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Research Methodology for Marketing Analysis

The document summarizes a research methodology that used an exploratory method to analyze secondary data from online marketing techniques and surveys. A sample of 10 employees was used with a random sampling method. Primary data was collected through questionnaires and surveys while secondary data came from websites, digital marketing tools, textbooks, newspapers, magazines and other internet sources. The research design established a plan to collect and analyze measurable and non-numerical data using quantitative and qualitative methods.

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47 views2 pages

Research Methodology for Marketing Analysis

The document summarizes a research methodology that used an exploratory method to analyze secondary data from online marketing techniques and surveys. A sample of 10 employees was used with a random sampling method. Primary data was collected through questionnaires and surveys while secondary data came from websites, digital marketing tools, textbooks, newspapers, magazines and other internet sources. The research design established a plan to collect and analyze measurable and non-numerical data using quantitative and qualitative methods.

Uploaded by

anon_448773633
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Research Methodology

METHOD OF STUDY
Exploratory Method
The Secondary data is closely being observed depending upon the information we
got. Analysis is being carried out with the help of an online marketing techniques
like SEQ Ads words etc. Each and Every Portals is being closely Observed in
details and came up with a solution. Survey is being carried out among 10-15
Employees and later on conclusion is being decided. Live Website Traffic is being
observed with the help of online tools. Tables charts is being used for the Analysis
purposes.
Research Design:
The research design is the blueprint for the fulfilment of objectives and answering
questions. It is a master plan specifying the method and procedures for collecting
and analyzing needed information.
Types of Research and Research Design
Quantative Research- Quantitative research generates numerical data or
information that can be converted into numbers. Only measurable data are being
gathered and analyzed in this type of research.
Qualitative Research- Qualitative Research on the other hand generates nonnumerical data. It focuses on gathering of mainly verbal data rather than
measurements. Gathered information is then analysed in an interpretative manner,
subjective, impressionistic or even diagnostic

SAMPLING DESIGN.
Sample Size
The sample size has been 10 Employees Conclusions had been arrived at using the
response of the questionnaire.
Sampling Method
In this marketing research project, I am using Random sampling method.
DATA COLLECTION METHOD
Primary Data: - Primary data means data that are collected by different techniques
like questionnaire, Survey, etc. In this project, primary data has been collected by the
means of questionnaire.
Secondary Data: - Secondary data means data that are already available i.e.: they
refer to the data which have already been collected. Usually published data are available
[Link] Data is collected from websites or Digital marketing tools etc. Few Data are
collected from Standard textbooks, Newspapers, Magazines and Internet sources. The
secondary data involved in this project has been gathered from the literatures and
internet.

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