RESEARCH DESIGN

MEANING
A research design is the conceptual structure within the research would be conducted. It informs
what, where, how much, by what means a research study is to be conducted. Thus a research
design is the blue print for the collection, measurement and analysis of data. It indicates the
outline of the whole research process, its operational implication to the final analysis of the data.
In short, a research design is the logical systematic plan prepared for directing the research study.

OBJECTIVES OF THE STUDY

 To understand the customer preference towards swathi restaurant other than the
competitors.
 To compare restaurants with the same cuisine.
 To understand customer satisfaction of swathi restaurant.

DATA COLLECTION
Data for the study was collected by the survey method with aid of questionnaire, keeping in mind
the main objective. Thus, primary data was for attaining objective while the secondary data were
relied to write the literature.
Primary data
Primary data is the first hand information collected for specific purpose directly from the field of
enquiry. The source of primary data for compilation of this report was gathered directly from the
respondents through the use of the questionnaire. It was developed personally and offered the
latest information. Communication being direct was more effective and accurate.
Secondary data
Secondary data is a data that has been collected from outside the organization or the external
data collected from the other sources such as official website of the company, feedback, brochure
and journal. Other sources of secondary data are reports, and newspapers.

RESEARCH METHODOLOGY
Research conducted was exploratory. Since the information was collected through questionnaire
lot of time was consumed in collecting the information.
Sampling process
A sample process refers to the technique the researcher would adopt in selecting items for the
sample. It is a definite process for obtaining a sample from a given population. The sample
process is determined before the data is collected. The study follows the random sampling
method. The random drawing of a sample from a large population is known as Random
Sampling.
Sampling unit
A sample unit is a collection of all the elements we are studying and about which we are trying
to draw conclusions. The sample unit consists of customers those who visit various restaurants in
Bangalore.
Sample size
This refers to the number of items to be selected from the universe to constitute a sample. The
size of the sample should neither be excessively large nor too small. A sample is a subset or part
of sample.

Limitations of the Study

 The research is conducted on a sample of the population in Bangalore. The results
obtained may not be an accurate representation.
 Simple statistics are used for tabulation of data and the analysis cannot be used for future
applications as this project is just a study and not for the application in the market.
 Human beings act artificially when they are targeted for marketing research. This could
affect the accuracy of the project.
 Collection of information through questionnaire consumed a lot of time. Therefore depth
study could not be conducted.