tactics. Set a timeline and budget
for implementation and identify
any necessary resources.

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 GOALS OF THE SECTION
Define processes and steps to design,
develop and execute a successful and
structured business strategy
Structure a roadmap for achieving the
defined priorities and goals, including
identifying key initiatives and the effort
required
TEMPLATES INCLUDED
• Prioritization Matrix
• Strategic building blocks & pillars
• Strategic goals setting
• Action Plan, Gantt & Deign Journey
• Risk Matrix & Mitigation
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BUSINESS EXAMPLES
Amazon's strategy development is focused on growth and
customer-centricity. The company's strategy includes expanding
into new markets and verticals, such as healthcare, while
continuing to invest in its core e-commerce business. Amazon's
key initiatives and tactics include developing new products and
services, acquiring other companies to expand its reach, and
investing in technologies such as artificial intelligence and machine
learning
Coca-Cola's strategy development is focused on innovation and
brand loyalty. The company's strategy includes developing new
products, expanding into new markets, and strengthening its
relationships with customers. Coca-Cola invests in research and
development to create new products, leverages data and analytics
to understand consumer behavior, and builds strong partnerships
with distributors and retailers
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Module overview
STRATEGY DEVELOPMENT
1 2 3
STRATEGIC PILLARS GOAL SETTING PRIORITIZATION MATRIX

Core principles guidelines the business Defining clear objectives for forward Ranking tasks based on urgency and impact
DESCRIPTION

strategy momentum

4 5 6
GANTT & TIMELINES ACTION PLAN RISK MANAGEMENT

Visualizing project phases and deadlines A detailed roadmap for implementing strategy Identifying and mitigating potential threats
 Introduction to Strategic Pillars
Strategic pillars are the foundational elements or key focus areas that support an organization's vision, mission, and overall strategy. They
serve as the guiding principles that direct a company's efforts and resources toward achieving its long-term objectives.

Think of them as the main “building blocks" that uphold the structure of a strategic plan.

Each strategic pillar typically includes:

• Clear Objectives: A set goal or target that the organization aims to achieve within a specific time frame.

• Actionable Initiatives: Specific steps, projects, or tasks that help achieve the objectives of that pillar.

• Metrics or KPIs (Key Performance Indicators): Quantifiable measures used to track the progress and success of the initiatives.

Let’s understand these concepts with a few real business examples from the Tech sector: (Microsoft, Amazon & and Google)
 REAL BUSINESS CASE

Strategic pillars: Microsoft

PILLARS DESCRIPTION GOALS

• Microsoft Azure, the cloud computing service, has

• Capture a substantial share of the cloud
Cloud Leadership been a central focus for the company. They've aimed
1 market, rivaling competitors like Amazon
(Azure) to establish Azure as a leading choice for businesses
Web Services (AWS).
and organizations seeking cloud solutions.

• Reinforce Microsoft's position as the

• With products like Office 365, Dynamics 365, and
Enterprise Solutions primary choice for businesses needing
2 LinkedIn, Microsoft wants to be at the center of
& Productivity productivity tools, CRM solutions, and
enterprise productivity and solutions.
professional networks.

• Microsoft has been investing heavily in artificial • Position Microsoft at the forefront of
3 AI & Innovation intelligence and innovative technologies, from technological innovation and ensure its
chatbots to quantum computing products and services are AI-driven

Microsoft, under its CEO Satya Nadella, has been focusing on a few key areas to drive its growth and innovation

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 REAL BUSINESS CASE

Strategic building blocks: Amazon

BUILDING BLOCK 1 BUILDING BLOCK 2

1. Retail & E-Commerce Supremacy 2. Cloud Computing with AWS

Amazon's foundational block is its e-commerce platform. Amazon's foundational block is its e-commerce platform.
Strategic priorities include expanding product categories, Strategic priorities include expanding product categories,
entering new geographies, and refining the shopping entering new geographies, and refining the shopping
experience to make it more customer-centric. experience to make it more customer-centric.

3. Diversification & Adjacencies

Amazon continuously ventures into new areas, be it through the creation of devices (like Echo) or services (like
Amazon Prime Video and Amazon Fresh). This building block is about identifying adjacencies where the Amazon
brand and infrastructure can make a mark.

BUILDING BLOCK 3

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 REAL BUSINESS CASE
Strategic building blocks: Google
1. Search & Advertising Dominance
Google's primary revenue generator remains its
search engine and the associated advertising
network. This building block focuses on
enhancing search algorithms, optimizing the ad
experience, and capturing a larger share of the
global digital advertising market.
2. Ecosystem Integration
Google has continuously worked on creating an
interconnected suite of products (like Gmail,
Google Drive, Maps, Chrome, and Android) to
provide an integrated digital experience and
encourage user reliance on its ecosystem.
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3. Innovative Technology & Research
With entities like Google X and DeepMind,
Google is perpetually on the frontiers of
technology, diving into areas like AI,
autonomous vehicles, and other moonshot
projects
4. Cloud & Enterprise Solutions
As businesses increasingly move online,
Google is making substantial investments in
cloud computing (through Google Cloud
Platform) and enterprise solutions to compete
with the likes of Microsoft and Amazon Web
Services.