STEFFI ANNE D.

CLARO 3MKTG-3 (MW 11:30 AM-1:00 PM)

BSBA-MARKETING MANAGEMENT

QUIZ FOR MODULE 1

1. Show an image or pictures and describe the following types of advertising

 

ADVERTISING IMAGE/PICTURE DESCRIPTION

Newspaper Newspaper ads are print ads which appear

in local or national news publications.
Newspaper ads utilize print to showcase
your company’s product, service, or
message in either daily or weekly
newspapers.

Magazine   Magazine advertising refers to print ads

which appear in magazines. Magazine
advertising utilizes print to convey your
business’ product, service, or message in
local- or national-scale magazines.

Radio Radio advertising is any advertising effort

featured via AM, FM, satellite, or online
radio. Radio advertising typically takes the
form of commercials between segments or
sponsored, featured daily or weekly
  segments.

Television   Television advertising refers to all

  advertising efforts which are displayed via
  broadcast, cable, satellite, and closed-
  circuit television. Television advertising
  puts your company on TV via paid
  programming, such as a commercial or an
  infomercial.
 

Directories   Directory advertising is any advertising

that appears in a specific directory, such as
 the Yellow Pages. Directory advertising
utilizes heavily trafficked directories and
resources, targeting specific, defined
places to reach a business’ intended
audience.

Outdoor and transit Outdoor and transit advertising refers to

any advertising efforts which reach
consumers in public places, outside their
place of residence or business. Outdoor
and transit advertising is consumed
outside the home or office, spreading your
brand’s product, service, or message to the
  general public.

Print Media Print media advertising refers to any

advertising efforts which manifest in a
physically printed format. Print
advertising brings your brand’s products,
services, or message onto the printed page,
whether that be in magazines, newspapers,
flyers, or brochures.

Online Online advertising is a marketing strategy

that involves the use of the Internet as a
medium to obtain website traffic and
target and deliver marketing messages to
the right customers. Online advertising is
geared toward defining markets through
unique and useful applications.
 

 
2. Explain Human Communication Process
The human communication process is the guide towards realizing effective communication. It
is through the communication process that the sharing of a common meaning between the
sender and the receiver takes place. The communication process is made up of four key
components. Those components include encoding, medium of transmission, decoding, and
feedback. There are also two other factors in the process, and those two factors are present in
the form of the sender and the receiver. The communication process begins with the sender and
ends with the receiver. The sender is an individual, group, or organization who initiates the
communication. The sender is responsible for the success of the message. In the first step, it
starts with the encoding process. In order to convey meaning, the sender must begin encoding,
which means translating information into a message in the form of symbols that represent ideas
or concepts. In the second step, the sender uses some kind of channel (also called a medium) to
begin transmitting the message. The channel is the means used to convey the message. In the
third step, the message enters the decoding stage of the communication process. Decoding is
conducted by the receiver. Once the message is received and examined, the stimulus is sent to
the brain for interpreting, in order to assign some type of meaning to it. The receiver is the
individual or individuals to whom the message is directed. The final step in the communication
process is the feedback. After receiving a message, the receiver responds in some way and
signals that response to the sender. The signal may take the form of a spoken comment, a long
sigh, a written message, a smile, or some other action.