Survey Design

Survey is a strategy of inquiry that involves

the collection of data attained by asking

questions from a pre-determined sample.

 Objectives of Survey

Survey Design

Pilot Test

Field work/Conduct of Survey

Data Preparation

Data Analysis

Interpretation

Report Writing
 The first step of survey design is to clearly
define that why we are going to conduct the
survey.

Example: The basic aim of survey is to collect updated, accurate

yet relevant data in order to answer a research problem
After setting objectives of survey we develop the

plan (design) of survey deciding that:

 Whom to survey (Sample Selecting)

 Where to survey (Site Selecting)

 How to survey (Method)

 What to survey (Questions for required information)

 It is process of checking/assessing the
accuracy of the wording sequence and ability
to understand the question by conducting
survey from one or two respondent as a trail
in order to refine questionnaire.
It is a process of collecting data actually
from the target sample. It can be done in
following ways:
 Self administered survey
 Postal survey
 Online survey
 After getting your survey completed and knowing the
interface of the SPSS the next step is to prepare the data for
analysis. This process involves four steps.

1.Coding the questionnaire.

2.Defining the variables in SPSS variable view.
3.Entering the data in SPSS data view.
4.Cleaning the Data
 It is a process of summarizing, organizing and transforming
data with the goal of highlight the useful information,
suggesting conclusions in order to support good decision
making.

 Data can be analyzed in two ways:

 Descriptive

 Inferential
 Interpretation is a process of making sense of
results by explaining and assigning meaning
to them.
Thank You!