CHAPTER 3

METHODS OF RESEARCH

RESEARCH METHODOLOGY

In this study, quantitative methods were used. Comparable to qualitative

research, quantitative research is also completed significantly more quickly. In order to
obtain more accurate analysis, quantitative research uses surveys or questionnaires. It
then quantifies the data and creates a statistical model to convey and deliver the subject
matter.

RESEARCH DESIGN

The main objective of the study was to gather information about The Customer
Satisfaction in Online Shopping: Factor for Motivation. Given that it entails gathering
information to characterize what is about to exist in certain occurrences, the researcher
employed the descriptive technique of research to achieve this goal. In order to obtain
the data necessary to finish the study, the researcher used a variety of methods.

The conditional and connection that occurs in the process of doing a study are of
interest to descriptive research. It is used in data-gathering studies to test and provide
answers to queries on the state of the subject under investigation.

The researcher thought that descriptive research is the most suitable approach
since it is used to explain the nature of the situation as it is at the time of the study and
in examining the reason for a specific phenomenon, in addition to the fact that many
researchers have used it. Descriptive research goes beyond data collection, so to
speak.

DATA GATHERING PROCEDURE

 In terms of the study's objectives, Google forms were utilized to collect the
information required. The information received from the online survey questionnaire will
be investigated using a descriptive analysis technique. In order to evaluate and analyze
the results, statistical techniques like weighted mean, percentage, tables, charts, and
graphs will be utilized. Descriptive analytic techniques, in the researcher's opinion, are
crucial for this study since they enable the researcher to present their data in a relevant
way and leave their data organized and prepared to transmit additional analysis.

PREPARATION OF THE INSTRUMENT

The survey questionnaire was the sort of research tool. It includes all
measurement techniques that entail questioning respondents. The survey questionnaire
contained questions of the guided response variety. It includes multiple-choice
responses as well as ratings for satisfaction, dissatisfaction, and high levels of all four.
The seven marketing mix concepts are the primary sources of the survey's questions.
The survey's further questions include the demographics of the respondents, the
reasons for consumer purchases, and whether or not they plan to keep using the online
marketplace.

VALIDATION OF THE INSTRUMENT

The process of testing your system to confirm or validate the performance

standards listed by the instrument's manufacturer is known as instrument validation.
The validity type that was applied is content validity. How accurately the instrument's
content represents the categories from which inferences are to be made is a matter of
content validity. The seven marketing mix principles, respondent demographics,
consumer purchasing motivations, and whether respondents intend to continue using
the online market place are all included in the survey instrument used to verify it.